Miss America’s Outstanding Teen,

Inc.2013 Marketing Guide

MAOTeen Brand

SCHOLASTIC ACHIEVEMENTCREATIVE ACCOMPLISHMENTHEALTHY LIVING AND FITNESSCOMMUNITY SERVICE

Founded in 2005, Miss America’s Outstanding Teen, Inc., a 501(c) (3) not-for-profit organization, was organized to encourage positive achievement by helping to nurture and build the scholastic achievement, creative accomplishment, healthy living, and community involvement of our nation’s youth. The Miss America’s Outstanding Teen Organization, the little sister to Miss America, is one of the nation’s leading achievement programs and one of the world’s largest providers of scholarship assistance for young women.

Building Character • The Miss America’s Outstanding Teen Organization

has established community-based initiatives and mentoring programs aimed at helping our nation’s youth build character and gain the skills necessary for success in the real world. In partnership with committed adult volunteers, community and business leaders, as well as participants from the national competition, the Organization has been implementing programs aimed at helping young people develop strong values, leadership skills, social conscience, self- worth and conviction about their own potential. Funds raised by the Organization are being used to fund scholarships for deserving young women according to guidelines established by the Organization’s Board of Directors in accordance with Internal Revenue Service rules and regulations. Funds are also being used to establish and develop the Organization’s mentoring program and community-based initiatives.

Scholastic Achievement• The Miss America’s Outstanding Teen

Organization, the little sister to Miss America, is one of the nation’s leading achievement programs and one of the world’s largest providers of scholarship assistance for young women. Through our partnership with our local and state teen organizations in every state, DC, Puerto Rico, and the USVI, over $4,000,000 in cash and scholarship assistance has been made available. Each year, the Miss America’s Outstanding Teen Organization hosts a national competition that encourages and rewards the talent, communication skills, community service, and academic achievements of girls between 13 and 17 years of age.

Creative Accomplishment

• From “American Idol” and “America’s Got Talent” to the stage at Carnegie Hall, MAOTeen contestants have performed across the nation. All of our participants are encouraged to develop their creative abilities in the field of the arts. Many are award winning musicians, dancers and singers. While winning scholarships to attend renowned schools for the arts such as NYU and The Joffrey Ballet School, our contestants are making their mark in the field of entertainment.

Healthy Living and Fitness

• Our organization is committed to assisting teens in adopting healthy lifestyles. Statistics prove that teens who are like-minded on this subject are far less likely to get into trouble. We believe that peer relationships which encourage a drug, tobacco and alcohol free life are invaluable. MAOTeen promotes fitness and a healthy lifestyle through on-stage competitions as well as involvement in DARE, MADD, SADD, Zero Smoke and Tobacco-Free organizations

Community Service• Each year, our teens volunteer thousands of hours

with local, state and national organizations. During their year of service, they speak to their peers on the importance of volunteering. Our teens are also involved in developing their own platforms. Caitlin Brunell, Miss America’s Outstanding Teen 2008, formed her own non-profit organization called “Caitlin’s Closet”. She has collected over 5,000 dresses so less fortunate teens can participate in their prom or some other important event. The efforts of this national winner and her charity were highlighted in Seventeen magazine and USA Today.

• MAOTeen also has a long standing relationship with the Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children. By raising funds for children’s hospitals across North America and working with our sister organization, Miss America, we have collectively raised over $8 million dollars.

Rachel Wyatt MAOTeen 2013

Hometown: Piedmont, SCScholastic Ambition: To obtain a master of speech pathologyCareer Ambition: To become a speech-language pathologist specializing in infants and childrenPlatform Issue: Dance Therapy – Miracles through MovementScholastic Honors: National Honors Society, Principal’s list, Duke TIP scholar, Beta club, Honors algebra, biology, chemistry, English and pre-calculusAccomplishments: Class president, Yearbook editor, Presidential volunteer service award, Duke of Edinburgh silver award

Brand Awareness• MAOTeen would like to provide your

company with the opportunity to showcase your products and services in an innovative, consumer-friendly and cost effective manner. Associate your brand with MAOTeen and the Miss America Organization, leading scholarship providers in the country for young women. Your assistance will provide MAOTeen with the opportunity to provide America’s youth with scholarship assistance and more importantly, your company’s name will be showcased at the national competition in Orlando, FL, an event attended by over 10,000 people and on MAOTeen’s website and social media networks.

Brand AwarenessJoin elite MAOTeen sponsors to build your brand

Tony Bowls National Ad Campaign

The Tony Bowls Collection (evening gown) photographedeach of the state titleholders wearing his designs. They werefeatured in an industry favorite magazine in March 2011 kicking off his prom collection. In 2013, the reigning MAOTeen Rachel Wyatt was asked to model exclusively for Tony Bowls’ National Ad Campaign.

Rachel Wyatt for Tony Bowls

Pitch to the CrownMAOTeen has enjoyedparticipating in marketing campaigns for various products. Recently, the 53 contestants participated in a focus group for the launch of ShaveMate. This focus group was aired on Discovery Channel’s Pitchmen show in January 2011. http://dsc.discovery.com/videos/pitchmenmiss-america-shaving-testers.html

No!No! Beauty CampaignMAOTeen contestants were also sought out by No!No!, a beauty device product line, for an extensive national marketing campaign. Spanning over 3 years, two national titleholders and five state winners worked as spokespeople for No!No! Hair Removal and No!No! Skin on two nationally televised infomercials and onseveral broadcasts on the Home Shopping Network.http://www.youtube.com/watch?v=hHO6CQ05HXM

Cyber Footprint

Facebook: 11,200 followersTwitter: 5,000 followersWebsite: 1.7 million hits per month

We will promote your brand through our website and social media. Support MAOTeen, the leading scholarship provider for teens in the nation!

Interested in becoming a Sponsor?

Contact: Jessica Schueler, Director of Communications

Email: Jessica@maoteen.orgPhone: 727-572-9111