Microsoft

Joshua Abshire

Table of Contents

IndustryAbout the companyCurrent strategiesSocial ResponsibilitiesFinancialsSWOT analysisConclusion

Industries

SoftwareOperation systemsMicrosoft OfficeERP

Industries

SoftwareOperation systemsMicrosoft OfficeERP

TechnologyXboxTabletsPC peripherals

Industries

SoftwareOperation systemsMicrosoft OfficeERP

TechnologyXboxTabletsPC peripherals

Online servicesHotmailSkypeBing

Industries

SoftwareOperation systemsMicrosoft OfficeERP

TechnologyXboxTabletsPC peripherals

Online servicesHotmailSkypeBing

SoftwareApple, Canonical, GoogleOpen Office, LibreofficeSAP, Oracle

Competition

Industries

SoftwareOperation systemsMicrosoft OfficeERP

TechnologyXboxTabletsPC peripherals

Online servicesHotmailSkypeBing

SoftwareApple, Canonical, GoogleOpen Office, LibreofficeSAP, Oracle

TechnologySony, NintendoApple, AmazonLogitech

Competition

Industries

SoftwareOperation systemsMicrosoft OfficeERP

TechnologyXboxTabletsPC peripherals

Online servicesHotmailSkypeBing

SoftwareApple, Canonical, GoogleOpen Office, LibreofficeSAP, Oracle

TechnologySony, NintendoApple, AmazonLogitech

Online servicesGmail, YahoomailGoogle Talk, FacetimeGoogle, DuckDuckGo

Competition

About the company

HistoryOwnershipsSubsidiariesBrands & productsGlobal presence and locations

History

• First thought up by Bill Gates and Paul Allen at Harvard in 1975

History

• First thought up by Bill Gates and Paul Allen at Harvard in 1975• Formed in Albuquerque, NM in 1975

History

• First thought up by Bill Gates and Paul Allen at Harvard in 1975• Formed in Albuquerque, NM in 1975• Went international with a Japanese branch in 1978

History

• First thought up by Bill Gates and Paul Allen at Harvard in 1975• Formed in Albuquerque, NM in 1975• Went international with a Japanese branch in 1978• Launched first OS in 1980 called Xenix

History

• First thought up by Bill Gates and Paul Allen at Harvard in 1975• Formed in Albuquerque, NM in 1975• Went international with a Japanese branch in 1978• Launched first OS in 1980 called Xenix• In 1986 launched Windows Office

History

• First thought up by Bill Gates and Paul Allen at Harvard in 1975• Formed in Albuquerque, NM in 1975• Went international with a Japanese branch in 1978• Launched first OS in 1980 called Xenix• In 1986 launched Windows Office• In 2000 Microsoft changed CEOs from Bill Gates to Steve Ballmer

Ownerships

Subsidiaries

SkypeHotmailProclarityGiant Company SoftwareCanesta

Brands and Products

WindowsOfficeDynamicsXboxBingSkype

Global Presence and Locations

Locate in 113 countries around the world Over 97 thousand employeesRanging from Montenegro to Canada

Current Strategy

Target markets vary based on product

Current Strategy

Target markets vary based on productA combination of retail and web presence for products

Current Strategy

Target markets vary based on productA combination of retail and web presence for productsVariety of ads(Web ads, TV/Hulu ads, print ads)

Current Strategy

Target markets vary based on productA combination of retail and web presence for productsVariety of ads(Web ads, TV/Hulu ads, print ads)Since 2009 MS has created a retail presence

Social Responsibility

Goal to become carbon neutral

Social Responsibility

Goal to become carbon neutralMore energy efficient software

Social Responsibility

Goal to become carbon neutralMore energy efficient softwareLess plastic used in containers

Social Responsibility

Goal to become carbon neutralMore energy efficient softwareLess plastic used in containers

Ranked #1 in corporate responsibility by Reputation InstituteRanked #2 on the EPA’s most green company list

Financials

Cash on Hand $51.7 billionMarket Cap: $291.1 billion2012 revenue: $73.23 billionGrowth 6%2012 profits: $21.76 billionGrowth 5%

SWOT Analysis

StrengthsGreat diversity

Good brand name

Cash on hand

Global presence

SWOT Analysis

StrengthsGreat diversity

Good brand name

Cash on hand

Global presence

WeaknessesSlumping PC marketPoor acquisitionsOEMs have a lot of control

SWOT Analysis

StrengthsGreat diversity

Good brand name

Cash on hand

Global presence

WeaknessesSlumping PC marketPoor acquisitionsOEMs have a lot of control

OpportunitiesCloud based computingDeveloping marketsTablet and phone market

SWOT Analysis

StrengthsGreat diversity

Good brand name

Cash on hand

Global presence

WeaknessesSlumping PC marketPoor acquisitionsOEMs have a lot of control

OpportunitiesCloud based computingDeveloping marketsTablet and phone market

ThreatsStrong competitionPatent cold war

Conclusion

Huge multinational company

Conclusion

Huge multinational companyDiverse portfolio

Conclusion

Huge multinational companyDiverse portfolioEnvironmentally friendly

Conclusion

Huge multinational companyDiverse portfolioEnvironmentally friendlyHuge piles of money laying around

Questions?

Sources

• http://finance.yahoo.com/q/mh?s=MSFT

• http://www.microsoft.com/en-us/news/inside_ms.aspx

• http://blogs.technet.com/b/boston/archive/2013/01/02/microsoft-ranked-1-in-best-corporate-social-responsibility-programs-continues-dedication-to-citizens-and-communities.aspx

• http://www.epa.gov/greenpower/toplists/top50.htm

• http://finance.yahoo.com/news/apples-cash-hoard-now-nearly-182034485.html

• http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.html

• http://quotes.morningstar.com/stock/msft/s?t=MSFT