MIW RADIO GROUP GENDER ANALYSIS REPORT

PRESENTED BY: HEIDI A. RAPHAEL

SPOKESPERSON/MIW RADIO GROUP

THE MIW GENDER ANALYSIS REPORTS

THE MIW GENDER ANALYSIS STUDY IS COMPILED FROM INFORMATION PROVIDED BY M STREET PUBLICATIONS.

CREATED BY MIW EXECUTIVE COMMITTEE MEMBER EDIE HILLIARD,IT PROVIDES A SNAPSHOT OF THE ROLE OF WOMEN MANAGERS IN THE RADIO INDUSTRY.

FEMALE MANAGERS IN RADIO SHOWS STEADY GAIN AS OF LATE 2007,

15.9% OF THE 10,625 AM AND FM RADIO STATIONS ACROSS THE COUNTRY ARE MANAGED BY WOMEN.

THIS IS A SLIGHT GAIN OVER 2006 WHEN WOMEN MANAGED 15.3% OF ALL STATIONS.

MORE FEMALE MANAGERS IN TOP 100 MARKETS WOMEN MANAGE A HIGHER PERCENTAGE

OF STATIONS IN THE TOP 100 MARKETS: 16.7% OF 2,222 STATIONS.

FEMALE MANAGERS CONTINUE TO MAKE STRIDES IN RADIO

OUT OF THE 126 BROADCASTING GROUPS OWNING 12 OR MORE STATIONS—OR A TOTAL OF 4,926 STATIONS—WOMEN COMPRISE 18.8% OF ALL GMS.

THIS IS UP FROM 17.3% FIVE YEARS AGO IN 2002.

SALES MANAGEMENT SECTOR SHOWS BEST OPPORTUNITIES FOR WOMEN MANAGERS OVERALL, THE BEST

MANAGEMENT OPPORTUNITIES FOR WOMEN CONTINUE TO BE IN SALES MANAGEMENT.

IN 2007, 30.4% OF ALL STATIONS HAD WOMEN SMS, A SLIGHT INCREASE FROM FIVE YEARS AGO WHEN WOMEN LED THE SALES DEPARTMENTS IN 29.0% OF ALL STATIONS.

TOP 100 MARKET SHOW OPPORTUNITIES FOR WOMEN SALES MANAGERS IN THE TOP 100

MARKETS, 32.5% OF THE STATIONS HAD WOMEN SALES MANAGERS.

THIS IS UP FROM 31.2% FIVE YEARS AGO IN 2002.

OVERALL, IN 2006, 30.1% OF ALL STATIONS HAD WOMEN SMS.

FEMALE GENERAL MANAGERS IN RADIO SHOW SLOW, BUT STEADY GAIN OUT OF 10,600+ AM AND FM RADIO

STATIONS, 15.9% HAVE WOMEN HOLDING THE GM POSITION IN 2007, UP FROM 15.3% IN 2006 AND 13.4% FIVE YEARS AGO IN 2002.

TOP 100 MARKETS SHOW INCREASE IN # OF FEMALE GENERAL MANAGERS TRENDS IN THE TOP 100 MARKETS ALSO

REMAIN ABOUT THE SAME: IN 2007 16.7% OF STATIONS IN THESE MARKETS WERE MANAGED BY WOMEN, COMPARED TO 16.1% IN 2006 BUT UP FROM 14.5% FIVE YEARS AGO IN 2002.

PERCENTAGE OF WOMEN SALES MANAGERS IN RADIO ON THE RISE AS OF LATE 2007, WOMEN WERE

MANAGING SALES FOR ALMOST 1/3 OF OVER 10,000 AM & FM RADIO STATIONS.

PERCENTAGE OF WOMEN SALES MANAGERS IN RADIO ON THE RISE IN THE TOP 100 MARKETS, THE

PERCENTAGE OF WOMEN SALES MANAGERS WAS HIGHER—APPROXIMATELY 33% OF SLIGHTLY MORE THAN 2,000 STATIONS. THIS IS UP FROM 30.1% IN 2006.

FEMALE PROGRAM DIRECTORS THE GREATEST CHALLENGE FOR WOMEN IS

IN PROGRAMMING: WOMEN PROGRAM ONLY 10.7% OF ALL STATIONS, UP .3% — THAT’S POINT THREE PERCENT — SINCE 2002. IN THE TOP 100 MARKETS, WOMEN PROGRAM ONLY 9.8% OF ALL STATIONS.

CONCLUSION: THERE IS SLOW, BUT CONSISTENT, CAREER

GROWTH IN RADIO MANAGEMENT FOR WOMEN.

THE BIGGEST OPPORTUNITIES LIE IN THE AREA OF SALES MANAGEMENT.

AS SALES MANAGERS CONTINUE TO MOVE UP THE “CAREER LADDER”, WE EXPECT THE NUMBER OF GENERAL MANAGER OPPORTUNITIES TO CONTINUE TO GROW.

THE BIGGEST CHALLENGE FOR FEMALE MANAGERS LIES IN THE AREA OF PROGRAMMING.

WHAT CAN WE DO TO CONTINUE TO MOVE FORWARD?

YOUR THOUGHTS?