1

Contact Info

Please let us know if there is anything you’d like to discuss in relation to your coaching program.

Email: fasttrack@kw.com

Fax: 512-532-6614

Phone: 512-327-3070 ask for MAPS Group Coaching

Legal Notice

While Keller Williams Realty, Inc. (KWRI) has taken due care in the preparation of the coaching program, the material contained herein reflects the practices of the coaches and is not necessarily the best practices promoted by KWRI. We cannot guarantee the accuracy of the materials. KWRI makes no warranties, either express or implied, with regard to the information and programs presented in this manual. KWRI will not accept liability for any loss or damage of any kind that you incur as a result of the use of any content provided by the MAPS Institute.

KWRI therefore cautions you not to assume that the results of this exercise bear any relation to the financial performance you can expect as a KWRI associate. The coaching program is offered to support your professional growth by directing you toward productive activities.

Copyright notice:

All materials are copyright © 2016 Keller Williams Realty, Inc. All rights reserved.

No part of this publication and its associated materials may be reproduced or transmitted in any form or by any means without the prior permission of Keller Williams Realty, Inc.

Focus: Lead Generation

Session 2 Marketing and Brand Awareness

Session 3 Mastering Your Database

Session 4 Dominating Social Media

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Guidelines for this Course

1. This is a course built around one hour webinars.

2. Only paid participants may watch and engage.

3. Complete all assignments prior to watching the next lesson.

4. Login to your L2L Facebook group each Monday after your webinar to have your live questions answered and to engage with your L2L classmates.

5. Be PREPARED!

WEEKLY RHYTHM

Mega Agent Mindset How to think like a Top 1000 Agent

20% Tools Examples of tools that can supercharge your

business

Legendary Results What to track on your path to greatness

The Top 1000 Challenge

A push to stretch yourself to the next level

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Get Ready

Complete the questions on this page as a warm-up to prepare for Session 3.

What is the most innovative way you reach out to your database?

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Share your biggest “aha” from last week’s Top 1000 Challenge. Make sure to post in our L2L Facebook Group!

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This Week’s Objectives

I. Grow Your Database

II. Feed Your Database

III. Noteworthy Databases

IV. The Database that Gives Back

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1. Grow Your Database

(a.k.a. your DataBANK!)

TOP 5 WAYS TO GROW YOUR DATABASE

1 Business-to-business

2 Past client referrals

3 Social media

4 Client events

5 A-Z exercise

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II. Feed Your Database

Three Ways to Feed the Database:

1. 12 piece value campaign

2. Client events

3. Connect marketing to your database

1: 12 Piece Value Campaign

Notes:

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Rachel’s Notes

ALWAYS come from contribution.

People work with people they like, and they like you!

Always be thinking growth. You never know who you are inspiring, who is watching, or

where your next referral will come from.

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2: Client Events

Notes:

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Rachel’s Notes

Everyone bring two guests with them.

Make your events fun! Have games and activities to keep people engaged.

Have entertainment for adults and for kids.

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3: Connecting Marketing to Your Database

Notes:

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Rachel’s Notes

Pictures with Santa

Thanksgiving Canned Food Drive

Fireworks Locations

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III. Noteworthy Databases

Noteworthy Databases

Business-to-Business

Business to Business Presentation

Get Face to Face!

Past Clients

Client Events

Referral Agents

Real Estate Conventions

Mega Camp

Family Reunion

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20% Tools

Sample Tools

Rachel’s 12 Touch Value Campaign

Thanksgiving Flyer Playing in Your Passion

Place

Fireworks Locations Pancake Breakfast with

Santa A-Z Exercise

Three 20% Tool Takeaways

Takeaway 1 Takeaway 2 Takeaway 3

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Legendary Results

What Legendary Results Should You Track?

Number of Touches per Contact

Referral Rate from Past Clients

Met and Haven’t Met Referral Rates

Conversion Rates

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Session 3 – Top 1000 Challenge

1. Focus on one of your “noteworthy databases.” What group can you reach out to this week, come from contribution and build your database?

2. Do the A-to-Z exercise again if you need to spend more time with it.

Congratulations!

You Finished Session 3!

Don’t forget to log into your Limited to Legendary

(L2L) Facebook Group and connect with others in

your class. We are all in this together!