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PROJECT REPORT
ON
COMPARATIVE MARKET PATTERN OF MICRONUTRIENT IN PUNE AREA
AT
GREENCROP INTERNATIONAL PVT.LTD. PUNE
By
Mr. SUHAS SURYABHAN WAGHMODE (Regn. No. 08/ 248)
Submitted to
MAHATMA PHULE KRISHI VIDYAPEETH, RAHURI, DISTRICT- AHMEDNAGAR (MS)
MASTER OF BUSINESS MANAGEMENT (AGRICULTURE)
COLLEGE OF AGRICULTURE, PUNE- 411 005
(2009)
This project
report is dedicated
to my parents and
my soul Nation.
I also dedicate this
work to Institute and
my beloved Friends.
-SUHAS
PROJECT REPORT
ON
COMPARATIVE MARKET PATTERN OF MICRONUTRIENT IN PUNE AREA
AT
GREENCROP INTERNATIONAL PVT.LTD.PUNE
By
Mr. SUHAS SURYABHAN WAGHMODE (Regn. No. 08/ 248)
Submitted to
MAHATMA PHULE KRISHI VIDYAPEETH, RAHURI, DISTRICT- AHMEDNAGAR (MS)
in partial fulfilment of the requirements for the degree of MASTER OF BUSINESS MANAGEMENT (AGRICULTURE)
COLLEGE OF AGRICULTURE, PUNE- 411 005
(2009)
COMPARATIVE MARKET PATTERN OF
MICRONUTRIENT IN PUNE AREA
A Project submitted to the
MAHATMA PHULE KRISHI VIDYAPEETH, RAHURI, DISTRICT – AHMEDNAGAR, (MAHARASHTRA)
in partial fulfilment of the requirements for the degree of MASTER OF BUSINESS MANAGEMENT (AGRICULTURE)
By Mr. SUHAS SURYABHAN WAGHMODE
(Regn. No. 08/ 248)
Approved by
Mr. B. T. Shinde Prof. N. K. Kale Project Supervisor, Project Guide and Greencrop International Pvt.Ltd. Asstt. Professor of Agril. Economics, Pune. College of Agriculture, Pune. Dr. R. K. Rahane Dr. B. R. Ulmek Professor, M. B. M. (Agri.), Associate Dean, College of Agriculture, Pune College of Agriculture, Pune
Master of Business Management (Agri.), COLLEGE OF AGRICULTURE, PUNE- 411 005
(Maharashtra)
(2009)
♣ CERTIFICATE OF ORIGINALITY ♣
This is to certify that the project entitled ‘Comparative market
pattern of micronutrient in pune area’ is an original work of the student
and is being submitted in partial fulfilment for the award of degree in Master
of Business Management (Agri.) of Mahatma Phule Krishi Vidyapeeth
Rahuri- 413 722, District- Ahmednagar.
This report has not been submitted earlier either to this University or
any other University/ Institution for the fulfillment of the requirement of a
course of study.
Mr. S. S. Waghmode (N. K. Kale) Project Guide and Asstt. Professor of Agril. Economics, College of Agriculture, Pune- 5 Place : Pune Date : / /2009
Greencrop International Pvt. Ltd. Shinde B.T. Project Supervisor, Greencrop International Pvt.Ltd. Pune.
♣ CERTIFICATE ♣
This is to certify that the project entitled ‘Comparative market pattern
of micronutrient in pune area’ submitted to the Mahatma Phule Krishi
Vidyapeeth, Rahuri, Dist.- Ahmednagar (Maharashtra) in partial fulfilment of
the requirements for the degree of MASTER OF BUSINESS
MANAGEMENT (AGRICULTURE) embodies the results of a piece of
bonafide work carried out by Mr. Suhas S.Waghmode (Reg. no 08/248)
under my supervision and that no part of the project has been submitted for
any other degree.
Place : (B.T Shinde) Date :
1 Amit Apartment, 1098 /1A, Model colony, Shivajinagar, Pune-411016 Phone: (020) 25667126, Fax: 020 25667127 Email: [email protected]
Prof. Kale N.K. Asstt. Professor of Agril. Economics, College of Agriculture, Pune
This is to certify that the Project entitled ‘Comparative market
pattern of micronutrient in pune area' submitted to the Mahatma Phule
Krishi Vidyapeeth, Rahuri, District–Ahmednagar (Maharashtra), in partial
fulfilment of the requirements for the degree of MASTER OF BUSINESS
MANAGEMENT (AGRICULTURE) embodies the results of a piece of
bonafide work carried out by Mr. Suhas S. Waghmode (Regn. No. 08/248)
under my guidance and that no part of the project work has been submitted for
any other degree or diploma.
The assistance and the help rendered during the training period have
been duly acknowledged. The suggestions made by the Evaluation Committee
are incorporated in this project draft
Place : Pune. (N. K. Kale) Date : / / 2009
CERTIFICATE
ACKNOWLEDGEMENTS
This report has been made possible through direction and co-operation of
various persons for whom I wish to express my sincere appreciation and gratitude. This acknowledgement is not merely a catalogue of names but an expression of deep sense of gratitude to all those who helped me in undertaking this project. I owe a great deal to Master of Business Management (Agriculture) for laying the building blocks of logic and pragmatism in my life. This report, in a way is a reflection of these values.
I sincerely thank to Mr. S.W. Savant Chairman of GCIPL, Pune and my project supervisor Mr. B.T. Shinde Product Manager GCIPL, Pune for providing me an opportunity to do a very challenging and satisfying project in such an organization like “Greencrop International Pvt.Ltd. Pune”
I express my heartfelt thanks to my project guide Prof. N. K. Kale Asst. Professor of Agril. Economic, College of Agriculture Pune his inspiring and affectionate guidance, constant encouragement and constructive attention during the course of my summer project.
I am equally thankful to Prof. B.N. Pawar, Asst. Professor, of Agril. Economics, Prof. B. B. Gawade Associate Professor, of Agril. Economic, Dr. R. K. Rahane, Professor, Master of Business Management (Agriculture) for their valuable suggestions and guidance during the course of project. I am equally thankful to Dr. D. B. Yadav, Head, Deptt. of Agril. Economics, MPKV, Rahuri. I express my sincere thanks to Dr. B. R. Ulmek, Associate Dean, College of Agriculture pune.
In the last but not least I am thankful to my parents and friends who guided and encouraged me throughout my training. I have a great satisfaction and immense pride in being a part of the organization as a MBM trainee for summer project. Needless to say errors and emissions are mine. Place: Pune (Suhas S. Waghmode) Date: Reg. No. 08/248
LIST OF SYMBOLS AND ABBREVIATIONS
Sr. No. Symbol Description 1 $ Dollar 2 % Percentage 3 * Biggest competitor 4 < Less than 5 > Greater than 6 AP Andhra Pradesh 7 B Boron 8 B2B Business to Business 9 BH Bihar
10 DAP Dia ammonium phosphate 11 e.g. Example 12 FAI Fertilizer Association of India 13 Fe Ferrous 14 Fig Figure 15 GJ Gujarat 16 Govt. Government 17 Ha Hector 18 i.e. That is 19 INM Integrated nutrient management 20 KA Karnataka 21 Mg Magnesium 22 MH Maharashtra 23 MN Micronutrient 24 MOP Murate of potash 25 MP Madhya Pradesh 26 LMT Lakh Metric tonnes 27 N North 28 N,P,K Nitrogen, Phosphorus, Potash 29 RCF Rashtriya Chemicals and Fertilizer 30 SSP Single super phosphate 31 TN Tamil Nadu 32 UP Uttar Pradesh 33 W.S.F Water soluble fertilizer 34 Zn Zinc 35 GCIPL Greencrop International Pvt.Ltd. Pune 36 IFFCO Indian farmers’ fertilizer cooperative organization.
EXECUTIVE SUMMARY COMPARATIVE MARKET PATTERN OF MICRONUTRIENT IN PUNE AREA
BY MR. WAGHMODE SUHAS SURYABHAN
(Regd.No.08/248)
A candidate for the degree of
MASTER OF BUSINESS MANAGEMENT (AGRICULTURE) COLLEGE OF AGRICULTURE, PUNE-5
2009 Project Guide : Prof. N.K. Kale
Department : MBM (Agri), College of Agriculture, Pune.
Importance of the Project
The fertilizer industry in India going through rapid changes, there are varieties of
good products are available in the market. Innovation in seed sector, improvement in
irrigation facilities, increased food demand of nation these are some reasons for creating
wide improvement in agriculture. This improvement in agriculture also made possible due
to increased awareness in farmer, understanding and acceptance of modern technology.
This situation directly and indirectly helps to improve use of agrochemical and fertilizer.
As development in agriculture has been take place, the fertilizer industry also going
through improvement phase. With this plus point competition between fertilizer industries
has become dangerous. Also government tries to maintain and improve fertilizer
availability in all parts of India with certified quality measures, for that purpose new
private player are entered in this market.
Now a days in competitive business world, demand for product of one company has
become uncertain and also life cycle of products have been shortened. In such situation,
self evaluation is found to be immense important and this is possible through only market
research of today growing fertilizer sector. Planning for product development and its
advertising is crucial.
This study will help in knowing the present competitor for company, Awareness
and satisfaction level of farmer, perception of farmer towards the use of product. This
study also helps to search expectation of farmers, dealers and retailers from company. This
work will be of great importance for company for its sales promotion and improve brand
equity in farmers mind.
India is 3rd largest producer as well as consumer of fertilizer in world. First
fertilizer plant in India started at Ranipet in Chennai (1906) with SSP production of 6000
MT capacity. Fertilizer has great contribution in Green revolution in India. Regarding
nitrogenous fertilizers, India is self sufficient to an extent of 86% (2007) of annual
requirement. The requirement of phosphate is met by imports as the reserve or availability
of rock phosphate is small in quantity.
