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MLK DREAM WEEKEND
2011 Sponsor & Partner Report
33-A Ray E. Talley Court Suite #315Simpsonville, SC 29680
The purpose of this report is to provide 2011 Sponsors and Partners with an overview of the following: Important facts about MLK Dream Weekend Events and estimated attendance Summary of the fundraising effort and what those proceeds were able to accomplish Key successes
2011 OverviewStatement of Purpose: With Greenville County being the last county in the nation to approve the King Holiday, it became apparent that there was a significant opportunity to bring the community together to celebrate such an important and necessary milestone. As a result, MLK Dream Weekend, was initiated in 2006 to establish an annual community-wide celebration of the MLK Holiday for the Greenville, South Carolina area. The events serve to honor Dr. Martin Luther King’s legacy and represent his themes and values. Through these events, Greenville is setting forth new paradigms of togetherness, multi-cultural appreciation, spiritual renewal, and economic posturing. With compassion, togetherness and a community spirit, Greenville has achieved success in its work to change lives by exploring possibilities and expanding potential for people of all races. MLK Dream Weekend is more than just events that span over the holiday weekend, but an opportunity to celebrate how much we’ve accomplished as a society since Dr. King inspired us with his dream and his actions.
Organizers: Executive Board ~ Overseer Curtis Johnson, Founder & Chair; Dr. Phillip Baldwin, Co-Chairman; Mrs. Sonji Mims Adams, Operations Director; Mrs. Nika White, Marketing Director; Mrs. Lyshedra Williams, Event Planning Director
Organizations represented in MLK Dream Weekend consist of a collaborative effort of community, church and business leaders and fall under the direction of the Executive Board.
Objectives: The 2011 objectives can be summarized as follows:• To organize and execute events & initiatives to honor Dr. Martin Luther King’s legacy and represent
his values.• To create a spirit of togetherness among all members of the Greenville Community. • To inspire and remind the community of Greenville what people have and can accomplish as a result
of Dr. King’s dream. • To provide scholarships to deserving youth & adults, recognize volunteers in the community who
represent the character of Dr. King & Coretta Scott King, recognize organizations who help members of the community fulfill their dreams and create a community of “dreamers”, while providing tools and funds for Greenville’s dreamers.
2011 EventsMLK Liberty Bridge Prayer Vigil, January 7, at the Liberty Bridge at Reedy Falls
MLK Dream Weekend Diversity Banquet, January 14, at the Carolina First Center, Greenville, SC Keynote Speaker, Mr. Herman Boone, inspiration of the movie, Remember the Titans 7 scholarships were awarded Approximately 800 in attendance including the following public officials: S.C. Senator Ralph Anderson S.C. Representative Karl Allen
S.C. Representative Chandra Dillard Vice Mayor Pro-Tempore Lillian Brock FlemingGreenville City Councilwoman Jil Littlejohn Greenville County Councilwoman Xanthene Norris
2011 Events (continued)
MLK Champion of Dreams Community Day, January 15, at Sterling Community Center Attendees learned about volunteer opportunities from approximately 25 local agencies A diverse event where people of all ages and backgrounds came together with the common purpose of
getting more involved in their community. Projects - Placemats decorated for Meals on Wheels Blankets created for Project Linus Food Donation
Bins decorated for Harvest Hope Food Bank Cards and flowers created for hospice patients An education station where attendees learned more about the life and teachings of Dr. Martin Luther King, Jr.
