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Miraj Company Profile (3 Feb 2014)

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Page 1: Miraj Company Profile

y o u r p a t h w a y

Page 2: Miraj Company Profile
Page 3: Miraj Company Profile

B R A N D E N G A G E M E N T

Page 4: Miraj Company Profile

M i · r a j [ m e e r - a h j ]

a j o u r n e y , a p a t h w a y . a m e a n s o f r i s i n g , a s t o e m i n e n c e .

Page 5: Miraj Company Profile

M I R A J i s a b r a n d e n g a g e m e n t b a s e d i n J a k a r t a f o c u s i n g o n e v e n t s , c o n c e p t s , b r a n d i n g a n d d e s i g n . W e a s s e m b l e a t e a m o f p a s s i o n a t e m u l t i - d i s c i p l i n e g r o u p w i t h c o m m i t m e n t t o s e a r c h f o r e x c e l l e n c e i n o u r d e l i v e r a b l e s

Y O U R P A T H W A Y

W e w o r k w i t h p a s s i o n , i n t e g r i t y , a n d v i s i o n s .

Page 6: Miraj Company Profile

I N D U S T R Y & M A R K E T A N A L Y S I S

B r a n d E n g a g e m e n t i s t h e f a s t e s t g r o w i n g c a t e g o r y i n I n d o n e s i a a d v e r t i s i n g i n d u s t r y

A l l p r i v a t e s e c t o r s c o m p a n y a r e d o i n g m a r k e t i n g a c t i v i t i e s , e v e n t & a c t i v a t i o n i n v a r i o u s l e v e l a n d c o v e r a g e

T h e r e a r e a l o t o f a g e n c y v e n d o r s y e t o n l y a h a n d f u l t h a t h a s p a s s i o n , s t r o n g d e e p l y c o n c e p t a n d h a s w o r l d c l a s s s e r v i c e s t a n d a r d

C l i e n t s a r e a w a i t i n g f o r n e w b r e e d o f b e l o w t h e l i n e v e n d o r s t h a t u p t o b u d g e t e ffi c i e n c y f o r h i g h q u a l i t y s e r v i c e

Page 7: Miraj Company Profile

D R E A M B I G

T o c r e a t e l e a d i n g I n d o n e s i a b e l o w t h e l i n e a g e n c y t h a t d e l i v e r d e e p l y c o n c e p t , p a s s i o n a n d p e r s o n a l i z e s e r v i c e s .

Page 8: Miraj Company Profile
Page 9: Miraj Company Profile

P R O P O S I T I O N &P E O P L E

C r e a t e a n e x c e p t i o n a l B R A N D E N G A G E M E N T d r i v e n b y h i g h v a l u e i d e a s c o n c e p t a n d h i g h q u a l i t y e x e c u t i o n s t a n d a r d t h a t e v e n t u a l l y b r i n g m u t u a l h i g h p r o fi t f o r b o t h M I R A J a n d i t s c l i e n t s .

S M A L L S T R O N G T E A M t h a t a r e f u l l y c o m m i t t e d , p a s s i o n a t e a n d s o l u t i o n f o r c o m p e t i t i v e p r o fi t a b l e b u s i n e s s .

Page 10: Miraj Company Profile
Page 11: Miraj Company Profile

INTEGRATED SOLUTIONS

T a c t i c s n o t g r o u n d e d i n s t r a t e g y a l w a y s f a l l s h o r t o f t h e t a r g e t . A t M i r a j , w e s t a r t b y t a k i n g y o u r s t r a t e g i c d i r e c t i o n , a s s e s s i n g t h e m a r k e t p l a c e a n d y o u r b r a n d ’ s r o l e i n i t – t h e n w e p r e s e n t y o u w i t h t h e t a c t i c a l s o l u t i o n s t o m a x i m i z e y o u r o p p o r t u n i t y t h r o u g h c o n s u m e r e n g a g e m e n t .

Page 12: Miraj Company Profile
Page 13: Miraj Company Profile

B r a n d i n g i s m o r e t h a n j u s t y o u r l o g o .I t i s a p l a n , a s t r a t e g y , a n a r t .

A p a s s i o n .

Page 14: Miraj Company Profile
Page 15: Miraj Company Profile

STRATEGIC PLANNING &�BRAND EVOLUTION

B R I N G I N G Y O U R B R A N D T O L I F E

A t e v e n t s , i n - s t o r e , t h r o u g h s p o n s o r s h i p s a n d i n t e g r a t e d p r o g r a m s , M I R A J h a s t h e i n s i g h t , e x p e r i e n c e a n d c r e a t i v i t y t o t u r n c a u s a l u s e r s i n t o l o y a l c o n s u m e r s . W e d e s i g n t h e b r a n d e x p e r i e n c e , t h e s t o r y t o t e l l , a n d t h e r i g h t m i x o f i n t e g r a t e d s o l u t i o n s b a s e d o n t h e M i r a j T h i n k T h a n k a n d B r a n d D e v e l o p m e n t L i f e - c y c l e a n a l y s i s .

Page 16: Miraj Company Profile

EXPERIENTIAL &�ENGAGEMENT MARKETING

B R A N D E N G A G E M E N T S R O O T E D I N C O N N E C T I V I T Y B A S E D S O L U T I O N S .

