Minority Presentation Project FINAL

8/8/2019 Minority Presentation Project FINAL

1/16

SAGE IS ADIVERSE AND

COEDUCATIONAL UNDERGRADUATE

COLLEGE OF APPLIED STUDIES

EMPHASIZING ON NEW AND

EMERGING PROFESSIONS.


2/16

OVERVIEW:

Students who currently attend

Sage:

y 8% Asian/Pacific Islander

y 12% Black/Non-Hispanicy 5% Hispanic

y 67% White/Non-Hispanic

y 9% Race/ethnicity

unreportedy 88% in state

y 12% out of state


3/16

CAMPAIGN OBJECTIVE:

The primary objective of our campaign is to recruit

foreign students who are permanent residents of

the United States to enroll at Sage.

We feel that this group of

minority will feel

comfortable in the small

community type of

environment that alreadyexists at Sage.


4/16

TARGET AUDIENCE:

Foreign residents who legally reside in the

United States that want to further their

education.

y

High school seniorsy New citizens

y Employees of foreign owned businesses

Characteristics

y Language Barriers

y Cultural Differences

y Many have higher un met financial need

www.ihep.org/assets/files/publications/m-r/OpeningTheDoor.pdf


5/16

IMMIGRATION STATS FOR NEW YORK

STATE: TheThe following is a table of permanent residentfollowing is a table of permanent residentstatistics from the US Department of Homeland Security.statistics from the US Department of Homeland Security.

Characteristic Total Male Female Unknown

Total 143,679 68,323 75,352 4

New arrivals 68,461 31,259 37,198 4

Adjustments of status 75,218 37,064 38,154 -

Age

Under 18 years 27,321 13,936 13,383 2

18 to 24 years 19,709 9,156 10,552 1

25 to 34 years 33,566 15,574 17,991 1

35 to 44 years 29,190 14,820 14,370 -

45 to 54 years 17,545 8,116 9,429 -

55 to 64 years 9,753 4,133 5,620 -

65 years and over 6,595 2,588 4,007 -


6/16

IMMIGRATION STATS FOR NEW

YORK STATE:

Of the 143,679 people who became permanentresidents of NYS in 2008:

y 13,405 or 9.33% went in to the job field ofmanagement and professional related occupations.

y 5,959 or 4.15% went into sales and office occupations.y 38,296 or 26.65% were students or children, all

likely to attend college.

http://www.dhs.gov


7/16

MESSAGE THEME:

To provide a

diversified learning

environment for

students across thecountry.

To foster and promote

a welcoming

environment where

students can feel

comfortable and

culturally accepted.


8/16

SUPPORTS:

The Office ofCultural Enrichment and Diversity

y is committed to fostering an awareness of culturaldiversity that:

explores perceptions and challenges stereotypes

empowers students, faculty, administrators and staffto participate in ongoing diversity efforts

enriches The Sage Colleges experience

Programs and Servicesy Black and Latino Student Association (BLSA)

y African American, Latino, Desi, Asian, and Native American

Alliance (ALDANA)

y Pride and Diversity Club


9/16


10/16

SOME CULTURAL EVENTS

OFFERED:

Heritage Month

Celebrations

International Food

Festival

Diversity Networking

Reception

Community Events

Multicultural StudentLeadership Opportunities

Diversity Workshops

The Multicultural

Center; houses a

collection of art, books,


11/16

CONSTRAINTS:

Federal regulations

Appropriate visas

Immigration Responsibility Act of

1996 Language barrier

Cultural differences

Income


12/16

AD DESIGN:

Emotional appeals

Rationality

Humor

Fear (you should go to school so that you canhave job security)

y Executional Framework

Slice of life

Animation

Testimonial

Informative


13/16


14/16


15/16

COMMUNICATION VEHICLES:

Local Commercials local channels

Print Ads in the Times Union, bus stops, buses

Internet pop ups

Direct mail


16/16

Citations:

Department of Homeland Security Website

y http://www.dhs.gov/files/statistics/data/DSLPR08s.

shtm

Sage StudentL

ifey http://www.sage.edu/sca/studentlife/multicultural/

Documents

Minority Presentation Project FINAL