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FY14 SAVINGS INITIATIVES AND STATUS 3
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Mid-Range PlanSeptember 2013
WORLDWIDE MARKETING and DISTRIBUTION MID–RANGE PLAN
FY14 Savings Initiatives and Status Overhead Marketing and Print Costs
FY15 MRP Marketing and Print Initiatives Releases vs. Comp Films
Addendum FY15 MRP: Box Office and P&A Details
2
FY14 SAVINGS INITIATIVES
AND STATUS
3
FY14 OVERHEAD INITIATIVESFY14 Overhead initiatives budgeted at $15.8M and
estimated at $12.4M Shortfall due primarily to not changing Japan office
SPR savings total $4.6M annually Dallas office closure Executive department changes Creative Advertising restructuring International Accounts Receivable and collections restructuring
SPRI savings total $7.7M annually New sub-distribution deals in Belgium (April 2013), Scandinavia (July
2013), and Brazil (September 2013) Office closures in Argentina (June 2012) and Holland (June 2013) New joint venture partnership in Korea Restructuring of Home Office distribution services group Renegotiation of current sub-distribution deals Sale of real estate in Argentina (one time savings) Other miscellaneous savings
4
FY14 OVERHEAD INITIATIVES(in millions)
Actual FC2 MRP Projected Savings
FY13 FY14 FY15 FY16 FY17 Total Total Description:
SPR:
Re-structure SPR exec dept 0.9 0.9 - 0.9 0.9 0.9 0.9 0.9 2.7 4.5 Re-structure execs in SPR home office Dallas Office Closure 1.5 1.5 - 1.5 1.5 1.5 1.5 1.5 4.5 7.5 Creative Adv Reorg 0.9 0.9 - 0.9 0.9 0.9 0.9 0.9 2.7 4.5 Loper termination Other Restuctures 0.8 0.8 - 0.8 0.8 0.8 0.8 0.8 2.4 4.0 Mannheim, Golod, Byers
Re-structure Int'l AR/collections 0.4 0.5 0.1 0.5 0.5 0.5 0.5 0.5 1.4 2.4 Move AR fxn to LA with no hcount additions and re-structure home office AR mgmt roles
SPRI:
Home Office - Distribution services 0.5 0.5 - - 0.5 0.5 0.5 0.5 1.6 2.1 Re-structure SPRI Home Office - Distribution Services Paramount S. Korea JV (Pending) 0.5 0.5 - - 0.3 0.5 0.5 0.5 1.5 1.8 New partnership - S. Korea JV with Paramount
Universal/Paramount deal: Benelux sub deal 1.2 1.2 - - 1.2 1.2 1.2 1.2 3.6 4.8 Universal/Paramount: Belgium distribute Uni (commenced April 2013)and Holland office closure in June 2013
Universal deal: Brazil sub deal 2.1 2.1 - - 1.0 2.1 2.1 2.1 6.3 7.3 Universal: Brazil sub deal - commenced September 2013
Universal deal: Scandi. sub deal 1.1 1.1 - - 0.9 1.1 1.1 1.1 3.3 4.2 Universal: Scandinavian (sub deal) - commenced July 2013
Paramount deal: Germany/Austria sub deals 2.4 - (2.4) - - - - - - - Paramount Germany/Austria sub deal - fell through
Paramount deal: Japan JV 3.4 - (3.4) - 0.0 0.0 0.0 0.0 0.0 0.0 Paramount: Japan (proposed JV) - deal fell through due to labor issues
Sub Deal renegotiation - 0.7 0.7 - 0.7 0.7 0.7 0.7 2.1 2.8 Latin America/Europe Other Savings to Come 0.1 0.2 0.1 - 0.2 0.2 0.2 0.2 0.6 0.8Argentina Office Closure - 1.0 1.0 0.7 1.0 1.0 1.0 1.0 3.0 4.7 Argentina Office Closed June 2012 Argentina Building Sale - 0.5 0.5 - 0.5 - - - - 0.5 $540k in Argentina building sale in September 2013