During last few decades many technology developments in fertilizers industry have
taken place in our country. As a result of that new fertilizer product like water soluble
fertilizer, micronutrient and foliar spray are made available in Indian market. Maharashtra
has well developed agriculture sector with blooming production of Grape, Citrus,
Pomogranate, Mango and all commercial vegetables hence micronutrient fertilizer has
great demand and bright future in Maharashtra. Nashik, Sangli, Pune, Satara, Solapur,
Kolhapur are leading district in use of micronutrient. In pune area average consumption of
micronutrient is only 0.3 kg/ha (source www.Ariesagro.com) hence there is wide scope for
micronutrient business.
Objectives of the study
1. To find awareness level in farmers community about micronutrients of
Greencrop.
2. To find out competitors in eastern Haveli.
3. To find out most preferred Greencrop micronutrient product.
4. Farmers and retailers expectation.
Research methodology
Research methodology adopted for study was survey method. Sample size for study
was 30 respondents, in those respondent 10 progressive farmers, 10 nursery grower and 10
retailers (Agro service center) from territory. Location for study was Eastern part of Haveli
where potential farmers have suitable cropping pattern for use of micronutrient.
Questionnaire prepared for primary data collection with direct interview method.
Secondary data collected from Internet, Reference books of Agri business management,
Company website and annual reports etc. Percentage method used for analysis.
Results and discussions
The study illustrated the following results:
Greencrop brand known for its pesticide products than micronutrient products in
pune area. Farmers in this area are literate. When we go for age level of farmers, we
found that there is large group of young farmers having progressive attitude.
Greencrop having four products of micronutrient in that Green Boron and Pavan
have high sell than Satvak and Velor product. Greencrop is at fifth rank in pune market
in selling of micronutrient. Ranadey, Deepak, Poorva, Ubichem and Century are
biggest competitors in pune.
Farmer expect Pavan micro product at cheaper rate with existing high quality.
There is need to reach in farmers field with effective advertise and innovative products
and which can be tapped by innovative marketing strategy.
Findings
Awareness about micronutrient fertilizer is 90 percent i.e. high awareness about
MN and regarding Greencrop micronutrient it is 45 per cent which is low as
compared to MN in east Haveli.
Sources of information are generally media, ASC, marketing officer and agriculture
officer etc. Media i.e. Agrowon Newspaper, DD Sahyadri and All India Radio
Regional Station Pune contribute more role i.e. 45 percent followed by Agro
Service Centre media 40 per cent. Marketing officer, agriculture officer and friend
and relative circle also contributing in transfer of useful information about
micronutrient.
Ranadey, Deepak, Poorva, Ubichem these are most known companies and used by
farmer in territory and found as competitors for Greencrop. 60 percent market of
micronutrient is in favors of Ranadey.
Farmer expects quality of product should be high. Greencrop should try to create
awareness about MN this is opinion of 24 per cent farmer. Availability at nearer
Agro Service Centre, product with affordable price, Technical guidance is expected
by most of farmers with field visit of company personnel before and after use of
product these are expectations of farmer from Greencrop.
Expectations of retailer from Greencrop are more adervise at local and state level.
36 per cent retailer record opinion about adervertise. 36 per cent retailer wants to
increase Margin level of micro packs to improve sell activities of Greencrop
products. 16 per cent retailer demands for marketing officer at regular interval and
for counter creation at start of each season. flex, printing material, gifts, calender,
notebook with name of his shop with Greencrop.
Conclusion
Awareness about Greencrop micronutrient products are quite low in this area. Some
farmer are aware about its all four products. In this area Greencrop name is famous
for its pesticide products than micronutrient. Awareness about greencrop through
only dealer contact hence there is need to use media.
Competitors for Greencrop in this area are Ranadey, Deepak, Poorva, Ubichem,
Century, etc.
Most demanded products of greencrop are Green Boron and Pavan. Satvak and
Velor has low demand as compare to Pavan and satvak in selected area.
Farmers expectation from Greencrop are cheaper rate of pavan product, excellent
quality of all products, availability at village shop and technical guidence from
company.
Dealer expect increased margin level, marketing person of company in selected
area. Advertise localy through demonstration, adopt one village for demo sample,
training camp at six month interval etc.
Suggestions
To create effective awareness about micronutrient products, company should try to
start Soil Testing Programme on the basis of no profit no loss though mobile soil
testing van.
Greencrop should give attention on advertisement because of most of the farmers
are not aware of micronutrient products of company. Greencrop should advertise on
DD Marathi channel at evening as it is the best way to improve Brand image in
farmers mind.
The company should conduct field trials of fertilizer and micronutrient in different
locations of pune or adopt one village as sample village to show results.
Greencrop should give attention toward the counter creation before starting season
with appointing season wise good marketing personnel with 3:1 ratio (i.e. 3 dealers,
1 Marketing personnel).
Provide advertise material suitable for point of purchase with innovative idea and
should be with shop name of dealer.
Dealer and retailers has to be continuously motivated through-
a. Training programmes, visit to Agriculture Universities.
b. Exciting policies like discount, incentives, gifts, etc. during off-season.
c. Provide display material with name of Greencrop and dealer shop name
d. Financial help for expansion business.
e. Counter creation (retailer, farmer) by sale person of company to help
retailer for expansion.
Waghmode Suhas S. Page 1 to 35
1. INTRODUCTION 1.1 Concept and meaning
The term "fertilizer material" means one or more of the recognized nutrients, which are used primarily for growth of plant and its nutrient content. Fertilizers are derived from a wide variety of natural and manufactured materials and are sold in solid, liquid and gaseous form (anhydrous ammonia). These materials are designed for use or claimed to have value in promoting plant growth or increasing plant-available nutrient levels in soils. Nitrogen (N), phosphorus (P) and potassium (K) are referred to as primary nutrients. Calcium (Ca), magnesium (Mg) and sulfur (S) are termed secondary nutrients.
The essential micronutrients are Boron (B), Chlorine (CI), Copper (Cu), Iron (Fe), Manganese (Mn), Molybdenum (Mo) and Zinc (Zn). Plants take up all these nutrients simultaneously and their requirements vary with type of plants, growth stages, yield potential, etc. Each of the micronutrients plays a specific role in the growth and development of plants.
1.2 Indian fertilizer industry scenario One of the most significant achievements of the post independence period of our country has been the ability to achieve self-sufficiency in food grain production. Rapid growth and improvement of fertilizer industry is one of the big factors responsible for this achievement. Fertilizers are basic nutrient or original deficiency of nutrient in the soil thereby ensuring proper soil health.
Fertilizers have played a dominant role in accelerating the growth of agricultural production in the country. The main reason for green revolution is enhanced use of fertilizer during the 70s and 80s. For instance the food grain production in the country during 1950-51, was 52 million tonnes and this reached to level of 108.42 million tonnes in 1970-71 mainly due to increased use of fertilizers. By 1990-91 it rose to 176.39 million tonnes and by 1999-2000 it further rose to a 206 million tonnes. In 2007-2008 it goes up to 221 million tonnes which is record break food grain production.
Indian fertilizer industry has reached international levels of capacity utilization by adopting various strategies for increasing the productions of fertilizers. These include the following: Expansion and increase in efficiency through modernization and revamping of existing fertilizer units. Reviving some of the closed fertilizer plants. Using alternative sources, such as coal or liquefied natural gas for the production of fertilizers, especially urea.Establishing joint venture projects with companies in countries that abound in cheaper resources of raw materials.
India is 3rd largest producer as well as largest consumer of fertilizer in world. First
fertilizer plant in India started at Ranipet in Chennai in 1906 with SSP production of 6000
MT capacity. Regarding nitrogenous fertilizers, India is self sufficient to an extent of 86
per cent of annual requirement (2007). The requirement of phosphate is met by imports as
the reserve or availability of rock phosphate is small in quantity.
FAI reports showed the total installed capacity of fertilizer production in 2004 to be
119.60 LMT of nitrogen and 53.60 LMT of phosphate. These figures went up to 120.61
LMT of nitrogen and 56.59 LMT of phosphate in 2007. The target of production for 2008-
09was set at 140.48 LMT of nitrogen and 68.20 LMT of phosphate. Though the target
production was not met, there was a growth in production during 2008-09 as compared to
the production during 2007-08.
Indian fertilizer manufacturing companies has joined hands with companies in
Senegal, Oman, Jordan, Morocco, Egypt, Tunisia and other countries. It is, therefore,
evident that the Indian fertilizer industry has witnessed extensive growth and development
in a short span of time. With such extensive growth, it is not surprising that the India ranks
among the leading fertilizer manufacturing countries of the world.
1.2.1 Challenges before Indian fertilizer industry
The challenges before the Indian fertilizer industry relate to the incertitude in the
supply of fertilizers. There has been a surge in the demand for fertilizers in the past few
years. Good monsoonal showers have led to the growth in agriculture, inadvertently
increasing the consumption rate of fertilizers. However, the robust growth in consumption
propensity has not been met with the required surge in fertilizer production. This has
widened the gap between the demand and supply of fertilizers, which has led to an increase
in the dependence of the country on imports. This also reflects on the lack of realizing of
the domestic capacity utilization of the reserves in the country. Another important factor
that has led to the stunted growth of the fertilizer industry is the rise in prices of the
feedstock. The fertilizer industry is dependent on gas for the production of urea and
phosphoric acid for the production of phosphatic fertilizers and DAP. The country imports
its inputs from other countries. The overseas suppliers of raw materials realize the
predicament of the Indian fertilizer industry and have started exploiting the shortage
through clever pricing.
During last few decades many technology developments in fertilizers industry have
taken place in our country. As a result of that new fertilizer materials like micronutrient,
foliar spray, water soluble fertilizer are available in Indian market and use of which could
help to improve the fertilizer use and save the loss of valuable input.
