Mike Har r isA Copywri ter and Art Director in one.

My ads for The EconomistCopywriting including long copySainsbury’s B2BDigital ExperientialDirect mail FinancialRecent work

Clients I have worked on.

The EconomistBTBayerBritish AirwaysFidelityFordHalfordsHomebaseIKEAILVANorwich UnionNatWestRenaultSainsbury’sTescoThomson HolidaysTravelodgeVolkswagenVolvoVauxhallW.H.SmithYellow Pages

I am a senior Copywriter and Art Director in one, so I can work by myself and save you the cost of a team.

I am also available as a team when required.

Available freelance or full time.

AMV BBDOI was hired by David Abbott at AMV to work on Sainsburys, I was at the agency for ten years also working on The Economist, Homebase, Halfords, Volvo, Bayer, BT and other clients.

AWARDS WON AT AMV BBDOAMERICAN ONE SHOW FOR THE ECONOMIST CANNES GOLD LION FOR THE ECONOMIST D&AD FOR THE ECONOMIST CAMPAIGN PRESS FOR THE ECONOMIST CAMPAIGN PRESS FOR SAINSBURY’S CAMPAIGN PRESS FOR IKEA

I have also worked at JWT, Lowe, McCann and many other good London agencies.

I have freelanced for M&C Saatchi, Adam & Eve, Leo Burnett, ARC, Ogilvy, Ogilvy One, CHI, KROW, Euro and Saatchi Masius.

Also for agencies outside London.

Recommendat ion f romDavid Abbott .

Work I have wr i t ten and art d i rected.

I have worked in many London agencies but working on The Economist posters for David Abbott at AMV was a time I shall never forget. (Particularly as I was hired to do Sainsbury’s price ads).

I worked at the agency for ten years. Some really great work had been done on this highly acclaimed, award-winning campaign by some very clever people, including of course one of the best creative directors in the world.

One day I found myself in the unusual situation of not being head down on the Sainsbury’s work which David had hired me to look after, so I wandered into his office and offered my services.

He said we needed a new idea for The Economist London taxis.

After numerous trips to David’s office the verdict on my taxi ideas so far was “As you can see I am not jumping up and down.” His favourite saying when discussing creative work that wasn’t quite there.

I began to worry. Getting this brief all to myself was a gift and I just had to make it work.

One quiet afternoon – I was probably looking out of the window – the word pedestrian came into my mind ...pedestrian ... ordinary ... (my mind was racing now) ... read The Econo-mist and avoid the ordinary ... no ... taxi ... pedestrians crossing busy London roads ... avoid the pedestrian ... blimey this was it!

Back into David’s office. He didn’t jump up and down (he never did). But he did point one finger high in the air and exclaim “That’s the one!”

And it was.

For hire. A copywriter and art director in one.

He also managed to fit in some very good ads for our other clients, notably The Economist.

David Abbott

Created when working as a team with Gideon Todes at AMV.

Poster on the London Eurostar concourse.

Sainsbur y’s

Not some ‘knock it out quick, it doesn’t really matter’ kind of chap but someone who would use all his craft to make the ads as good in their way as the Sainsbury’s brand ads were.

David Abbott

Grapes pressed in Reims.

Price squeezed at Sainsbury’s.

Grapes pressed in Reims.

Price squeezed at Sainsbury’s.

Not only did Mike bring order and quality to the account, he ended up writing most of the copy too.

David Abbott

Digi tal

Email to BA customers advising them of low price offers

on Golf holiday flights.

Email to BA customers, advising them of Christmas wine offers and the

air miles they can earn when they buy wine from the BA Wine Club.

Long copy

Copywriting for one of twenty websites written for Homebase Gardening.Mike was the one who would take on the reta i l ads, the trade campaigns and similarly messy jobs which every agency has, yet which many creative teams consider rather beneath them. He approached these jobs with enthusiasm and inte l l igence.

Chris O’Shea

Exper ient ia l

Financial

B2B

Recent work

For further information contact Hannah Sassone, Vinehall Nursery School, Robertsbridge, East Sussex TN32 5JL

VinehallDAY & BOARDING SCHOOL IN EAST SUSSEX FOR

GIRLS AND BOYS AGES 2-13 YEARS

On your first day at Nursery School you wouldn’t go without Teddy.

We had to try three different pairs of socks.

We couldn’t find your left shoe and it made us late.

You wouldn’t eat your breakfast.

When it was time to come home you didn’t want to.

You made lots of new friends.

Now you never stop talking about your new school.

Please don’t grow up too soon.

Jane Montgomery

has an LLB (Hons) QLD, the highest qualification in divorce

law. Who else would we have

sent?

Cripps Law 22 Mount Ephraim Tunbridge Wels Kent TN4 8AS +44 (0) 1892 515 121 reception@cripps.co.uk

If you do your own advertising don’t worry,

no one will notice.See how much better your advertising could be.

www.mikeharris-ad.com

Michael Harris AdvertisingBlackwall Studio Rye East Sussex TN31 6TD

e: mike@mikeharris-ad.com m: 0798 538 9925 t: 01797 230 350

Self promotion.

Recommendat ion f romChris O’Shea.

Mike Harris e: mike@mikeharris-ad.com t: 01797 230350 m: 0798 538 9925 folio: www.mikeharris-ad.com