MINI IDENTITY GUIDELINES.

USING THE SYMBOL.ASSYMMETRICAL PLACEMENT.

USING THE SYMBOL.NEVER CENTERED.

USING THE SYMBOL.OUTSIDE THE FRAME…

USING THE SYMBOL.…OR INSIDE THE FRAME…

USING THE SYMBOL.…BUT NOT FRAMED TOO CLOSELY.

USING THE SYMBOL.VARIABLE POSITIONS.

MINI CLAIM.

USING THE SYMBOL.NO COMBINATION WITH THE MINI CLAIM.

MINI CLAIM.

MINI CLAIM.

USING THE SYMBOL.NO COMBINATION WITH THE WEB ADDRESS.

MINIUSA.COM

MINIUSA .COM

USING THE SYMBOL.NO OTHER LOGOTYPES OR SYMBOLS.

SAMPLE DIVISION

USING THE WORDMARK.ALWAYS SOLID CAPS.

MINI

The MINI wordmarkwithin body copy.

USING THE WORDMARK.ADDITIONS.

MINI SERVICE

MINI COOPER

MINI.COM

MINI Service

MINI Cooper

MINI.com

within body copy, captions, charts ...

within headlines

MINI-Service

MINI-SERVICEnot permitted: hyphenation

USING THE WORDMARK.SINGULAR AND PLURAL.

1 MINI, 2 MINI , 3 MINI ...

1 MINI, 2 MINIS, 3 MINIS ...

1 MINI, 2 MINI'S, 3 MINI'S …

USING THE WORDMARK.THE MODEL IDENTIFICATIONNEVER STANDS ALONE.

MINI COOPER.GO FOR A TESTDRIVE NOW!

See the MINI Cooper andthe MINI Cooper Sat your nearest MINI Dealer.

COOPER.GO FOR A TESTDRIVE NOW!

See the Cooper,the Cooper Sat your nearest Dealer.

MINI TYPE HEADLINEFOR TITLESAND SHORT LEADS.

USING TYPOGRAPHY.HEADLINES…

MINI TYPE HEADLINEFOR TITLESAND SHORT LEADS.

MINI Type boldfor subheadlines.

MINI Type regularfor body copy,captions and chartsand always set in equal size.

USING TYPOGRAPHY.HEADLINES AND BODY COPY.

HEADLINES AND SHORT LEADSMAY APPEAR IN COLOR.

Body copyalways appears inwhite on blackor black on white.

USING TYPOGRAPHY.COLORED TYPE.

USING TYPOGRAPHY.POSITION.

MINIHEADLINE

Text is setexclusively flushleft and ragged...

USING TYPOGRAPHY.POSITION.

MINIHEADLINE

...or rightand ragged.

USING TYPOGRAPHY.POSITION.

MINIHEADLINE

Centeredtext

is notpermitted.

USING TYPOGRAPHY.POSITION.

MINIHEADLINE

The headline mustpresent the same colorlike the frame ...

USING TYPOGRAPHY.POSITION.

MINIHEADLINE

... or could be simplewhite.

USING TYPOGRAPHY.POSITION.

MINIHEADLINE

Body copy, Body copyBody copy, Body copyBody copy, Body copyBody copyBody copy

Text (headline / body copy)is inside the frame ...

USING TYPOGRAPHY.POSITION.

MINIHEADLINE

... or outside the frame.

Body copy, Body copyBody copy, Body copyBody copy, Body copy

Body copyBody copy

USING TYPOGRAPHY.POSITION.

MINIHEADLINE

Body copy, Body copyBody copy, Body copyBody copy, Body copy

Body copyBody copy

... or outside the frame.

USING TYPOGRAPHY.POSITION.

MINIHEADLINE

Headline always adjoinsone bar of the frame: left...

MINIHEADLINE

... right

USING TYPOGRAPHY.POSITION.

MINIHEADLINE

MINIHEADLINE

... top... ... or bottom.

USING TYPOGRAPHY.POSITION.

MINI HEADLINE

Body copy, Body copy,Body copy, Body copy,Body copy, Body copy,Body copy, Body copy,

Body copyBody copyBody copyBody copyBody copy

Body copy can adjoin the bar of the frame...

USING TYPOGRAPHY.POSITION.

MINI HEADLINE

Body copy, Body copy,Body copy, Body copy,Body copy, Body copy,Body copy, Body copy,Body copyBody copyBody copyBody copyBody copy

...but doesn´t have to.

USING COLORS.THREE BRAND COLORS:BLACK, WHITE AND GREY.

USING COLORS.BLACK IS THE BASIC COLOR.

USING COLORS.15 DESIGN COLORS. STRONG ACCENTSWITHIN A DARK ENVIRONMENT.

USING COLORS.15 DESIGN COLORS. STRONG ACCENTSWITHIN A DARK ENVIRONMENT.

USING COLORS..…UNLIMITED COMMUNICATION COLORS.

USING COLORS.COMMUNICATION COLORSARE RECEIVED FROM COLOR IMAGES.

USING COLORS.DON'T COMBINE COLOR IMAGES WITHDESIGN COLORS.

TEXT TEXT

TEXT TEXT

USING COLORS.WHEN TO USE WHICH COLORS?

?

USING COLORS.FRAMES: MAX. TWO COLORS PER PAGE.HEADLINE COLOR = FRAME COLOR.

TEXT.TEXT.

TEXT.TEXT.

TEXT.TEXT.

Brand colors can always be added and help to avoid a tutti fruttiappearance.