In Maharashtra fertilizer consumption has gone up from 74.1 kg/ ha (1997-98) to
127 kg/ha (2008-09).Kolhapur, Sangli, Nanded, Jalgaon are the leading district in
consumption of fertilizer per hectare, but the state found non availability of fertilizers a
major issue in some areas like Marathwada and Vidarbha. (News2009). In Pune district
area fertilizer consumption reach up to 138.7 Kg/ha (2007-08) which is at 8th rank in
district wise consumption of fertilizer in Maharashtra.
1.2.2 Diversification opportunities for fertilizer companies
Till 1993, Indian fertilizer industries were under control of government. Now
except urea, potassic and phosphatic fertilizer are not in control of government. For urea
plant government give subsidies and also recommend final selling price to industry but for
potassic and phosphatic industry government only suggest pricing also give subsidies for
price control and for import. Hence most of industries turn towards potassic and phosphatic
fertilizer like DAP and mixed fertilizers.
For such industry it is very easy to turn into other related business products like
micronutrient fertilizer, Growth regulators and other improved products like Solubliser,
Sticker, Sprayder etc. by using present distribution network with least manpower.
1.2.3 Micronutrient
Plants need several inorganic elements for synthesis of their own cellular
compounds, for seed/grain formation, maturity, formation of enzyme systems and as
energy sources for their growth. These elements are essential nutrients having specific
functions. Neither can a plant complete a healthy life cycle in the absence of even one of
the essential nutrients nor can they be replaced. Nutrient elements like Nitrogen (N),
Phosphorous (P), and Potassium (K) are required in large quantities and they are well
recognized as major nutrients. While Calcium, Magnesium and Sulphur are considered as
secondary nutrients, several other nutrients called micronutrients; though required in
smaller quantities, are equally important for good growth and development of plants.
The essential micronutrients are Boron (B), Chlorine (CI), Copper (Cu), Iron (Fe),
Manganese (Mn), Molybdenum (Mo) and Zinc (Zn).
1.2.3.1 Important specific roles of micronutrients
As each micronutrient has specific functions in plant system, no other elements can
enact the role of micronutrients
A) Boron : A primary function of boron is related to cell wall formation, so boron-
deficient plants may be stunted. Sugar transport in plants, flower retention and pollen
formation and germination also are affected by boron. Seed and grain production are
reduced with low boron supply. Boron-deficiency symptoms first appear at the growing
points.
B) Copper : Copper is necessary for carbohydrate and nitrogen metabolism, so inadequate
copper results in stunting of plants. Copper also is required for lignin synthesis which
is needed for cell wall strength and prevention of wilting. Deficiency symptoms of
copper are dieback of stems and twigs, yellowing of leaves, stunted growth and pale
green leaves that wither easily.
C) Iron : Iron is involved in the production of chlorophyll, and iron chlorosis is easily
recognized on iron sensitive crops growing on calcareous soils. Iron also is a
component of many enzymes associated with energy transfer, nitrogen reduction and
fixation, and lignin formation. Iron is associated with sulfur in plants to form
compounds that catalyze other reactions. Iron deficiencies are mainly manifested by
yellow leaves due to low levels of chlorophyll. Leaf yellowing first appears on the
younger upper leaves in interveinal tissues. Severe iron deficiencies cause leaves to
turn completely yellow or almost white, and then brown as leaves die.
D) Manganese — Manganese is necessary in photosynthesis, nitrogen metabolism and to
form other compounds required for plant metabolism. Interveinal chlorosis is a
characteristic manganese-deficiency symptom. In very severe manganese deficiencies,
brown necrotic spots appear on leaves, resulting in premature leaf drop. Delayed
maturity is another deficiency symptom in some species. Whitish-gray spots on leaves
of some cereal crops and shortened internodes in cotton are other manganese-
deficiency symptoms.
E) Molybdenum : Molybdenum is involved in enzyme systems relating to nitrogen
fixation by bacteria growing symbiotically with legumes. Nitrogen metabolism, protein
synthesis and sulfur metabolism are also affected by molybdenum. Molybdenum has a
significant effect on pollen formation, so fruit and grain formation are affected in
molybdenum-deficient plants. on older leaves also have been observed.
F) Zinc : Zinc is an essential component of various enzyme systems for energy production,
protein synthesis, and growth regulation. Zinc-deficient plants also exhibit delayed
maturity. Zinc is not mobile in plants so zinc deficiency symptoms occur mainly in
new growth. Poor mobility in plants suggests the need for a constant supply of
available zinc for optimum growth. The most visible zinc-deficiency symptoms are
short internodes (rosetting) and a decrease in leaf size. Chlorotic bands along the
midribs of corn, mottled leaves of dry bean and chlorosis of rice are characteristic zinc-
deficiency symptoms.
1.2.3.2 New concept of chelating agent
The word “chelate” comes from the Greek word Chele, meaning claw. This claw
action takes place when a metal ion (zinc, for instance) approaches the chelating molecule.
The metal is drawn into the cage-like structure. Metal micronutrients such as Zinc,
Manganese and Copper may be chemically changed and protected by forming a cage-like
structure around the metal ions. It prevents unwanted and harmful reactions from taking
place. When protected in this manner, the metal is considered to be chelated. When in
chelated form, the metal isn’t precipitated by phosphates, carbonates and other soil and
fertilizer components. In this free, chelated form, it remains mobile and unfixed. It is able
to move freely through the soil for uptake by the plant root system.
Case structure holds + ion reference Rahul mirchandani article Aries agro
In present scenario of agriculture, it is expected to high yield by using least
cost of input in such situation Integrated Nutrient Management has keen importance. With
balanced nutrient management we can produce high as well as good quality produce for
increasing population of India. In this text micronutrient business in agriculture has been
introduce as a part of INM. This business has very high growing speed in Maharashtra due
to cropping pattern and awareness in farmer about INM. To capture this new market many
companies are engaged with using present distribution network of fertilizer.
1.2.3.3 Market demand for Micro Nutrients
Indian agriculture is going through continuous development phase. Micronutrient
demand is increasing tremendous speed. Effect of WTO in respect of nutrient deficiencies
found in all over world and India. It can cure with nutritious food for that nutritious
agriculture is very necessary.
Indian soils mostly defecate in Zn and deficiency of other nutrient like B, Mg, Mo,
Fe is varies with area. Hence demand for micronutrient is high and going to be increase in
future.
The summary of demand estimate is presented below:
Tab.1.2.3 Demand for Micronutrients
(lakh MT)
(Source -Micronutrient Manufacturers Associates of India)
Micronutrient fertilizer category has tremendous scope in Indian agriculture for
providing nutritious food for increasing population in future.
1.3 Importance of study
The fertilizer industry in India going through rapid changes, there are varieties of
good products are available in the market. Innovation in seed sector, improvement in
irrigation facilities, increased food demand of nation these are some reasons for creating
wide improvement in agriculture. This improvement in agriculture also made possible due
to increased awareness in farmer, understanding and acceptance of modern technology.
This situation directly and indirectly helps to improve use of agrochemical and fertilizer.
As development in agriculture has been take place, the fertilizer industry also going
through improvement phase. With this plus point competition between fertilizer industries
has become dangerous. Also government tries to maintain and improve fertilizer
availability in all parts of India with certified quality measures, for that purpose new
private player are entered in this market.
In today competitive business world, demand for one company product has become
uncertain also life cycles products have been shortened. In such a situation, self evaluation
is found to be immense important and this is possible through only market research of
today growing fertilizer sector. Planning for product development and its advertising is
crucial.
Micronutrients Before1999 2007-08 2020 (estimated) Zinc (as Sulphate) 57.71 308.05 560 Iron (as Sulphate) 17.34 92.60 170 Manganese(as Sulphate) 5.61 29.94 54 Copper (as Sulphate) 12.75 68.03 121 Boron 13.77 73.47 126
This study will help in knowing the present competitor for company, Awareness and satisfaction level of farmer, perception of farmer towards the use of product. This study also helps to search expectation of farmers, dealers and retailers from company. This work will be of great importance for company for its sales promotion and improve brand equity in farmers mind. 1.4 Objectives of study
1. To find awareness level in farmers community about micronutrients of Greencrop.
2. To find out competitors in eastern Haveli. 3. To find out most preferred Greencrop micronutrient product. 4. Farmers and retailers expectation.
1.5 Scope of study The present study was undertaken in eastern Haveli which known for its agriculture
production in various commodities like fruits, vegetable, flower and also for its cereals production. Most of the farmers in this area are grown fruits like grapes, citrus, pomogranate, guava, custered apple, watermelon, papaya etc. Commercial vegetables like tomato, chilli, brinjal (fruity veg). Flower crops like gladiolus, rose, marigold, etc on open field. Nursery business in this area are well developed, all type of seedlings of agronomical crop, horticultural plants, ornamental plants and aesthetic plant are sold through retail and wholesale business. They are deal with all over Maharashtra for providing seedlings of various crops/plant.
As a background of this area, fertilizer consumption is very high. By targeting potential farmers in this area we can find out various companies deals for micronutrient. This data is helpful for identifying competitors in that area.
On response of farmers we can judge the age, educational level of respondent and awareness level about micronutrient as well as source of information. This study helps find awareness about competitors of company and host Company on which company can take decision about advertising camp and relative media which is found nearer to farmer.
This study found to be very useful for find out demand for existing products of company by analysis farmer and dealer/retailer in that area. Also identify satisfaction level, influencing factors, ignoring factors in use of micronutrient. With all this information we can find the penetration of company in market and improve promotional activities.
2. RESEARCH METHODOLOGY
This chapter will explain the methodology adopted to fulfil the objectives under the
study. The study is mainly concerned with awareness regarding micronutrients,
competitors, most demanded products and expectations of farmers and retailer from
Greencrop. Keeping these points in view, the research procedure is adopted to examine the
above said aspects has been explained below.
