Mike Coldrey & Samir Kakkar - ADTRAN · Opex Monthly Fees $19.99 per user $9.99 per SIP trunk channel Users & Channels 8 Users 8 Users, 4 channels Monthly Service Fee $160 $40 Fees

ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved

Mike Coldrey & Samir KakkarBusiness Development Manager, Enterprise Networks Division

Product Manager, Enterprise Networks Division

ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved

Managed and Resell optionsManaged and Resell options

Unified Communication & IP-PBX

ADTRAN Company Confidential® Adtran, Inc. 2013 All rights reserved 3

Agenda

� High Level Overview of the NetVanta 7000 Series

� Discuss Migration Platform Strategy

� Application Snapshots

� IP Endpoints as a Differentiator

� UC Server

� Q&A


Typical customer with IP-PBX

Source - Verizon Managed IP PBX - http://www.verizonenterprise.com/resources/factsheets/fs_managed-ip-pbx_en_xg.pdf?__ct_return=1


Traditional SME Communications Systems

ADTRAN’’’’s NetVanta 7000 Series

Single Vendor Solution with Industry Leading Support


2 FXS 2 FXO2 FXS 2 FXO

Music on HoldOverhead Paging

Music on HoldOverhead Paging

Door RelayDoor Relay

WAN / LAN

Ethernet

WAN / LAN

Ethernet

VIM/NIM SlotsVIM/NIM Slots

Voice Interface Modules•T1/PRI•4-port FXO•4-port FXS•4-port FXS/FXO

Network Interface Modules• T1• Dual T1• ADSL• USB NIM for 3G/4G

Compact FlashCompact Flash

NetVanta 7000 Series Chassis

Tip – Don’t forget to ask about our Dual back plane architecture


Service Provider Value Proposition

o A simplified approach to selling phone systemso No questions or quote tools needed, either sell a system designed to support 30 users

or 100 users and eliminate multi-vendor quotes and interoperability issues

o The most flexible solution on the marketo NetVanta 7000 series can be used as a hosted VoIP gateway, the only dual purpose

platform in the market today – nice end user positioning for investment protectiono Advanced eSBC application suite providing superior VoIP security for supporting remote

workers

o Endpoints as a differentiatoro ADTRAN’s line of IP and Business Media endpoints provide a competitive advantage

over other available solutions with a model for every user, and the voice to video migration path

o Remote Managemento Easily create managed service offerings without on-site support

o Support SIP, PRI, and Analog Trunkingo No need to worry with existing network outlay, modular platform allows for quick

adaptabilityo Industry leading SIP stack – wide interoperability with SIP trunk providers

o Low entry level costso Alleviates the burden of capital cost associated to ramping new customers up


Voice/UC Services delivery proposition

�Hosted VoIP�Managed PBX�CPE Resale

From - 2013-Infonetics-4Q12-Enterprise-UC-VoIP-TDM-Eqpmt-Mkt-Fcst-Updated-02-26-13 2012-Infonetics-VoIP-UC-Svcs-Subs-Mkt-Fcst-2nd-Edition


Voice Migration

NetVanta 7100 / 6355

� Solution Overview:– Service providers can offer a single platform that enables premises, managed, and hosted VoIP

services, and easily transition between each model as an end user’s needs change– Lower inventory carrying costs – With a single SKU for either premises PBX or hosted VoIP UC,

resellers are able to carry less inventory and reduce costs.– Re-use equipment – IP endpoints, switches, remote gateways, wireless access points – regardless

of deployment type– Competitive differentiation – while other vendors spend time and money supporting multiple

platforms, you can standardize on one– Reduced training cost – With the same equipment utilized for both premises and hosted scenarios,

both sales employees and end users are able to undergo one training session for the equipment regardless of the scenario.


TCO Comparison against Hosted VoIP

� For 8 users, NV7100 saves over $2,100 over 3 years !

Metric Description Hosted VoIP NetVanta 7100 VSMB

Capex On site equipment $999 $3,195

Phones $1,352 $1,352

Opex Monthly Fees $19.99 per user $9.99 per SIP trunk channel

Users & Channels 8 Users 8 Users, 4 channels

Monthly Service Fee $160 $40

Fees Over 3 years $5,757 $1,438

TCO Over 3 years $8,108 $5,986 ( 25% Savings )

Assuming a standard SIP trunk or Hosted VoIP offering, withsome limited local and long distance and rest at same rate.


� Broad range of phone models for every application� Entry level, knowledge worker, executive, conference room, wireless, key

system replacement

� Long history of partnership for both premises-based and hosted Unified Communication solutions

� ADTRAN fulfillment, installation, maintenance and award winning technical support

ADTRAN and Polycom


Desktop Productivity

Do Not Disturb

Monitor CallQueues

Monitor usersstatus

Monitor Park Zones

Hybrid functionalitywith user and keylines

System Mode

No more paper labels!Full Digital Interface

No more paper labels!Full Digital Interface

Customer Need: Phone set-up and management to drive employee

productivity.

Customer Need: Phone set-up and management to drive employee

productivity.


Desktop Productivity and Customization

� Personalized information at a glance– Desktop Connector

� Keyboard and mouse sharing– My Info Portal

� Exchange Calendar– View calendar events– Get meeting reminders– Join a conference (audio and video) directly from the

calendar with only one click � Built-in Web application� Stocks, news, sports, weather & other content

streamed– Productivity Suite

� Local voice call recording� Corporate directory access

– Digital Photo Frame


Enhanced SME Solution for up to 100 Users

• NetVanta BCS is a bundle that combines the power of the NetVanta 7000 with the advanced unified communications capabilities of NetVanta UC software

• NetVanta UC software, designed to

run on Microsoft Windows Server,

adds advanced UC features like

Unified Messaging and much more!

• Optional NetVanta 420e Server is

preloaded with UC Server & Microsoft

Windows Server 2008 R2

NetVanta Business Communications System (BCS)

NetVanta Business Communications System (BCS)

NetVanta 7000

NetVanta UC Server


BCS Productivity Applications Snapshot


ADTRAN and the UC Market - Overview

10 – 100 users per location

Premises-based UC Prospect

75 – 2,000 users per location

NetVanta Enterprise Communications

Server

NetVanta Business Communications Server

Or 7100/7060

Process -Centric applications (CEBP)

Add UC to Existing PBX

NetVanta Business Application Server

NetVanta Unified Communications

Server

Sold by

ports not

users

UC for

3rd party

PBXs

Centralized

messaging &

UC & telephony

administration

Centralized

messaging

& UC, data

networking

Basic

voicemail,

data

networking


Marketing – Website Refresh

www.adtran.com/uc


Marketing - SLEDwww.adtran.com/uc www.adtran.com/enablement


NetVanta UC Demo kit

� New UC Demo Kit– Includes

� VVX 300� VVX 400� VVX 500� VVX 600� 2 VVX USB Cameras� VVX Color Expansion

Module� IP 5000 Conference Phone� Pelican 1610 Case� New custom foam inserts

– MSRP $7992


ADTRAN Unified Communications

NetVanta UC is a Winner!NetVanta UC - Best of Show!NetVanta UC Wins Again!

• Simple• Ease to Use• Powerful• Reliable

Industry’s Award Winner!

The Right Choice


Q & A

Documents

Mike Coldrey & Samir Kakkar - ADTRAN · Opex Monthly Fees $19.99 per user $9.99 per SIP trunk channel Users & Channels 8 Users 8 Users, 4 channels Monthly Service Fee $160 $40 Fees