Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter1
Microeconomics of Competitiveness
Session 3: Core Concepts
Professor Michael E. PorterHarvard Business School
February 3th, 2016
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter2
Prosperity PerformanceOECD and BRIC Countries
Note: Luxembourg omitted from OECD average.Source: EIU (2015), authors calculations
Australia
Austria
Belgium
Brazil
Canada
Chile
China(+9.4%, $11,241)
Czech Republic
Denmark
Estonia
Finland France
Germany
Greece(-2.0%, $20,377)
Hungary
Iceland
Ireland
Israel
Italy
Japan
Mexico
Netherlands
New Zealand
Norway
Poland
Portugal
Russia
SlovakiaSlovenia
South Korea
Spain
Sweden
Switzerland
Turkey
UK
United States
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
$45,000
$50,000
-2% -1% 0% 1% 2% 3% 4%
PPP-Adjusted Real GDP per Capita, 2014
($USD at 2005 prices)
Growth in Real GDP per Capita (PPP $US at 2005 prices), CAGR, 2004-2014
OECD Average Prosperity Growth: +1.1%
OECD Average Real GDP per Capita: $30,365
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter3
Prosperity PerformanceLow and Lower Middle Income Countries
Source: EIU (2015), authors calculations.Note: Low and Lower Middle Countries according to World Bank Income Groups based on GNI per capita.
Armenia
Bangladesh
Benin
Bhutan
Bolivia
Burkina Faso
Burundi
CambodiaCameroonCentral African Republic(-3.8%, $505)
Chad
Comoros
Congo (Brazzaville)
Congo (D.R.)
Côte d'Ivoire
Djibouti
Egypt
El Salvador
Eritrea
EthiopiaGambia
Georgia
Ghana
Guatemala
Guinea
Guinea-Bissau
Guyana
Haiti
Honduras
India
Indonesia
KenyaKyrgyz Republic
Laos
Lesotho
LiberiaMadagascar Malawi
Mali Mauritania
Moldova
Morocco
Mozambique
Nepal
Nicaragua
Niger
Nigeria
Pakistan
Papua New Guinea
Philippines
Rwanda
Samoa
São Tomé and Príncipe
Senegal
Sierra Leone
Solomon Islands
Sri Lanka
Sudan
Swaziland
TajikistanTanzania
Togo
Uganda
Ukraine
Uzbekistan
Vanuatu
Vietnam
Yemen
Zambia
Zimbabwe$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$9,000
$10,000
-2% 0% 2% 4% 6% 8%
PPP-Adjusted Real GDP per Capita, 2014
($USD at 2005 prices)
Growth in Real GDP per Capita (PPP $US at 2005 prices), CAGR, 2004-2014
Average Real GDP per Capita: $3,394
Average Prosperity Growth: +2.7%
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter4
• What is Prosperity?
• Defining Competitiveness
• Indicators and Enablers of Competitiveness
• Determinants of Competitiveness: The Core Framework
– Macroeconomic Competitiveness
– Upgrading the Business Environment
– Cluster Development
– Improving Company Operations and Strategy
• Geographic Influences on Competitiveness
• Integrating Economic and Social Development
Core Concepts
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter5
Decomposing Economic Prosperity
• Local prices– Efficiency of local
industries– Level of local
market competition• Consumption taxes
• Standard of living
• Average Income• Income inequality
Per Capita IncomeDomestic
PurchasingPower
Labor Utilization
• Workforce participation– Population age profile
• Working hours
Economic Prosperity
Shared Prosperity
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter6
Australia
Austria
Belgium
Brazil
Canada
Chile
China
Czech RepublicDenmark
EstoniaFinland
France
Germany
Greece
Hungary
Iceland
India
Ireland
Israel
Italy
Japan
Mexico
Netherlands
New ZealandNorway
Poland
Portugal
Russia
Slovakia
Slovenia
South Korea
Spain
Sweden
Switzerland
Turkey
UnitedKingdom
United States
50%
55%
60%
65%
70%
75%
80%
85%
90%
95%
100%
-5% -4% -3% -2% -1% 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%
Labor Force Participation (2013)
Change in Labor Force Participation Rate, 2003-2013Note: Luxembourg omitted from OECD average.Source: EIU (2014), World Bank, authors calculations
Workforce ParticipationOECD and BRIC Countries
Workforce Participation Rate
Labor Force Size
Working Age Population (15-64 years)=
OECD Average: +2.8%
OECD Average: 74.0%
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter7
• Competitiveness depends on the long-run productivity of a location as a place to do business
- Supporting existing firms and workers- Enabling high participation of citizens in the workforce
• Competitiveness is not:- Low wages- A weak currency- Jobs per se
• Successful economic development depends on improving competitiveness
A nation or region is competitive to the extent that firms operating there are able to compete successfully in the national and global economy while maintaining or improving wages and living standards for the average citizen
What is Competitiveness?
