Strategic ManagementAnalysis of Mission Statement of Different Companies

SUBMITTED TO: SUBMITED BY:

UNIVERSITY BUSINESS SCHOOLPANJAB UNIVERSITY, CHANDIGARH

Mission Statement of Foreign Companies1. HondaMaintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.

2. VolkswagenThe Groups goal is to offer attractive, safe and environmentally sound vehicles which can compete in an increasingly tough market and set world standards in their respective class.

3. Toyota"To attract and attain customers with high-valued products and services and the most satisfying ownership experience in World."

4. HyundaiTo create exceptional automotive value for our customers by harmoniously blending safety, quality and efficiency. With our diverse team, we will provide responsible stewardship to our community and environment while achieving stability and security now and for future generations.

5. GMCMaking the worlds best vehicles can only happen with the worlds greatest employees. We take great pride in our work, and take great care to deliver exceptional cars and a positive ownership experience to our customers around the world.

Company

ComponentsHonda MotorsVolkswagenToyotaHyundaiGMC

CustomersYesNoYesYesYes

Product and ServiceYesYesYesYesYes

MarketYesYesNoNoYes

TechnologyNoNoNoNoNo

Growth and ProfitabilityNoNoNoNoNo

PhilosophyNoNoNoNoNo

Self ConceptNoNoNoNoNo

Concern for Public ImageNoYes

NoYes Yes

Concern for EmployeesnoNoNonoyes

Mission Statement of Indian Companies1. Tata MotorsTo be passionate in anticipating and providing the best vehicles and experiences that excites our customers globally.

2. Hero Moto CorpHero Moto Corps mission is to become a global enterprise fulfilling its customers' needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates.The company will provide an engaging environment for its people to perform to their true potential. It will continue its focus on value creation and enduring relationships with its partners.

3. TVS MotorsWe are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees, dealers and suppliers.

4. Mahindra and MahindraTo create India's largest automobile and automobile-related products distribution network by providing dealers and customers with the largest choice of unique world-class products and services.

5. Sonalika We pay personal attention to customers so that we can build products they need and not merely sell the products we build.

Company

ComponentsTata MotorsHero Moto corpTVS MotorsMahindra and MahindraSonalika

CustomersYesYesyesYesYes

Product and ServiceYesYesYesYesYes

MarketYesYesYesYesNo

TechnologyNoYesNoNpNo

Growth and ProfitabilityNoNoNoYesNo

PhilosophyNoNoNoNoNo

Self ConceptNoNoNoYesNo

Concern for Public ImageNoYesYesNoNo

Concern for EmployeesnoyesYesnoNo

COMPARISON

Majority of Foreign Companies have included components like customer, product, market and concern for public image in their mission statement. Where as in case of majority of Indian Companies components included are market, customer, product and concern for employees. Components like self concept, technology, philosophy, growth and profitability are not included in both foreign as well as Indian companies.