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Microsoft Corporation
Microsoft IT Academy
March 19, 2012
Agenda1. Introductions
2. IT Academy Overview & Benefits
3. Value Propositions Reseller Customer Talking Points
4. Resources and Support Where do I or my customers go for help?
5. QA
+10,000 IT Academies
18,000 Microsoft Certified Trainers Globally
6 Million Certified Individuals
1,500 Learning Partners
Overview & Benefits
What is the IT Academy Program?
Microsoft IT Academy is a global program of over 10,000 institutions. It provides the resources and curriculum for your academic customers to deliver inspiring and cutting edge technical courses and
skills.
www.microsoftitacademy.com
Over 10,000 Microsoft IT
Academies are located in 160 countries. Over
700 in the UK.
Fast facts:
7
Institutions by country
Institution types
• Helps students graduate with the technology skills required to be successful in today’s job market
• Provides institutions with a comprehensive and low cost solution for teaching and learning about Microsoft technologies
• Provides professional development resources for educators and IT staff
• Helps position institutions as a centre of technology access and community development
CertificationMicrosoft Certified Professional (MCP)• 50% discount for IT
Academies • Microsoft’s premier
technical qualification and crucial to student employability and IT staff readiness
Microsoft Technology Associate (MTA)• 20 x FREE MTA Vouchers• Entry level IT certification
with progression to MCP
Microsoft Office Specialist (MOS)• 10 x FREE MOS Vouchers• World renowned
certification for end users
Your IT Academy Benefits Resource
sMicrosoft Certified Trainer (MCT)• 1 x FREE membership per
ITA• Ideal for ICT teacher CPD
and support• Access to 18,000+ MCT’s
worldwide
Lesson Plans• Customisable and link
directly to eReference and E-Learning curriculum
• Covers Office 2010 products, Windows 7, Windows Server 2008 R2 and Expression Web 4
UNESCO CFT-ICT – NEW!!• Curriculum and
assessment mapped to UNESCO standards
• Accessed through ITA E-Learning LMS
LCDS• Free SCORM E-Learning
creation tool
CurriculumE-Learning• +300 e-learning courses for
IW, IT Pro and Developer, open to all students, staff and teachers
• ‘Living Library’, courses are updated when new technologies are released
• Content maps to MS certification
• Simple online LMS for course management
Courseware• Deep discounts on printed
Microsoft Official Courseware (MOAC & MOC)
E-Reference• 5 x Microsoft Press E-
Reference Library subscriptions
• +150 titles that are fully searchable
• Ability to print off and use content to support lessons
Value of Microsoft IT Academy benefits if purchased separately:
9
BENEFIT COST*
MOS-Information Worker E-Learning Collection for 30 students
$3,000
MCTS/MCITP E-Learning Collection for 30 students $34900
E-Reference Library (5 licenses) $1,250
Microsoft Certified Trainer (MCT) (one MCT) $400
Marketing Materials, Collateral $300
MOS & MTA Exams Teacher Starter Kit (10 MOS & 20 MTA vouchers)
$1,560
Microsoft Certified Professional (MCP) Exams for 30 students
$2,340
* Values expressed in US dollars based on usage.
$43,750
Total estimated annual value of
an individual school/campus IT
Academy membership
ERP£756 p.a.
OVS-ES54R-00141
Value Proposition
Grow the value of your academic agreements with a teaching solution that can be renewed annually and at anytime during the agreementDrive deeper customer engagement and save them money and time elsewhere in their business with a consolidated teaching solutionNEW conversation starter - lead with a message supporting comprehensive professional development solution for staff and student employability
Microsoft IT Academy BenefitsPartner Proposition:
Attach IT Academy as a solution to accelerate technology deployment and lower costs for training across the institute
Customer Needs?
