MINOR PROJECT REPORT ON marketing Strategy of Amul Choclate BBA

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    @AEIJ\R\JHOGT\ORJ\T

    JI

    GJAR@\@TE]O@I@CUWEWJM

    @A_CGFJGJC@TO

    W_LAETTOD EI R@\TE@C M_CMECCAOIT JM TFO

    \OP_E\OAOIT MJ\ TFO @^@\D JM TFO DON\OO JML@GFOCJ\ JM L_WEIOWW @DAEIEWT\@TEJI

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    WT_DOITW DOGC \ TEJI

    Tfes es tj gortemy tf`t E f`vo gjapcotod tfes Rrjhogt tetcodGjap`r`tevo @i`cyses Jm @auc Gfjgjc`to uidor tfonued`igo jm AW. @\TE A@CEK ei p`rte`c mucmeccaoit jmtfo roqueroaoit jm tfo `w`rd jm donroo jm L`gfocjr jmLuseioss @daeiestr`teji `t A`f`r`h` Wur`ha`c Eistetuto,Docfe. Tfes es `i jrenei`c peogo jm wjrk `id E f`vo ijtsulaettod et o`rceor ocsowforo.

    D`to8

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    GO\TEMEG TO M\JA TFO N_EDOTfes es tj gortemy tf`t tfo prjhogt tetcod Gjap`r`tevo`i`cyses jm @auc Gfjgjc`to es `i `g`doaeg wjrk djio ly

    @AET K_A@\ H@EI sulaettod ei tfo p`rte`c mucmeccaoit jm

    tfo roqueroaoit mjr tfo `w`rd jm tfo donroo jm L`gfocjr jm

    Luseioss @daeiestr`teji mrja A`f`r`h` Wur`ha`c Eistetuto, G-4, H@I@KR_\E, Docfe, uidor ay nued`igo & derogteji.

    As. @\TE A@CEK

    @ssest`it RrjmossjrAWE

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    GKIJ^CODNOAOITMerst jm `cc, E wjucd ceko tj oxpross ay tf`iks tj Rrjm. @X@D. W.

    GFFECC@\ (Derogtjr, AWE) mjr nevein ao sugf ` wjidormuc

    jppjrtuiety tj wedoi tfo fjrezjis jm ay kijwcodno.

    Ei ij sa`cc ao`suros, E wjucd `csj ceko tj nr`tomuccy tf`ik tj `cc tfjso

    wfj n`vo ao gjistrugtevo sunnostejis mjr tfo eaprjvoaoit jm `cc tfo

    `spogt roc`tod tj tfes prjhogt.

    Ei p`rteguc`r, E wjucd ceko tj tf`ik As. @\TE A@CEK,ay roso`rgf

    nuedo mjr for v`cu`lco sunnostejis `id nued`igo.

    E `csj jwo ` doop soiso jm nr`tetudo tj jtfor m`gucty aoalors mjr tfoer

    gjiteiujus oigjur`noaoit.

    Dospeto `cc ommjrts, E f`vo ij djult tf`t orrjr `id jlsgureteos roa`ei

    tf`t sooi tj `mmcegt `cc roso`rgf prjhogt `id mjr wfegf E `a gucp`lco.

    @AET K_A@\ H@EI

    \jcc. Ij.8 270

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    T`lco jm GJITOITW

    W.IJ. TETCO R@NO IJ.

    0. GF@RTO\ 08-

    EIT\JD_GTEJI

    JLHOGTE]OW JM TFO WT_DU

    \OWO@\GF AOTF@DJCJNU

    CEAET@TEJIW JM TFO WT_DU

    0

    0?

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    R\OM@GO

    Tfo @A_C ajdoc es l`sod ji strjin ogjijaeg cjneg mjr tfo oxestoigo jm o`gf teor, ao`iein

    o`gf fenfor teor aust noior`to summegeoit v`cuo tj tfo s`tesm`gteji jm ets eaaode`to cjwor teor.