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter8
Productivity Level and Growth
Country Competitive Environment
Domestic investment Imports
Outboundforeign direct
investment
Domesticinnovation
(Including assimilation of foreign technology)
Inboundforeign direct
investmentExports
Competitiveness Indicators and Enablers
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter9Source: USPTO (2015), EIU (2015)
Innovation OutputSelected Countries
3,000 patents =CAGR of US-registered patents, 2004-2014
Average U.S. patents per 1 million population, 2012-2014
United StatesJapan
Germany
South Korea
Taiwan
France
UK
Canada
Italy
SwitzerlandSweden
Netherlands
China(+32.8%, 4.4)
Israel
Australia
Finland
Belgium
India
Austria
DenmarkSingapore
Spain
Hong Kong
Norway
Russia
Ireland
New Zealand
BrazilSouth AfricaMalaysia
Mexico Hungary
Saudi Arabia(+31.0%, 8.0)
Czech Republic
Argentina0
50
100
150
200
250
300
350
400
450
500
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter10
Productivity Level and Growth
Country Competitive Environment
Domestic investment Imports
Outboundforeign direct
investment
Domesticinnovation
(Including assimilation of foreign technology)
Inboundforeign direct
investmentExports
Competitiveness Indicators and Enablers
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter11
AustraliaAustria
Belgium(+45.5, 122.4%)
Brazil
Canada
Chile
China
Czech Republic
Denmark
Estonia
Finland
France
GermanyGreece
Hungary
Iceland
India
Ireland(+42.6, 111.7%)
Israel
Italy
Japan
South Korea
Mexico
Netherlands
New Zealand
Norway Poland
Portugal
Russia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
UK
USA
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Inward FDI Stocks as % of GDP, Average
2003-2013
FDI Inflows as % of Gross Fixed Capital Formation, Average 2003-2013
Inbound Foreign Investment PerformanceStocks and Flows, OECD and BRIC Countries
Note: Luxembourg omitted from OECD average.Source: UNCTAD, World Investment Report (2015)
OECD Average: +14.4%
OECD Average: 43.8%
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter12
Endowments
What Determines Competitiveness?
• Endowments, including natural resources, geographical location, population, and land area, create a foundation for prosperity, but true prosperity arises from productivity in the use of endowments
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter13
Endowments
Macroeconomic Competitiveness
Human Development and Effective
Public Institutions
Sound Monetary and Fiscal Policies
What Determines Competitiveness?
• Macroeconomic competitiveness sets the economy-wide context for productivity to emerge, but is not sufficient to ensure productivity
• Endowments, including natural resources, geographical location, population, and land area, create a foundation for prosperity, but true prosperity arises from productivity in the use of endowments
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter14
Macroeconomic Competitiveness
Sound Monetaryand Fiscal Policies
Endowments
Human Developmentand Effective
Public Institutions• Fiscal Policy:
Public spending aligned with revenues over time
• Monetary Policy: Low levels of inflation
• Economic Stabilization: Avoiding structural imbalances and cyclical overheating
Sound Monetaryand Fiscal Policies
What Determines Competitiveness?
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter15
• Human Development: Basic education, health care, equal opportunity
• Rule of Law: Property rights, personal security, and due process
• Government Institutions: Stable and effective political and governmental organizations and processes
Human Development and Effective
Public InstitutionsMacroeconomic Competitiveness
Endowments
What Determines Competitiveness?
Sound Monetaryand Fiscal Policies
Human Developmentand Effective
Public Institutions
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter16
Macroeconomic Competitiveness
Microeconomic Competitiveness
Sophisticationof Company
Operations andStrategy
Quality of the Business
Environment
State of Cluster Development
Endowments
Human Development and Effective
Public Institutions
Sound Monetary and Fiscal Policies
What Determines Competitiveness?
• Productivity ultimately depends on improving the microeconomic capability of the economy and the sophistication of local competition revealed at the level of firms, clusters, and regions
• Macroeconomic competitiveness sets the economy-wide context for productivity to emerge, but is not sufficient to ensure productivity
• Endowments, including natural resources, geographical location, population, and land area, create a foundation for prosperity, but true prosperity arises from productivity in the use of endowments
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter17
Inherited vs. Created Prosperity
Inherited Prosperity
• Prosperity derived from inherited natural resources / endowments– Prosperity is limited by the
endowments themselves
• Dividing the pie• Government usually becomes the
central actor in the economy• Resource revenues allow
unproductive policies and practices to persist and fuelcorruption
Created Prosperity
• Prosperity arising from productivityin producing goods and services– Prosperity is unlimited
• Expanding the pie• Companies are the central actors in
the economy• Government’s role is to create the
enabling conditions for productivity and foster private sector development
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter18
The internal skills, capabilities, and
management practices that enable companies to attain
the highest level of productivity and innovation
possible
Macroeconomic Competitiveness
Microeconomic Competitiveness
Sophisticationof Company
Operations andStrategy
Quality of the NationalBusiness
Environment
State of Cluster Development
Endowments
Human Development and Effective
Public Institutions
Sound Monetary and Fiscal Policies
What Determines Competitiveness?