2.1 Location of study
In the present scenario the project was done in east Haveli tahsil
i.e. Kunjirwadi, Naygaon, Koregaon, Urulikanchan, Kolwadi, Khamgaon, Manjari kh,
Wadachiwadi and Theur, villages of Pune district were selected for the study to the
comparative market pattern of micronutrient in pune area with respect to other different
private fertilizer companies present in the market. This will help the company in
formulating its marketing plan.
2.2 Data collection
Primary and secondary types of data used for the purpose of study.
N
Map2.1 Pune Haveli taluka (Source-www.ZpPune.gov.in)
2.2.1 Primary data
Primary data was collected for the year 2009 with the help of questionnaire and
direct interviews of farmers and retailers. The other methods such as observations had been
used for the purpose of data collection.
2.2.2 Secondary data
Secondary data for the study has been collected from books, reports, official
publications of the organization and internet which have helped in getting an insight of the
present scenario in the operation of the company.
2.3 Questionnaire design
The questionnaire used for data collection was a mixture of open ended, closed
ended, dichotomous and multiple choices questions. The words were simple and help in
avoiding confusing and misunderstanding among the respondents. Language used for
survey is totally Marathi due to nature of responded.
2.4 Sample unit and size
The survey was done with direct interviews of 10 progressive farmers, 10
progressive nursery owners and 10 retailers, thus total 30 samples were considered for the
present study.
2.5 Sampling frame
Purposive sampling was used as a sampling method. The list of retailers along with
area was given by the company. The retailer and farmers were selected from potential area
of grape growers, vegetables growers and flower growers from the selected villages.
2.6 Analytical tools
The collected data was analyzed according to the objectives by using the
tabular, graphical, Scouring and percentage method.
3. RESULTS AND DISCUSSIONS
Generally this chapter deals with the analysis of data concerned to the different aspects of the present study and presentation of results.
The main objectives of the study was to find out the awareness level about micronutrient fertilizer as well as Greencrop micronutrient products like Satvak, Green Boron, Velor and Pavan, identify most preferred product and also focus is given on the identifying the influencing and ignoring factors in micronutrient use, expectations of farmers and retailer from company. An attempt therefore, is to explain the results of the above said aspects are discussed.
3.1 Profile of company Greencrop International Pvt.Ltd. Pune was established in 2001 with an aim to cater
to the needs of the farmers by conducting sales and distributing branded products like fertilizers, pesticides, seeds etc. and set high standards of performance and ethics in one of the most unorganized sector. The registration of the company M/s Greencrop International Private Limited, with a mere fund of Rs 50 Lacs and beginning of its marketing activities for other companies products.
Over a period of time, the company decided to venture into the business of pesticide manufacturing where by a unit was put up in 2003 and engaged Hyderabad based specialist job work activities, M/s Vantech Chemicals Ltd to do the toll manufacturing. Greencrop was then come out in the market with its own pesticide brand. Today Greencrop has reached a level of high performance on all parameters of financial growth i.e. sales, profitability and net worth. The turnover of the company in the year 2007-08 was 50 cores and is expected to growth exponentially for the current year.
The company staunchly believes in delivering quality products and till date has never compromised. There was a period of crises when the needs of the farmers were not identified properly. The crises was then determined when Greencrop took the onus of identifying their needs and came out with the need based products and also gave the dealers the much wanted brand identity for their products. To actively work for rural uplift through guidance, advice and service to the farmers in co-operation with all other agencies working for agriculture development and allied activities, to develop, train and maintain a team of motivated and disciplined personnel with required skills and abilities, and to encourage innovation development of adequate internal resources for continual growth and expansion with these points company is on work.
In present Greencrop has alliance for marketing for manufactured products with
reputed companies like Sumitomo India Pvt Ltd, Japanese company for pesticides and
Isagro Asia Ltd, an Italian company for pesticides. Greencrop has wide network of
distributors and dealers in all major states that include 27 distributors and 550 direct
dealers in Maharashtra, Gujarat, Andhra Pradesh, Chhattisgarh, Madhya Pradesh, TN and
Karnataka. To support this wide and large network company has branches at Hyderabad,
Bangalore, Coimbatore, Raipur, Indore, Akola, Ahmadabad, company plans to open new
branch office Delhi and Kolkata to support North and Eastern part of India.
3.1.1 Organizational structure
Figure 3.1 Organizational Structure of Company
Management body of Greencrop consists of Chairman Mr. S.W. Sawant, Mr.
R.Venugopal (MD), Mr. P.S. Deshmukh (Marketing director) and five director of
Greencrop.
3.1.2 Product profile Greencrop has 43 different product lines in pesticides, fungicides, fertilizers,
micronutrients, growth regulators, weedicides fields. Company has plans to enter in seed,
Animal feed etc. sectors in next year.
EXECUTIVE MANAGER
FIELD ASSISTANTS
CHAIRMAN (C.E.O)
MANAGING
DIRECTOR
GENERAL MANAGERS (PESTICIDES)
GENERAL MANAGERS (MARKETING)
GENERAL MANAGERS (FERTILIZER)
EXECUTIVE MANAGER EXECUTIVE MANAGER
FIELD ASSISTANTS FIELD ASSISTANTS
BOARD OF DIRECTORS
Some most demanded products of GCIPL from its wide range as below,
A)Pesticide
1) Emigreen (Emidraclopride 17.8% SL) 2) Mudra (Acetamiprid 20% SP)
3) Giphor (Phorate 10% CG) 4) Charm
5) Quinalcure
B) Fungicide
1) Hexacure 2) Barrister
3) Canopy
C) Weedicide
1) Greenoxone (2-4 D salt) 2) Glaphocure (Glaphosate)
3) Atragreen ( Atrazine 50% WP)
D) Growth regulator
1) Green C C C 2) Dhanraj
3) Green Life 4) Green Boost
E) Micronutrient
Satvak (Chelated Zn) Boron Pavan (Micro mix) Valor (Chelated Fe)
Greencrop has four micronutrient products in that Pavan is in powder as well as
liquid form. Green nutri is a also one of the best product of Greencrop.
3.2 Profile of Sample area
The selected east Haveli area consists of 10 villages’ i.e. Kunjirwadi, Naygaon,
Koregaon, Urulikanchan, Kolwadi, Khamgaon, Wadachiwadi, ManjariKh, Theur, these
villages are fall under scarcity area annual rainfall in that area 579.1 mm but these villages
having well developed irrigation facilities and some villages like Koregaon, Kolwadi, and
Naygaon are situated on river bank of mula-mutha.
Main occupations of this area are agriculture and marginal farmer are more in this
area. Market availability, good transportation facilities and easy availability of raw
material, all these points are found to be very beneficial for increasing farmer interest in
agriculture which results in prosperous agriculture production and development. Living
standards of farmer are appreciable. Farmers mostly cultivate fruit and vegetables with side
business of flower. Some farmers are grown commercial flower cultivation of rose,
gladiolus, aster to catch urban flower market. Grape and Sugarcane cultivation is at
extensive level in this area. Watermelon, cucumber, papaya, custered apple also Chili,
Brinjal, Tomato, Bittergaurd, Ridgegaurd etc. cultivation are found in some areas. Nursery
business is having high demand from city business campus, school, and colleges.
3.3 Soil type status of area
According to soil department of India, pedology of Pune area is one of the oldest
and differentiated soil structures from other area. Pune area is rich with all type of soil. The
following information is helpful to know about soil fertility status of Pune district.
Fig 3.2 Soil type status of Pune
The above map shows various Soil types present in Maharashtra State. According
to this map most areas of Pune district has Black soil. West side of Pune district shown by
violet colour has Lateritic soil, middle part shown by pink colour has Red soil, and the
portion shown by faint brown colour has shallow soil, and the remaining dark brown and
white colour shows medium and deep black soil.
For understanding soil status there is need to understand Nitogen, Phosphorus,
Potash level in soil. PH level of soil is found to important. Micronutrient status is also
immense important.
A) Tahsil wise fertility levels of Nitrogen
Fig 3.3 Nitrogen status of Pune
The above map highlighted Nitrogen Fertility level of different talukas of
Maharashtra State this data is based on data analyzed From year 95 to 99 which shows that
Pune district have low fertility level of Nitrogen. This means Pune District required
sufficient supply Nitrogen fertilizers.
B) Tahsil wise fertility levels of Phosphorus
Phosphorus status of soil in all tahsils in Pune district is as follows.
Fig 1.4 Phosphorus status of Pune
The above map highlighted Phosphorus Fertility level of different tahsils of
Maharashtra State this data is based on data analyzed From year 95 to 99 which shows that
Pune district have low fertility level of Nitrogen. And its neighbor district Ahmednagar
and Solapur district shows very low Phosphorus level. This means Pune and its neighbor
district required sufficient supply Phosphorus fertilizers.
C) Tahsil wise fertility levels of Potash
Fig 3.5 Potash status of Pune
The above map highlighted Potash Fertility level of different talukas of
Maharashtra State this data is based on data analyzed From year 95 to 99 which shows that
Pune district have high fertility level of Potash. Junnar and Ambegaon talukas of Pune
have very high Potash fertility level.
D) PH level of pune
Pune District’s most of the region has Neutral type of soil. But some areas of
Maval, Mulshi, Velhe and Ambegaon talukas have Acidic soil, while some areas of Bhor,
Purandhar, Daund, Baramati and Indapur talukas have Alkaline soil.
Fig 3.6 PH status of Pune
E) Micronutrient status
Micronutrient fertilizer are plays vital role in INM programmes. Micronutrient
deficiency is very specified it cannot be replaced by other nutrient. As agriculture
production is going towards higher level soil nutrient status is goes towards lower side.
In Haveli area most of the farmers concentrate on cultivation and high production
of fruit and vegetable so that it is very necessary to know exact level of all nutrient in soil.
