Mind Methods Marketing 2015

www.mindmethods.com.au© Mind Methods

Think.

“Imagine working with a marketing agency that really understands you.”

“We take a mindful approach to delivering relevance through conscious marketing.”

Focussed, intelligent, captivating marketing.

LEAD FOR GOODEthics & Equality

KEEP IT REALHonest & Transparent

OUR VALUES

OUR VALUES

OUR VALUES

WORK TOGETHERCommunity & Family

PASSIONATEPositive & Collaborative

OUR VALUES

BE HAPPYHealth & Balance

STRIVE FOR BESTQuality, Value & Excellence

www.mindmethods.com.au© Mind Methods

Marketing Mix

One-Stop Shop

End-to-End Solutions

Marketing Team Outcome Driven Progressive

Progressive

Thought Leadership

Enable

Group Differentiate

Capabilities Best-Practice Solutions

Trusted Network

Approachable

Experts

Scientific Approach

Passionate

Roll up our sleeves Hard Work

Smart

Energetic

TAGS:

Mind MethodsWho we are

Passionate sales and marketing professionals, where clients enjoy the benefits of dealing with one company for their sales and marketing needs. Your outsourced marketing team!

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© Mind Methods www.mindmethods.com.au


Committed Senior Team

Adrian brings a strong strategic mindset along with a persistent focus on delivering initiatives that add measurable value in line with key organisational objectives.

Adrian has developed and managed numerous business and consumer (B2B/B2C) marketng initiatives across the marketing mix. Additionally, he possesses solid experience in account management, business development and sales strategy.

Organisations include:• BT Financial Group (Westpac) • BT Investment Management • MLC Investments (NAB)• GE Capital Finance (London) • University of Western Sydney

Simon has worked with a number of leading Australian brands in FMCG, Entertainment & Retail, developing and managing numerous business and consumer (B2B/B2C) initiatives.

Simon brings extensive planning, research and project management skills and has also previously donated his time to Kidney Health Australia through championing a national campaign to raise awareness on the importance of the need for an increase in organ donors within Australia.

Organisations include:• The Clorox Company • Sony Pictures • Universal Pictures • Barbeques Galore • Anglicare

Nathan brings extensive experience spanning a long list of Australian and Global brands across a range of industries, delivering outstanding brand, design, print & digital solutions.

Nathan has been delivering brand strategy since 2000, helping his clients envisage their brand and effectively communicate their brand essence. Nathan’s unique approach to visual communica7on has produced outstanding results for leading brands.

Organisations include:• Nike• Sydney University • Luxottica• John Frieda • Sunglass Hut

Senior management team own 100% of the company. We are committed, involved and here for the long haul.

Adrian CachiaFounder & Strategic Director

Simon TokicFounder & Communications Director

Nathan LeeFounder & Creative Director


Uniquely Boutique Our expert team brings extensive experience and industry-leading talent to drive the growth of brands and deliver outstanding results.

“A revolutionary agency who have walked in your shoes. As marketers we add value through collaboration.”

BRIDGE THE

AGENCY GAP

BRIDGE THE AGENCY GAP

AGENCY EXPERTISE & TALENT

CORPORATE EXPERIENCE & DISCIPLINE


Complete Marketing Expertise We bring together powerful strategy, creative and digital to engage your audience through relevant content across all channels.

Clients

Strategic MarketingSwitched-on sales and marketing professionals with multi-industry experience. We utilise intelligent marketing planning, effective project management and smart communication techniques to deliver results.

Brand & CreativeWith blue chip brand experience, we develop and position brands to shine through smart strategy, messaging and vivid creative. We optimise a brand’s user experience across all formats.

Digital, Online & SocialFrom smart digital selection through to captivating design and content, our focus is on your target audience. Our market-leading expertise across all digital platforms ensures powerful solutions and quantifiable results.

Content & CommunicationsOur unique approach and omni-channel methodology delivers outstanding campaign outcomes and results. We deliver integrated marketing communications to increase awareness and drive sales.


Traditional marketing VS the Mind Methods approachWe work as part of your business, not an external supplier

Senior manager presence with juniors managing client

Traditionally shorter-term focused

Project campaign implementation

Limited understanding of client overall business strategy

Limited understanding of client industry dynamics

Output focused(website, graphic design, campaign)

Focus on campaign/project strategy/brief

Narrow specialty focus(generally communications)

Strengths in narrow specialty(online, print, research)

All time is billable, efficient or inefficient

Project updates via account managers(emails, meetings)

Project delivery focused

Boutique with owners and senior staff across all clients

Passionate about short and long-term results

Strategy, planning, project and campaign implementation

Extensive client side experience with a strategic business focus

Focus on client industry research and understanding

Strategy, operations, efficiency & output focused(holistic, marketing and brand plans, communications plans)

Focus on top-line business, marketing and campaign specific objectives

Integrated marketing approach(where possible across marketing mix)

Strength in business, marketing & sales strategy(driving all projects across marketing mix)

Only efficient time is billed and measured with a results focus

Transparent project management process(online project updates, emails & meetings/workshops)

We really care about the success of your business!

