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Microsoft Confidential
Going Green with Microsoft and CitrixThe top 6 things you can do…
Rosemary Stark, Microsoft
Phil Dean-Jones, Director, Field Sales, Citrix ANZ
Turning off the switch
Storage
40 TB =
2,5 – 5,2 KW
Datacenter server & cooling
PCs and laptops
30 – 300 W
Department server~400 W
Printer6%
NetworkDevices
7%
Gartner: Conceptualizing 'Green' IT and Data Center Power and Cooling Issues, 9/2007
• IT = 2% of Australian power consumption• 1.5% of total US electricity in 2006• Consumption growing at 12% annually• 40% of energy needs from banks IT related
US Env. Protection Agency (EPA) report 8/2007 Green IT, Swiss Innovation Outlook, IBM Switzerland
Microsoft Confidential
Best Practices for Datacenter Optimization
• Optimized datacenter design includes– Floor layout, hot-/cold-aisle configurations– Clean up cables, empty spaces (“air holes”) – Scalable and energy efficient power-, lighting- cooling equipment – (Dynamic) heat-map
http://download.microsoft.com/download/a/7/b/a7b72ab1-ca17-4589-923a-83b0ff57be6d/Energy-Efficiency-Best-Practices-in-Microsoft-Data-Center-Operations-CeBIT.doc
Processor power management represents the Processor power management represents the best opportunity todaybest opportunity today
Source: Intel Server Products Power Budget Analysis Toolhttp://www.intel.com/support/motherboards/server/sb/cs-016976.htm
CPU 46%
Lose some weight
40%
50%
60%
70%
80%
90%
100%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Watt
s (%
of
max
imum
)
Workload (% of maximum throughput)
Windows Server 2003 Windows Server 2008
Windows Server 2003 Versus 2008
Your opportunity:
Windows Server 2008 upgrade projects
Get Rid Of “Sleepers”
10-30% of servers do nothing
(Uptime Institute, USA)
Your opportunity:
Implement System Center Operations Manager
Consolidate
Your opportunity:Microsoft Assessment and Planning www.microsoft.com/virtualization
ROI/TCO assessmentwww.microsoft.com/virtualization/roitoolInfrastructure profilingwww.microsoftio.com/osc Consolidation projects – server and application virtualisation
One less car on the road
10 PCs left on when not in use = 1 car on the road
Your opportunity:1.Sell Terminal Services technologies eg. Citrix XenApp2.Desktop management project inc System Center Configuration Manager3.Sell VDI eg. Citrix XenDesktop
Green IT at the DesktopApplication & Desktop Virtualisation
25% of total IT energy
Waste and Landfill
User carbon footprint
• Citrix XenApp– Application delivery system for all Windows applications, all users and all
locations
– Virtualises applications and delivers them to client devices running from virtual machines back at the datacentre
• Green XenApp Facts– Focus workload & power-off idle servers: reduce power cost by 50%
– Reduce carbon footprint by allowing employees to work from home and therefore consuming costly office resources
– Diverts processing power back to datacenter for optimal energy efficiency
– Reduce power consumption by desktops up to 90% when using thin clients
– Reduce landfill & disposal costs by enabling app access from older devices
Green IT at the DesktopApplication Virtualisation: Citrix XenApp
• Annual energy consumption in the operation phase– PC 343.73 kWh– Thin Client 44.47 kWh– Thin Client + server + air-con 161.61 kWh - 53%
• Savings of $29/year/device
• Citrix XenDesktop– Deliver desktops from the data center with Virtual Desktop Infrastructure– minimises computing power needed at the client device by centralizing the
desktop into the datacenter and using XenApp virtualisation to remotely display the desktop to any device
– Reduces TCO by up to 40%*
• Green XenDesktop Facts– Devices can be automatically powered down when the office is closed– Reduce carbon footprint by allowing employees to work from home and
therefore consuming costly office resources– Diverts processing power back to datacenter for optimal energy efficiency– Reduce power consumption by desktops up to 90% when using thin clients– Reduce landfill & disposal costs by enabling app access from older devices
*Forrester TCO analysis, 2008*Forrester TCO analysis, 2008
Green IT at the DesktopDesktop Virtualisation
“Through XenDesktop we are able to provide our partners with virtual desktops and key business applications while keeping our data safe and secure within our data centres. The solution ensures a high performance desktop experience while contributing to green programs by reducing energy requirements by 50 percent.
“Through XenDesktop we are able to provide our partners with virtual desktops and key business applications while keeping our data safe and secure within our data centres. The solution ensures a high performance desktop experience while contributing to green programs by reducing energy requirements by 50 percent.