TOTAL 15.8$ 12.4$ (3.4)$ 5.3$ 10.9$ 11.9$ 11.9$ 11.9$ 35.7$ 51.9$
FY14 Budgeted Savings
FY14 Estimated Savings
Var Fav/
(Unfav) MRP
Projected Savings
Met overhead initiative target of $15.8M excluding Japan Due to starting some initiatives in FY13, we realized $5.3M in
FY13 Savings in MRP for FY15-17 are roughly $36M
5
FY14 MARKETING & PRINT COST INITIATIVES(in thousands)
WORLDWIDE P&A&O CUTS
Budget Current Fav/(Unfav) Comment
EVIL DEAD 8,955$ 7,945$ (1,010)$ Over $650k in DADS and $360k in DPTS; DBO up $8MAFTER EARTH 19,705 28,350 8,645 Addl P&A savings in domestic and intl
THIS IS THE END 2,610 (6,770) (9,380) DBO and IBO exceeded budget; WW BO up from $100M budget to $130MWHITE HOUSE DOWN 20,885 30,325 9,440 Addl IADS and IPTS savings
GROWN UPS 2 11,660 11,040 (620) Over $325K on DADS and $295k on DPTS; Intl on budgetSMURFS 2 9,605 3,940 (5,665) Over in IADS and IPTS; $2M for sustaining media & $3.5M on prints
2 GUNS 4,015 10,515 6,500 Cut intl spend in light of lower target from $85M to $65MELYSIUM 9,725 10,755 1,030 Cut IADS $1M, but exceeding IBO target of $175M likely
MORTAL INSTRUMENTS 6,165 6,170 5 DADS over; offset by DPTS savingsONE DIRECT ION 300 (18,695) (18,995) Budgeted WW BO was $30M, current WW BO is $75M
BATTLE OF THE YEAR 5,030 14,470 9,440 Cut WW BO targets and spendCLOUDY 2 9,710 (3,560) (13,270) Intl strengthened to mirror CROODS: IADS up $13M & WW BO up $75M
CAPTAIN PHILLIPS 13,780 13,780 - CARRIE 2,225 2,225 -
MONUMENTS MEN 3,705 3,705 - AMERICAN HUSTLE 7,190 7,190 -
ROBOCOP 15,905 15,905 - ABOUT LAST NIGHT 6,655 6,655 -
NO GOOD DEED 6,035 6,035 - WORLDWIDE P&A CUTS 163,860$ 149,980$ (13,880)$
Budgeted P&A savings of $164M* Current estimated savings are $150M Shortfall due primarily to ONE DIRECTION and CLOUDY 2
* $176M including revenue increases on THIS IS THE END and SMURFS 2.
6
FY15 MRP
7
FY15 Marketing & Print
Initiatives
8
FY15 P&A&O COST INITIATIVES(in thousands)
Italicized titles are new GL submissions since marketing initiatives, prior GL not applicable; comp film average used
FY15 P&A&O was cut $132.2M (11%) versus original greenlight or recent comparison film(s)
Original GL or Comp Film(s) FY15 MRP Savings % Comment
HEAVEN IS FOR REAL 32,865$ 30,470$ 2,395$ 7% Comps films: Soul Surfer; Colombiana & The CallNO GOOD DEED 36,965 30,885 6,080 16% Based on marketing initiatives, cut WW P&A
AMAZING SP IDER-MAN 2 217,420 204,780 12,640 6% Based on marketing initiatives, cut WW P&A22 J UMP STREET 79,945 70,770 9,175 11% Based on marketing initiatives, cut WW P&A
THINK LIK E A MAN TOO 38,060 34,890 3,170 8% Comp films: TLAM and Death at A FuneralSEX TAPE 83,250 74,670 8,580 10% Based on marketing initiatives, cut WW P&A
EQUALIZER 92,100 86,055 6,045 7% Based on marketing initiatives, cut WW P&ATHE INTERVIEW 61,540 50,150 11,390 19% Comp film: This Is The EndK ITCHEN SINK 45,150 40,950 4,200 9% Based on marketing initiatives, cut WW P&A
