MICROSOFT ADVERTISING

COVID-19 and Telemedicine/Telehealth search trends (U.S.)May 12, 2020

Microsoft Advertising. Intelligent connections.

Summary

Generally, there is an increase in searches – although total volume is still relatively low – for telemedicine and related keywords, with the dramatic increase in mid-March. Additional spikes tend to be news driven, and few of the searches contained COVID-19 keywords, indicating relatively few are not searching for medical services for COVID-19.

https://app.powerbi.com/reports/26c05b41-d7a9-4b21-a220-0352d2637e6e/ReportSectionc43292b530a7d5bbe02c?pbi_source=PowerPoint

https://app.powerbi.com/reports/26c05b41-d7a9-4b21-a220-0352d2637e6e/ReportSectionb8ae709ba729b612dcec?pbi_source=PowerPoint

https://app.powerbi.com/reports/26c05b41-d7a9-4b21-a220-0352d2637e6e/ReportSectiona9c6b25280e029fa45e6?pbi_source=PowerPoint

https://app.powerbi.com/reports/26c05b41-d7a9-4b21-a220-0352d2637e6e/ReportSection5d5cf7daf8efea8fae9e?pbi_source=PowerPoint

https://app.powerbi.com/reports/26c05b41-d7a9-4b21-a220-0352d2637e6e/ReportSectione4e78f70cf255576765f?pbi_source=PowerPoint

https://app.powerbi.com/reports/26c05b41-d7a9-4b21-a220-0352d2637e6e/ReportSectioncc7fa3e96c8ba7075621?pbi_source=PowerPoint

https://app.powerbi.com/reports/26c05b41-d7a9-4b21-a220-0352d2637e6e/ReportSectionc7fd1daa20c47fe41614?pbi_source=PowerPoint

https://app.powerbi.com/reports/26c05b41-d7a9-4b21-a220-0352d2637e6e/ReportSectionddd7cd8658e565e1ea0e?pbi_source=PowerPoint

Strategies and recommendations

Learn immediate and recovery-phase strategies, and how to approach new opportunities and optimize account health in the Digital Advertiser’s Guide to COVID-19