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter19
Foundations of Company Competitive Advantage
Differentiation(Premium Price)
Lower Cost
CompetitiveAdvantage
• Operating Cost
• Utilization of Capital
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter20
• The value chain is the set of activities involved in delivering value to customers
• Strategy is reflected in the choices about how activities are configured and linked together
Competitive Advantage and the Value Chain
SupportActivities
Marketing& Sales
(e.g., Sales Force,
Promotion, Advertising,
Proposal Writing, Website)
InboundLogistics
(e.g., Customer Access, Data
Collection, Incoming Material Storage, Service)
Operations
(e.g., Branch Operations, Assembly,
Component Fabrication)
OutboundLogistics
(e.g., Order Processing,
Warehousing, Report
Preparation)
After-Sales Service
(e.g., Installation, Customer Support,
Complaint Resolution,
Repair)
Ma
rg
i
n
Primary Activities
Firm Infrastructure(e.g., Financing, Planning, Investor Relations)
Procurement(e.g., Services, Machines, Advertising, Data)
Technology Development(e.g., Product Design, Process Design, Market Research)
Human Resource Management(e.g., Recruiting, Training, Compensation System)
Value
What buyers are willing to pay
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter21
• Creating a unique competitive position
• Assimilating and extending best practices
OperationalEffectiveness
Operational Effectiveness Versus Strategic Positioning
Doing the same things better Doing things differently
StrategicPositioning
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter22
Company Transformation and Economic Development The Company Agenda in Emerging Economies
1. Large share of the local, protected market
2. Opportunistic to capitalize on opportunities created by instability and government policies
3. “Me-too” strategies imitating foreign companies based on low prices and low input costs
4. Low quality and inefficiency are tolerated
5. Short time horizon and low investment in people, brands and technology
6. Limited participation in the value chain with concentration on production activities
• Pursue a distinctive position in regional and international markets
• A long-term strategy for competing in each industry
• Create distinctive value propositions
• Move to international best practices
• Sustained investment in human resources and technological capabilities
• Master the entire value chain, including technology, IT, and marketing
Legacy Aspiration
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter23
7. Wide product line focused on the local market
8. Exports of commodities or labor-intensive goods to advanced economies
9. Heavy reliance on partners through OEM agreements, foreign distributors, and joint ventures
10. Conglomerate business groups operating in many disparate fields
11. Top down economic policy by government
• Focus on distinctive products to serve local and regional markets
• Export more differentiated, branded products and services to neighbors and niche markets in advanced countries
• Gain direct control of distribution, customer relationships, and technology needed to serve international markets
• Related diversification that creates synergies
• Companies take a leadership role in upgrading their cluster and improving the business environment
Legacy Aspiration
Company Transformation and Economic Development The Company Agenda in Emerging Economies
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter24
The quality of the external business
environment conditions supporting company
productivity, innovation, and growth
What Determines Competitiveness?
Macroeconomic Competitiveness
Microeconomic Competitiveness
Sophisticationof Company
Operations andStrategy
Quality of the NationalBusiness
Environment
State of Cluster Development
Endowments
Human Development and Effective
Public Institutions
Sound Monetary and Fiscal Policies
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter25
Assessing the Quality of the Business EnvironmentThe Diamond Model
Context for Firm Strategy and Rivalry
Related and Supporting Industries
Factor(Input)
ConditionsDemand
Conditions
• Sophisticated and demanding local needs– e.g., Strict quality, safety, and
environmental standards– Sophisticated demand in the private
sector or government
• Many things in the business environment matter for competitiveness• Successful economic development is a process of successive upgrading, in which the
business environment improves to enable increasingly sophisticated ways of competing
• Local rules and incentives that encourage investment and productivity– e.g. incentives for capital investments,
IP protection• Sound corporate governance• Open and vigorous local competition
− Openness to competition− Strict competition laws• Improving access to high quality
business inputs– Qualified human resources– Capital availability– Physical infrastructure– Scientific and technological
infrastructure– Administrative and regulatory
infrastructure • Availability and quality of suppliers and supporting industries
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter26
Assessing the National Business EnvironmentPeru, 2012
Context for Firm Strategy and Rivalry
Related and Supporting Industries
Factor(Input)
ConditionsDemand
Conditions
+ Abundant resources: mineral, agricultural, fishing, and cultural
+ Advantageous location+ Improving administrative infrastructure + Simplified customs procedures± Sound banking system, but high interest
spreads± Improving financial markets, but limited
venture capital availability– Poor physical infrastructure– Low skill levels in the labor force,
mismatch with demand– Weak university-industry research
collaboration– Few high-quality research and scientific
institutions
+ Improving consumer protection regulation
± Improving sophistication of local buyers− Weak environmental standards
enforcement
– Limited local suppliers and supporting industries
– Shallow clusters
+ Openness to foreign investment, trade, capital flows
+ Improvements in investor protections± Efforts to strengthen competition policy
– Rigidity of employment – Difficulty in business formation– Low intensity of local competition– High Informality of the economy
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter27
0
10
20
30
40
50
60
70
80
90
100
110
120
130
140
150
160
Business Environment Indicators Ease of Doing Business Rankings, Israel
Ranking, 2015 (vs. 189 countries)
Source: World Bank Report, Doing Business (2015).
Favorable Unfavorable
Israel’s GNI per capita rank: 25
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter28
Geographic concentrations of firms, suppliers, and related institutions in particular fields (e.g.
tourism, automotive) that enable productivity and
innovation
What Determines Competitiveness?