With this information farmers can manage their INM programme and get high quality
produce. In pune area micronutrient status as follows
Fig 3.7 Micronutrient status of Pune
The above map highlights Soil Micronutrient Availability Status of Pune District.
This map shows that Pune Districts’ soil has sufficient Cu, Fe and Mn micronutrients level
but it lacks in Zn. Junnar taluka shows Mn, Fe and Zn deficiency, Indapur also shows Fe
deficiency and remaining all taluka shows Zn deficiency . From this data it is clear that
Pune districts’ soil requires Zn Micronutrient. Other micronutrients like B, Mo, are at
medium level which requires to be reclaimed.
On this study this area are found to be very potential. In regard of purpose we are
going to identify potential in this market for that farmer awareness level about
micronutrient and awareness about Greencrop product. Competitor companies deal in that
area and most demanded product with packing size are identified. Greencrop has four
product of micronutrient we are going to find out more demanded product of Greencrop in
sample area.
According to objective results and discussion are given as below
3.4 Awareness level of farmer
Prime objective of study is to find awareness level about micronutrient and
awareness about company product in eastern Haveli. On this study we are able to know
how much farmers are actually knows micronutrient and its use and on that basis company
can change promotion strategy i.e. whether company goes for advertise campaign or go for
sale promotion of product. If sufficient awareness about micronutrient and its role in
nutrient management had been found then company can be go for direct sale promotion
with positive direction and if not then company go for advertise/Awareness campaign.
Awareness about micronutrient product in farmer community can be judge with
direct interview. Age, education level, source of information these factors also improve our
study and found to be helpful to reach at final conclusion.
3.4.1 Classification of farmers on the basis of age
Farmers were classified according to their age groups like 18-25, 26-40, 41-50 and
above 50 years. Generally, it is found that young farmers are easily diverted towards new
things as compared to the other age groups.
Fig 3.2 Classification of farmers on the basis of age
It is observed that in selected villages most of progressive farmers were from the
young group which lies in between 26-50 years. It indicates young farmers were easily
diverted towards new innovation or toward in search of good product. This study will help
for finding the potential customers with minimum efforts.
3.4.2 Educational level of farmer
Educational level of farmers might be important to judge the ability of farmer for
acceptance of innovations. Farmers which are well educational background may be easily
converted in potencial customer of our product.
Fig 3.3 Educational level of farmer
From the above figure, it is revealed that all the farmers were literate which
contributes equally from higher secondary and graduated. It was found to be very potential
for acceptance of micronutrient product of Greencrop as a new
Thus, it is conclude that most of farmers were young and well educated.
3.4.3 Awareness about micronutrient fertilizers category
Farmers in this area are having well educational background which is found to be
very helpful for having awareness regarding new things in agriculture and fertilizer
0%
20%
40%
60%
80%
18-25 year 26-40 year 41-50 year Above 50
60%
40%
0%
50%
50%
Primary Higher Secondary Graduation
category. This information is useful for point out penetration of micronutrient fertilizer
products in this area. On this information we can calculate awareness level about
micronutrient and define promotional activities for micronutrient products.
Fig 3.4 Awareness about Micronutrient fertilizer
Micronutrient awareness in selected sample is 90 per cent Farmer actually knows
the micronutrient product. It is good sign for company to convey message of own product
category. Still 10 per cent are not known micronutrients and its use.
3.4.4 Sources of information related to MN
There are different sources which provide agricultural and allied information like
media (newspaper, television), agro service centre, agriculture officers, marketing officers
of company etc. It is very important to choose the effective media of advertisement from
marketing point of view.
Fig 3.5 Sources of information
In this area influence of media are very high farmer are depend on Agrowon, DD
Sahyadri and regional all India radio station of Pune for agril information. Some farmers
are the regular viewer of Etv Marathi (Annadata programme). Agro service center i.e.
Krishi Seva Kendra has also play crucial role as a source of transferring useful information
regarding micronutrient. Marketing officer, Agriculture officer and friends and relative
90%
10%
Yes No
40%
5%
5%
45%
5%
ASC MO AO Media Friend/Relative
plays equal role for transfer of information. FM frequencies having high influence for
recreational purpose.
Company should give attention towards media advertising to reach number of
farmer at a same time than print material.
3.4.5 Awareness about Greencrop
Awareness about Greencrop and its micronutrient product was indentified with help
of direct interview with farmer. It is most important part of project to find out awareness
level in farmer community. Awareness has vital importance in agribusiness, if farmer are
not aware about product category then it is very difficult to start from first step by single
company. In present scenario Agriculture universities and Agriculture departments
influence to farmers to adopt INM programme in field it is quite good for fertilizer
industry. Farmers are aware about micronutrient as shown in Graph 3.4, now awareness
about Greencrop Company in selected area was observed and results are depicted as
follows.
Fig 3.6 Awareness about Greencrop
Greencrop is known to 55 per cent farmer from selected sample size, still 45 per cent farmer are not aware about micronutrient product range. During study one thing were found that some farmer are aware about pesticide product but they not aware about micronutrient product of GCIPL.
Company should concentrate on 55 per cent respondents which are able to use micronutrient products of company in view to retain all existing customers. Remaining farmers can be aware with add camp, mouth to mouth communication from users and retailer contact. It is very useful to convey product information. 3.4.6 Different known micronutrient companies to farmer
0%10%20%30%40%50%60%
YesNo
55%
45%
As agriculture is open market business, number of different agriculture and allied companies are enter in this sector to provide input in agriculture field. In fertilizer sector many companies are engaged in production of micronutrients. They provide Zn, B, Fe, Ca, Mn etc. micronutrients. In east Haveli farmer are aware about number of micronutrient companies. This information found to useful for identify actual awareness.level about different companies and also for identifying competitors for company.
Fig 3.7 Known micronutrient companies to farmer
Micronutrient product of different companies available in territory and its
information available with farmer was collected through interview method. Poorva,
Ubichem, Deepak, and Ranadey these are most known companies and used by farmer in
selected area. On this graph we can conclude that, awareness about Poorva, Ubichem,
Ranadey, Deepak are more than Greencrop and these companies found to be competitor for
Greencrop in present scenario of east Haveli.
3.5 Competitors for Greencrop
This is second objective of this project to find out competitors present in east
Haveli. It is most crucial part of this study and which are most helpful for company in
formulating each and every business activity. Competitor activities are must to analyze to
sustain in today’s fast growing business world.
Company has more interest to know the present competitors with general study on
product, packing size, margin to retailer, marketing strategy. This will helps to company
for identify immerging trends in micronutrient market.
45
9
1819
15
2
56
15
02468
101214161820
Resp
onde
nt i
n nu
mbe
rs
As we seen (fig.3) most of farmer are aware about micronutrient and various
companies are known to farmer (fig.6) from this study one thing is cleared that, in selected
area micronutrient companies have good penetration.
For this objective retailers were selected which actual deals with micronutrient
fertilizer category. Following responses are given by retailer.
3.5.1 Most preferred micronutrient companies by retailer
This Information is vital importance in sense of indentifying mostly preferred
micronutrient and highest selling company in east Haveli area. This information also found
to be helpful for judge penetration of competitors in east Haveli.
Fig 3.8 Most preferred companies by retailer
Ranadey, Deepak, Poorva, Ubichem are most preferred by retailer, Aries and
Greencrop are at second preference and Century and Ajinkya at third preference. Retailer
told that these leading companies are demanded from farmer’s side due to more awareness
created by those companies.
3.5.2 High selling companies
Information about high selling companies in east Haveli found to be helpful for
indentifying tuff competitor present in this territory.
50%
70%
60% 60%
40%50%
30%
80%
Fig 3.9 High selling companies in east Haveli
On retailer response we reached at conclusion i.e. Ranadey and Deepak are highest
selling and found as a biggest competitor in territory. Poorva and Ubichem are immersed
as potential competitors. Century, Aries and Ajinkya are immersing competitors in east
Haveli.
Table 3.5.1 Highly demanded products of Competitor companies
It is very crucial to know highly demanded micro products of competitors with its
packing sizes in territory for identifying competition for product type as follows
Sr.no Company Demanded product Most preferred packing Sizes
1 Ranadey Ranadey Zn, Mg, 10 Kg, 15 kg
2 Ubichem Borax 500 gm, 1 Kg
3 Poorva Chillmix 10 Kg , 15 Kg
4 Deepak Kranti (micro mix), Zincsulf 15 Kg
5 Aries Chelamin Zinc, Chelamag 500gm, 10 Kg
6 Century Mangala (Mg) 15 Kg, 25 Kg
7 Balraj Balraj Ironman (Fe) 10 Kg
On this table it is revealed that, Chelated Zn, Mg of Ranadey (10Kg, 15kg
respectively), Kranti product of Deepak petrochemical has great demand which is available
in 15 kg, Chillmix of Poorva (10 Kg and 15 Kg), Borax of Ubichem (500 gm and 1 Kg),
Chelamin Zinc and Chelamag of Aries (500 gm, 10 Kg respectively) these products of
competitors have high demand.
30%
60%
40%
50%
30% 30%
20%
60%
High selling companies
Margin given by different companies is depending on product nearly Rs.100 on 500
gm pack and margin is increase with increase in price. Retailers were not ready to told
exact figures of margin.
Marketing strategy of different companies are Bundle purchasing with discount,
Margin level are increase with stoke, free gifts on regular purchase, free sample for
progressive farmer, flex of shop name with company name, advertise at local level with
sticker, pamphlets etc.
3.5.2 Annual sale of micronutrients
On the basis of annual sale of micronutrients of different companies in territory, we
are able to conclude present potential competitors for Greencrop.
Table 3.5.2 Annual sale of micronutrients
It was found that Ranadey and Deepak are biggest competitor for Greencrop
followed by Poorva, Century and Ubichem.
