7/30/2019 MK0018 Fall Drive Assignment 2012

1/2

Fall 2012

MBA in Marketing Management Semester 4

MK0018: International Marketing

(4 credits)

(Book ID: B1199)

ASSIGNMENT- Set 1

Marks 60

Note: Each Question carries 10 marks. Answer all the questions.

1. Explain how Letter of Credit acts as an appropriate mode of payment for both exporter and

importer.

2. International distribution decisions are critical decisions. Substantiate.

3. Discuss the EPRG orientations and give the differences between international and

domestic marketing.

4. How is international marketing segmentation helpful in making strategies? What are the

bases of the segmentation?

5. What are the factors that affect the pricing strategy of an international firm? What differen

pricing strategies can the firms adopt?

6. What are star export houses? Mention the various special strategic packages for status

holders.

7/30/2019 MK0018 Fall Drive Assignment 2012

2/2

Fall 2012

MBA in Marketing Management Semester 4

MK0018: International Marketing

(4 credits)(Book ID: B1199)

ASSIGNMENT- Set 2

Marks 60

Note: Each Question carries 10 marks

1. Discuss briefly the steps involved in processing of an export order.

2. Discuss briefly the various techniques to assess country risk. Give examples to illustrate

your answer.

3. Discuss fundamental methods of exchange rate forecasting. What are the problems in

forecasting exchange rates?

4. What is the role and elements of culture?

5. Write a short note on International Advertising. How is it important for internationa

marketing?

6. Describe the various modes of entries in international market.