Macroeconomic Competitiveness
Microeconomic Competitiveness
Sophisticationof Company
Operations andStrategy
Quality of the NationalBusiness
Environment
State of Cluster Development
Endowments
Human Development and Effective
Public Institutions
Sound Monetary and Fiscal Policies
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter29Sources: HBS student team research (2003) - Peter Tynan, Chai McConnell, Alexandra West, Jean Hayden
Restaurants
Attractions andActivities
e.g., theme parks, casinos, sports
Airlines, Cruise Ships
Travel Agents Tour Operators
Hotels
PropertyServices
MaintenanceServices
Government Agenciese.g. Australian Tourism
Commission, Great Barrier Reef Authority
Educational Institutionse.g. James Cook University,
Cairns College of TAFE
Industry Groupse.g. Queensland Tourism
Industry Council
FoodSuppliers
Public Relations & Market Research
Services
Local Retail, Health Care, andOther Services
Souvenirs, Duty Free
Banks,Foreign
Exchange
Local Transportation
What is a Cluster?Tourism Cluster in Cairns, Australia
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter30
Institutions for Collaboration (IFCs)The Australian Wine Cluster
Wine Industry National Education and Training Council
Established 1995
Focus: Coordination, integration, and standard maintenance for vocational training and education
Funding: Government; cluster organizations
Cooperative Centre for Viticulture
Established 1991
Focus: Coordination of research and education policy in viticulture
Funding: Cluster organizations
Australian Wine Export Council
Established 1992
Focus: Wine export promotion through international offices in London and San Francisco
Funding: Government; cluster organizations
Winemakers’ Federation of Australia
Established 1990
Focus: Public policy representation of companies in the wine cluster
Funding: Member companies
Grape and Wine R&D Corporation
Established 1991 as statutory body
Focus: Funding of research and development activities
Funding: Government; statutory levy
Wine Industry Information Service
Established 1998
Focus: Information collection, organization, and dissemination
Funding: Cluster organizations
Source: Porter/Solvell, The Australian Wine Cluster – Supplement, HBS 2002
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter31
Why Clusters Matter?
• Clusters increase productivity and operational efficiency
• Clusters stimulate and enable innovations
• Clusters facilitate commercialization and new business formation
• Clusters reflect the fundamental importance to productivity and innovation of linkages and spill-overs across firms and associated institutions that occur within geographic areas
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter32
Source: “Clusters and the Great Recession” by Mercedes Delgado, Michael E. Porter, and Scott Stern (2014), “Clusters, Convergence, and Economic Performance” by Mercedes Delgado, Michael E. Porter, and Scott Stern (2012), “Cluster and Entrepreneurship” by Mercedes Delgado, Michael E. Porter, and Scott Stern (2010); “The Economic Performance of Regions” by Michael E. Porter (2003)
• Presence of strong clusters
• Breadth of industries within a cluster
• Strength in related clusters
• Presence of a region‘s clusters in neighboring regions
• Job growth
• Higher wages
• Higher patenting rates
• Greater new business formation, growth and survival
• Resilience in downturns
• Build on the region’s existing and emerging clusters rather than chase hot fields
• Economic diversification occurs within clusters and across related clusters
Empirical Evidence on ClustersStrong Clusters Drive Regional Economic Performance
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter33
Information Technology
(+3.4%, 14.7%)
Metal Miningand Manufacturing
Analytical Instruments(+1.7%, 6.1%)
BusinessServices
Plastics
CommunicationsEquipment
ProductionTechnology
Chemical Products
Oil and Gas Products
Hospitality and Tourism
Transportation and Logistics
Textiles
Automotive
Sporting, Recreational and Children's Goods
Lighting and Electrical Equipment
Medical Devices
Motor Driven Products
Apparel
Forest Products
BuildingFixtures and Equipment
Fishing and Fishing Products
FurnitureHeavy
Machinery
Power and PowerGeneration Equipment
Financial Services
AgriculturalProducts
Biopharmaceuticals0%
1%
2%
3%
4%
5%
6%
7%
-3% -2% -1% 0% 1% 2%
Taiwan’s National Cluster Export Portfolio2002-2012Share of World
Exports, 2012
Change in Share of World Exports, 2002-2012
Jewelry, Precious Metals and Collectibles
= $6 billion
Taiwan’s AverageWorld Export Share: 1.96%
Average Change in Taiwan’s Overall World Export Share: -.47%
Entertainment and Reproduction Equipment
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter34
Cluster Emergence and DevelopmentThe Australian Wine Cluster
1955
Australian Wine Research Institute founded
1970
Winemaking school at Charles Sturt University founded
1980
Australian Wine and Brandy Corporation established
1965
Australian Wine Bureau established
1930
First oenology course at Roseworthy Agricultural College
1950s
Import of European winery technology
1960s
Recruiting of experienced foreign investors, e.g. Wolf Bass
1990s and 2000s
Surge in exports and international acquisitions
1980s
Creation of large number of new wineries
1970s
Continued inflow of foreign capital and management
1990
Winemaker’s Federation of Australia established
1991 to 1998
New organizations created for education, research, market information, and export promotions
Source: Michael E. Porter and Örjan Sölvell, The Australian Wine Cluster – Supplement, Harvard Business School Case Study, 2002
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter35
Marine Equipment
Related Clusters and Economic Diversification
FurnitureBuilding Fixtures,
Equipment & Services
Fishing & Fishing Products
Hospitality & TourismAgricultural
Products
Transportation & Logistics
PlasticsOil & Gas Products
Chemical Products
Biopharma-ceuticals
Power Generation &Transmission
Aerospace Vehicles &
Defense
Lighting & ElectricalEquipment
Financial Services
Publishing & Printing
Entertainment& Reproduction
Equipment
Information Technology
Aerospace Engines
Business Services
DistributionServices
Forest Products
Heavy Construction
Services
ConstructionMaterials
Prefabricated Enclosures
Heavy Machinery
Automotive
Sporting,Recreational &
Children’sGoods
Production Technology
Motor Driven Products
Metal Manufacturing
Jewelry & Precious Metals
Textiles
Footwear
Processed Food
Tobacco
Medical Devices
Analytical InstrumentsEducation &
Knowledge Creation
Apparel
Leather & Related Products
Note: Clusters with overlapping borders or identical shading have at least 20% overlap (by number of industries) in both directions.
