MISSION

FOCUS - GUIDE

NOT TOO RESTRICTIVE

LONG(ER) TERM

MISSION

WANTS...

FOR CUSTOMERS/CONSUMERS

(Who, what, how)

IN PRACTICAL TERMS

WANTS, FAST FOOD WHAT MIGHT CUSTOMRS OF FAST

FOOD STORE WANT?

_____________________ _____________________ _____________________ _____________________ _____________________

PRIORITY OF WANTS 1st category

2nd category

3rd, 4th?

Wants shifting across categories?

Mission of Toro Corp.

“Short grass”……

For home owners/residents

Mission of Disney World

“Show business”/Entertainment…

MISSION DIVERSIFIED RELATED PORTFOLIO

STRATEGIC FIT? Core skill, technology Complementary product Channel of dist. Customer groups Overlapping customer uses

Corporate

Strategic Fit? Proctor and Gamble

Jif Peanut Butter Duncan Hines Folgers, Crisco Tide, Charmin Crest Head and Shoulders

MISSION DIVERSIFIED UNRELATED

PORTFOLIO

Is real mission “Portfolio Management?”

Corporate

DEFINING BUSINESS

WHAT HOW

WHO

HOW = DISTINCTIVE COMPETENCIES

MISSION = “DEFINING BUSINESS” What business are we in?

What business will we be in?

What business should we be in?

LONG RUN MISSION= VISION?

VISION:

ABILITY TO PREDICT? SEE OPPORTUNITIES, PROBLEMS?