    Eitorcjgkein systoa jm gjitrjc `id jwiorsfep oisuros tf`t tfes cjneg es iovor cjst jm senft tfo

    jwiors jm @A_C - i`aocy, tfo m`raors f`vo oisurod tf`t tfo jrn`iez`teji iovor cjsos ets

    eidopoidoigo `id `utjijay, `id tf`t ij eitori`c jr oxtori`c st`kofjcdor g`i t`ko ao systoa

    mjr ` redo. Ei jrdor tj prjtogt `id prjajto tfo m`raors' eitorosts, @A_C f`s looi `cw`ys

    oin`nod ei cjllyein `gteveteos. Ets eiete`tevos ei gjuitorein tfo ovec ommogts jm ^TJ, ei tfo

    p`ssein jm R`r`ccoc Gjjpor`tevos @gt ei sovor`c st`tos, ei lreinein jut tfo Gj-jpor`tevo

    Gjap`iy's @gt `t tfo goitor `ro jicy sjao jm tfo rogoit ox`apcos. Ly sottein st`id`rds ei tfo

    a`rkot pc`go ei toras jm prjdugt qu`cety `id ets prego, @A_C f`s logjao tfo i`tur`c a`rkot

    co`dor ei ets `ro`s jm muigtejiein `id wji tfo fo`rts jr `cc Eide`is. Ly ets jrn`iez`teji`c

    doseni `id str`toneos, @A_C f`s rodesgjvorod tfo ajdoc jm ` iow-noior`teji prjdugor

    gjjpor`tevo ei Eide`, wfegf es demmoroit mrja ets tr`deteji`c mjra ei `sseniein tfo renft keid jm

    eigoitevos tj tfo sf`rofjcdors. Ei toras jm mjrw`rd ceik`nos, fjwovor, @A_C `pprjxea`tos `

    H`p`ioso Koerotsu, wforoei tfo demmoroit st`kofjcdors hjei f`ids wetf o`gf jtfor tj a`xeaezo

    tfo v`cuo jm tfo oitorpreso.

    Ly ets pregein `id qu`cety str`toneos, @A_C es `cw`ys strekein ` l`c`igo lotwooi tfo eitorosts

    jm tfo gjisuaor wetf tfjso jm ets prjdugors. Log`uso jm Ets c`rnor `ppo`c, @A_C f`s trucy

    syalj.c0zod tfo ro`c 'T`sto jm Eide`. Ets eiijv`tevo `dvortesoaoits f`vo murtfor roeimjrgod ets

    gjapotetevo pjwor `id `ppo`c. Rrjmosseji`c a`i`noaoit. Jm @A_C, wfegf es `cw`ys

    `ggjuit`lco tj tfo aoalors, f`s oisurod oxgoccoit ogjijaeg `id mei`ige`c a`i`noaoit jm et

    modor`teji, tfo NGAAM.

    Rrjl`lcy tfo ajst eapjrt`it gjapjioit jm @A_Cs suggoss es ets veseji`ry `id dodeg`tod

    co`dorsfep, wfegf f`s spoit ets prev`to rosjurgos ijt jicy tj sjcvo mroo redor's prjlcoa `t

    ovory st`no jm gjccogtevo `gteji lut `csj tj prjtogt tfo jrn`iez`teji mrja prod`tjry `tt`gks

    mrja tfo oxtori`c oiverjiaoit.

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    0

    GF@RTO\ 0

    EIT\JD_GTEJI

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    7 aeck prjdugors

    gjjpor`tevo uiejis `id

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    GJAROTETJ\W EIMJ\A@TEJI

    G`dlury

    G`dlury djaei`tos tfo Eide`i gfjgjc`to a`rkot wetf ` =?% a`rkot sf`ro. Losedos, et

    f`s ` 02% a`rkot sf`ro ei tfo jrn`iezod sun`r gjimogtejiory a`rkot `id `

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    72

    JRRJ\T_IETU8-

    Rrjvedein tfo ropc`goaoit jmmor tj rot`ecors g`i eigro`so W`co.

    Eigro`so ei rot`ecor a`rnei g`i oif`igo tfo s`co jm @auc Gfjgjc`to.

    Mjgusod `pprj`gf tjw`rds sa`cc a`rkot g`i `csj eigro`so tfo s`co jm @auc Gfjgjc`to.

    Iow sgfoaos g`i lo prjvedod tj tfo rot`ecors tj `ttr`gt tfoa tj pusf tfo s`co jm @auc

    Gfjgjc`to.

    \onuc`r suppcy g`i lo o`secy gjapoto tfo gjapotetjrs `id eigro`so ets jwi s`co.

    TF\O@TW8 -

    Ajro gjapotetjrs `ro oitorein ei tfo a`rkot.

    Gjapotetjrs `ro prjvedein ajro a`rneis tj rot`ecors.

    Gjapotetjrs `csj nevein ropc`goaoit m`gecety tj rot`ecors.

    Gjapotetjrs prjvedein ronuc`r suppcy `id strjin destreluteji gf`iioc.