Communications Equipment
Coal & Briquettes
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter36
FurnitureBuilding Fixtures,
Equipment & Services
Fishing & Fishing Products Hospitality
& TourismAgricultural
ProductsTransportation
& Logistics
Opportunities for Economic DiversificationTaiwan’s Share of World Exports by Cluster, 2012
Plastics
Oil & Gas
Chemical Products
Biopharma-ceuticals
Power Generation
Aerospace Vehicles &
Defense
Lightning & ElectricalEquipment
Financial Services
Publishing & Printing
Information Technology
Communi-cations
Equipmemt
Business Services
DistributionServices
Forest Products
Heavy Construction
Services
ConstructionMaterials
Prefabricated Enclosures
Apparel
Leather & Related Products
Jewelry & Precious Metals
Textiles
Footwear
Processed Food
Tobacco
Medical Devices
Analytical InstrumentsEducation &
Knowledge Creation
Taiwan overall world market share in 2012: 1.96%Note: Clusters with overlapping borders have at least 20% overlap (by number of industries) in both directions.
Marine Equipment
Aerospace Engines
Heavy Machinery
Sporting & Recreation
Goods
Automotive
Production Technology
Motor Driven Products
Mining & Metal Manufacturing
Entertainment& Reproduction
Equipment
> 1.5%
> 3.0%
> 6.0%
World Market Share
Coal & Briquettes
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter37
Benchmarking CompetitivenessISC Competitiveness Model for Korea, 2013
Korea’s GDP per capita rank is 26th
vs. 144 countries
Note: Rank versus 144 countries, *Color coding based on comparison relative to income.Source: Institute for Strategy and Competitiveness, Harvard University (2012), based in part on survey data from the World Economic Forum; analysis prepared based on research findings by Scott Stern, Mercedes Delgado, and Christian Ketels.
Macroeconomic Competitiveness
42
Public Institutions
87
Rule of Law57
MicroeconomicCompetitiveness
30
Macroeconomic Policy
1
National Business Environment
32
Company Operations and Strategy
26
Country Competitiveness33
Significant advantage
ModerateadvantageNeutral Moderate
weaknessSignificant weakness
Factor Conditions
26
Demand Conditions
23Related and Supporting Industries
27
Context for Strategy and
Rivalry 80
Human Development38
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter38
Neutral
Competitive Advantages Soundness of banks 25Paying Taxes, Payments number (WB) 31Ease of access to loans 31Regulation of securities exchanges 33Number of procedures required to start a business 34Brain drain 34Capacity to attract talent 35Capital market infrastructure 38Capacity to retain talent 40Getting Credit Legal rights index (WB ) 43Financing through local equity market 44Financial market sophistication 48
Venture capital availability 52Protection of minority shareholders’ interests 56Burden of customs procedures 60Tertiary enrollment 60Administrative infrastructure 63Quality of electricity supply 64Quality of management schools 71
Competitive DisadvantagesQuality of math and science education 133Quality of the educational system 127Quality of domestic transport network: business 122Quality of scientific research institutions 114Quality of railroad infrastructure 113Utility patents per million population 109Availability of scientists and engineers 105Burden of government regulation 102Innovation infrastructure 101Time required to start a business 100Domestic credit to private sector 99Quality of roads 94University-industry research collaboration 94Logistical infrastructure 90Mobile telephone subscribers per 100 population 90Internet access in schools 86Telephone lines per 100 population 85Quality of air transport infrastructure 84Communications infrastructure 84Quality of port infrastructure 83Internet users per 100 population 82Percentage of households with computer 81
Factor(Input)
ConditionsDiamond Strengths and Weaknesses
Peru, 2013
Note: Rank versus 144 countries; overall, Peru ranks 72nd in 2013 PPP adjusted GDP per capita and 74th in Global Competitiveness. Source: Delgado, Mercedes, Christian Ketels, Michael E. Porter, and Scott Stern. “The Determinants of National Competitiveness.” NBER Working Paper Series, No. 18249, July 2012.
