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©2007 Consulting Technology and Innovation, LLC. All Rights Reserved. Cesar Montalvo Director General Frontier Technologies [email protected] Tecnolog Tecnolog í í a a de de Comunicaciones Comunicaciones con Standards con Standards Abiertos Abiertos SIP y Linux SIP y Linux VOIP

Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

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Page 1: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.

Cesar Montalvo

Director General

Frontier Technologies

[email protected]

TecnologTecnologííaa de de ComunicacionesComunicaciones

con Standards con Standards AbiertosAbiertos

SIP y LinuxSIP y Linux

VOIP

Page 2: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Cellular

Teleworker

DSL/Cable

Premises-based

Applications IP PBX

� Resides anywhere

� Hosted v. Premises Solutions

� LAN or WAN

� Accessed from anywhere

� Uniform access

� Common Interface

� Open Architecture

� Interoperability w/ TDM

� IPT variants

WAN

Legacy PBX

PSTN

IP Phones

HostedVoIP

Network-based

Applications

UbiquityUbiquity

VOIPTelephony Becomes An Application on the LAN & WAN

Page 3: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

UbiquityUbiquity

Page 4: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

VOIPTelephony Becomes Ubiquity on the LAN & WAN

Page 5: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Internet 2 Universities206 Universitary Members, March 2005

SIP.edu and VoIP Security – 2nd Workshop on Multi-Site VoIP – Washington, DC

Page 6: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Internet 2 Networks

Page 7: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Page 8: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

The VoIP LifecycleThe VoIP Lifecycle

Page 9: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Beneficios Potenciales

Page 10: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Aplicación Linux-based que permite…

� Reducir Costos de Inversión

� Linux en las Comunicaciones Institucionales� Ahorros en Gastos con Carriers� Reducción de Costos Administrativos� Organizaciones Distribuidas – consolidación y regionalización de

procesos con sistemas IP PBX

� Agregar Valor a la Organización

� Business Process Integration� Comunicaciones Real-time� Accesibilidad� Workplace options

Page 11: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

IT

IT

Infr

aest

ruct

ura

Infr

aest

ruct

ura B

usiness

Business

Applications

Applications

ComunicacionesComunicaciones

Zultys: Convergencia de Comunicaciones IP

Cada Organización Requiere Infraestructura de IT, Business Applications y Sistemas de Comunicaciones para conducir los

procesos

Las aplicaciones de Convergencia basadas en SIP y Linux permitenla Integración de estos Sistemas con el objetivo de Liberar el Optimo

Desempeño de los Procesos de Negocio

Carrier-grade, 200 times more responsive than standard Linux 2.6.10 kernel

High availability and serviceability features enabling up to six '9s' of availability

Page 12: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.

Linux - Real Time OS

SIP

Leveraging your investment in Linux-based VoIP SIP Telephony

Session Initiation Protocol (SIP) is an application-layer signaling protocol for establishing, modifying, and terminating multimedia sessions on IP network. It was proposed in one of the working groups of IETF and standardized as RFC 3261.SIP enables various services including video conferencing, telephony, instant messaging, presence.

Because of this extensibility and integration capability with other system, SIP is considered as the next generation standard protocol for real-time communication.

What is SIP

Page 13: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Evolución hacia la 4ta generación

Traditional Phone SystemsTraditional Phone Systems ZultysZultys SIP SIP VoIPVoIP Phone SystemPhone System

Voice Mail

Fax

ACD

IVR

CTI Server

PBX

� Expensive, Proprietary Devices

� Limited Integration between Products

� Multiple Points of Administration

� 100% Linux RTOS – RISC Server Technology

� Single application: Voice and Data Network

� Simple, WEB - based Administration

IP PBXIP PBX

VM UMVM UM

CTI IVRCTI IVR

ACDACD

ZultysZultys

Outlook Phone ClientOutlook Phone Client

UMS SDR

EncrypFirewall

NAT

Page 14: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Integrations to App. Servers:Integrations to App. Servers:

MySQLMySQL, CRM, Exchange, MS SQL, CRM, Exchange, MS SQLCTI and IVRCTI and IVR

Call CenterCall Center

RecordingRecording

CRMCRM

Soft Phone OperatorSoft Phone OperatorZULTYS IP PBX

ZULTYS IP PBX

Outlook Phone Outlook Phone

& UM& UM

SDR Billing SDR Billing

Mac OS X

RISCRISC

BitsBits

Real Time Linux

ZultysZultys SIP SIP VoIPVoIP Phone SystemPhone System

Page 15: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Zultys: 100% SIP-Linux RTOS based IP Telephony Solution

• RISC Telephony Multimedia Server• Linux RTOS, Dual RISC processors, Encryption Algorithms

• Zultys IP Communications Applications• IP PBX, Auto Attendant, Unified Messaging, ACD, IVR