3.6 Most preferred products of Greencrop
In present scenario Greencrop is at emerging stage. Greencrop all ready capture the
pesticide market in most of part of India as well as Maharashtra. In fertilizer market
Greencrop has made tremendous development and moves towards most recognized and
appreciated company by farmer. For help to this development we are going identify
demand for micronutrient products of Greencrop in east Haveli.
Greencrop produce four type of micronutrient now days i.e. Satvak (Zn), Velor
(Fe), Green Boron, and Pavan .Pavan product is available in two form soluble as well as
Company Sale in area(Tonnes/year)
Aries 2.11
Century 3.21
Deepak 5.21
Greencrop 2.99
Poorva 3.70
Ranadey 5.91
Ubichem 2.81
powder form. With objective we are going to identify most preferred Greencrop product on
basis of farmer and retailer response.
3.6.1 Users of Greencrop
For identifying most demanded products of Greencrop it is very essential to know
exact users in territory.
Fig 3.10 Users of Greencrop
Form above graph we revealed that 40 per cent farmer are using Greencrop
micronutrient products. They are called as Greencrop users. As above discussion we know
that there were more awareness about micronutrient category and awareness about
Greencrop micronutrient is at minimum level (Greencrop brands are knows for pesticide
products than micronutrient in this area) hence fewer users are found in this area. Company
needs to create positive brand image for all products to convert non users in to user group.
3.6.2 Products used by farmer
Farmer were used micro pack depend on its cropping pattern and soil status.
Satvak, Green Boron, Velor and Pavan are products of Greencrop which are suitable for
this area. This information is useful for find out most demanded products of Greencrop in
east Haveli.
40%
60% Yes
No
User Non user
Fig 3.11 Greencrop micronutrient products used by farmer
This graph shows demand for micronutrient. On responses of user of Greencrop
demand for Green Boron and Pavan product are more than Satvak (Zn) and Velor
(Fe).demand for Green B (50 per cent), Pavan (25 per cent),
There are reasons for high sell for Boron product due large area is under cultivation
of Grape, Citrus, Watermelon, and Tomato. Such fruits and vegetables require Boron for
avoiding fruits cracking and stone hardness in fruits.
3.6.3 Most preferred products on retailer response
Retailer had given response for high demanded products by farmer as follows
Green Boron having more demand (0.99 tonnes), Velor product sells is low as compare to
other product (0.59 tonnes) and Pavan product of Greencrop has also great demand (0.74
tonnes) as Retailer told.
Fig 3.12 Most preferred product of Greencrop and its selling
0
10
20
30
40
50
Satvak Green B Velor Pavan
12.5
50
12.5
25
Resp
onse
s in
per
cent
age
Greencrop micro products
00.10.20.3
0.40.50.60.7
0.80.9
1
Satvak Green B Velor Pavan
0.67
0.99
0.59
0.74
Qua
ntit
yin
to
nnes
Total sale- 2.99 Tonnes/year
On farmer and Retailer response we can conclude that Green Boron product has
better demand than other product of Greencrop. Pavan micro mixture product and Satvak
(Chelated Zn) product having quite good demand in market. Velor product of Greencrop
has low demand in east Haveli area.
Greencrop need to give more attention towards Velor and its promotion. There is
need to repositioning of Velor products.
3.7 Expectation of farmer from Greencrop
This objective is depending on farmers which are users as well as non users of
Greencrop. Non users take in to consideration for find out reasons for ignorance of
Greencrop micronutrient product. As we indentified age and educational level of farmer
are suitable for accepting micronutrient as a required fertilizer product in agriculture for
improving yield. Most of farmers are able to record his opinion about expectation from
Greencrop.
3.7.1 Ignoring factors in use of micronutrients
Greencrop users and non users are taken for this study. Study of ignoring factors in
use of micronutrient products of Greencrop is to point out expectation and suggestion of
farmer from company. It is found to very useful for company to come with innovations and
improvement in upcoming days.
Fig 3.13 Ignoring factors in use of Micronutrient
Large group of farmer (30 per cent)told that Price is big factor for ignoring
micronutrient product for us. Less effectiveness of micronutrient (28 per cent) as second
factor. 20 per cent farmer mentioned his opinion in response of Less awareness and Good
response given by other fertilizer than micronutrients i.e. Results of micronutrients are not
28%
9%
30%
20%
13%
Less effective Good response to other fert
seen effectively, we are not get yield as we paid price for it. This opinion recorded by 9 per
cent farmer.
Some farmers (13 per cent) are gave different reasons like non availabilities in area.
Side effect are seen on crop, Cropping pattern are different , Attractiveness of product,
retailer behaviour are stimuli to us to go far from micronutrient products.
With these points farmer gave opinion about expectations from Greencrop to
avoiding or ignorance of product as follows
3.7.2 Farmers expectation from greencrop
Farmer expectation and company perception is vital importance in agribusiness.
Without feedback from farmer it is very difficult to sustain in todays tuff competition. This
study is found to be helpful to know expectation of farmer from Greencrop for
improvement.
Fig 3.14 Expectation of farmers from Greencrop
From this graph we revealed that Farmer expects company should concentrate on
advertise because we are know your product when we went in shop before that we don’t
know greencrop have its micronutrient products but if we are aware your product through
advertise it is very easy to us to demand micro packs of your company.
Quality with Cheaper rate are most expected points by farmer. Availability and
technical guidence are expected by farmer at start of season and technical guidence for use
of product in fruit orchids of farmer at regural interval.
3.7.3 Retailer expectations from Greencrop
Retailer are most important for agribusiness and its marketing. Company is not
directly connected with farmers, dealer and its network is representative or mirror of
company. retailer activities are greatly connected with company selling. More importance
after customer is to for retailer. For
maintain good relation with retailer, his expectations must be taken in to consideration. For
that we find out expectation retailer from Greencrop.
Fig 3.15 Expectations of retailers from Greencrop
On this graphical response we can conclude that retailer expect more adervise at
local and state level. They wants to increase Margin level of micro packs to improve sell
activities of Greencrop products. Most of retailer from this area demand for marketing
officer with at regular interval and for counter creation at begaining of season. Training for
dealer and retailer on basis of retaintion of customer in this business at six month interval.
Some retailer are expect flex, printing material, gifts and other stationary material with his
shop name.
3.8 Findings
Followings are the some findings related to study of comparative market pattern of
micronutrient in pune area with Greencrop micronutrient products
3.8.1 Findings from farmers response
In East Haveli most of farmers are young 60 per cent with well educational background and these farmers can be easily converted into potential customer.
Awareness about micronutrient fertilizer is 90 percent i.e. high awareness about MN in east Haveli.
36%
16%
36%
8%4%
Margin Mark.officer AdvertiseTraining Other
Responses in %
Sources of information are generally media, ASC, marketing officer and agriculture officer etc. Media i.e. Agrowon Newspaper, DD Sahyadri and All India Radio Regional Station Pune contribute more role i.e. 45 percent followed by Agro Service Centre media 40 per cent. Marketing officer, agriculture officer and friend and relative circle also contributing in transfer of useful information about micronutrient
Awareness about Greencrop micronutrient is 45 per cent i.e. low in east Haveli. Ranadey, Deepak, Poorva, Ubichem these are most known companies and used by
farmer in territory and found as competitors for Greencrop. 60 percent market is in favors of Ranadey.
Green Boron have 50 per cent preference from farmer i.e. at first position, Pavan is at second position and Satvak at third position and Velor at forth position.
Ignoring factors in acceptance of micronutrients are higher price 30 per cent followed by less awareness about micro products, less effective nature i.e. result are not shown effectively by used micronutrient. 9 per cent farmers also told that other fertilizers are found more useful than micronutrient, we doesn’t felt need of MN. 13 per cent farmers ignore MN due to packing size, its attractiveness and cropping pattern.
26 per cent farmer expects quality of product should be high. Greencrop should try to create awareness about MN this is opinion of 24 per cent. Availability at nearer Agro Service Centre, product with affordable price, Technical guidance is expected by most of farmers with field visit of company personnel before and after use of product these are expectations of farmer from Greencrop.
3.8.2 Findings from retailers response
Agro service centers i.e. retailer in this area are prefer companies like Ranadey Deepak, Poorva, Ubichem, Century, Aries, Ajinkya, Balraj etc. 80 per cent retailers of east Haveli prefers Ranadey’s micronutrient product. Ranadey (5.91 tonn/year) Poorva, Ubichem, Century and Deepak are high selling companies and found as competitors for Greencrop.
Green Boron has high sell up to 0.99 tonnes/year and Pavan has better selling i.e. 0.74 tonnes/year and Satvak and Velor has comparatively low selling.
Kranti product(Micro mix) of Deepak petrochemical has great demand which is available in 15 kg, Chillmix of Poorva (10 Kg and 15 Kg), Borax of Ubichem (500 gm and 1 Kg), Chelated Zn, Mg, Fe of Ranadey (500 gm,10Kg,15kg respectively).
Chelamin Zinc, Chelamag and Chelafer of Aries (500 gm, 1Kg and 10 Kg respectively) these products of competitors have high demand.
Expectations of retailer from Greencrop are more adervise at local and state level. 36 per cent retailer record opinion about adervertise. 36 per cent retailer wants to increase Margin level of micro packs to improve sell activities of Greencrop products. 16 per cent retailer demands for marketing officer at regular interval and for counter creation at start of each season. Training for dealer and retailer on basis of retaintion of customer in this business at six month interval. flex, printing material, gifts, calender, notebook with name of his shop with Greencrop.
3.9 Conclusions
From study we can conclude that, in east Haveli micronutrient market are well developed due to its cropping pattern. Most of Farmers are aware about micronutrient fertilizer and its importance in Integrated nutrient management (INM). Awareness about Greencrop micronutrient products are quite low in this area. Some
farmer are aware about its all four products. In this area Greencrop name is famous for its pesticide products than micronutrient. Awareness about greencrop through only dealer contact hence there is need to use media.