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter39
Improving Microeconomic CompetitivenessThemes
• Many things matter for competitiveness
• Progress must be made simultaneously on multiple fronts
• The weakest links will constrain productivity and retard development
• Imbalance between company sophistication and business environment quality slows down progress in improving competitiveness
• As economies develop, they face transition points that require many dimensions of competition to be transformed
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter40
Stages of National Competitive DevelopmentShifting Policy Imperatives
Factor-Driven Economy
Investment-Driven Economy
Innovation- Driven Economy
Source: Porter, Michael E., The Competitive Advantage of Nations, Macmillan Press, 1990
Low Cost Inputs Productivity Unique Value
• Monetary and fiscal, political, and legal stability
• Market opening• Improving basic human capital• Efficient basic infrastructure• Lowering the regulatory costs
of doing business
• Efficient access to endowments
• Increasing local rivalry• Creating advanced
infrastructure• Setting incentives and rules
encouraging productivity• Cluster formation and
activation
• Building advanced skills• Creating world class
scientific and technological institutions
• Setting incentives and rules encouraging innovation
• Cluster upgrading
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter41
Impact of Macro and Micro Competitiveness by Stage of Development
0.30 0.23 0.16
0.49
0.42
0.36
0.21 0.35
0.48
Low Income Countries Middle Income Countries High Income Countries
Source: ISC Competitiveness Model Notes: - Weights in a linear model across all economies: Micro: 0.31, SIPI: 0.41, Macro Policy: 0.28
- Middle-stage weights are an average of Low- and High-stage weights.
Microeconomic Competitiveness
Human Development and Effective Public Institutions
Fiscal and Monetary Policy
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter42
Geographic Influences on Competitiveness
Regions and Cities
Nation
• Regions are the most important economic unit for competitiveness in larger countries, especially countries beyond subsistence development
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter43
• Economic performance varies significantly across sub-national regions (e.g., provinces, states, metropolitan areas)
The Role of Regions in Economic Development
4420160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter44
Alabama
Alaska
ArizonaArkansas
California
Colorado
Connecticut
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada(-1.9%, $42,539)
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota(+4.9%, $65,225)
Ohio
Oklahoma
Oregon
PennsylvaniaRhode Island
South Carolina
South Dakota
Tennessee
Texas
UtahVermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
$30,000
$35,000
$40,000
$45,000
$50,000
$55,000
$60,000
$65,000
$70,000
-1.0% -0.5% 0.0% 0.5% 1.0% 1.5% 2.0%
High but declining prosperity versus U.S.
High and rising prosperity versus U.S.
Low and declining prosperity versus U.S.
Low but rising prosperity versus U.S.
Source: BEA. Notes: GDP in real 2009 dollars. Growth rate is calculated as compound annual growth rate.
Real Growth in Gross Domestic Product per Capita, 2004 to 2014
Prosperity Performance of U.S. States2004-2014
Real GDP per Capita, 2014
U.S. Average GDP Per Capita, 2014: $49,469
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter45
• Economic performance varies significantly across sub-national regions (e.g., provinces, states, metropolitan areas)
• Many essential levers of competitiveness reside at the regional level
• Regions specialize in different sets of clusters
The Role of Regions in Economic Development
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter46
The Composition of Regional Economies
``
• Serve almost exclusively the local market
• Little exposure to international or cross-regional competition for employment Local
Clusters
64% of U.S. Employment
Traded Clusters
36% of U.S. Employment
• Serve national and globalmarkets
• Exposed to competition from other regions and nations
− Much higher average wages with 51% of payroll
− Much higher rate of innovation with 91% of patents issued
Note: Cluster data includes all private, non-agricultural employment. Source: Michael E. Porter, Economic Performance of Regions, Regional Studies (2003); Updated via Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School (2008)
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter47Source: Census CBP; author’s calculations.
U.S. Employment in Local clusters2013
Employees, 2013
0 4,000,000 8,000,000 12,000,000 16,000,000
Local Industrial Products and Services
Local Utilities
Local Entertainment and Media
Local Education and Training
Local Household Goods and Services
Local Logistical Services
Local Personal Services (Non-Medical)
Local Financial Services
Local Food and Beverage Processing and Distribution
Local Motor Vehicle Products and Services
Local Community and Civic Organizations
Local Retailing of Clothing and General Merchandise
Local Real Estate, Construction, and Development
Local Commercial Services
Local Hospitality Establishments
Local Health Services
Employees 50,000 =
Traded Cluster Composition of the Massachusetts Economy
Note: Clusters with less than 1,000 employees not shown.Source: Prof. Michael E. Porter, Harvard Business School; U.S. Cluster Mapping 2014 Benchmark Definitions (Delgado-Porter-Stern 2013), Richard Bryden, Project Director.