FURY 103,175 84,940 18,235 18% Comp films: Monuments Men for Dom; Django for IntlANNIE 103,200 84,280 18,920 18% Based on marketing initiatives, cut WW P&A
BEWARE THE NIGHT 67,830 57,760 10,070 15% Based on marketing initiatives, cut WW P&AK EVIN HART COMEDY 34,315 32,335 1,980 6% Comp film: Think Like a Man
UNTITLED CAMERON CROWE 94,410 79,420 14,990 16% Based on marketing initiatives, cut WW P&ACHAPP IE 98,490 94,120 4,370 4% Comp films: Elysium, D9 and Total Recall
TOTAL 1,188,715$ 1,056,475$ 132,240$ 11%
WORLDWIDE P&A&O BUDGETS
9
FY15 P&A&O COST INITIATIVES(in thousands)
Versus older comparison films, FY15 slate’s P&A&O is $242.6M (19%) less
FY15 MRP Total
Comp Film(s)Total Savings % Comparison Film(s)
HEAVEN IS FOR REAL 30,470$ 34,200$ 3,730$ 12% This ChristmasNO GOOD DEED 30,885 40,400 9,515 31% Lakeview Terrace
AMAZING SP IDER-MAN 2 204,780 239,400 34,620 17% Spider-Man 222 J UMP STREET 70,770 94,000 23,230 33% You Don't Mess With the Zohan
THINK LIK E A MAN TOO 34,890 41,600 6,710 19% Death at a FuneralSEX TAPE 74,670 93,400 18,730 25% Superbad
EQUALIZER 86,055 105,000 18,945 22% Taking of Pelham 1-2-3THE INTERVIEW 50,150 65,800 15,650 31% Pineapple ExpressK ITCHEN SINK 40,950 52,500 11,550 28% Zombieland (dom) / Step Brothers (intl)
FURY 84,940 118,500 33,560 40% SaltANNIE 84,280 101,700 17,420 21% Pursuit of Happyness
BEWARE THE NIGHT 57,760 64,000 6,240 11% Exorcism of Emily RoseK EVIN HART COMEDY 32,335 41,600 9,265 29% Death at a Funeral
UNTITLED CAMERON CROWE 79,420 88,500 9,080 11% J ust Go With ItCHAPP IE 94,120 118,500 24,380 26% Salt
TOTAL 1,056,475$ 1,299,100$ 242,625$ 19%
WORLDWIDE P&A&O BUDGETS
10
11
Release Date April 16, 2014
Domestic Box Office $40,000
Total Marketing $25,000
HEAVEN IS FOR REAL
FY15 RELEASES MRP BUDGET OVERVIEW
(in millions)
12
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
HEAVEN IS FOR REAL SOUL SURFER
Release Date April 16, 2014 April 8, 2011Budgeted Box Office $40,000 $30,000Actual Box Office $42,300Retention Rate 48% 48%Prints $2,750 $2,440 Screen Count 2,500 2,306
Pre-Open Media $20,000 $15,402Support Media 1,000 6,079Total Media $21,000 $21,481Basics 4,000 5,922Total Marketing $25,000 $27,403
13
FY15 RELEASES INTERNATIONAL BUDGET DETAIL AND COMPARABLE FILM
(in millions)
HEAVEN IS FOR REAL SOUL SURFER
International Box Office $1,500 $570Revenue $615 $0Prints $300 $160 Screen Count 175 99
Territory Marketing $550 $214Home Office Marketing 250 41Total Marketing $800 $255
14
Release Date May 2, 2014
Domestic Box Office $300,000
Total Marketing $66,000
THE AMAZING SPIDER-MAN 2
Goal: make ASM2 first home-grown $1B box office film for studio
FY15 RELEASES MRP BUDGET OVERVIEW
(in millions)
15
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
THE AMAZING SPIDER-MAN 2
THE AMAZING SPIDER-MAN 1
Release Date May 2, 2014 July 3, 2012Budgeted Box Office $300,000 $250,000Actual Box Office $250,000Retention Rate 59% 58%Prints $9,000 $9,140 Screen Count 8,800 8,888
Pre-Open Media $39,500 $43,262Support Media 5,000 3,272Total Media $44,500 $46,534Basics 21,500 25,112Total $66,000 $71,646