    Gjapotetjrs `csj ro`gfein tj sa`cc a`rkot.

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    70

    D@T@ @I@CUWEW JM G_WTJAO\ P_OWTEJIIEO\W

    Men.0

    Eitorprot`teji8-

    Tfo rod gjcjur sonaoit ei tfo peo gf`rt eideg`tos tfo ajst pjpuc`r l`r, wfegf es gjisuaod ly

    tfo gjisuaor wetf == %. Tfo yoccjw gjcjr sonaoit sfjws tf`t tjmmoo es tfo sogjid ajst

    pjpuc`r gfjgjc`to, wfegf es gjisuaod wetf 0> % wetf tfo gjisuaors. Tfo lcuo gjcjur

    sonaoit eideg`tos g`idy, wfegf es cekod ly pojpco wetf 26 %. Tfo c`st nrooi sonaoit

    eideg`tos tf`t jicy 25 % pojpco ceko `cc tfo gfjgjc`tos.

    6%

    ==%

    0>%

    5%

    AJWT RJR_C@\ KEID JM GFJGJC@TO

    G`iidyL`r

    Tjmmoy

    @cc

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    7

    Men. >

    Eitorprot`teji8-

    Tfes `i`cyses sfjws tfo purgf`sein pjwor jm tfo gustjaors ei ` wook. Tfes sfjws tf`t.>2%

    gustjaors spoid \s. ?2 ji gfjgjc`to, 2%

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    76

    Men. 6

    Eitorprot`teji

    Tfes `i`cyses sfjws tf`t ?6% jm tfo gustjaors `ro `cc wocc `w`ro `ljut tfo `auc aeck

    gfjgjc`tos.

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    75

    D@T@ @I@CUWEW JM \OT@ECO\W

    Men. 5

    Eitorprot`teji8

    Tfes es ` survoy wfegf es gjidugtod mjr tfo rot`ecors .et sfjws tf`t 52-6?% gustjaors soccs iostco gfjgjc`to,?2=6

    56

    >0

    ?

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    44

    Men. 04

    Eitorprot`teji8-

    .Tfes survoy sfjws tf`t rot`ecors prjguro 70% `auc gfjgjc`to mrja destrelutjrs ei wost

    docfe,rot`ecor prjguro ?% `auc gfjgjc`to mrja destrelutjr `id wfjcos`cor ei wost Docfe.

    70%

    ?%

    Rrjguraoit jm @auc Gfjgjc`to(^ost Docfe)

    Destrelutjr

    ^fjcoW`cor

    Ljtf

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    4?

    Men. 0?

    Eitorprot`teji8-

    .Tfes survoy sfjws tf`t rot`ecors prjguro % `auc gfjgjc`to mrja destrelutjr ei goitr`c

    Docfe, rot`ecor prjguro % `auc gfjgjc`to mrja destrelutjr `id wfjcos`cor ei goitr`c Docfe.

    %

    %

    Rrjguraoit jm @auc Gfjgjc`to(Goitr`c Docfe)

    Destrelutjr

    ^fjcoW`cor

    Ljtf

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    4=

    Men. 0=

    Eitorprot`teji8-

    Tfes survoy es gjidugtod mjr tfo doa`id jm tfo `auc gfjgjc`tos. Et sfjws tf`t doa`id jm

    G`dlury gfjgjc`to ei oitero Docfe es `ljut =

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    4>

    Men. 0>

    Eitorprot`teji8-

    Tfes survoy sfjws tfo wookcy s`cos jm gfjgjc`tos ei ijrtf Docfe. wookcy s`cos jm G`dlury ei

    ijrtf Docfe es `ljut >0% wookcy s`cos jm iostco ei ijrtf Docfe es `ljut 0>%,wookcy s`cos jm

    `auc es `ljut 00%

    0>%0

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    46

    Men. 06

    Eitorprot`teji8-

    Tfes sfjws wookcy s`cos jm gfjgjc`tos ei sjutf Docfe. Et sfjws tf`t wookcy s`cos jm G`dluryei sjutf Docfe es `ljut ?

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    45

    Men. 05

    Eitorprot`teji8-

    Tfes sfjws tfo wookcy survoy ei goitr`c Docfe. Et sfjws tf`t wookcy s`co jm G`dlury ei

    goitr`c Docfe es `ljut ?

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    ?2

    Men.

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    ?0

    GF@RTO\ 4

    GJIGC_WEJI @ID \OGJAAOID@TEJIW

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    ?