W e c r e a t e e n v i r o n m e n t s w h e r e t h e c o n s u m e r ’ s d e m o g r a p h i c a n d m i n d s e t c o n n e c t s t o t h e b r a n d . B y o p t i m i z i n g y o u r b r a n d s g r o w t h p o t e n t i a l i n o u r h a n d l i n g , w e e n s u r e o u r t a r g e t e d c o n s u m e r e x p e r i e n c e s c r e a t e e m o t i o n a l c o n n e c t i o n s t o t h e b r a n d , w i t h o u t f e e l i n g o b l i g a t e d o r p r e s s u r e d .

W h e n w e e s t a b l i s h t h i s c o m f o r t z o n e , y o u r b r a n d s t o r y b e c o m e s i n h e r e n t l y i n t e g r a t e d i n t o m e a n i n g f u l e n g a g e m e n t s w i t h o u r   b r a n d a m b a s s a d o r p r o g r a m .

Page 17: Miraj Company Profile

EXPERIENTIAL &�ENGAGEMENT MARKETING

B R A N D E N G A G E M E N T S R O O T E D I N C O N N E C T I V I T Y B A S E D S O L U T I O N S .

T A C T I C S I N C L U D E :

E v e n t M a n a g e m e n tB r a n d A m b a s s a d o rC o n s u m e r E n g a g e m e n t / S a m p l i n gS p o n s o r s h i p A c t i v a t i o nB r a n d T o u r s / M o b i l e M a r k e t i n gG u e r r i l l a M a r k e t i n g / C a m p u s A c t i v a t i o n H y p e r - l o c a l / F i e l d m a r k e t i n g

Page 18: Miraj Company Profile

BRAND & PROGRAM ANALYTICS

C O M P R E H E N S I V E A N A L Y S I S M E A S U R E S M I R A J ’ S P E R F O R M A N C E A N D I N F O R M S O N G O I N G I N I T I A T I V E S

W o r k i n g w i t h y o u r t e a m t o r e m a i n f o c u s e d o n t h e m e a s u r e s t h a t d r i v e y o u r b u s i n e s s .

Page 19: Miraj Company Profile

T A C T I C S I N C L U D E :

E v e n t M a n a g e m e n tB r a n d A m b a s s a d o rC o n s u m e r E n g a g e m e n t S p o n s o r s h i p A c t i v a t i o nB r a n d T o u r s / M o b i l e M a r k e t i n gG u e r r i l l a M a r k e t i n g / F i e l d m a r k e t i n g

Page 20: Miraj Company Profile

E V E N T M A N A G E M E N T

W e b e l i e v e t h a t a n y e v e n t , n o m a t t e r i t s s i z e , c o m p l e x i t y o r b u d g e t , c a n b e n e fi t f r o m s o u n d a d v i c e a n d t h e k n o w l e d g e o f a p r o f e s s i o n a l w h o u n d e r s t a n d s t h e i n t i m a t e d e t a i l s t h a t g o i n t o p l a n n i n g .

P l e a s e f e e l f r e e t o c o n t a c t u s , s o w e c a n b e g i n t h e p a t h w a y .

Page 21: Miraj Company Profile
Page 22: Miraj Company Profile

C O R P O R AT E E V E N T S

D E P D I K B U D Malam Anugerah Kebudayaan dan Maestro Seni Tradisi 2013

Balai KartiniJakarta30 November2013

Page 23: Miraj Company Profile

C O R P O R A T E E V E N T S

PENGARAHAN KEPADAJAJARAN BADAN USAHAMILIK NEGARA

“Menjadi BUMN YangBersih Efisien DanLokomotif Pertumbuhan”

Yogyakarta, 10 Oktober 2012

Page 24: Miraj Company Profile

C O R P O R A T E E V E N T S

2012M E ABANK MANDIRI

MANDIRI EXCELLENCE AWARD 2012

Page 25: Miraj Company Profile

C O R P O R A T E E V E N T S

Surabaya, Medan &Makassar

O J K Edukasi dan sosialisasi produk & layanan jasa keuangan dan perlindungan konsumen

Page 26: Miraj Company Profile

C O R P O R A T E E V E N T S

B N I 4 6 2012Exceeding customer expectation 2012 - 2013

Page 27: Miraj Company Profile

C O R P O R A T E E V E N T S

M I C R O S O F T Microsoft Asia - PacificPartner executive retreat

Bali18 - 20 March2013

Page 28: Miraj Company Profile

C O R P O R A T E E V E N T S

M I C R O S O F T

Page 29: Miraj Company Profile

B R A N D A C T I V A T I O N

J A L A N G E M B I R A B A T I K

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B R A N D A C T I V A T I O N

N E U R O B I O N

Page 31: Miraj Company Profile
Page 32: Miraj Company Profile
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B R A N D I N G & D E S I G N

D E P D I K B U D Malam Anugerah Kebudayaan dan Maestro Seni Tradisi 2013

Balai KartiniJakarta30 November2013

Page 36: Miraj Company Profile

P I N SBranding & Stationery

B R A N D I N G & D E S I G N

Page 37: Miraj Company Profile
Page 38: Miraj Company Profile

PT. MIRAJ VARDHANA

Jl. Pinang Emas III A7Pondok PinangJakarta 12310+62 21 702 00 727

TALAVERA OFFICE PARK Lt. 28Jl. Letjen TB Simatupang kav 22-26CilandakJakarta 12430