Richard MaySr IT Infrastructure
Manager
Microsoft VDI with Citrix is a complete, end-to-end VDI solution and leverages the following technology and licensing components:
Microsoft® Application Virtualization (formerly SoftGrid)
XenDesktop
Microsoft Virtual Desktop Infrastructure with XenDesktop
• Australian virtualisation adoption ahead of world
• Desktop virtualisation CAGR 87.9% over next 5 years
XenApp & XenDesktop Business StrategyAttack market by user segment & use cases
Task Workers33% ▼
Mobile10% ▲
Power Users3% ▼
1. basic knowledge worker with locked down
desktop
task worker
2. knowledge worker who
can install apps
3. knowledge worker with
laptop
Knowledge Workers55% ▼
6%▲
XenApp XenDesktop
Let your fingers do the walking
Your opportunity:
Unified communications1.ROI assessment using Business Analysis Tool2.Office Communications Server implementation3.Exchange 2007 upgrade
Your opportunities
• Optimised data centre design• Sell System Center Operations Manager• Windows Server 2008 upgrade projects• Sell Microsoft Virtualisation• MAP assessment• ROI assessment• Sell Terminal Services technologies such as Citrix XenApp • Deploy Vista• Client management project• Sell VDI such as Citrix XenDesktop• Sell Unified Communications
Why Citrix and Microsoft
• Proven record of strategic relationship with Microsoft
• On-going integration between our tools and solutions
• Citrix deploys Microsoft platform elements with every Citrix sale
• Show me the Money…
• For every $ you get 3-5x
Where is the Opportunity?
• Target Market– Public Sector – Federal has been mandated to be green– Any organisation with a strong public profile
• Target Key Initiatives– Green IT Initiatives– Desktop Roll-out for Branch Office Expansion or Globalisation– Desktop Security for Compliance and IP Protection– Desktop Refresh– Business Continuity
What can you do?
• Build a Green IT sales strategy• Be able to identify and demonstrate the financial
benefits • Start with the low hanging fruit:
– desktops and apps, – server consolidation
• Include CFO as well as CIO in your sales
Tools and Reference
• Microsoft:What Microsoft is doing
http://www.microsoft.com/environment
Processor Power Management in Windows Vista and Windows Server 2008
http://www.microsoft.com/whdc/system/pnppwr/powermgmt/ProcPowerMgmt.mspx
Windows Vista Energy Conservation
http://www.microsoft.com/whdc/system/pnppwr/powermgmt/VistaEnergyConserv.mspx
Best practices for datacenters
http://download.microsoft.com/download/a/7/b/a7b72ab1-ca17-4589-923a-83b0ff57be6d/Energy-Efficiency-Best-Practices-in-Microsoft-Data-Center-Operations-CeBIT.doc
• Citrix:www.citrix.com/greenIT
Collect your Citrix Green IT Whitepaper on the way-out
Visit the Citrix stand to find out how to educate your staff on Green IT
• Sustainability is a key component of our culture• Sustainability is a Corporate responsibility that we take
seriously• We are totally focused on Sustainability and what we
can do to help and comply in this area and to establish Global Leadership
• Sustainability is a key design point in our product development and implementations
• It’s NOT just IT and Computing
Summary
Green IT…Isn’t it just media hype?
• By 2010, 75% of organisations will use full life cycle energy and CO2 footprint as mandatory PC hardware buying criteria
• By 2009, >1/3 of IT organisations will have one or more environmental criteria in their top six buying criteria for IT-related goods and services
• By 2011, suppliers will need to prove their green credentials via an audited process to retain preferred supplier status
Gartner's Top Predictions for IT Organizations andUsers, 2008 and Beyond: Going Green and Self-HealingGartner's Top Predictions for IT Organizations andUsers, 2008 and Beyond: Going Green and Self-Healing
• Windows Client – Vista and XP• Windows Server SP1 and beyond• Virtualisation• Telework
– Live Meeting and Shared View
– Operations Manager
– OneNote
– SA Home Usage Rights
Products and Initiatives that Save Energy
Clients consume differently than servers
The Battery Life Challenge - Balancing Performance and Power (Intel Corporation)http://onlinetoolkit.intel.com/docs/busi/ExtendingBatteryLifeWP.pdf
• Advanced energy savings features– Advanced Sleep Mode (w/Hibernation)– Display Management– CPU Management– Wireless Management– USB Management– Hard Drive Management– Policies / Group Policies– Standard settings – Balanced & Power Saver– Customizable settings
• Wake on LAN – Configuration Manager / SMS– 3rd Party Products
• New approach to buying PCs?
Windows Vista
Within a typical datacenter, energy goes to different components.
Source: the green grid, Guidelines for energy-efficient datacenters, http://www.thegreengrid.org
1: Computer room air conditioner2: Power distribution unit
Microsoft Products◦ Windows Server SP1 & Beyond – same tools as Vista◦ System Center◦ Exchange, SQL, BizTalk, UC
Considerations◦ Rapidly Growing Power Demand and new Data Centers◦ Hardware Dependencies◦ Heat Mapping and Environmental Control (HVAC, etc.)◦ Rack Density - Hot Spots◦ Adaptable Climate Control – HVAC/Chillers/Outside Air◦ Power Supplies - inefficient◦ Low usage / Unused Servers – System Center◦ Virtualization – Windows 2008 / VMM / Hypervisor
DataCenter