Project BookThreadless

Table Of ContentThreadless

Research1.1 Research1.2 Abstract1.3 Target Audience1.4 SWOT1.5 Creative Brief Development

2.1 Creative Development2.2 Competitve Survey2.3 Design Research2.4 Moodboard2.5 Logo Development

Style Guide3.1 Style Guide3.2 Color Pallet3.3 Font3.4 Photos

Final Solutions4.1 Online Video/TV4.2 Social Media4.3 Electronic Media4.4 Grassroots Marketing

4.5 Internet Radio

Threadless TypographyaA bB cC dD

aA bB cC dD

Kg Always the Good time represents the transition in font on the logo. The current Threadless logo is a similar Sans Serrif font that wil make for a smoother transition in the brand realignment and changes being done for this project.

The Majority of the font used throughout any print willbe a solid yet light hearted look. This will be done to

represent the free spirited mood of the campaign. With that being saidCooperBlack was selected as the font. It is large and visible and makes

for a pleasant view.

aA bB cC dDThe third font typeface is called Copperplate. This font is a thinnermore modern style that would be pleasing towards graphic designersThe font is easy to blend into advertisement and use for larger bodysof copy.

R: 168G: 32B: 121

R: 51G: 189B: 221

R: 255G: 204B: 4

R: 0G: 0B:0

Threadless Color Palette Threadless