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A non-winning proposal. But i love this brand so much, and decided to upload it.
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A MINIACTIVATION PROPOSAL
MINI COUNTRYMANREADY TO GET AWAY
THE LAUNCH
THE CHALLENGE:
HOW TO MAKE A UNIQUE, NEVER BEEN DONE BEFORE LAUNCHING EVENT, THAT CAN BEST REPRESENT THE MINI
COUNTRYMAN SPIRIT
THE IDEA:
SHOWCASING THE MINI COUNTRYMAN SPIRIT OF GETAWAY WITH SOMETHING SO INDONESIAN BUT YET ONLY A MINI CAN DO
WHAT’S SO INDONESIAN
RODA GILA STUNT
MAKE IT MINI
VISUAL MAPPING PROJECTION
PROJECTING COUNTRYMAN ON FAMOUS INDONESIAN GETAWAY
DERAWAN ISLAND RAJA AMPAT
ADDING UNIQUENESS
MT RINJANI MT BROMO
COMBINING THE RODA GILA STUNT AND VISUAL MAPPING PROJECTION TO GIVE A LIVE FEELING OF MINI COUNTRYMAN DOING THE GETAWAY FROM URBAN LANDSCAPE TO FAMOUS
INDONESIAN GETAWAY
LAUNCHING PROCESSION
CAR MOVEMENT TO ADD VISUAL EFFECTS
CAR MOVEMENT TO ADD VISUAL EFFECTS
VISUAL FOR EMPHASIZING FEATURES
VISUAL FOR EMPHASIZING FEATURES
THE GETAWAY DISPLAY
GIVING THE GETAWAY FEELING WHEN DISPLAYING THE MINI COUNTRYMAN
INTERACTIVE PRODUCT SPEC
UTILIZING PROJECTION ON AUTOMATIC TINTED GLASS TECHNOLOGY
VIRTUALLY EXPLORE THE DISPLAYED MINI COUNTRYMAN WITHOUT EVEN TOUCHING THE CAR
GIVING DETAIL SPECIFICATIONS ON MINI COUNTRYMAN
TINTED GLASS REFERENCE
PROJECTION REFERENCE
BUZZING BEFORE THE LAUNCH
CREATE CURIOSITY AND BUZZ PRIOR TO THE LAUNCH
WRAP THE LAUNCHING VENUE WITH A BLACK SKIRTING THROUGHOUT WITH A BIG MINI LOGO ON TOP (CAN BE SEEN
FROM THE SURROUNDING BUILDING)
SPREAD THE BUZZ VIA SOCIAL MEDIA AND INSTAGRAM, LET THEM TALK ABOUT IT
STOP DROOLINGSTART DRIVING
GETTING SALES LEAD
THE CHALLENGE:
MAINTAIN CONTINUITY OF THE MINI COUNTRYMAN SPIRIT AND HOW TO INDUCE POTENTIAL CONSUMERS BUYING DECISION
THE IDEA:
CREATE AN AMBIENCE BOOTH THAT SHOWCASE THE MINI COUNTRYMAN SPIRIT OF GETAWAY YET STILL INTRIGUE PEOPLE
TO EXPERIENCE
ENVY MEI’M A MINI
MINI BIG PRESENCE ON IIMSTHE CHALLENGE:
HOW TO UTILIZE THE IIMS TO MAXIMIZE MINI’S PRESENCE TO ATTRACT MORE SALES LEADS
THE IDEA:
SHOWCASING THE WHOLE MINI PORTFOLIO IN AN IRREGULAR WAY. SOMETHING THAT ONLY A MINI CAN DO
THE ROUTE:
MINI VS OTHERS : DIRECTLY CONFRONT EACH MINI PRODUCT WITH CARS WITH THE SAME CATEGORY. SHOW THEM WHY THEY SHOULD CHOOSE MINI INSTEAD.
MINI IS EVERYWHERE: CREATE MINI AMBIENCE ADS ON SPACE THAT NONE HAS EVER THINK OF BEFORE
MINI VS OTHERS
CITY CAR CATEGORY
MINI VS OTHERS
BIG CC CAR CATEGORY
MINI VS OTHERS
MPV CATEGORY
MINI VS OTHERS
MPV CATEGORY
MINI IS EVERYWHERE
MINI CAR COVER
MINI IS EVERYWHERE
WALL PAINTINGS
MINI IS EVERYWHERE
DEAD CORNER UTILIZATION
THIS IS MINI STORE
THE CHALLENGE:
HOW TO MAKE MORE PEOPLE WANTING MINI. BUILD ASPIRATION OF MINI AS AN EXCLUSIVE BRAND WITH ATTITUDE
THE IDEA:
CREATE A BOOTH WITH MINI DISTINGUISH LOOK. SELL MINI MERCHANDISE AS TOOL TO INSPIRE
RUN WITH MINI