• Zultys Linux, Mac OS, and Windows Soft Phone• SIP Standard IP Telephones

WiWiWiWi----FiFiFiFi SIP PhoneSIP PhoneSIP PhoneSIP Phone

IP Desktop Telephones and Conference PhoneIP Desktop Telephones and Conference PhoneIP Desktop Telephones and Conference PhoneIP Desktop Telephones and Conference Phone

ZultysZultysZultysZultys Soft Phone for NotebooksSoft Phone for NotebooksSoft Phone for NotebooksSoft Phone for NotebooksZultysZultysZultysZultys Soft Phone for Desktop Soft Phone for Desktop Soft Phone for Desktop Soft Phone for Desktop ComputersComputersComputersComputers

Zultys

Page 16: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Interaction Center™

Interaction Recording®

Interaction Director®

Interaction Customization®

for the CommunicationsPBX � Multimedia ACD � Skills Based Routing � Screen Pop � IVR � Call

Recording � IP Telephony �FAX Server � Unified Messaging

for ManagementSDRs �Text To Speech � Scripting VXML

� Work Processing Rules � Agentless Campaigns � TAPI

for Call Logging and Quality MonitoringMultimedia Recording �Recording Compression, Indexing

and Playback �Recording Rules � Agent / User Scoring

for Multi-site Routing and ScalabilityPre-call routing � Post-call routing � Call routing rules

� Follow-the-sun service � SIP-enabled � Multi-site

monitoring and reports

for Simplified Knowledge and Response ManagementInteractive Chat �E-mail and Web auto response � Accessible from the Interaction Client

� eService � Multi-language capable � Soft Phone � Fax

The Zultys SIP Communications Center Advantage

ZZZZ

e-Presence®

Page 17: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

What is Zultys Interaction Center®?

• IP PBX/with SIP technology

• Linux SIP Telephony Devices

• Linux SIP Telephony Client

• Windows SIP Telephony Client

• Mac SIP Telephony Client

• Integrated Voice Mail

• Unified Messaging

• Fax server

• Anywhere Conferencing

• On Demand Recording

• Full Time Recording

• Number Find/follow me

• ACD system

• Call Center

• Web Chat/IM

• Web callback

• IVR platform

• Auto Attendant

• SDR Billing

• Extensive Reports

• Encryption

• Firewall

• NAT

Page 18: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Summary of Linux-based Cost Savings

� No proprietary operating system to learn

� Linux-based servers managed with other OS based servers on network

� Software licenses – use as you grow – no forklift changes

� No expensive boards or proprietary equipment to maintain

� Desktop access and user applications managed like any other business application on network

Page 19: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.

Reduced Network Costs (Dial Tone / Internet)

Reduced costs with SIP-based software approach

Page 20: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

PSTN

Reducing Operational Costs with VoIP

Traditional PBX

Telephony Network

Architecture

Data Network Architecture

LANRouter / Firewall

IP PBX

Switch

Before VoIP: Separate Carriers, Networks and Administration

Broadband

Page 21: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Broadband

The Zultys Open Systems Approach: Integrated VoIP on SIP Network

ExchangeServer

MySQLLinux-based

Data Base ServerSQL

Server

Integrated LinuxIntegrated Linux--based SIP IP Telephone based SIP IP Telephone

and Business Applicationsand Business Applications

Integrated based Server SolutionsIntegrated based Server Solutions

PSTNPSTN

RISCRISC

CRM Applications

Server

ZultysZultys SIP SIP VoIPVoIP Phone SystemPhone System

Page 22: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Savings in a SIP carrier environment

� Converging Data and Voice Networks into a

single IP based Network

� Reduced access

� Reduced voice circuit costs – data

network to transport voice

� Compression, the ability to send more calls

via a single circuit

� No need for the customer to purchase

expensive IP to TDM conversion gear

(gateways) to convert their VoIP traffic to

TDM just to hand it to their carrier (GC)

0

10

20

30

40

50

60

70

80

90

TDM64 kbps

G.7298 kbps

G.72324 kbps

# Llamadas Simultaneas (E1)

100

130

160

190

Page 23: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Hard $$ Savings

� Local and Long Distance Service

� Broadband providers typically offer service at 40% - 50% Savings vs. Traditional PSTN

� Broadband: More capacity at lower cost than PSTN

� Broadband: No dedicated circuits required

� Local and Long Distance Less Expensive

� SIP Call Relay: International Toll Savings

� Enables Remote Employee to call into IP PBX, then route call over IP to the destination

Page 24: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Hard Dollar Savings

� Intra-Company Communications

� Office to Office Calls routed “On Net” are no additional charge

� Least Call Routing for Multi-Site Companies

� Small Branch Offices can simply be extensions on the corporate IP PBX

� Remote office PBX’s in many instances can be replaced with low cost SIP Proxy Server

Page 25: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.

