A Limited Marketing World A Strategic Marketing World

SPRING 2014 USI – Romain College of Business

Department of Economics and Marketing

MKTG 305.NO1 SYLABUS This document outlines the objectives, expectations, requirements, and tentative schedule of activities for this class. Every class participant is responsible for understanding the contents.

WITHOUT MARKETING! WITH MARKETING!

CLASS DURATION & ACCESS

WHEN: Jan. 13 – May 1 WHERE: Online via Blackboard and Connect

Professor Information

Name: Dr. Chad Milewicz Office Location: BEC 2043 Office Phone: (812) 464-1937 E-mail: cmmilewicz@usi.edu Office Hours: Tuesdays and Thursdays: 2:00 pm – 3:30 pm or by appointment (available via email, phone, or specified discussion boards on BlackBoard)

Course Description (from http://business.usi.edu/marketing/desc-mktg.aspx ): A general survey of the entire field of marketing. Attention is given to the management of the marketing efforts of the individual

firm. Emphasis is on the role of the marketing environment, understanding markets and

customers, and decision-making regarding products, pricing, distribution, and promotion.

Prereq: ACCT 201 and 202*, ECON 208 and 209*, PSY 201, and junior standing o (ECON 209 and ACCT 202 may be taken concurrently)

Content Learning Objectives: 1. Understand basic marketing concepts and vocabulary* 2. Relate basic marketing constructs and vocabulary to consumers’ and

organizations’ behavior. 3. Understand a generalized schematic of the strategic marketing process

*The outline for each Exam summarizes the concepts and vocabulary highlighted in each respective module

Romain College of Business Skill-Related Learning Objective:

Principle Description (Students should be able to…) Ethical Decision Making Demonstrate proficiency in the following traits:

1. Stakeholder analysis in ethical decision making 2. Identifying implications and consequences of ethical decisions

Embark on the adventure of unveiling and actualizing your unimagined potential

Overview of this Class: Class design:

o This class is administered online via Blackboard and Connect (a website developed and supported by McGraw Hill, the publisher of this class’s textbook)

o The class consists of 5 “Class Modules.” Each Module runs for approximately 3 weeks and requires you to complete one Exam and two assignments.

o This is a semi-self-paced class. You can elect to complete exams and assignments within established windows of time (approx. 3 weeks for each Class Module).

See the complete Class Assignment Schedule later in this syllabus o You are expected to read the assigned textbook chapters and pages before each

Exam (see “Basic Marketing Concepts and Vocabulary to Understand” in each Class Module on Blackboard for assigned chapters and page numbers)

o You are expected to read the assigned textbook chapter before completing Homework assignments.

o Short videos will be posted on Blackboard to accompany (not replace) the assigned readings. The videos are mini-lectures that expand on assigned readings. The videos are designed to help you better understand specific topics and to connect the many, diverse concepts and vocabulary to a general schematic of the marketing process. They are not a substitute for reading.

Each Class Module folder contains the videos (and the slides used in the videos) which complement the readings in that module.

Materials to help you learn: o On Blackboard, in the “Class Info & Modules” Tab

1 video introducing the class. 1 video explaining the required materials and how to access them The syllabus The General Schematic of Marketing Process model that is referenced

throughout the class 5 “Class Module” folders that contain an outline of assigned readings (from

the textbook) and key concepts for each module, instructions for the Exam and Assignments in each module, Videos (and their slides) that complement the assigned readings, and links to the Exam and Assignments that are due in each Class Module.

o On Blackboard, in the “Groups” folder Areas for you to post your “Concept Assignment” work.

o On Blackboard, in the “Discussions” folder Areas for you to post questions about the class design and assignments

o On Connect The e-copy of the textbook Access to practice quizzes (As the professor I cannot see them from my

view, but you should be able to see them as a student logging in) Access to Powerpoint slides for each chapter, provided by the textbook

publisher. Access to the 5 exams and 7 homework assignments

Accessing Class Materials: This class uses both Blackboard and Connect Plus (a companion website managed by the

publisher of the class textbook). All registered students must purchase access to and register with Connect Plus. Links to the Exams and Homework (administered via Connect Plus) are also posted on

Blackboard in the respective “Class Module” folders.