Traditional Marketing Services The Mind Methods Effect


Mind MethodsWho you are

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Mind Methods has worked with brands from diverse industries. Here are some examples of the types of organisations we work with...


“No marketing staff or capability”

“Limited strategicmarketing capability”

“Gaps in strategicmarketing capability”

“Strategic marketingteams at full capacity”

20+80+A 40+60+F 60+40+I80+20+KStrategy, Planning, Implementation & Review

Strategy & Planning Implementation & Review

Unique Organisational NeedsOur support is tailored to suit your unique marketing resources, systems, tools and processes.


20+80+A 40+60+F 60+40+I 80+20+K

Our Diverse Clients Our clients vary from industry to organisation size. They all have one thing in common; ambition!

12d Model


We Support You Our offerings are tailored to support you in your unique role and to help you deliver your objectives.

Funded Start-up Small SME Mid-Large SME Large Organisation

Serious Start-up’s that want long-term commercial success

Smaller businesses that want proactive, fast, results-driven

solutions

Medium and Larger SMEs who are highly

ambitious and seeking continued

growth

Large organisations looking for additional resources to achieve

better results

Founder

Investor

Owner

Employee

Marketing Manager

CEO / Board

Marketing Manager

MD / CEO


Funded Start-up Small SME Mid-Large SME Large Organisation

Priscilla PoonFounder

Shikkuu Guides

Ann KingFounder & DirectorSage Colour & Style

Karl LandersPartner & Director

Kingsway Compounding

Stefan StranoHead of MarketingClub Plus Super

By developing a deep understanding of what makes us tick, they were able to offer solutions that completely hit

the mark and are highly valued across our business in a very

short period of time.

They offer something truly unique in the market. They have set us up with a solid

foundation that will benefit us over the long-term.

My goal was to raise the profile of my business within a highly

competitive industry. The team helped my brand reach another level. I am now busier

than I have ever been.

“ “ ““I launched an innovative start-up and Mind Methods

helped me with setting up the marketing tools to successfully

take my brand to the UK/Europe market.

We Succeed Together Our clients vary in roles and responsibilities. They all have one thing in common, ambition.


Mind MethodsHow we do it

We understand your current situation, tools and resources to help clearly define your objectives and build structured plans to achieve them.

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collaboration flexible structure discovery shared vision business objectives needs analysis

thorough understanding marketing principles integrated marketing sales fundamentals project life cycle

process development activity review best solution high quality holistic view tailored approach

TAGS:


PROCESS

1 situation analysis

2 strategy development

3 solution activity

4 results analysis

Process “We deliver consistent quality”

Meticulous and Proven Process

“Our process is thorough and provides the necessary structure required to consistently deliver quality outcomes within time and budget”


Collaboration “We make it easy to work together”

A guide

B project

C consultant

D department

E partner

Flexible and Dynamic Client Relationships

“We work with you in the way that you prefer and are flexible to evolve the relationship as your business grows – an extension of your team.”


Methodology “We are always thorough”

We take a thorough approach to all projects

“We gain a deep understanding of your business needs and objectives, your products and services, your target markets, segments, competitors and industry”


Mind MethodsWhat we do

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We investigate your options for implementation, source the most appropriate solutions and implement them effectively to execute your plans.

brand strategy online strategy marketing communications marketing collateral sales strategy

market research projects competitor analysis campaign management communication plan

strategic partnerships reporting & analysis launch campaigns product campaigns media relations

TAGS:


We link to your business objectives

“Business objectives drive your marketing objectives”

“Marketing objectives will depend on your brand strategy”

“Brand strategy will enable your marketing activities”

“Marketing activities will deliver your brand and communications strategies”

Business Objectives

Marketing Objectives

Brand Strategy

Marketing Activity

Communications Strategy

Product and Pricing Strategy

Channel and Distribution Strategy


YOUR ORGANISATION

Brand

Design

Print & Digital

Digital, Mobile & Online

Marketing Communications

Sales Strategy

CRM

Market Research

Marketing Insights

ZCreative

Strategies

XCommunication

Strategies

CCustomer Strategies

We deliver omni-channel capability


BRANDBrand PlanBrand DevelopmentLogo DesignCorporate Identity Brand GuidelinesCollateral AlignmentCollateral Design

DESIGN Concept Design Graphic DesignLayout DesignIllustration Photography

PRINT & DIGITAL Print Management POS Design Signage and Large Format Website Design Digital Publications GUI Design

DIGITAL, MOBILE & ONLINEWebsite DevelopmentBusiness ApplicationsOnline ApplicationsOnline Marketing (SEO/SEM)Social Media StrategyE-Commerce Multimedia (Web Video, Podcast, Webinar)Web HostingDomain Registration