12
EMPLOYERS want:• Skilled employees• Productive workers• Job-ready recruits
EDUCATORS want:• Relevant curriculum resources• Tools to better prepare students for 21st century jobs• Time-saving options• Professional development opportunities
STUDENTS want:• To be College and Career Ready• Proficient to get work done• Hands-on experience
INSTITUTIONS want:• Cost effective solutions• To attract new students and talent• To bridge the technology skills gap• Enriched communities
Microsoft IT Academy BenefitsCustomer Proposition:
13
Providing industry-leading training resources and Microsoft Certifications to enhance employability and college readiness, and encourage life-long learning
Save Educators Time through Curriculum:
+300 E-Learning courses, Lesson Plans,
Test Banks, Digital Literacy Academic
pricing on additional resources
Lower institution
Costs throughResources:
One low cost provides curriculum for every student,
faculty and staff
Provide professional development opportunities
Curriculum resources, Teacher Certification
Starter Kit, and academic pricing on MCP exam vouchers,
MCT membership and E-reference
Validate skills through
certification:
Prepare students for today’s careers with
a relevant ICT program and
curriculum aligned to Microsoft Certification
Benefit from apartnership
with Microsoft:
Training, FAQ, best practice,
Member website, logo, and posters
Talking Points
K-12
• Support computer science courses in schools with curriculum support and industry recognised certifications.
• Helps schools deliver real world ICT training and skills by utilizing the Lesson Plans, E-Learning and industry certifications available through Microsoft IT Academy
• Professional development for Educators, Administrators and IT Staff
FE
• Help colleges deliver the IT skills needed in industry through the real word scenarios delivered in Microsoft Official Curriculum as well as the Certifications
• Give your students the qualification and skills they need to find jobs in industry, attract new students to your institutions
• Professional development for Educators, Administrators and IT Staff
HE
• Enhance your computer science and technical courses with the curriculum and certifications that your students need to succeed in the real world, including new cloud courses and certifications
• Professional development for Educators, Administrators and IT Staff
Other Considerations• Do you have any aggregated agreements or volume
opportunities?– Academy groups– LEA agreements or partnership– We have many statewide/nationwide agreements
• ITA can also before charities and libraries– Charities with specific youth/skills agendas?– Libraries want to becomes digital hubs for the community– State of Hawaii converted all their libraries in to ITA’s.
• Schools deploy new technology over the summer period– ITA benefits support IT staff in skilling up– Additional skills support faster and mores successful
deployments
Resources and Support
TO CUSTOMER SALES RESOURCES • Telesales Script• Sales Guide• Partner-ready Customer Flyer• AER-ready Customer Email• Simplified Sales Presentation
Marketing Resources - MEPN
Sales Guide AER Email Partner Ready Customer Flyer
http://www.microsoft.com/education/MSITAcademy/success.mspx
Microsoft Academic Service Partners (MASP)
ITSkillsman [email protected]
• Specialised ITA consultancy and deployment support
• Curriculum and certification support
• Enhanced Benefits Package (EBP)
• MCP• MOC
www.prodigyuk.co.uk
• Certiport UK distributor• MOS, MTA and Practice Tests• MCP• MOC
Microsoft Regional Service Centre (RSC)• Microsoft IT Academy Fulfillment Center• Telephone: 0800-9170758 or 0800 0960137• Fax: +49 5 24 11 79 60 77• E-mail: [email protected]
Microsoft’s dedicated support team across EMEA for all IT Academies and Learning Partners.
Q&A
Appendix
The IT Skills Job Opportunity• The IT Industry is growing and presents a
significant opportunity for your students to find employment after school or further & higher education• Global IT Spend will grow to $1.7 trillion
in 2013*• Global IT jobs will grow from 35.6 million in
2009 to 41.4 million by 2013*• 98k new IT business will be created by
2015**• UK requires 550,000 new entrants in to IT
and Telecoms by 2015***
• Yet industry struggles to find the right skills• +20% of Application Development jobs
require SharePoint skills****• 92% of IT Leaders indicate it is
challenging to secure necessary IT skills*****
• Universities now have a focus on employability within 6 months of graduating in subject that was studied
* Source: IDC Economic Impact Study, Global, 2009** Source: IDC, Microsoft’s Economic Impact, 2011*** Source: eskills Technology Insights report, 2011**** Source: www.itjobswatch.co.uk***** Source: TEKSystems Report, October 2011
New GCSE Curriculum• Awarding bodies are starting
to release their specifications
• Schools can make preparations now in lieu of these new specifications
• Biggest hurdles we are hearing…– Teacher skills– Teacher mindset– Toolset adoption
‘Students will learn how to develop mobile apps as part of a new GCSE developed by AQA and supported by Microsoft…..’