16
FY15 RELEASES INTERNATIONAL BUDGET DETAIL AND COMPARABLE FILM
(in millions)
THE AMAZING SPIDER-MAN 2
THE AMAZING SPIDER-MAN 1
International Box Office $550,000 $490,000Revenue $233,000 $185,000Prints $24,500 $22,910 Screen Count 20,000 18,675
Territory Marketing $64,200 $64,123Home Office Marketing 14,800 12,377Total Marketing $79,000 $76,500
17
Release Date June 13, 2014
Domestic Box Office $125,000
Total Marketing $40,500
22 JUMP STREET
FY15 RELEASES MRP BUDGET OVERVIEW
(in millions)
18
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
22 JUMP STREET 21 JUMP STREET
Release Date June 13, 2014 March 15, 2012Budgeted Box Office $125,000 $80,000Actual Box Office $130,000Retention Rate 53% 51%Prints $4,500 $5,130 Screen Count 4,200 4,186
Pre-Open Media $30,000 $30,854Support Media 1,500 3,175Total Media $31,500 $34,029Basics 9,000 9,773Total Marketing $40,500 $43,802
19
FY15 RELEASES INTERNATIONAL BUDGET DETAIL AND COMPARABLE FILM
(in millions)
22 JUMP STREET 21 JUMP STREET
International Box Office $75,000 $62,300Revenue $28,500 $16,800Prints $5,500 $6,500 Screen Count 4,100 3,962
Territory Marketing $12,200 $11,565Home Office Marketing 3,500 2,735Total Marketing $15,700 $14,300
20
Release Date July 2, 2014
Domestic Box Office $85,000
Total Marketing $39,500
SEX TAPE
FY15 RELEASES MRP BUDGET OVERVIEW
(in millions)
21
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
SEX TAPE BAD TEACHER
Release Date July 2, 2014 June 24, 2011Budgeted Box Office $85,000 $65,000Actual Box Office $96,659Retention Rate 53% 50%Prints $3,500 $5,061 Screen Count 3,300 3,703
Pre-Open Media $29,000 $29,711Support Media 2,000 3,090Total Media $31,000 $32,801Basics 8,500 8,668Total $39,500 $41,469
22
FY15 RELEASES INTERNATIONAL BUDGET DETAIL AND COMPARABLE FILM
(in millions)
SEX TAPE BAD TEACHER
International Box Office $70,000 $115,290Revenue $27,800 $23,100Prints $7,250 $7,764 Screen Count 5,000 4,604
Territory Marketing $16,800 $16,512Home Office Marketing 3,000 2,910Total Marketing $19,800 $19,422
23
Release Date September 2014
Domestic Box Office $100,000
Total Marketing $42,500
EQUALIZER
FY15 RELEASES MRP BUDGET OVERVIEW
(in millions)
24
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
EQUALIZER BATTLE: LA
Release Date September 26, 2014 March 11, 2011Budgeted Box Office $100,000 $90,000Actual Box Office $80,000Retention Rate 53% 54%Prints $4,250 $6,867 Screen Count 4,000 4,708
Pre-Open Media $30,000 $31,118Support Media 3,000 1,934Total Media $33,000 $33,052Basics 9,500 11,449Total $42,500 $44,501
25
FY15 RELEASES INTERNATIONAL BUDGET DETAIL AND COMPARABLE FILM
(in millions)
EQUALIZER BATTLE: LA
International Box Office $100,000 $109,300Revenue $42,000 $33,600Prints $7,250 $12,676 Screen Count 5,800 6,483
Territory Marketing $22,300 $25,471Home Office Marketing 4,700 3,569Total Marketing $27,000 $29,040
26
Release Date October 10, 2014
Domestic Box Office $75,000
Total Marketing $32,980
THE INTERVIEW
