design book

Table Of ContentsResearch1.1 Research1.2 Abstract1.3 Target Audience1.4 SWOT1.5 Creative Brief

Development2.1 Creative Development2.2 Competitve Survey2.3 Design Research2.4 Moodboard2.5 Logo Development

Style Guide3.1 Style Guide3.2 Color Pallet3.3 Font3.4 Photos

Final Solutions4.1 Online Video/TV4.2 Social Media4.3 Electronic Media4.4 Grassroots Marketing4.5 Internet Radio

1.

THE MADNESS OF MISSION 6 Design by Travis Pitts

2.

3.

I WAS HERE Design by Dina Prasetyawan

4.

Threadless

Threadless

ThreadlessThreadless

Threadless

Single Color

Full Color The color was going to be the easier part for me selecting. I already had the CMYK line up, which consists of cyan, magenta, yellow, and black, selected from the mood board because it represented the printer colors as designs get printed on tees. However, other than the black the colors were pretty bright. I needed to make sure the colors were visible through the black and not hard to look at on any backdrop. I first had the string be blue and the needle yellow but it was too busy and took away from the black lettering so I switched it. This made it more harmonious. The T was magenta as T is a representation of tee or t-shirt.

Threadless

Length: 2 Inches

Heig

ht:

1.5

In

ch

es

aA bB cC dDNot changing the font of the logo too drastically was important to execute. Peoplehave recognized Threadlessfor the company’s san serrifstyle font so we wanted to maintain that for recognitionand show with a change in brand for expansion, threadlesswas still the same.

5.

FREDDIE MERCURY Design by Pablo Bustos

Logo Design-Process,Font, Style,Rationale.