Competitors for Greencrop in this area are Ranadey, Deepak, Poorva, Ubichem, Century, etc.
Most demanded products of greencrop are Green Boron and Pavan. Satvak and Velor has low demand as compare to Pavan and satvak in selected area.
Farmers expectation from Greencrop are cheaper rate of pavan product, excellent quality of all products, availability at village shop and technical guidence from company.
Dealer expect increased margin level, marketing person of company in selected area. Advertise localy through demonstration, adopt one village for demo sample, training camp at six month interval etc.
3.10 Suggestions
Based upon the findings and conclusions of the study the following suggestions can be drawn. 3.10.1 Related to Farmers
To create effective awareness about micronutrient products, company should try to start no profit no loss Soil Testing Programme though mobile soil testing van.
Greencrop should give attention on advertisement because of most of the farmers are not aware of micronutrient products of company. Greencrop should advertise on
DD Marathi channel at evening as it is the best way to improve Brand image in farmers mind. Greencrop must give advertise on FM channel most of pune farmer are young (Age 25-40) always listening FM frequencies and this is cheapest and innovative way to reach at potential farmer field than reach with printing material.
Greencrop must arrange the awareness camp all over Maharashtra along with sale promotion (no profit no loss sell, W.S.fertilizer + micro pack) sponsoring social programmes, Award like best Greencrop grape grower, best florist, best farmer.
The company should conduct field trials of fertilizer and micronutrient in different locations of pune or adopt one village as sample village to show results, as many framers complained that result of company product and Competitor Company is not up to the mark.
3.10.2 Related to retailers
Greencrop should provide attention to retain the retailer of company in pune area. Greencrop should give attention toward the counter creation before starting season
with appointing season wise good marketing personnel with 3:1 ratio (i.e. 3 dealers, 1 Marketing personnel).
The company should improve its network as many retailers told that company person not visit in their shops form long period of time.
Provide advertise material suitable for point of purchase with innovative idea and should be with shop name of dealer.
Dealer and retailers has to be continuously motivated through- i Training programmes, visit to Agriculture universities etc. ii Exciting policies like discount, incentives, gifts, etc. during off-season. iii Provide display material with name of Greencrop and shop name iv Financial help for expansion, Credit business (whenever needed). v Counter creation by sale person of company to help retailer for
expansion.
*****
REFERENCES Kotler Philip and Kevin Lane Keller. 2009. ‘ Marketing Management’. Book published by
Prentice Hall of India Private Limited, M-97,Conaught circus, New Delhi-
110001.ISBN-978-81-203-3570-7. Pages- 662.
Kulkari M.V. 2000. ‘Marketing Research’ Book published by Everest Publishing House,
Pune-411030. ISBN-81-7660-070-9. Pages-242.
Pandey and Teewari. 2004.‘Rural and agriculture marketing, opportunities, challenges
and business strategies’ Book published by International book distributing
company.Pages 348
Rajendra Nargundkar, 2008, Marketing research text and cases, Book published
by Tata McGraw-Hill publishing company Ltd. New Delhi, India
Websites explored for scanning the literature
http//www.Greencrop.co.in
http//www.zppune.gov.in
http//www.fert.nic.in
http//www.indiastat.com
http//agri.mah.nic.in
* * * * * *
APPENDIX-1
QUESTIONNAIRE FOR FARMER AND NURSERY OWNER 1. Personal information
Name: - ………………………………………………………………..
Address :- Village …………Taluka ……… Dist ………………
Phone - ………………Mob No …..
Age:
a) 18-25 yrs
b) 26-40 yrs
c) 41-50 yrs
d) 50 & above
Occupation
a) Farmer b) Nursery
Educational qualification:
a) Primary b) sec. / higher secondary c) Graduation
2. Land holding pattern (Acre) For Nursery Owner (Acre)
a) Below 5 Acre a) Below 1 Acre
b) 6-10 Acre b) 2- 5 Acre
c) Above 10 Acre c) Above 5 Acre
3. Which are major nursery/ornamental plants grown by you?
4. What are the various fertilizers you used in your nursery?
a) Chemical fertilizers (Granular)
b) Liquid Fertilizer
c) Bio fertilizers
d) Manure
e) Others ………..
Name of crop Area
5. Quantity required in kg/year?
a) Chemical fertilizers (Granular) ---------------------
b) Liquid Fertilizer ----------------------
c) Bio fertilizers -----------------------
d) Manure -----------------------
e) Others ----------------------
6. Do you aware about Micro nutrient fertilizers?
a) Yes b) No
If yes, source of your information through,
a) Marketing officer
b) Agricultural officer
c) Radio / Newspaper
d) Friends & relatives
e) Krishi Seva Kendra
7. What are the entire companies of micro nutrient those you know?
a) Ubichem
b) Aries agro
c) Century
d) Ubichem
e) Poorva Chemicals
f) Ranadey Chemicals
g) Deepak
8. Do you use micro nutrient fertilizer for your nursery/ornamental plants?
a) Yes b) No
If yes,
a) Total usage of chemical fertilizers (Granular) per year
b) Total usage of Micro Nutrient fertilizers per year
Sr.no Nursery plant Micro Nutri. Used
Quantity used/year
1
2
9. Ranking the Micro Nutrient fertilizer company on the basis of their
Effectiveness, (ranks1, 2, 3, 4 & 5)
a) Ubichem ------------
b) Deepak ------------
c) Century ------------
d) Aries agro -----------
e) Ranadey Chemicals -----------
f) Poorva ------------
g) Greencrop ---------------
10. Do you know Greencrop company?
a) Yes b) No
If yes
11. Do you use its micro nutrient product?
a) Yes b) No
If yes
12. Which product you use?
a) Satvak (Zinc) ------------------
b) Green Nutri (Foliar Spray) ------------------
c) Green Nutri (Soil Applicn) ------------------
d) Tribute (MgSo4) -----------------
e) Green Boron -----------------
f) Velor (EDTA) -----------------
g) Dhanraj (Biostimulant) ----------------
h) Pavan (soln/ powder) ----------------
13. Level of your satisfaction with respect to effectiveness of Greencrop micro-nutrient?
a) Highly satisfied ------------------
b) Satisfied ------------------
c) Dissatisfied -------------------
d) Highly dissatisfy ------------------
14. How long you have been using Greencrop (micro-nutrient) fertilizers for your
Nursery/ornamental?
………… (Month/year)
15. Have you repeated the purchase of Greencrop (micro-nutrient) fertilizer for
your nursery/ornamental?
a) Yes b) No
If yes,
how many times you have repeated the purchase for the last one year?
a) Only once b) Twice c) Thrice d) ………
16. Which factors responsible / you judge for your satisfaction?
Strongly Agree
Quit Agree
Disagree
Price Brand Name Quantity Quality & Effectiveness Advice by other Convenient Packing
17. Benefits of Greencrop (micro-nutrient) fertilizers; in your point of view?
Strongly Agree
Agree
Neither or Nor
Disagree
Save Cost Good Quality Convenient to use Convenient Packing Plant Growth Increase Root Formn.
Increase Yield
18. In your opinion, what are the resources that ignore the application micro-nutrient
fertilizers?
a) Effectiveness is less / side effect if not use properly
b) Better response of nursery plants to other fertilizer than micro nutrient.
c) Price
d) Less awareness regarding micro-nutrient fertilizers e) Others ……..
19. Your suggestion & expectations about Greencrop (micro-nutrient) fertilizers
a) ……………………. b) ……………………. c) ……………………
.*****
QUESTIONNAIRE FOR RETAILER (ESTERN HAVELI AREA)
1. Personal information
Name: - ……………………………………………………..
Address :- Village ………………… Taluka …………………………
Phone - …….. e-mail - ………………………………
Age:
a) 18-25 yrs
b) 26-40 yrs
c) 41-50 yrs
d) 50 & above
Educational qualification:
a) Primary b) sec./ higher secondary c) Graduation d) P.G
2. Business Network :
No. of Village
Turnover/year
3. Which fertilizers type are available in shop?
a) Chemical fertilizers (Granular)
b) Liquid fertilizer
c) Bio fertilizer
d) Others ……….
4. Which fertilizer company mostly preferred by you?
a) RCF
b) Deepak
c) Zuari
d) Vardhman
e) Greencrop
5. Do you sell micro nutrient fertilizers?
a) Yes b) No
If yes,
6. Which are those micro-nutrient companies?
Company Response
Deepak
Ubichem
Greencrop
Century
Ranadey Chemicals
Poorva chemicals
Aries Agro
7. Which Micro-Nutrient Fertilizer Company has more demand?
Company Product Packing size Strategy/scheme Sell/season
Ubichem
Deepak
Greencrop
Century
Ranadey Chemicals
Poorva chemical
8. How long you have been with Greencrop (micro nutrient) fertilizer?
………… (Month/year)
9. Which product of Greencrop has more demand?
a) Satvak (Zinc) ------------------
b) Green Nutri (Foliar Spray) ------------------
c) Green Nutri (Soil Applicn) ------------------
d) Tribute (MgSo4) -----------------
e) Green Boron -----------------
f) Velor (EDTA) -----------------
g) Pavan (soln/ powder) ---------------
10. Ranking the level of satisfaction in selling of micronutrient fertilizer?
(1-very good, 2- good, 3- moderate, 4- fair, 5- other)
MN Fertilizer Product Packing Size Scheme Margin
Greencrop
Ubichem
Deepak
Century
Aries
Ranadey
Poorva chemical
11) Total selling of micro nutrient fertilizers per season?
Product
a)……………………..,………………… c)……………………..,……………………
b) ……………………..,………………….d)…………………….,…………………...