FY15 RELEASES MRP BUDGET OVERVIEW
(in millions)
27
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
THE INTERVIEW THIS IS THE END
Release Date October 10, 2014 June 12, 2013Budgeted Box Office $75,000 $80,000Actual Box Office $95,000Retention Rate 50% 52%Prints $3,450 $3,585 Screen Count 3,300 3,718
Pre-Open Media $25,000 $30,252Support Media 480 2,608Total Media $25,480 $32,860Basics 7,500 8,570Total $32,980 $41,430
28
FY15 RELEASES INTERNATIONAL BUDGET DETAIL AND COMPARABLE FILM
(in millions)
THE INTERVIEW THIS IS THE END
International Box Office $25,000 $35,000Revenue $9,000 $9,000Prints $2,400 $3,250 Screen Count 1,000 2,600
Territory Marketing $5,800 $8,400Home Office Marketing 1,900 1,700Total Marketing $7,700 $10,100
29
Release Date October 24, 2014
Domestic Box Office $60,000
Total Marketing $31,500
KITCHEN SINK
FY15 RELEASES MRP BUDGET OVERVIEW
(in millions)
30
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
KITCHEN SINK ZOMBIELAND
Release Date October 24, 2014 October 2, 2009Budgeted Box Office $60,000 $35,000Actual Box Office $72,000Retention Rate 52% 53%Prints $3,700 $5,524 Screen Count 3,400 3,878
Pre-Open Media $23,000 $22,225Support Media 1,000 3,094Total Media $24,000 $25,319Basics 7,500 7,792Total Marketing $31,500 $33,111
31
FY15 RELEASES INTERNATIONAL BUDGET DETAIL AND COMPARABLE FILM
(in millions)
KITCHEN SINK ZOMBIELAND
International Box Office $5,000 $27,000Revenue $1,670 $0Prints $2,000 $4,633 Screen Count 750 2,387
Territory Marketing $1,240 $7,563Home Office Marketing 350 1,605Total Marketing $1,590 $9,168
32
Release Date November 14, 2014
Domestic Box Office $115,000
Total Marketing $40,250
FURY
FY15 RELEASES MRP BUDGET OVERVIEW
(in millions)
33
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
FURY MONUMENTS MEN
Release Date November 14, 2014 December 18, 2013Budgeted Box Office $115,000 $100,000Actual Box OfficeRetention Rate 53% 53%Prints $4,750 $4,100 Screen Count 4,500 3,600
Pre-Open Media $28,500 $33,150Support Media 2,500 3,800Total Media $31,000 $36,950Basics 9,250 9,445Total Marketing $40,250 $46,395
P&A cap is $45M. Other cap is $1.5M. Current spend is at cap.34
FY15 RELEASES INTERNATIONAL BUDGET DETAIL AND COMPARABLE FILM
(in millions)
FURY DJANGO
International Box Office $110,000 * $267,000Revenue $44,500 $52,500Prints $7,000 $11,300 Screen Count 5,000 8,095
Territory Marketing $23,000 $26,301Home Office Marketing 4,350 6,659Total Marketing $27,350 $32,960
* Worldwide rights ex. Asia (we do have S. Korea), Eastern Europe (we do have CIS), Italy, Africa, Turkey, Middle East and Israel. 35
Release Date December 25, 2014
Domestic Box Office $100,000
Total Marketing $48,500
ANNIE
FY15 RELEASES MRP BUDGET OVERVIEW
(in millions)
36
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
ANNIEHOTEL
TRANSYLVANIA
Release Date December 25, 2014 September 28, 2012Budgeted Box Office $100,000 $120,000Actual Box Office $142,560Retention Rate 53% 52%Prints $4,800 $4,045 Screen Count 4,500 4,188
