Microsoft Power Point - HP Scitex TJ8550 Webinar V8blog

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20 08 Hew lett-Packard Development Company, L.P.The information contained herein is subject to change without notice

HP Scitex TJ8550 LaunchMoshiko LevharOctober 2008


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3 8 October 2008

Agenda

Product introduction

Strategic intent

Value proposition

Target applications

Product positioning

Commercial details


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TJ8550 overview


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5 8 October 2008

The fastest flexible printers on the market just gotfaster

CompetitorSystems0

100

200

300

400

500

Speed(sqm/h)


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6 8 October 2008

Introducing HP Scitex TJ8550 Printer

Up to 50% higher throughput *Up to 20% lower cost/ sqmNew TJ200 ink with higher quality

* In POP mode


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7 8 October 2008

The HP Scitex TJ8550 is faster and more

From To400 sqm/ h outdoor mode200 sqm/ h Indoor mode

480 sqm/ h outdoor mode300 sqm/ h indoor modepeed

Coverage 70sqm/ l for TJ8500 Up to 85sqm/ l for TJ8550


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Strategic intent


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9 8 October 2008

200

420

0

100

200

300

400

500

600

TJ8500 TJ8550

B E P

Higher POP speed and lower cost/ sqmincreases the TJ8500 Crossover point 2X

TJ8550 Crossover vs. Screen


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10 8 October 2008

Increased BEP opens additional addressable pages,ultimately driving more HW sales

Signage page distribution

0

200

400

600

8001,000

1,200


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Value Proposition and messaging

W IP


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12 8 October 2008

The HP Scitex TJ8550 sets a new standard forsignage indoor/ outdoor production

Higher indoor speed: up to 300sqm/ h, 50% increase

Higher outdoor speed: up to 480sqm/ h, 20%improvement

Mor e up t im e : with higher temperature range anduncompromising shelf life of new TJ200 UV inks

Higher throughput Low er cost per sqm (sq f) Higher Qua lity


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13 8 October 2008

Bus-Shelter Application

5 2 8x

Bus shelter, 1.2m x1.8m, full colored posters -

Every 8 hour shift !

8 0 0


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14 8 October 2008

POP Application

Full colored posters, high quality, 1.5m x 1.2m -

2 In 2 minutes !3


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15 8 October 2008

TJ200 ink has 4x the temperature range ofTJ850

28

30

32

34

36

38

TJ200 TJ850

Ideal=34C

Ideal=30C

TJ200 is less sensitive to environmental conditions andcan perform better at uncontrolled environments


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16 8 October 2008


Low er ink consumption: by using economic curves thatoptimize coverage and minimize waste

Low er ink consumption: through higher dot gain on theTJ200 UV inks

Low er fixed cost per sqm: due to higher speed

Higher throughput Low er cost per sqm (sqf ) Higher Quali ty


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18 8 October 2008


Higher print quality: with 20% higher ink dot gainwhich addresses micro-banding

Better print look: with 20% higher ink gloss

Better text and line: with optimized/ stabilized pigments

Better ink stability: uncompromising 1 year shelf life andink stability yields better color consistency

Hig her throug hp ut Low er cost per sq m (sq f) Higher Quali ty


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19 8 October 2008

TJ200 inks gives similarcolor gamut comparedto UV850

1.5% improvement gamut to thatof the UV850 Some increase orange and

cyan Minor loss in blue

Most of the difference in lookstems from higher glossiness andless micro banding

Pantone TJ2 0 0 UV850

Color Gamut Comparison


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20 8 October 2008

W hat is micro banding and how does higherdot gain address it?

W ith TJ8 5 0 ink

M issing nozzle

W ith TJ2 0 0 ink


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21 8 October 2008

MATTE Finish of normal UV prints


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22 8 October 2008

GLOSS finish of TJ8550 UV printwith TJ200 Scitex inks


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23 8 October 2008

N ew

Old

N ew

Old

TJ200 gives sharper text


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24 8 October 2008

N ew

Old

as well as better line sharpness


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25 8 October 2008

TJ200 TJ851

and is more glossy


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Target applications


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27 8 October 2008

Target Application

POP posters

Banners (including double sided)

Bus Shelters

Light boxes (paper, Yupo, milky backlit)

Vehicle graphics (fleet)Exhibition / event graphics


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28 8 October 2008

Indoors Outdoors

POP/ POS

Tradeshows, events anddisplays

Decoration (wall murals)

Proofs for graphic designers

Presentations and PostersConsumer graphi cs

Photo and Fine Art Billboards

Buildi ng wraps

Transi t Si gnage

Info rma tiona l signage / window lettering

Vehicle wraps / f leet graphics

Banners & exter ior eventsignage

Target Applications


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Positioning


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30 8 October 2008

UV Curable

500 m 2 / h

BEST

1.65m x 3.2m sheet-to-sheet flatbedplatform

-automated material workflow

A wide variety of flexible and rigidsheets

BestUp to 500 dpi, 6c

Flexible and rigid POP

HP Scitex FB7500

Banners, Flexible POPIdeal application

UV Curable

480 m 2 / h

BETTER

1.65m x 3.7m roll- or sheet-fedplatform

Automated printing and cuttingworkflow

A wide variety of flexible substrates

BetterUp to 448 dpi, 6c

HP Scitex TJ8550

Max Speed

Image Quality

Ink technology

Mediaversatility

Industrial Signage high-end products


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Documents

Microsoft Power Point - HP Scitex TJ8550 Webinar V8blog