MLK Dream Weekend Dreams in Action, January 17, at Greenville High School General Session 2011 MLK Win A Dream award presentations, inspiration by Marcia Fletcher Noad and
2010 MLK Win A Dream award recipient, Traci Young Fant, along with performances by New Dimension & Dreams In Action Youth
Dreams In Action WorkshopsBrain Attack (Stroke Awareness) Colon Cleansers – Colonoscopy & Colon Cancer Entrepreneurs vs Business Owners Homeownership Living in a Recession Welcoming Diversity What do you do when there are no Jobs available When Thinking like a Man may be Killing Us (Men Only) Can I Be Grown in My Parent’s House? (Teens) Style & Swagger (Teens) Dreams Into Action (Teens, 9-12 & 5-8) I Am Now my Hair (ages 9-12) I Don’t have Time for Breakfast (ages 9-12) Making the Grade (ages 9-12) Making Others Dreams Come True – Service Project (ages 5-8)
2011 Successes Approximately 900 people attended the 2010 MLK Dream Weekend Diversity Banquet Approximately 500 people attended the MLK Champion of Dreams Community Day Approximately 1500 attended MLK Dream Weekend Day of Dreams Activated over 250 volunteers Received ample local coverage by all major networks and print publications including the Greenville
News articles and ads, editorial from Dr. Judith Prince and Thumbs Up from Greenville News; Greenville Business Magazine article and ad, commercials on Charter Communications, weekend news on WYFF TV-4 and editorial by Mike Hayes; weekend news on WHNS- TV 21; weekend news on WSPA- TV 7; Your Carolina with Jack & Kimberly; Metromix’s LINK Magazine article and ad; Focus on the Palmetto on WMYA- MY 40 along with commercials and weekend events coverage
Facebook – MLK Dream Weekend’s social network has 1265 fans to network and encourage dreamers – www.Facebook.com/pages/MLK-Dream-Weekend/134411713243002
Twitter – MLK Dream Weekend has 628 followers on Twitter – www.Twitter.com/MLKDW 7 Scholarships were awarded to deserving youth & adults: Harold Callum – Greenville Technical college
$3000 scholarship, Raven Carroll – USC Upstate Dreamer $2000 scholarship, Angel Gosnell – Coretta Scott King Young Dreamer $2000 scholarship, Taylor Jenkins – State Farm Dreamer $2000 scholarship, Barbara Pitts – MLK/Charter Communications $2000 scholarship, Aquia Richburg – Martin Luther King Young Dreamer $2000 scholarship, and Adres Soto – MLK/Charter Communications $2,000 scholarship
MLK Win A Dream Recipients – Marvis DeCouteau – The Decoteau Lupus Fund ($750) and Sharon Jones Motley – Aspire Studio of Arts ($750) received donations to fund their dream
2011 Financial Report
2011 Sponsors
Diamond Sponsor
Greenville Hospital System ~ Presenting Partner
Platinum Sponsors107.3 JAMZ, Cox Radio
Bethlehem Baptist ChurchBI-LO, LLC
Charter CommunicationsFairway Outdoor Advertising
PeculiarValley Brook Outreach Baptist Church
Gold SponsorsBMW Manufacturing Co.
City of GreenvilleGreenville Business Magazine
The Greenville NewsGreenville Technical College
Hands On GreenvilleLockheed Martin
State FarmSunTrust Bank
Walmart
Silver SponsorsAdvance America
Amy Clifton PhotographyThe Blood Connection
BlueCross BlueShield of South CarolinaEmpowerment Zone
Epsilon Tau Omega Chapter of Alpha Kappa Alpha Sorority, IncErwin Penland
G-5Greenville Drive
Juan Johnson Consulting & Facilitation, LLCMY40 WMYAUSC Upstate
White Holdings
2011 Partners (Partners are organizations in collaboration with MLK Dream Weekend to organize and execute events during the holiday weekend):
Bethlehem Christian Academy BI-LO, LLC Calvin Kelly, Sr. , 4Tography R Us Empowerment Zone Epsilon Tau Omega Chapter of Alpha Kappa Alpha Sorority, Inc. Greenville Alumnae Chapter of Delta Sigma Theta Sorority Greenville County Human Relations Commission Greenville County One Stop Greenville Hospital System Greenville Technical College Greenville YWCA Hands On Greenville Panera Bread
Save the Date
13-16, 2012