Required Materials (available at the USI bookstore): Connect Plus, 11th edition, 2013, McGraw Hill ISBN: 9780077441821 Access to Connect Plus requires an access code, and this code gives you access to the

class website that has the following: o An e-copy of the class textbook (Marketing, 11th edition, 2013, Kerin, Hartley,

and Rudelius) o Access to Powerpoint slides for each chapter o Access to the 7 class Homework assignments o Access to the 5 class Exams o Access to sample quizzes

To access Connect Plus registration directly:

Go to the following web address and click the “register now” button.

http://connect.mcgraw-hill.com/class/cmilewicz_sp14 This webpage should contain the following class identification information:

o Course: MKTG305_Sp14 o Section: N01 o Instructor: Chad Milewicz, o Textbook: Marketing, Kerin, 11th ed

To access Connect Plus registration through Blackboard: Sign into the class Blackboard page Go to the “Tools” menu Click on the “McGraw-Hill Higher Education” link Below “My Connect Section,” click “Go to My Connect Section” Follow the on-screen instructions to integrate your class Blackboard page with the class

“Connect” website.

Optional Materials (available at the USI bookstore): MARKETING WITH CONNECT PLUS, 11th edition, 2013, Kerin, Hartley, and

Rudelius, McGraw Hill; ISBN: 9780077632700; This is the class textbook that includes an access code to the class Connect Plus

website. Buy this if you want a hardback copy of the textbook and the e-copy of the textbook that is available via ConnectPlus.

Activities Used to Demonstrate Achievement of Class Objectives:

Assigned Activity

General Description of Activity

Objective 1: Understand basic marketing concepts and vocabulary

Exam 1 – Exam 5

All Exams contain 35 multiple choice questions, worth 1 point each. You have 40 minutes to complete each exam, and you can only take each

exam once. See the “Basic Marketing Concepts and Vocabulary to Understand”

outlines for each Exam (posted in each Class Module Folder) for chapters and approximate pages you should read to prepare for each exam.

You will see your score on each exam when you finish it. Feedback on the correct answers for each exam is released 1 hour after

time to complete the respective exam is over (The time to complete each exam ends at 8pm on the last Sunday of each Class Module).

Objective 2: Relate basic marketing constructs and vocabulary to consumers’ and organizations’ behavior.

2 Concept Assignments

Each activity is worth 20 points For each assignment you post an example of a concept/vocabulary term. You must select a concepts/vocabulary term that is identified on the pre-

approved list for each activity (the list is posted in the Concept Assignment Instructions in the respective Class Module Folder).

See the “Concept Assignment 1 (and 2) Instructions” in the respective Class Module folders for complete instructions.

7 Homework Assignments

Each activity is worth 20 points The activities require access to the companion “Connect” class website. Links to the activities due during each Class Module are posted in the

respective Class Module folder on the class Blackboard page. You can only attempt each Homework assignment 1 time, but there is no

time limit. Your grade and feedback are provided for each assignment when you

complete it. The instructions for each activity are posted in the respective Class

Module folder. These instructions identify which chapter to read prior to attempting each activity.

Objective 3: Understand a generalized schematic of the strategic marketing process

Description of the Strategic Marketing Process

This is a short written assignment worth 35 points, due on April 27 (part of Class Module 5)

You must describe a complete example of how a company’s marketing action exemplifies the Schematic of Marketing Process outline (this outline is posted in the “Class Info & Modules” tab on Blackboard).

See the “Strategic Marketing Process Assignment Expectations and Grading” file for complete instructions (in Class Module 5 folder).

Earning Points towards Your Final Grade:

Your grade for this course will be determined by the total points you earn.

The maximum possible points awarded for specific class activities are as follows:

Class Activity Maximum Points Possible

5 Exams 175

2 Concept Assignments 40

7 Homework Assignments 140

Example of Strategic Marketing Process 35

TOTATL POINTS POSSIBLE 390

Final Grade:

Final grades will be assigned by the total points earned, according to the following scale:

Points Earned Letter Grade Earned

350 + points A

310 – 349 points B

270 – 309 points C

230 – 269 points D

< 229 points F

Note: Final grades are based on points earned (not percentages), and the class does not use a +/- grade scale.

