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Miss Wendy Nicholson (UK)
Mrs Penny Greenwood (UK)
Universal health for all: a public health approach
Nurse Leadership and Evidencing Impact of
the Nursing contribution to improving
population health
Wendy Nicholson MBE, Deputy Chief Nurse –Children, Young People & Families and
Deputy Head of WHO Collaborating Centre for Public Health Nursing & Midwifery
RN, RSCN, RNt, MA, BSc, Dip Nursing FQNI, Scholar of FNF
Penny Greenwood -Associate Lead Nurse Children, Young People and Families and
World Health Organization Collaborating Centre Nurse Advisor, Public Health England
FFPH, UKPHR, RN, SCPHN, MSc, BSc, Dp Nursing, Queen’s Nurse
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020
Nurses: leading and delivering impactful health for all
• The United Nations ambition to provide
Universal Health Coverage by 2030 requires
a well-equipped workforce, with the skills and
knowledge to deliver at pace.
• Nurses, are the largest single workforce
delivering health care across the globe,
delivering in many different settings including
hospitals and within local communities.
• The face of nursing and midwifery is
changing; there is currently much more
emphasis on prevention, public health, self-
care, community empowerment and health
literacy.
• This not only provides an opportunity to
prevent illness and to optimise health and
wellbeing but will also reduce the burden on
health care systems.
The 5th Commonwealth Nurses and Midwives Conference – 6 March 20202
Sustainable
Development Goals
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020
Meeting the challenges & changes in population health
Understanding health as a foundation and an asset
• To meet the health challenges and changes in
population health, nursing will need to
continually evolve. Nurses are not averse to
change, however their significant contribution
is often underplayed.
• Their unique contribution, particularly within
the prevention arena, is impactful and there is
evidence to demonstrate the return on
investment.
• The evidence-base underpinning prevention
and public health nursing continues to grow,
with nurses using this both to strengthen care
delivery and contribute to the evidence base
by demonstrating impact.
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020The 5th Commonwealth Nurses and Midwives Conference – 6 March 20203
Current health challenges - Globally
10 Global health challenges:
1. Air pollution and climate change
2. Non-communicable diseases – diabetes, heart
disease and cancer
3. Global influenza pandemic
4. Fragile and vulnerable settings
5. Antimicrobial resistance
6. Ebola and other high-threat pathogens
7. Weak primary health care
8. Vaccine hesitancy
9. Dengue
10.HIV
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020The 5th Commonwealth Nurses and Midwives Conference – 6 March 20204
Hertfordshire County Council’s adaptation of image from For debate: a new
wave in public health improvement
http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(13)62341-7/abstract
HealthCaring for the ‘Public’s Health’ - England
HEALTH
PROMOTING
PRACTICE (3P’s)
Preventing avoidable
disease
Protecting
health
Promoting wellbeing
resilience
“The future is not
something we enter. The
future is something we
create.”
Supporting healthy people and
healthy places now and in the
future
5
6 The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020
Prevention and early intervention
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020
Improved individual and population health, cost
control/sustainability of services and economic return
Nurses lead and
deliver many
programmes for
prevention and
early intervention
with good impact
and improved
outcomes
6
Public Health Nurses – Leading the way 0-5
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020
• Leading local delivery – health visitors as
specialist public health nurses improving
outcomes from pregnancy to 5 years
• Supporting ‘fit for pregnancy’; reducing
smoking in pregnancy; early support for mental
health
• Improving outcomes for children (pre-school)
including speech and language acquisition and
school readiness
The 5th Commonwealth Nurses and Midwives Conference – 6 March 20207
Public Health Nurses – Leading the way 5-19
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020
• Leading local delivery – school nurses as specialist
public health nurses improving outcomes from 5-19
years
• Supporting school readiness; early support for
mental health; improving oral health and reducing
dental caries; childhood obesity and complex health
needs; delivering screening and immunisations
• Reducing risk taking behaviours – teenage
pregnancy, alcohol, smoking and drugs
The 5th Commonwealth Nurses and Midwives Conference – 6 March 20208
Maximising impact – General Practice Nurses
• Maximising impact through the nursing
contribution to CVD, improving physical activity,
managing diabetes and delivering immunisations
and screening programmes
• General practice nurses leading prevention and
improving health and wellbeing at individual and
population level
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020The 5th Commonwealth Nurses and Midwives Conference – 6 March 20209
Public health nurses – leading the way at
International level
• Nurses contributing to the evidence base by
demonstrating public health nursing in practice
• The evidence-base underpinning prevention and public
health nursing continues to grow, with nurses using this
both to strengthen care delivery and contribute to the
evidence base by demonstrating impact.
• Technical advisors are nurses, midwives and allied
health professionals working in public health having a
pivotal role in the health for all agenda nationally and
globally.
• Providing credible leadership, expert knowledge, and
sharing evidence-based practices with local, national
and international partners.
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020 1011 The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020
Technical advisors – strengthening the
role of public health nurses
• Act as ambassadors for global public health,
bringing public health innovation to support
change in policy and delivery of health for all to
prevent illness and optimise health and wellbeing
whilst reducing inequalities.