Reduced Administration

Linux-based approach reduces costs of system maintenance, moves, adds, and changes…

Page 26: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Reduced Administration: Software Approach

� What does this mean? Application server on the network

� No expensive hardware to maintain

� No proprietary devices

� Buy media services as you need them – no unused “ports”

� Software on server processes voice media, conferencing resources and fax resources – not DSP chips on boards

Page 27: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Easy to manage user/station model

� Station phones do not have to be re-configured or moved when users move

� If users move on a regular basis – this model offers significant savings

Page 28: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Simple, Single Point Administration –no retraining when adding applications

Interaction Administrator®

to configure system and user resources

Interaction Attendant™

Automated attendant and basic workgroup routing

Page 29: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Hard $$ Savings

� Moves, Adds and Changes

� With Traditional PBX� Onsite Technician Required for:

�Physically Change Ports in the Phone Closet

�Reconfigure the Extension on the PBX

� With IP PBX simple administrative interface� Unplug/Plug in Phone at desired location

� Add/Change users in Web Browser Admin System

Page 30: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.

Distributed Organizations: Centralize and consolidate

Centralize or regionalize distributed PBX’s, Voicemail, IVR, Call Center, etc.

Page 31: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Traditional Multi-Site Approach

Each site has its own PBX, voicemail, and potentially 2 or 3 other voice systems.

Page 32: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Improve management control with multi-site reporting

Log data to central database server

Any workstation with rights on network may run reports

Page 33: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Reduce Costs with Regional Servers

Implement Regional servers for x number of sites.

Each regional software-based system supports hundreds of stations

ZultysZultys SIP SIP VoIPVoIP Phone SystemPhone System

Zultys

Page 34: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Application Server Vs. Multi-product Approach

ZultysVendor 1 Vendor 2PBX, Voice Mail/UM/Fax,

Web Callback System

PBX, Voice Mail/UM, Web Callback System, Fax Server

Site 1

Site 2

Site 3

3 sites =9 Systems

3 sites =12 Systems

3 sites =3 Systems

Zultys

Regionalized 3 sites =

1 System

Page 35: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.

Add Value: Linux RTOS Integrated Approach

Improve customer service and customer tracking

Page 36: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Zultys’s Integrated ACDStreamlines Business Communications

• Automatically Routes and Queues• Phone Calls

• Web Chats

• Callback Requests

• Provides Options for Waiting Callers• Play Estimated Wait Time

• Play Promo Message or Music

• Offer Option to Call Back

• Real Time Views of Call Activity

• End to End Management Reporting

Call Back RequestsCall Back Requests

Phone CallsPhone Calls

SupportSupport

Sales and Sales and MarketingMarketing

Customer ServiceCustomer Service

Web ChatsWeb Chats

Zultys’sACD

Zultys’sACD

Intelligent Call Routing and Queuing

Page 37: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Customer Customer DataData

LookupLookupCustomer or Customer or Prospect callProspect call

Screen Pop

Customer Record is Auto Populated on Employee’s PC

PSTNPSTN

MS CRM

LANLAN

Information Workers

� Simplified CTI

Page 38: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Convergence Example – Telephony meets SameTime

Click-to-talk Click-to-call Web Conf Integration

Page 39: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Zultys Enhances communicationswith Embedded Telephony Controls

Call Controls:Within your Great Plains

Client

Call Controls:Within your Great Plains

Client

Click to Dial on Contact

Phone Fields

Click to Dial on Contact

Phone Fields

Toast Pops for Inbound Calls

Toast Pops for Inbound Calls

Page 40: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Zultys Enhances CRMswith Telephony Controls floating toolbar

Call Controls:With your MSCRM

Browser Client

Call Controls:With your MSCRM

Browser Client

Page 41: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Outlook is a Complete Communications Suite

Call Controls:Within your

OUTLOOK Client

Call Controls:Within your

OUTLOOK Client

Status Manager

Status Manager

Easily Set User-defined Call Rules

Easily Set User-defined Call Rules

Toast Pops for Incoming Calls

Toast Pops for Incoming Calls

Page 42: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

Desktop convergence and accessibility:

� Unified Messaging

� Presence

� Find me/follow me

� Conferencing

� Desktop integration

� Collaborative systems

� Integration with business apps (e.g. CRM)represent the logical end point of IT and telecom convergence centering on the desktop as a target opportunity.

Page 43: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.

Conclusión

Linux RTOS - based IP-PBX that not only offers unique business value but reduces costs

Page 44: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.LINUX RTOS – BASED SIP COMMUNICATIONS

A Linux RTOS - based approach that…

� Reduces Hard Dollar Costs� Microsoft Approach to Business Communications� Network savings� Reduced administration� Distributed organizations – consolidation and regionalization of IP

PBX processing

� Add Business Value� Business Process Integration� Real-time communications� Accessibility � Workplace options

Page 45: Microsoft PowerPoint - Voip Presentation Cinvestav - Cesar

©2007 Consulting Technology and Innovation, LLC. All Rights Reserved.

GraciasGracias

Delivering the Promise of IP Communications

Cesar MontalvoDirector General

Frontier [email protected]