Pre-Open Media $34,000 $32,957Support Media 3,000 7,164Total Media $37,000 $40,121Basics 11,500 11,909Total Marketing $48,500 $52,030
37
FY15 RELEASES INTERNATIONAL BUDGET DETAIL AND COMPARABLE FILM
(in millions)
ANNIEHOTEL
TRANSYLVANIA
International Box Office $75,000 $198,000Revenue $30,900 $50,400Prints $5,750 $12,000 Screen Count 4,500 9,577
Territory Marketing $15,980 $25,504Home Office Marketing 4,520 5,496Total Marketing $20,500 $31,000
38
Release Date Feb 2015
Domestic Box Office $80,000
Total Marketing $43,500
UNTITLED CAMERON CROWE
FY15 RELEASES MRP BUDGET OVERVIEW
(in millions)
39
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
UNTITLED CAMERON CROWE JUST GO WITH IT
Release Date Feb 2015 February 11, 2011Budgeted Box Office $80,000 $110,000Actual Box Office $98,000Retention Rate 52% 55%Prints $3,800 $7,776 Screen Count 3,500 4,803
Pre-Open Media $30,000 $29,516Support Media 3,000 3,482Total Media $33,000 $32,998Basics 10,500 10,772Total Marketing $43,500 $43,770
40
FY15 RELEASES INTERNATIONAL BUDGET DETAIL AND COMPARABLE FILM
(in millions)
UNTITLED CAMERON CROWE JUST GO WITH IT
International Box Office $80,000 $107,700Revenue $31,500 $37,800Prints $6,000 $10,377 Screen Count 5,200 5,077
Territory Marketing $16,860 $21,800Home Office Marketing 5,000 0Total Marketing $21,860 $21,800
41
Release Date March 27, 2015
Domestic Box Office $85,000
Total Marketing $44,000
CHAPPIE
FY15 RELEASES MRP BUDGET OVERVIEW
(in millions)
42
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
CHAPPIE ELYSIUM
Release Date March 27, 2015 August 9, 2013Budgeted Box Office $85,000 $125,000Actual Box Office $85,000Retention Rate 53% 53%Prints $4,750 $4,300 Screen Count 4,500 4,334
Pre-Open Media $31,000 $30,858Support Media 2,000 892Total Media $33,000 $31,750Basics 11,000 11,085Total $44,000 $42,835
43
FY15 RELEASES INTERNATIONAL BUDGET DETAIL AND COMPARABLE FILM
(in millions)
CHAPPIE ELYSIUM
International Box Office $115,000 $175,000Revenue $46,550 $73,000Prints $8,500 $10,740 Screen Count 6,500 9,049
Territory Marketing $26,800 $33,067Home Office Marketing 4,600 6,083Total Marketing $31,400 $39,150
44
45
Release Date April 25, 2014
Domestic Box Office $35,000
Total Marketing $23,930
NO GOOD DEED
FY15 RELEASES MRP BUDGET OVERVIEW
(in millions)
46
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
NO GOOD DEEDLAKEVIEW TERRACE
Release Date April 25, 2014 September 19, 2008Budgeted Box Office $35,000 $35,000Actual Box Office $38,000Retention Rate 50% 48%Prints $3,020 $4,676 Screen Count 2,800 2,820
Pre-Open Media $19,000 $22,790Support Media 240 923Total Media $19,240 $23,713Basics 4,690 5,497Total $23,930 $29,210
47
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
NO GOOD DEED LAKEVIEW TERRACE
International Box Office $2,400 $5,100Revenue $1,000 $4,200Prints $1,520 $1,911 Screen Count 600 782
Territory Marketing $570 $2,473Home Office Marketing 250 796Total Marketing $820 $3,269
48
Release Date June 20, 2014
Domestic Box Office $80,000
Total Marketing $28,500