Overall change in the Massachusetts Share of US
Traded Employment: -0.13%
Massachusetts Overall Share of US Traded Employment: 2.65%
Added Jobs
Lost Jobs
Employment 2003-2013
Massachusetts National Employment Share, 2013
Business Services
Education and Knowledge Creation
(-.66%, 6.9%)
Marketing, Design, and Publishing
Performing Arts
Electric PowerGeneration
and Transmission
Video Productionand Distribution
Distribution and Electronic
Commerce
Financial Services
Information Technology and Analytical Instruments
(-.037%, 6.4%)
Hospitality and Tourism
InsuranceServices
Transportation and Logistics
Plastics
Food Processingand Manufacturing
Production Technology and Heavy Machinery
Aerospace Vehiclesand Defense
MetalworkingTechnology
Communications Equipment
and Services
Printing Services
Medical DevicesLighting and
Electrical Equipment
Biopharmaceuticals
Paper and Packaging
Downstream Metal
Products
ConstructionProducts
and Services
Upstream Metal Manufacturing
Textile Manufacturing
Downstream Chemical Products
Furniture
Vulcanized and Fired Materials
Automotive
Apparel
Wood Products
Livestock Processing
Fishing and Fishing Products(-1.7%, 5.6%)
Environmental Services
Upstream Chemical Products
Jewelry and Precious Metals(-2.7%, 5.0%)
Water Transportation
Nonmetal Mining
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
-1.5% -1.0% -0.5% 0.0% 0.5% 1.0%Change in Massachusetts Share of National Employment 2003-2013
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter49
The Evolution of Regional EconomiesSan Diego
U.S. Military
CommunicationsEquipment
Sporting Goods
Analytical Instruments
Power Generation
Aerospace Vehiclesand Defense
Transportationand Logistics
Information Technology
1910 1930 1950 19901970
Bioscience Research Centers
Climate and Geography
Hospitality and Tourism
Medical Devices
Biotech / Pharmaceuticals
Education andKnowledge Creation
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter50
• Economic performance varies significantly across sub-national regions (e.g., provinces, states, metropolitan areas)
• Many essential levers of competitiveness reside at the regional level
• Regions specialize in different sets of clusters
• The cluster portfolio and strength directly impacts not only regional performance but the path of development
• Regions are a critical unit in competitiveness
• Each region needs its own distinctive strategy and action agenda – Business environment improvement– Cluster upgrading– Improving institutional effectiveness
• Economic development is enhanced if significant resources and policy responsibility are decentralized to regions
The Role of Regions in Economic Development
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter51
Geographic Influences on Competitiveness
Neighboring Countries
Regions and Cities
Nation
“The Neighborhood”
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter52
Competitiveness and Integration with Neighboring CountriesTurkey’s Neighborhood
• Turkey sits at the crossroad between Europe and the Middle East• Economic coordination among neighboring countries can significantly enhance competitiveness• Integration offers greater opportunities than participation in broader economic forums (e.g., EU)
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter53
Models of Regional (Neighborhood) Economic Cooperation
• Establish free trade areas, customs unions or common markets
• Pursue regional economic integration and coordination to open trade and investment as well as enhancing multipledimensions of competitiveness
Market Opening
CompetitivenessUpgrading
Traditional Model Broader Model
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter54
Regional Integration and National Competitiveness
• Opening trade and investment among neighbors
– Expands the available market for each country
A nation’s neighbors are its most natural trading and investment partners
– The natural path of internationalization for local firms is the neighborhood
– Open trade and investment make each country a more attractive location for investment
• Capturing synergies in policy, infrastructure and other improvements in the business environment
• Leveraging synergies in clusters that cross borders
• Gaining greater clout in international negotiations
• Regional commitments help overcome domestic political and economic barriers to reform
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter55
• Eliminating trade and investment barriers within the region
• Simplifying and harmonizing cross-border regulations and paperwork
• Coordinatinganti-monopoly and fair competition policies
• Harmonizing IP protection
• Harmonizing environmental standards
• Harmonizing product quality, safety and technical standards
• Establishing reciprocal consumer protection laws
• Opening government procurement within the region
• Improving the efficiency of the regional transportation network
• Creating an efficient regional energynetwork
• Enhancing regional communicationsand connectivity
• Harmonizing administrative requirements for businesses across the region
• Linking financial markets
• Facilitating the movement of students for higher education
• Facilitating cross-border cluster development
– e.g., Supplier networks
– Efficient transport and logistics
– Quality standards
Factor (Input)Conditions
Context for Strategy
and Rivalry
Related and Supporting Industries
Demand Conditions
Economic Integration Among NeighborsCapturing Synergies
Macroeconomic Competitiveness
• Coordinating macroeconomic policies
• Coordinating programs to improve security and public safety
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter56
The Dual Challenges of Development
Social Development
Economic Development
GDP per capita
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter57
The Dual Challenges of Development
• There is a powerful connection between economic and socialdevelopment, that goes in both directions
• Successful development requires improving the economic and social context simultaneously in ways that are reinforcing rather than work at cross purposes
Social Development
Economic Development
GDP per capita
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter58
What is Social Progress?
Social progress is the capacity of a society to meet the basic human needs of its citizens, establish the building blocks that allow citizens and communities to enhance and sustain the quality of their lives, and create the conditions for all
individuals to reach their full potential.