• Embedding the public health philosophy of
prevention into the day-to-day practice of all
nurses and midwives
• Socialise the Sustainable Development Goals
through case studies and examples of practice the
public health nurse’s role demonstrating evidence
into practice
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020Prevent avoidable disease, Protect health, Promote wellbeing resilience 1112 The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020
MOVING FROM
Topic based/illness based
services
Health as treatment and services
Care based on risk, ‘telling
and doing to’
Concerns about technology
Hierarchy/status
Invisibility of prevention in
nursing and midwifery PH roles
TO INCLUDE
Place based/healthy places
‘ASSETS’
Health in all policies/public services:
Prevention and Early Intervention
Care based on co-production
Leveraging technology
Distributed leadership exercising
influence
Nurses and midwives as highly
visible vital resources for health
What do we need to do? (1)
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020The 5th Commonwealth Nurses and Midwives Conference – 6 March 202012
What do we need to do? (2)
Difficulty in starting & holding ‘hard
conversations’
Lack of confidence in own knowledge
compounded by lack of easy access to evidence
Concerns about own health choices and effect on
credibility/perceptions as ‘poor role models’
Views that health campaigns and professional
messages are often poorly coordinated making
local action more difficult
Perception that ‘value’ is not well articulated and
professionals are unable to measure impact
Time pressures
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020
Overcome concerns from nurses & health and care professionals
13
Work with
regulator
Universities
Under Grad Ed
CPD
Develop
Leadership
Seek and use
policy
alignment
Marketing
Social media
Work locally, nationally
and globally
Develop
resources, tools
& metrics for
health
promoting
practice (3Ps)
Build into
public health,
primary and
community
care nursing
development
How do we do it?
WHO CC PH
Nursing And
Midwifery
Build ‘culture of
health’ in and
through nursing Make it real
and as easy as
possible!!
14 The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020
What is my contribution to practice and policy
development?
What influence can I bring to upscale prevention,
protection and promotion for people and
communities?
What difference can I make through partnership
and developing collaborative plans?
How can I develop/extend skills and confidence
to influence and lead?
How can I support the All Our Health social
movement/best use AOH resources?
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020
The ‘ask’ of Nurses – Influencing
Encourage nurses and midwives in reflection and individual
action, and ask ‘What can each of us do to influence local
policy and practice to promote prevention to improve
outcomes for patients, families and communities?’
The 5th Commonwealth Nurses and Midwives Conference – 6 March 202015
The ‘ask’ of Nurses
‘USE YOUR INFLUENCE’ ‘VOICE’ ‘CREDIBILITY’
Influence is
the power to have an effect on people or things
and the power to shape policy
Having a confident leadership ‘voice’ is your key
to being a successful leader
Developing ‘voice and influence’ involves values
and credibility
Credibility is the quality of being trusted and
believed in. Credibility grows when you make
decisions based on values
Related to: validity, acceptability, tenability,
authoritativeness, impressiveness
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020The 5th Commonwealth Nurses and Midwives Conference – 6 March 202016
Be role models for positive about
prevention
Understand the context and identify
opportunities
Understand the evidence and in particular
‘evidence into action’
Develop and extend knowledge and new
formal and informal approaches
Apply and help others to apply clinical
and professional knowledge for
prevention in everyday interactions
Understand effective change
management/improvement science in
developing nurses’ roles in health as an
asset as well as in care in sickness
The ‘ask’ of Nurses – Leadership
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020The 5th Commonwealth Nurses and Midwives Conference – 6 March 202017
What is my contribution to practice and policy
development?
What influence can I bring to upscale prevention,
protection and promotion for people and
communities?
What difference can I make through partnership
and developing collaborative plans?
How can I develop/extend skills and confidence
to influence and lead?
How can I support the All Our Health social
movement/best use AOH resources?
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020
The ‘ask’ of Nurses – Influencing
Encourage nurses and midwives in reflection and individual
action, and ask ‘What can each of us do to influence local
policy and practice to promote prevention to improve
outcomes for patients, families and communities?’
The 5th Commonwealth Nurses and Midwives Conference – 6 March 202018
What would success look like?
Improved quality and outcomes and
reduced inequalities for individual people,
communities and populations
Improved visibility of scope of practice in
prevention, early intervention and in
supporting health literacy/self care
Improved measurement of interventions and
impact for upgrade in prevention and early
intervention
Sharing good practice & case studies
Best value from services for individuals,
communities and society
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020The 5th Commonwealth Nurses and Midwives Conference – 6 March 202019
Resources for Health & Care Professionals
https://www.youtube.com/watch?v=5JtV8B_z7uo
Recent research PHE carried out to add to our knowledge about
HCPs views on the prevention agenda
‘Health and care professionals: Make prevention your healthy New Year’s resolution’
Motivational interviewing and health coaching, with links to useful resources
‘It’s good to talk: Making the most of our conversations’
Making referrals to lifestyle support services or trusted online resources
‘Health and care professionals: Your lifestyle referrals can create a force for change’
Prevnt avoidable disease, Protect health, Promote wellbeing resilienceThe 5th Commonwealth Nurses and Midwives Conference – 6 March 202020
Twitter:@greendwoodpj
Contact Information:
The 5th Commonwealth Nurses and Midwives Conference – 6 March 2020