THINK LIKE A MAN TOO
FY15 RELEASES MRP BUDGET OVERVIEW
(in millions)
49
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
THINK LIKE A MAN TOO
THINK LIKE A MAN
Release Date June 20, 2014 April 20, 2012Budgeted Box Office $80,000 $45,000Actual Box Office $87,000Retention Rate 49% 49%Prints $3,000 $3,131 Screen Count 3,000 2,519
Pre-Open Media $21,000 $19,225Support Media 1,500 3,180Total Media $22,500 $22,405Basics 6,000 6,450Total $28,500 $28,855
50
FY15 RELEASES INTERNATIONAL BUDGET DETAIL AND COMPARABLE FILM
(in millions)
THINK LIKE A MAN TOO THINK LIKE A MAN
International Box Office $3,800 $3,876Revenue $1,600 $1,615Prints $410 $410 Print Count 300 304
Territory Marketing $300 $272Home Office Marketing 200 200Total Marketing $500 $472
51
Release Date January 16, 2015
Domestic Box Office $60,000
Total Marketing $30,000
BEWARE THE NIGHT
FY15 RELEASES MRP BUDGET OVERVIEW
(in millions)
52
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
BEWARE THE NIGHT
EXORCISM OF EMILY ROSE
Release Date January 16, 2015 September 9, 2005Budgeted Box Office $60,000 $30,000Actual Box Office $75,000Retention Rate 54% 47%Prints $4,100 $6,896 Screen Count 3,800 3,706
Pre-Open Media $23,000 $18,833Support Media 1,000 4,619Total Media $24,000 $23,452Basics 6,000 5,288Total Marketing $30,000 $28,740
53
FY15 RELEASES INTERNATIONAL BUDGET DETAIL AND COMPARABLE FILM
(in millions)
BEWARE THE NIGHTEXORCISM OF EMILY ROSE
International Box Office $45,000 $70,250Revenue $17,800 $8,000Prints $5,400 $5,107 Screen Count 3,700 4,003
Territory Marketing $12,060 $16,985Home Office Marketing 2,990 2,355Total Marketing $15,050 $19,340
54
FY15 RELEASES MRP BUDGET OVERVIEW
(in millions)
Release Date February 6, 2015
Domestic Box Office $45,000
Total Marketing $25,500
KEVIN HART WEDDING COMEDY
55
FY15 RELEASES DOMESTIC BUDGET DETAIL AND COMPARABLE FILM
(in millions)
KEVIN HART WEDDING COMEDY
THINK LIKE A MAN
Release Date February 6, 2015 April 20, 2012Budgeted Box Office $45,000 $45,000Actual Box Office $87,000Retention Rate 50% 49%
Prints $2,800 $3,131 Screen Count 2,600 2,519
Pre-Open Media $18,500 $19,225Support Media 1,000 3,180Total Media $19,500 $22,405Basics 6,000 6,450Total Marketing $25,500 $28,855
56
FY15 RELEASES INTERNATIONAL BUDGET DETAIL AND COMPARABLE FILM
(in millions)
KEVIN HART WEDDING COMEDY
THINK LIKE A MAN
International Box Office $2,400 $3,876Revenue $1,000 $1,000Prints $1,300 $410 Screen Count 300 304
Territory Marketing $670 $272Home Office Marketing 200 200Total Marketing $870 $472
57
ADDENDUMBox Office & P&A&O
By Picture
58
FY15 MRP DOMESTIC BOX OFFICE
RELEASETITLE DATE MRP
HEAVEN IS FOR REAL 16-Apr-14 40,000$ NO GOOD DEED 25-Apr-14 35,000 THE AMAZING SPIDER-MAN 2 2-May-14 300,000 22 JUMP STREET 13-Jun-14 125,000 THINK LIKE A MAN TOO 20-Jun-14 80,000 SEX TAPE 2-Jul-14 85,000 EQUALIZER 26-Sep-14 100,000 THE INTERVIEW 10-Oct-14 75,000 KITCHEN SINK 24-Oct-14 60,000 FURY 14-Nov-14 115,000 ANNIE 25-Dec-14 100,000 BEWARE THE NIGHT 16-Jan-15 60,000 UNTITLED CAMERON CROWE Feb 2015 80,000 KEVIN HART WEDDING COMEDY 6-Feb-15 45,000 CHAPPIE 27-Mar-15 85,000
