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HISTORY AND BACKGROUND
Traditionally, the business sector had been categorized into three groups: large, medium, and small.
The U.S. Small Business Administration (SBA) defines a small business as having up to 500 employees.
In 1991, the SBA recognized Micro Enterprise (ME) as a separate category of business because of growing interest. (see Fact Sheet on Micro Enterprise)
Source: INNOVATIONS IN MICROENTERPRISE DEVELOPMENT IN THE UNITED STATES, Accion USA, 2006
LOCAL HISTORY
In 2005, Network 180 started the Micro Enterprise Program in Kent County.
It assists individuals with developmental disabilities to start their own businesses.
It is an alternative way for individuals to earn income.
Network 180 provides a startup loan of up to $500 for those that need it.
ORGANIZATIONS INVOLVED
Thresholds, Inc.
Spectrum Community Services
MOKA Corporation
Hope Network
Goodwill Industries International, Inc.
TRAINING PURPOSE
To provide tools and resources needed to be successful in ME
To clarify the business development process Business Concept Feasibility Assessment & Interest Survey Market Research (product and customers) The Business Plan Marketing and Sales Expansion (if desired)
SUPPORT NETWORK
ME starts with a Person Centered Plan (PCP) with the individual at the core
Each support network includes: Direct care staff Family and other natural supports Supports Coordinators ME Specialists Community
Supports Coordinator
Micro Enterprise Specialists
Direct Staff
Family & natural supports
SUPPORT NETWORK
Me
Community and its resources
Churches, neighbors, friends, relatives
Supports Coordinator
Micro Enterprise Specialists
Direct Staff
Family & natural supports
SUPPORT NETWORK
Me
BUSINESS CONCEPT
Identify the business concept
Is the product/service something people want to buy?
Is the product/service unique or different?
Does the product/service match the person’s interests and abilities?
FEASIBILITY
Every business starts out in a feasibility phase. What parts of the business can they do
independently? What do they specifically need support with? Is this what the individual really wants?
Does it involve the kind of work they want to do? Is the person driven or passionate about the business
concept? Who’s idea is it?
FEASIBILITY
Every business starts out in a feasibility phase. What parts of the business can they do
independently? What do they specifically need support with? Is this what the individual really wants?
Does it involve the kind of work they want to do? Is the person driven or passionate about the business
concept? Who’s idea is it?
Really?
FEASIBILITY
Every business starts out in a feasibility phase. What parts of the business can they do
independently? What do they specifically need support with? Is this what the individual really wants?
Does it involve the kind of work they want to do? Is the person driven or passionate about the business
concept? Who’s idea is it?
Really? No, Really?
MARKET RESEARCH
Market surveys A list of questions to ask potential customers
Would you buy this product/service? How much would you pay for it? Customer preferences:
styles/colors/flavors/sizes/etc.
Determine the target market Test the market
Make samples Sell to customers (family, friends, community)
THE BUSINESS PLAN
It is a detailed report of all aspects of the business creating a step-by-step action plan.
The findings from the market research are recorded in the business plan.
It is a working document that can be used throughout the business development and growth.
It also shows Network 180 that the business has been well thought out and planned prior to requesting funds.
MARKETING AND SALES
Marketing is “. . . a set of processes for creating, communicating, and delivering value to customers . . .”
(American Marketing Association)
Sales are vital for every business because that is how a business generates income.
MARKETING AND SALES
In marketing, “perception is reality” Name Logo Price Packaging Display Consistent message throughout all
marketing materials
MARKETING AND SALES
People (Target Market)
Product/Service
Price
Placement (Distribution)
Promotion (Sales)
MARKETING AND SALES
Ideas from ME Club Flyers Newspaper Open House Word of mouth Church and Agency Newsletters Press release, i.e. TV, radio, newspaper Craft shows, indoor flea markets, and farmers’ markets Carry business cards, product lists, and samples in the
community Walking Billboard - Put business information on leather
jacket or t-shirt Bulletin boards at the grocery store, restaurants, coffee
shops, and churches
EXPANSION
What are your short term goals? Where do you see your business in one year?
What are your long term goals? Where do you see your business in 3 to 5 years?
Expand the customer base
Expand/diversify your product/service
MICRO ENTERPRISE STEPS
Interested Person
Direct Staff
Supports Coordinator
Micro Enterprise Specialists
Feasibility Assessment(includes market research)
Write the Business Plan Continue Feasibility Phase
MICRO ENTERPRISE STEPS
Interested Person
Direct Staff
Supports Coordinator
Micro Enterprise Specialists
Feasibility Assessment(includes market research)
Write the Business Plan Continue Feasibility Phase
MICRO ENTERPRISE STEPS
Interested Person
Direct Staff
Supports Coordinator
Micro Enterprise Specialists
Feasibility Assessment(includes market research)
Write the Business Plan Continue Feasibility Phase
MICRO ENTERPRISE STEPS
Interested Person
Direct Care Staff
Supports Coordinator
Micro Enterprise Specialists
Feasibility Assessment(includes market research)
Write the Business Plan Continue Feasibility Phase
MICRO ENTERPRISE STEPS
Interested Person
Direct Care Staff
Supports Coordinator
Micro Enterprise Specialists
Feasibility Assessment(includes market research)
Write the Business Plan Continue Feasibility Phase
MICRO ENTERPRISE STEPS
Interested Person
Direct Staff
Supports Coordinator
Micro Enterprise Specialists
Feasibility Assessment(includes market research)
Write the Business Plan Continue Feasibility Phase
Yes
MICRO ENTERPRISE STEPS
Interested Person
Direct Staff
Supports Coordinator
Micro Enterprise Specialists
Feasibility Assessment(includes market research)
Write the Business Plan Continue Feasibility Phase
Yes ???
ME RESOURCES
ME Specialists ME Club (next meeting Jan. 6, 1:00 to 2:00 Rm. 1-F) ME Committee (monthly, 3rd Wednesdays, 2:00) The ARC of Kent County
Call for benefits planning before submitting a business plan This ensures that you do not loss your SSI or Medicaid
benefits as you increase your income Contact Maggie Kolk 459-3339
Estate Sales Warehouse: sell your products 7 days per week without being there!
Near future: on-line sales (Spearia: an on-line marketing company)
Davenport University: ME is the DU Cares project for the year
THANK YOU FOR COMING
Maggie Phiri MOKA Corporation (616) 301-2218 [email protected]
Ron Irvine Hope Network (616) 726-1976 [email protected]
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Any questions?
Please feel free to contact us at any time.