Class Assignment Schedule

Class Module

Class Assignments (point value) Dates/Times Available

Where Assignment is Accessed/Submitted

1 Exam 1: Ch. 1 – 4 (35 points) Jan. 13, 8am to Feb. 2, 8pm

Connect*

Homework 1: The Marketing Mix (20 points)

Connect*

Homework 2: Ethical Decision Making (20 points)

Connect*

2 Exam 2: Ch. 5 – 8 (35 points) Feb. 3, 8am to Feb. 23, 8pm

Connect*

Homework 3: Consumer Purchase Decision Process (20 points)

Connect*

Concept Assignment 1 Blackboard (Groups Tab – Concept Assignment 1 Group)

3 Exam 3: Ch. 9 – 12 (35 points) Feb. 24, 8am to Mar. 23, 8pm

Connect*

Homework 4: Segmentation and

Positioning (20 points) Connect*

Homework 5: Marketing Actions & the Product Life Cycle (20 points)

Connect*

4 Exam 4: Ch. 13 – 16 (35 points) Mar. 24, 8am to Apr. 13, 8pm

Connect*

Homework 6: (20 points) Connect*

Concept Assignment 2 Blackboard (Groups Tab – Concept Assignment 2 Group)

5 Exam 5: Ch. 17 – 19 & 22 (35 points)

Apr. 14, 8am to May 7, 8pm

Connect*

Homework 7: (20 points) Connect*

Example of Strategic Marketing Process (35 points)

Due April 27, 8pm

Email to professor (cmmilewicz@usi.edu)

* Exams and homework can also be accessed by going to the each respective “Class Module” folder on the class’s Blackboard site and clicking the appropriate assignment. Of class, this still requires that you have also purchased the Connect access code for this class.

Proper Use of Class Videos & Slides:

The videos and slides posted on blackboard by the professor are prepared by the professor and intended for use in this class. The professor owns these materials and does not want them distributed

online (this is why they are posted on the class’s blackboard site and not on an external website). Please do not re-post or redistribute these items online in any manner.

Academic Honesty:

The behavior of all students and the instructor in this class are expected to, at a minimum, adhere to the guidelines stated in the USI publication Students Rights and Responsibilities: A Code of Student Behavior.

Academic dishonesty in this class includes but is not limited to the following: plagiarism, cheating, submitting someone else’s work as your own, or doing work for someone else who will receive credit for that work. If you are found guilty of academic dishonesty in this class, you will receive an automatic F for the assignment/exam. Further penalties may result.

General Grading Expectations & Policies:

Students are expected to achieve their desired grade through performance on assignments and exams. They should not expect to be able to improve grades through extra credit or negotiations with the instructor.

Americans with Disabilities Act Compliance:

If you have a disability, you are encouraged to register for the disability resources available in the Counseling Center. If you request an accommodation for a disability, early notification to the instructor is essential and you may be required to provide written documentation to support your request. The instructor will work with you to provide reasonable accommodations to ensure that you have a fair opportunity to perform or participate.

Academic expectations Students are expected to behave as though they want to be professionals (in some capacity) who are capable of performing at a level consistent with any graduate from an AACSB accredited College of Business.

Contacting the instructor via email If a response is expected, please allow 24 hours for a response to emails received between

Monday, 8:00 A.M. and Friday, 12:00 P.M. For emails received after 12:00 p.m. on Friday, please allow until Monday afternoon for a response.

Grade / Missing Points Questions – To protect your privacy, I do not communicate specific information about grades via email.

Concerns or Problems Regarding the Class:

You are encouraged to contact me as early as possible for any problems or issues at (812) 464-1937 or cmmilewicz@usi.edu . Please also feel welcome to see me in person at my office (BEC 2043).

If you have technical problems with Blackboard, please contact USI help desk (812-465-1080 or http://www.usi.edu/it/help-desk) If you have technical problems with Connect, please contact their support staff (800-331-5094 or http://mpss.mhhe.com/ )