Liquid-Crystal Resin: Thermochromic, Temperature Sensitive Liquid Crystals produce a wide range of color change with UV-protection and Waterproof finishGender-Adaptability: Fastening points for Buttons, Snaps or Zipper can be quickly altered to Left or Right according to user preference

Mission: Unisex outerwear made with an enlightened use of technology to manufacture highly-technical, transformative and interchangeable pieces from recycled materials

Competitive Advantages• Capitalize on eco-efficiency trend by using Repreve® • Differentiate styling by utlizing androgynous trend in outerwear• Provide inherent adaptability by using thermochromic liquid crystal• Manufacture domestically to support “Patriotism” in consumerism

IMC PlanPop-up Events• Co-host pop-up events at select boutiques that cater to Voydé’s target consumer and feature local artists and their work.• Provide demonstrations of garments exposed to elements like moisture and temperature to exhibit transformative features.• Voydé’s Instagram account, @voyderaceclub, will advertise events and encourange followers to attend.• “Style Influencers” with prominent social media presence will be gifted a garment and invited to attend a pop-up shop event.• Design email flyer to be sent to individual boutiques’ clientele lists.• Give pop-up event attendees samples of liquid crystal printed on Voydé brand stickers to increase brand awareness.• Coordinate pop-up events with community events to generate foot traffic

NOTE: Research has shown that U.S. consumer spending on experiential events has been increasing and will do so for years to come. Pop-up events that feature the transformative properties of Voydé Outerwear alongside works of local art will attract the visually-driven and memory-seeking target consumers.

Branding Strategy

Distribution Channels

Marketing Strategy Timeline

Retail Boutiques• Select men’s and women’s brick-and-mortar locations across the U.S. that serve Voydé’s contemporary target consumer and leverage brand equity

E-Commerce• Strategic retail partnerships that serve global audience and create point-of-sale opportunity for online shoppers

To go - from nothing. Voydé represents an idea of constant

aspiration to unlimited potentiality with every moment viewed as a new beginning. Voydé blends sacred values to shake dogmas

creating contemporary mantras encouraging individuals to mindfully approach the void.

Marketing Budget

Demographics• Men and women• Older Millennials, ages 25-35• Annual individual income of at least $70,000Psychographics• Naturally adaptive mindset; welcomes change and innovation• Enjoys using various methods of self-expression (e.g., fashion, social media)• Thrives on discovering and utilizing cutting edge technology in everyday life• Accepting and tolerant of diverse cultures, ethnicities, religious beliefs, socioeconomic status, etc.• Embraces androgynous styling in fashionBehavioristics• Exhibits high level of value consciousness related to products and branding• Prefers items that are generally considered more progressive and modern• Tends to exhibit brand loyalty but is open to experimenting with new brands if they are a better value• Believes in facilitating an anti-over-consumption movement by purchasing staple pieces that are high quality and transformative in nature• 2.5 times more likely to be early adopters

Target Market

Transformative Features

In accordance with AATCC Test Methods 8 & 186, finish will be developed for application to grouping.

Grouping

*Competitive Pricing Strategy: Retail $ x (1 - IMU%)(Parka Example: $600 x (1 - 0.65) = $210)

Visual Display• Male and Female fiberglass-reinforced plastic mannequins with heating core to emphasize transformative features of the grouping (also used for Pop-up Tour)

Marketing Budget = 10% of Projected Sales $8,000 = 0.10 x $80,000

L.C.P.Liquid Crystal Parka

100% Repreve®

Double-ZipperRetail: $600*

Wholesale: $210

L.C.H.A.Liquid Crystal Hydrochromic Poncho

100% Repreve®

Double-Snap PlaqueRetail: $450*

Wholesale: $158

L.C.T.Liquid Crystal Trench

100% Repreve® Double-Slat Flaps

Retail: $550*Wholesale: $193

Reversible Liner100% Repreve®

Retail: $150*Wholesale: $53

*Sales % is based on current national average of retail stores. Projected Sales is estimated from outerwear sales of a selected retailer.

SWOT Analyses

Y-3 Stone IslandStrengths

Weaknesses

Opportunities

Threats

Brand recognition through adidas®; Expansive distribution capabilities; Internationally-known; Wide range of product categories;

Offers wide range of innovative products;Successful production of thermochromic jackets;Established brand image; Expanded to childrenswear

Minimal range of color offerings; Focuses entirely on sportswear

Only offers menswear and childrenswear for boys;Limited number of brick-and-mortar locations

Expand stores to more U.S. cities;Expand use of transformative dyes/fabrics;Expand into casualwear

Produce womenswear; Expand presence in more U.S. cities; Increase variety of product innovation

New and innovative brands obtaining market share;Wide range of brands who are developed in both sportswear and casualwear

New and innovative brands obtaining market share;Lower-priced brands

Early December 2017Pop-up Event #8:

Durham, NCRunaway

Late November 2017Pop-up Event #7:

Brooklyn, NYOroboro

Mid-November 2017

Pop-up Event #6: New York, NYDover Street Market

Early November 2017Pop-up Event #5:

Chicago, ILSir & Madame

Mid-October 2017Pop-up Event #4:

Denver, COMAX

Mid-September 2017Pop-up Event #1:

San Francisco, CAUnionmade

Late September 2017Pop-up Event #2:

Portland, ORFrances May

Early October 2017Pop-up Event #3:

Seattle, WATotokaelo

July 2017Teaser:

Demonstrational Videopreviewing product line and

artistically highlightingtransformative features