TOTAL 1,385,000$
59
FY15 MRPDOMESTIC P&A&O BUDGETS
RELEASETITLE DATE MRP
HEAVEN IS FOR REAL 16-Apr-14 29,170$ NO GOOD DEED 25-Apr-14 28,165 THE AMAZING SPIDER-MAN 2 2-May-14 86,280 22 JUMP STREET 13-Jun-14 48,070 THINK LIKE A MAN TOO 20-Jun-14 33,750 SEX TAPE 2-Jul-14 45,620 EQUALIZER 26-Sep-14 49,805 THE INTERVIEW 10-Oct-14 39,200 KITCHEN SINK 24-Oct-14 37,060 FURY 14-Nov-14 46,500 ANNIE 25-Dec-14 56,030 BEWARE THE NIGHT 16-Jan-15 36,110 UNTITLED CAMERON CROWE Feb 2015 49,560 KEVIN HART WEDDING COMEDY 6-Feb-15 29,815 CHAPPIE 27-Mar-15 51,720
TOTAL 666,855$ % of DBO 48%
Budgeted Domestic Retention Rate 53%60
FY15 MRPINTERNATIONAL BOX OFFICE
RELEASETITLE DATE MRP
HEAVEN IS FOR REAL 16-Apr-14 1,500$ NO GOOD DEED 25-Apr-14 2,400 THE AMAZING SPIDER-MAN 2 2-May-14 550,000 22 JUMP STREET 13-Jun-14 75,000 THINK LIKE A MAN TOO 20-Jun-14 3,800 SEX TAPE 2-Jul-14 70,000 EQUALIZER 26-Sep-14 100,000 THE INTERVIEW 10-Oct-14 25,000 KITCHEN SINK 24-Oct-14 5,000 FURY 14-Nov-14 110,000 ANNIE 25-Dec-14 75,000 BEWARE THE NIGHT 16-Jan-15 45,000 UNTITLED CAMERON CROWE Feb 2015 80,000 KEVIN HART WEDDING COMEDY 6-Feb-15 2,400 CHAPPIE 27-Mar-15 115,000
TOTAL 1,260,100$
61
FY15 MRP INTERNATIONAL P&A&O BUDGETS
RELEASETITLE DATE MRP
HEAVEN IS FOR REAL 16-Apr-14 1,300$ NO GOOD DEED 25-Apr-14 2,720 THE AMAZING SPIDER-MAN 2 2-May-14 118,500 22 JUMP STREET 13-Jun-14 22,700 THINK LIKE A MAN TOO 20-Jun-14 1,135 SEX TAPE 2-Jul-14 29,050 EQUALIZER 26-Sep-14 36,250 THE INTERVIEW 10-Oct-14 10,950 KITCHEN SINK 24-Oct-14 3,890 FURY 14-Nov-14 36,550 ANNIE 25-Dec-14 28,250 BEWARE THE NIGHT 16-Jan-15 21,650 UNTITLED CAMERON CROWE Feb 2015 29,860 KEVIN HART WEDDING COMEDY 6-Feb-15 2,520 CHAPPIE 27-Mar-15 42,400
TOTAL 387,725$ % of IBO 31%
Budgeted International Retention Rate 41%62
FY15 MRPWORLDWIDE BOX OFFICE
RELEASETITLE DATE MRP
HEAVEN IS FOR REAL 16-Apr-14 41,500$ NO GOOD DEED 25-Apr-14 37,400 THE AMAZING SPIDER-MAN 2 2-May-14 850,000 22 JUMP STREET 13-Jun-14 200,000 THINK LIKE A MAN TOO 20-Jun-14 83,800 SEX TAPE 2-Jul-14 155,000 EQUALIZER 26-Sep-14 200,000 THE INTERVIEW 10-Oct-14 100,000 KITCHEN SINK 24-Oct-14 65,000 FURY 14-Nov-14 225,000 ANNIE 25-Dec-14 175,000 BEWARE THE NIGHT 16-Jan-15 105,000 UNTITLED CAMERON CROWE Feb 2015 160,000 KEVIN HART WEDDING COMEDY 6-Feb-15 47,400 CHAPPIE 27-Mar-15 200,000
TOTAL 2,645,100$
63
FY15 MRPWORLDWIDE P&A&O BUDGETS
RELEASETITLE DATE MRP
HEAVEN IS FOR REAL 16-Apr-14 30,470$ NO GOOD DEED 25-Apr-14 30,885 THE AMAZING SPIDER-MAN 2 2-May-14 204,780 22 JUMP STREET 13-Jun-14 70,770 THINK LIKE A MAN TOO 20-Jun-14 34,885 SEX TAPE 2-Jul-14 74,670 EQUALIZER 26-Sep-14 86,055 THE INTERVIEW 10-Oct-14 50,150 KITCHEN SINK 24-Oct-14 40,950 FURY 14-Nov-14 83,050 ANNIE 25-Dec-14 84,280 BEWARE THE NIGHT 16-Jan-15 57,760 UNTITLED CAMERON CROWE Feb 2015 79,420 KEVIN HART WEDDING COMEDY 6-Feb-15 32,335 CHAPPIE 27-Mar-15 94,120
TOTAL 1,054,580$ % of WWBO 40%
Budgeted Worldwide Retention Rate 47%64