MARKETING COMMUNICATIONSDirect MarketingAdvertisingTrade / Industry MarketingNewsletters / White PapersMarketing Collateral SeminarsSponsorshipsPR / Media RelationsPrint MediaCase StudiesTestimonialsClient Projects

SALES STRATEGYPresentationsReportingEventsPipeline and Distributor

CRMCRM DevelopmentCRM ArchitectureCRM DevelopmentSales Data IntegrationCustomer Segmentation Data AnalysisInsights Customer TargetingPost Implementation Review (PIR)

MARKET RESEARCHIndustry AnalysisCompetitor AnalysisProduct / Pricing AnalysisTarget Market AnalysisCustomer Analysis (Surveys / Analytics)Online Research / Surveys / Reports

MARKETING INSIGHTSIndustry InsightsCompetitor InsightsCustomer InsightsProduct/Pricing InsightsCampaign Insights

CREATIVE STRATEGY COMMUNICATION STRATEGY CUSTOMER STRATEGY

We deliver omni-channel capability


Strategy & Planning

Strategy & Planning

Project & Campaigns Ongoing Marketing Retainers

Implementation

You choose what and how


Mind MethodsCase studies

5

Mind Methods has worked with brands from diverse industries. Here are some key brands that our team has worked on...


The objective:

Officially rebrand a University Faculty and run an integrated marketing campaign to launch new courses

Take the client’s current Brand ideas and bring them to life for a successful new brand launch.

Rebrand a traditionally conservative University Faculty to appeal to a new student generation

Launch and fulfil enrolments of three new courses and one revamped bachelors degree during

Run an integrated campaign during key influencing decision period of school leavers in the months of December, January and February

Generate awareness of new courses, to ensure faculty products are listed as preferences

Encouraging student applications for these new faculty courses

Client: The University of Sydney

Case Study 1


Methods:Mind Methods worked as the Marketing Department for FHS, working closely with the department head to deliver the desired results.

Mind Methods agreed to work exclusively on this project with Sydney University.

Solutions:• Direct Mail• Research & Insights• Print Advertising• Online Marketing• Presentation Templates• Events Management• Point of Sale• Brand Development


Case Study 1



Results:1. Successful multi-channel campaign

2. Successful rebranding (on/off-line)

3. Deep insights through research

4. Target course enrolments

Case Study 1


The objective:

Officially launch a new mobile application product brand for an Australian based IT Consultancy

Take the client’s current Brand ideas and bring them to life for a successful new brand launch.

Design and build an efficient multi-website solution for the Parent Company and their new product.

Ensure additional website functionality for producing a range of future product sites over the long-term.

Enhance the parent company’s online presence whilst achieving long-term cost and design efficiencies.

Create innovative and effective product sales collateral to use as part of an overall launch strategy.

Client: Colab Consulting

Case Study 1


Methods:Mind Methods worked on a project agreement with the Parent Company, working closely with Senior Management to identify, plan and deliver the desired solutions.

Solutions:• Brand enhancement• Mobile Application interface (App GUI)• Website solution sourcing• Website copywriting• Multi-site design/layout, development• Multisite hosting, testing & support• Launch sales collateral• Product Sales Collateral


Case Study 1



Case Study 2

Results:1. Successful New Brand

enhancement and launch

2. Cutting-edge New BrandProduct Website

3. Cost efficient multi-sitestructure for future products

4. Effective and Unique ProductSales Collateral


The objective:

To refresh and redefine the brand through a well defined online and social media strategy

Develop the short to medium term marketing plan

Refresh the brand to be more in line with the target market and developing the initial set of brand guidelines

Logotype strategy to ensure longevity and ease of usage on all mediums

Design mobile friendly website with content management (CMS) functionality

Launch Sage Colour and Style into social media

Initiate new email marketing framework

Develop collection of business collateral pieces

Client: Sage Colour & Style

Case Study 3


Methods:Mind Methods is working with the client as their marketing department developing an initialmarketing program which is being implemented in the form of multiple projects over the mediumterm.

Solidifying the brand and the overall online strategy was the main focus in the short term.

Solutions:• Marketing Plan• Brand Development• Logo Design• Target Market Analysis• Competitor Analysis• Website Design• Social Media Strategy• Email Marketing• Marketing Collateral• Collateral Alignment• Workshops


Case Study 3



Results:1. Developed 18 month marketing plan

2. Successful brand refresh

3. Deep insights through research

4. New CMS website integrated with social media and onsite SEO

5. Blog integration with social media

6. Social media and strategy workshops

7. Development of email marketing portal with templates

8. Key business collateral redeveloped with refreshed brand

Case Study 3

© Mind Methods 2015 Edition 3 www.mindmethods.com.au

Documents

Mind Methods Marketing 2015