Micro.prestn

7/29/2019 Micro.prestn

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Presented by

AKSHAY ABROL

KISHAN RAMANI


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INTRODUCTION-:

Microsoft is a large diversified computer softwaremanufacturer with one of the highest valuations in theworld.

Microsoft produces the Windows family of operatingsystems for personal computers and servers.

It controls the operating system of 90-95% of personalcomputers sold on the market

It also produces applications software that run on the

Windows family of operating systems, most notably thevery successful MS- Office Suite consisting of word (word-processor), Excel(spreadsheet), PowerPoint (presentations),Outlook (e-mail and news), and Access (database).


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When bill gates and his friends started microsoft ,it was one ofthe very few companies that sold nothing but personalcomputer software ,and others were so small that microsoft

managed either to overtake most of its rival or at license theirbest work or hire away their best programmer.

Almost all Microsoft products are complementary to a memberof the Windows family of operating systems for personalcomputers and servers.


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MAJOR ISSUESin this case-:

The major issues are as fallows.

1.Monopoly

2.High barriers to entry

3.Lack of alternatives

4.Threat to partners

5.Monopoly through pricing

6.Monopoly through technology


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.Monopoly

Microsoft has dominancy in the market and DOJ has also

declared that Microsoft has monopoly. 2.High barriers to entry

Microsoft has over 70000 software applications. So it isdifficult for another company to enter in the market.

3.Lack of alternatives

Software developers produce software that is compatible only in windows and windows has largest market share.

4.Threat to partners Several companies transacted business with Microsoft and

Microsoft practices intimidated and threaten becausecompanies claim that


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Microsoft force them to close their softwaredevelopment that are competing Microsoft

applications.

5.Monopoly through pricing

Microsoft has set prices that are very low in the

market. This is alsoa reason of monopoly. 6.Monopoly through technology

By using the latest technology and software, Microsoftalso exerts monopoly in this way


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Microsoft market share is so massive that it behave like amonploy ,as we know a monopoly can set prices artificallyhigh because it has no serious competitors to force it to do.

It also expanded its market share in case of the word

processor , windows NT server software

Microsoft is also a good example of deadweight lossbecause it makes only small improvement to each versions

of microsoft office and windows so that peope willcontinue to buy upgrades.


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A federal judge in US had declared that microsoft corp.

possesses monopoly power in the market for PCoperating system

Jackson wrote three main facts indicate that microsoftenjoys monopoly :

1.Microsoft share of the market for intel-compatible PCoperating system is extremely large and stable

2.Microsoft dominant market share is protected by a highbarrier to entry.

3.As a result of that barrier .Microsoft customers lack avaible alternative to windows


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Microsoft corp. today released research showing anacceleration in the number of security attacks designed

to steal personal information protection.

Microsoft also study on data protection ,with securitythreats increasingly posing a greater threat to privacy.

Data protection involves several groups with inorganisation that typicaly have different objectives andresponsibilities.

Another key finding from research found thatpreserving or enhancing organisation reputation andtrust is important ,especialy for marketing professionals


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Micro.prestn