Micromax Mobiles - MBA Skool ?· Micromax Mobiles Strengths 1.Micromax provide smartphones with latest…

  • Published on

  • View

  • Download

Embed Size (px)


<ul><li><p>Micromax Mobiles</p><p>Micromax Mobiles</p><p>Parent Company</p><p>Micromax Mobiles</p><p>Category</p><p>Smartphones</p><p>Sector</p><p>Mobile Handsets</p><p>Tagline/ Slogan</p><p>Nothing like anything; Nuts Guts Glory</p><p>USP</p><p> 1 / 4</p></li><li><p>Micromax Mobiles</p><p>Micromax offers smartphones at affordable prices</p><p>Micromax STP</p><p>Segment</p><p>People looking for smartphones in India</p><p>Target Group</p><p>Urban middle and upper middle class in India</p><p>Positioning</p><p>Micromax offers new range of smartphones with the latest features</p><p>Micromax SWOT Analysis</p><p> 2 / 4</p></li><li><p>Micromax Mobiles</p><p>Strengths </p><p>1.Micromax provide smartphones with latest features at affordable prices 2.Good advertising and brand presence ofMicromax have increased their presence 3.The phones come not only as smartphones but also basic phones targeting the low segment 4.Excellent distribution ofMicromax phones have made them widely available</p><p>5. Celebrity brand ambassadors have helped the brand grow</p><p>Weaknesses</p><p>1. Limited market share of Micromax due to intense competition and less global presence2. Many phones in the market hence low brand differentiation and high brand switching</p><p>Opportunities</p><p>1. Smartphone and low-end phones market has become very competitive which has affected the business ofMicromax 2. The brand can systematically expand its operations at a global level 3. Can be used as simple second phones as well as cheaper smart phones</p><p>Threats</p><p>1.Threat from low price from global brands can affectMicromax's business 2.Other lower end phones brands</p><p> 3 / 4</p></li><li><p>Micromax Mobiles</p><p>3. Changing technology can make the technology obsolete and affect operations</p><p>Competition</p><p>Competitors</p><p>1.Samsung Galaxy Series 2.Xiaomi Redmi 3.Maxx mobiles4.Lemon mobiles</p><p> 4 / 4</p></li></ul>