Microenterprise Beekeeping

7/31/2019 Microenterprise Beekeeping

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Janet Wang Strategy & Operations Consultant

J a n e t W a n g415 . 937 . 4288

[email protected]


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a b o u t t h e o r g a n i z a t i o nCommunity Action for Rural Development (CARD), an organization run by and for the Kenyan community, promotes sustainable (self sustaining versus dependence on philanthropy) development through 3 main concentrations: incomegeneration projects , HIV/AIDS awareness, and environmental/ecology work.


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m y r o l eAs a volunteer intern supporting the income generating microenterprise bee-keeping initiative, I led communication between, and agreement amongst, a three-party (honey farmers, community organization, and honey purchasing company) system, helping to clarify process, for the benefit of 40+ Kenyan farmers.


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t h e c h a l l e n g eCARD loans bee hives to local farmers and works with a honey distributor to train them in bee-keeping. The farmers are then able to increase their income, pay this loan back to CARD, and generate income. CARDs bee-keeping initiative was very successful in its early days when members of the Peace Corp supported the initial phases of this project with their funding, strategic insights, and material and human resources. Over time, the volunteers left, the vehicle vital to the operation was detained, the honey purchaser relationship became strained, and communication between clients (farmers) and the project operators (CARD) dissipated.


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t h e s t r a t e g yThe first four weeks was pure observation. I toured facilities and sites, read through records and reports, had multiple long conversations with CARD employees and farmers about the mission of the project and its operations, and performed studies of honey prices in local markets. After soaking in the nuances of this initiative and the people involved, it became clear that step one was to re-connect with the various 40+ farmers, agree upon and clarify each partys role, and build morale.I hosted multiple strategy meetings with members of CARD to review current operations, refine harvesting schedules and routes to match what they were actually capable of executing based on current resources, and drafted an agreement which clearly defined expectations (CARDs role and responsibilities, as well as the farmers role and responsibilities).


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t h e o p e r a t i o nThen the fun partidentifying and mapping out the location of each of the 40+ farmers engaged in the program and visiting each one to discuss these terms, get their feedback, and come to consensus. This involved riding on the back of a dirt bike for long trips to the various villages from mud hut to mansion, English speakers to non-English speakers (where I depended on a CARD member to translate), single old men to young mothers with toddlers in sunshine and rain.


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t h e r e s u l tAfter multiple one-on-one meetings/discussions and a few group meetings/discussion around bee-keeping trainings and meals to build morale, we refined the agreement and had each farmer sign and CARD sign. In the CARD office, we put up the newly defined schedules and routes so that all parties could be held accountable by each other.


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twelve

I am attracted to big problems. This is why I:

Studied mathematics and economics Worked as an economicconsultant Went to Kenya Engaged in thetechnology startup space

These activities involve creative problem solving. However inspired I wasby these experiences, however effective the solutions, they have lackedan artistic component of creativity that I find equally stimulating. Theintersection of commerce and art, effectiveness and beauty, is my best fit.

Learn theories people havecreated to explain systemsExamine how big businesses and capitalism workSee how micro-enterprise is trying to solve povertyFollow a mission to solve aproblem via product orbusiness idea


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s e e m e o n l i n ejanetdoubleU.comjanetdoubleU.tumblr.com

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Founding Team MemberrippleQ. Social Venture Technology Start-up 11. 2010 to 4. 2011Strategy. Performed market competitive

analysis and compiled educational kit forinternal, investor, and client use.Brainstorm Moderation. Led discussions anddrafting of product feature value propositionsfor use in business strategy, sales, andcustomer development.Consumer Journey. Created use cases forsoftware product testing and drafted detailedproduct FAQs.Worked with Creatives. Collaborated withengineers and customer development managerto develop and test product to customerspecifications. Behavior. Helped develop the companyproduct - behavior management software usinggame mechanics.Operations. Established enterprise as aBenefit Corporation. Managed financial, legal,and human resource activities.

Senior Economic ConsultantDeloitte Tax LLP. Global Transfer Pricing 12. 2007 to 5. 2010Brand & Intellectual Property Valuation.

Managed an intellectual property migration forone of the largest U.S. multinational companiesin the hospitality industry as the sole staffperson on a multi-partner engagement,assessing brand lifecycle and value, conductingresearch, client interviews, economic andfinancial analyses, and drafting qualitativesupport for analyses. Project resulted in follow-up engagement.Macro Trend Analysis . Executed economicdownturn analysis for $2 billion revenue client inthe computer and information technologyindustry, analyzing profitability, and managingtwo-person India-based team in performingcomparable company analyses to identifyeconomic trends. Client Relations. Directed client relationship assole staff member of a senior level tax teamand managed team of two to completeinternational tax restructuring for major client insemiconductor industry. Project resulted inavoidance of $1 million penalty.

i n s e a r c h o fOpportunities to use my love for absorbing andsynthesizing seemingly discrepant informationin order to create experiences that inspire socialbehavior.

c o n t a c t m e 415 . 937. 4288

[email protected]

Origami & Collage Arts PractitionerDancer. Performance & Competitive

since Age 5Yoga & Meditation EnthusiastVegetarian

Community Action for Rural Development.Kenyan organization engaged in micro-

enterprise bee-keeping initiative.6. 2007 to 9. 2007Interviews. Visited 40+ farmers on the back ofa dirt bike.Mediation. Drafted and implementedagreements between community organization,farmers, and honey suppliers.Moderation. Led strategy discussions withnon-profit managers.Immersion. Lived with a host family andparticipated in community activities. Learned

basic Swahili.

Introduction to Communication DesignExtended EducationCalifornia College of the ArtsSummer 2011

Account Planning Boot CampMiami Ad School1. 2012 to 3. 2012

Top Dog, First in Class

B.A. Mathematics/EconomicsMinor in International StudiesUniversity of California at San Diego9. 2003 to 6. 2007UCSD Provosts HonorsErnest C. Mort Leadership AwardSocial Capital Markets.6. 2010 to 10. 2010 & 5. 2011 to 9. 2011

Large-scale Impact. Helped produce aninternational social enterprise conference thatdrew 1,300+ social entrepreneurs, venturecapital investors, university professors, and

foundations from 40+ countries. Attendeesincluded representatives from the Bill & MelindaGates Foundation, Acumen Fund, JP Morgan,

McKinsey & Company, and Stanford University.Right & Left Brain. Created internal processesfor content development, balancingbrainstorming and ideation with operation andexecution.


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Microenterprise Beekeeping