‘….The syllabus for the new GCSE Computer Science is unique, as in addition to learning computing theory and essential programming skills, for the first time students will put this learning into practice and design, make and test their own applications.’
AQA Press Release for their new Computer Science GCSE13th March 2012
Adopting Computer Science GCSETeacher Skills & CPD Curriculum & Tools Activate your MCT
Membership• Community of IT teaching
experts globally, +18k• Use community for support,
attend live meetings, download additional resources
Get involved with Partners in Learning• Free community of teachers
with passion for technology, +4m WW
• Existing IT and ICT teachers sharing best practices and supporting each other
• www.pil-network.com
Activate and download your FREE Dreamspark membership – www.dreamspark.com• Access to all the tools you and students
need to expore and create apps• Inc. Visual Studio, Phone SDK, XNA Games
SDK, Kinect SDK, Robotics Studio etc• Download and play with Kodu• Look at .NET Gadegteer
Familiarise Yourself with MTA Software & Web Development Fundamentals Curriculum• Teacher Starter Kits include 20 FREE MTA
Vouchers, activate and test yourself• ITA comes with FREE Teacher and Student
MTA Study Guides• Look at the new Gaming, Mobile and HTML
5 MTA’s and see hot they can interest students
• MTA is Level 2 on the QCF
ICT is NOT Boring!!Teacher Skills & CPD Curriculum & Tools Activate your MCT Membership• MCT’s can be for both technical and
Office teaching
Download and Leverage the new Lesson Plans• New plans for all Office Applications
Browse and use the E-Reference Library• Free Microsoft Press titles that
support Office and MOS teaching, learn more about Office
• Can download parts to support lessons
Use and Distribute the Office E-Learning• Beginner, Intermediate and Advanced
modules• Maps to MOS syllabus• Easy online admin LMStoprovision and
track
Familiarise Yourself with MOS Exams and Syllabus• Teacher Starter Kits include 10 FREE MOS
Vouchers, activate and test yourself• MOS is growing +130% YoY in schools• Objective Spec at www.certiport.com/mos• MOS is Level 2 on the QCF
Enter your school/students in to the Global MOS Championship• …and what about teachers vs students?• http://
www.certiport.com/portal/common/htmllibrary/mswwcompetition/home.html
Cloud Computing• Cloud technologies will drive
change and economic growth
• This will require a new set of skills
• Schools and Students have a window of opportunity to deliver the skills for employment now
51% of IT employment will be software-related
42% 51%
Source: IDC Economic Impact Study, Global, 2009
IT departments running the Microsoft ecosystem in these countries employ 42% of the IT workforce.
$1.7 Trillion
IT Spend will grow to $1.7 trillion in 2013.
41.4 Million
IT jobs will grow from 35.6 million jobs in 2009 to 41.4 million jobs by 2013
Software as a Service Platform as a Service Infrastructure as a Service
MicrosoftProducts
On-Premise Roles
System AdminIT Generalist
Enterprise AdminSecurity
Specialist
Web DeveloperDatabase Admin
Windows DeveloperBusiness Intelligence
Developer
Enterprise AdminVirtualization
Admin
Cloud Skills
Migration Security Integration Planning Design
Management Identity Management Provisioning
Cloud Roles
Cloud Service Manager
Cloud Developer/
Data Steward
Datacenter
Operator
Cloud Roles Evolution