A holistic framework is needed
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter59
Social Progress Index Model 2015
Social Progress Index
Nutrition and Basic Medical Care
Water and Sanitation
Shelter
Personal Safety
Access to Basic Knowledge
Access to Information and Communications
Health and Wellness
Ecosystem Sustainability
Personal Rights
Access to Advanced Education
Personal Freedom and Choice
Tolerance and Inclusion
OpportunityFoundations of WellbeingBasic Human Needs
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter60
KWT
NZL
RUSSAU
ARE
IRQ
RWAIRNCHN
CHE
CRI
SWE
JAM
URY
AGO
MWI
Correlation: 0.78
Social Progress Index vs. GDP per Capita, 2015
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter61
Social Progress and Economic Development:Key Findings
Economic development alone is not sufficient to explain social progress outcomes
• There is a non-linear relationship between Social Progress Index scores and GDP per capita
• Social Progress Index scores display significant deviation from the GDP per capita regression line. Even wider at component and indicator level- How well economic growth translates into social improvement
• GDP per capita is an incomplete measure of a country's overall performance
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter62
Relative Strength Neutral Relative Weakness
Strengths and weaknesses are relative to 15 countries of similar GDP:Algeria, Serbia, Thailand, Iraq, South Africa, Montenegro, Botswana, Brazil, Colombia, Dominican Republic, Jordan, Macedonia, Egypt, Peru, and Tunisia
Score Rank Score Rank Score Rank
BASIC HUMAN NEEDS 84.22 41 S FOUNDATIONS OF WELLBEING 78.83 17 S OPPORTUNITY 70.59 25 S
Nutrition and Basic Medical Care 96.60 59 N Access to Basic Knowledge 93.96 56 N Personal Rights 83.28 21 S
Undernourishment (% of pop.) 5.9 73 N Adult literacy rate (% of pop. aged 15+) 97.8 54 N Political rights (1=full rights; 7=no rights) 1 1 SDepth of food deficit (cal./undernourished person) 41 73 N Primary school enrollment (% of children) 92.0 72 N Freedom of speech (0=low; 2=high) 2 1 SMaternal mortality rate (deaths/100,000 live births) 38 62 N Lower secondary school enrollment (% of children) 120.6 1 N Freedom of assembly/association (0=low; 2=high) 2 1 NChild mortality rate (deaths/1,000 live births) 9.6 46 N Upper secondary school enrollment (% of children) 78.8 62 N Freedom of movement (0=low; 4=high) 3 67 WDeaths from infectious diseases (deaths/100,000) 30.5 35 N Gender parity in secondary enrollment (girls/boys) 1.1 1 N Private property rights (0=none; 100=full) 50 39 N
Water and Sanitation 92.65 48 N Access to Information and Communications 80.66 35 S Personal Freedom and Choice 76.27 24 S
Access to piped water (% of pop.) 95.9 35 S Mobile telephone subscriptions (subscriptions/100 people) 146.0 1 N Freedom over life choices (% satisfied) 91.9 11 SRural access to improved water source (% of pop.) 90.9 61 N Internet users (% of pop.) 46.0 63 N Freedom of religion (1=low; 4=high) 3 55 WAccess to improved sanitation facilities (% of pop.) 93.9 50 N Press Freedom Index (0=most free; 100=least free) 12.2 18 S Early marriage (% of women aged 15-19) 0.13 78 W
Satisfied demand for contraception (% of women) 89.1 5 NCorruption (0=high; 100=low) 54 33 S
Shelter 81.98 30 S Health and Wellness 78.09 8 S Tolerance and Inclusion 73.58 17 S
Availability of affordable housing (% satisfied) 47.9 60 N Life expectancy (years) 79.7 26 S Tolerance for immigrants (0=low; 100=high) 75.3 26 N
Access to electricity (% of pop.) 99.0 65 N Premature deaths from non-comm. diseases (prob. of dying) 12.2 26 S Tolerance for homosexuals (0=low; 100=high) 52.4 31 S
Quality of electricity supply (1=low; 7=high) 5.6 34 N Obesity rate (% of pop.) 24.6 105 W Discrim. and viol. against minorities (0=low; 10=high) 4.4 29 SHousehold air pollution attr. deaths (deaths/100,000) 5.4 1 N Outdoor air pollution attributable deaths (deaths/100,000) 7.7 30 N Religious tolerance (1=low; 4=high) 4 1 N
Suicide rate (deaths/100,000) 7.5 54 W Community safety net (0=low; 100=high) 91.1 21 S
Personal Safety 65.65 63 N Ecosystem Sustainability 62.61 31 N Access to Advanced Education 49.24 58 N
Homicide rate (1= <2/100,000; 5= >20/100,000) 4 89 W Greenhouse gas emissions (CO2 equivalents per GDP) 248.1 4 N Years of tertiary schooling 0.7 34 SLevel of violent crime (1=low; 5=high) 2 20 S Water withdrawals as a percentage of resources 1.9 76 W Women's average years in school 10.8 62 NPerceived criminality (1=low; 5=high) 3 33 N Biodiv. and habitat (0=no protection; 100=high protection) 89.6 24 N Inequality in the attainment of edu. (0=low; 1=high) 0.16 61 NPolitical terror (1=low; 5=high) 2 39 N Number of globally ranked universities 2 54 NTraffic deaths (deaths/100,000) 12.7 48 N
COSTA RICAGDP per capita rank: 59/133Social Progress Index rank: 28/133
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter63
Social Progress and Shared Prosperity
• The Social Progress Index can serve as a powerful measurement framework to complement a country’s economic measurement
• SPI allows a strategic approach to social development
• The Social Progress Index creates a common language among government, business, and civil society that fosters collaboration
• SPI allows a deeper understanding of the underpinnings of inclusive development, and the factors that underpin overall economic development
• The SPI framework can be applied at different geographic levels, offering a more granular assessment down to the individual community level
20160203—MOC 2016—Session 3—FINAL Copyright 2016 © Professor Michael E. Porter64
Decomposing Economic Prosperity
• Local prices– Efficiency of local
industries– Level of local
market competition• Consumption taxes
• Standard of living
• Average Income• Income inequality
Per Capita IncomeDomestic
PurchasingPower
Labor Utilization
• Workforce participation– Population age profile
• Working hours
Economic Prosperity
Shared Prosperity