12. In your opinion, what are the reasons that ignore the application micronutrient?
a) Price
b) Packing size
c) Quality
d) Effectiveness is less / Side effect if not use properly
e) Better response of nursery plants to other fertilizer than micronutrient.
f) Less awareness regarding micro-nutrient fertilizers
g) Others ……..
13. Your suggestion & expectations about Greencrop (micro nutrient) fertilizers
a) ……………………. b) ……………………. c) …………………….
*****
APPENDIX-II
Domestic competitors companies :- Sr.no Company name Address Business
area 1 M/s.Ranadey*
Micronutrient Pvt.Ltd. S.No. 11 /3A Kondhawa, Pune. Pisoli, Tal.Haveli, Pune
MH,GJ, AP,KA
2 M/s.Century Agro* Chemicals.
Urulikanchan C-23 Shivam, Near Shankar Math, Pune-13
MH,GJ,
3 M/s.Vainatey Chemicals Product Pvt. Ltd.
Gat No.787,Plot No.10 Velu,Tal-Bhor,Pune.
MH,GJ
4 M/s. Multiline Agro Industries.
Prasd Ind. Estate, Sr.No.12/16,NandedGaon, Tal. Havali
MH,
5 M/S.Evergreen*
S.N.133/9/1/1,UraliDevachi,Haveli, MH
6 M/s.Kamdhenu Chemical &Ferti. Industries*
Krushi Bhavan,1379 Bhavani Peth,Pune-42
MH
7 M/s.Hemant Agro. 188,Pirangut Tal-Mulshi Dist-Pune MH
8 Advance Agro Consultants Pvt. Ltd.
A/p- Shivane ,S.No.5/1,Tal - Haveli Dist- Pune.
MH
9 M/s. Deepak Agro* Solution Ltd.
Opp.Golf Course Rd. Shastri Nagar, Yerawada, Pune-6
MH,GJ, KA,AP
10 M/s Dhanashree Agro Industries*
H.No. 193,Ward -4 Prabhag No.2 MalwadiRoad, Indapur,
MH,AP
11 M/s Vasantdada* Sugar Institute.
Manjari (BK) Tal. Havali, Dist. Pune
MH,
12 M/s. Niku Bio Research Lab.
613 Nana Peth, Pune MH,GJ,
13 M/s. Mitcon* Biotechnology Centre.
Dr.Manibjai Edsai Nagar, N.H.No.4, Warje, Malwadi, Dist. Pune
MH
14 M/s. Mukta Chemecals, Baramati
Plot No. C-24, M.I.D.C. Baramati, Dist. Pune
MH
15 M/s. Pochem Hyginee Laboratories
S.No.79/2/2 Ambervet, Tal.Mulshi, Dist.Pune
MH,AP, KA
16 M/s. Ruchita Chemicals and Fertilizers
Gat No.415,A/p Bhagadi, Tal. Ambegaon, Dist.-Pune.
MH
17 M/s. Bio Agro Ferticon, 290/6 Mangalam, S.No. 17/3, Keshav Nagar, Mundhwa,Dist. Pune,
MH
18 M/s. Rich Bio-tech, Lohgaon
272/2/1,Sathenagar,Lohagaon, Pune
MH
19 M/s. Ajay Bio Tech (India) Ltd.
A/p, Khalad, Tal.Purandhar, Pune
MH
20 M/s. Chirayu Biotech, A/p. Champagne Vineyards Colony,Yedgaon,Tal.Junnar, Pune
MH
21 M/s. Pralshar Bio Products Pvt.Ltd.
W-36, M.I.D.C. Kurkumbh, Tal.Daund, Dist. Pune
MH
22 M/s.Krishna Fertilizer, Pune
Gat No.139, Sutarwadi, Abervet, Tal. Mulshi, Dist.Pune
MH
23 M/s. Ajnkya* Chemtech Pvt. Ltd.
Sr. No.137, A/p Devachi Urali, Tal. Haveli, Dist.Pune
MH
Competitor present in Maharashtra :- 1 M/s.Aeries Agrovet*
Industries Ltd., Aries house Plot No-24 Deonar Govandi (E), Mumbai-43
MH,GJ,KT,AP,KL,TN,
2 M/s. Reliance Plant Stimulator, Kharghar
Shree Munisuvrat Complex, Rahnal Govthan Road, Rahnal, Tal. Bhivandi, Dist.-Thane.
MH,GJ
3 M/s. Rashtriya* Cemicals & Fertilizers
Microla Plant, R.&D. Agri R.C.F Chembur, Dist. Thane
MH,GJ,AP,TN,KL
4 M/s.Indo Deutsche metallo Chimique Ltd
C-41,M.I.D.C.Lote Parshuram,Ratnagiri
MH,
5 M/s.Swaroop Agro Chemical Industries.
Plot No.W.47(A),MIDC Near CCL,Satpur, Nashik-422007
MH
6 M/s. Maharashtra Organic Fertilizer, Nashik
Gut No. 354, Pimpaleshwar Area, Zadi, Tal. Malegaon, Nashik
MH,GJ
7 M/s. Kenso Agro Chemicals,
Sr.No.551/2-D/1, Plot No.2Chinchkhed Rd.Pimpalgaon
MH,
8 M/s. Unik Biotech Research,
B-178, Shree Samarth Co.Opp.Industrial Estate, Mukhed Road, Pimpalgaon
MH,
9 M/s.Atharva AgroChemicals
Ghannil Aptt. Near Vanraj Soc. Dwarka, Nashik
MH,
10 M/s.Agro Care BioTech, Sinnar
71-B, Musalgaon, M.I.D.C.,Sinner, Tal.Sinner,Dist.Nashik
MH,
11 M/s. Johnson India,* H-129, M.I.D.C. Ambad, Dist.Nashik MH,KA,AP 12 M/s.Poorva*
Chemicals,Pipalgaon
S.No.A-24/25, Samarth Co.op.Industrial Estate, Pipalgaon (B) Tal-Niphad,
MH,
13 M/s.Vidarbha Orgaincs Pvt. Ltd. Jalgaon
191, M.I.D.C.Area Jalgaon Tal. Jalgaon, Dist. Jalgaon
MH,
14 M/s. Enrich Fertilisers Satod
Gat No. 144, Plot No. 6, Shridhar Nagar, Gima Pumping Road, Jalgaon
MH,GJ
15 M/s. Samruddhi Chemicals, Pvt. Ldt.
A/84-85,M.I.D.C. Industrial Estate, Ajantha Road,Jalgaon
MH,
16 M/s.Green Field Chemicals,
9,Navi Peth,Station Rd, Jalgaon
MH,GJ
17 M/s.National Agro Chemical,Industries
S.No.929,K.G.Road Akole Dist-A,Nagar
MH,
18 M/s. Pravra Biotech,
Gat. No.61/6,At.Post-Chikhali, A.nagar,
MH,
19 M/s.Vardhaman Hitech G.No.123/1B, Kolegaon,Mohol MH,
20 Sanghvi Quality* UBICHEM
85/87, Industrial Estate No.2, M.I.D.C. Barshi.Dist.Solapur
MH
21 Lokmangal Bio Tech* No.520,A/p Bibi-Darphal, N.Solapur, MH 22 M/s.Western
Maharashtra Agro Chemicals
Plot No.356, Chandur Road, A/p.Kabnur, Tal.Hatkanangle
MH,
24 M/s.Pratik Industries.Sangli
E-30,M.I.D.C.Kupwad, Sangli
MH,
25 M/s. R.R.Patil (Aba) Agriculture Produce ProcessingCo.Op.Soc
Plot No.H-16, M.I.D.C. Kupwad, Tal. Miraj.
MH,
26 M/s. Varsha Agro Industries, Tasgaon
Sr.No.2681, Kashipura, Tasgaon MH
27 M/s.Krishi Padvidhar Audogik Sangh.Ltd*
Marketyard,Islampur, Tal. Walwa,
MH,
28 M/s. Phoneix Agro Chem. Sangavi ,Shirwal MH,
29 M/s. Greenway Agro Industries
W-25,Add.M.I.D.C. Jalna-3 Gut No. 206,Village Panshendra, Jalna
MH,
30 M/s.Maharastra Agro Civil Lines, Nagpur Rd Wardha MH, 31 The M.A.I.D.C.Ltd.* Rajan House,Prabhadevi Mumbai -27 MH, 32 Zuari chemicals * Zuarinagar, Goa MH,GJ,KT,
33 Mahafeed * Mahafeed Gokhalenagar pune MH,GJ,KT, * Biggest competitors for Greencrop at present and in future.
VITA
MR. WAGHMODE SUHAS SURYABHAN (Regn. 08/ 248)
A candidate for the degree of
MASTER OF BUSINESS MANAGEMENT (AGRICULTURE)
(2009)
Title of the project : Comparative market pattern of micronutrient in Pune area.
Department : Master of Business Management (Agriculture)
Bio-graphical Information
Personal : Born at Tambole, Tal. Mohol, Dist. Solapur.
On 18th Feb. 1986. Son of Shri. Suryabhan D. Waghmode and
Sou. Sunanda Suryabhan Waghmode.
Educational : Attended S.S.C. at Vidyamandir Tambole, Tal-Mohol and
securing First Class. Passed H.S.C. with First Class from Netaji
science junior College Mohol, Dist. Solapur.
Received B.Sc (Agriculture) with CGPA 7.44 from LMK
Collage of Agriculture Kadegaon, Tal Kadegaon, Dist Sangli.
Affiliated to M.P.K.V. Rahuri. Pursuing Master of Business
Management (Agriculture) at College of Agriculture, Pune
(2008-10) under M.P.K.V Rahuri.
Address : A/P-Tambole,
Tal-Mohol
Dist-Solapur 413213
Contact No: Res. no- 02189 254281, Mob no. - 9096578758
E-mail Id: [email protected]
*****