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Micro-Campaigns Equal Mega Impact. Presented by Creighton Coover & Courtney Nichols. Creating a Brand. Give your campaign an identity What is the impetus for your campaign? A natural disaster hit your campus “Out-give” your rival Save the clock tower Just because you love your school - PowerPoint PPT Presentation
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913.888.0772 | imodules.com
Micro-Campaigns Equal Mega Impact
Presented by Creighton Coover & Courtney Nichols
913.888.0772 | imodules.com
Creating a Brand
Give your campaign an identityWhat is the impetus for your campaign?• A natural disaster hit your campus• “Out-give” your rival• Save the clock tower• Just because you love your school• Creative geniuses in marketing
913.888.0772 | imodules.com
Southern Miss Gold Rush
913.888.0772 | imodules.com
Utilizing Social Media
Shout it from the rooftopsTie it all together• Facebook – make sure the Moms know• Email – busy bees on the go• Twitter – use the power of #Hashie• Instagram – a picture is worth a thousand words• Landing page – give them a hub to flock to
913.888.0772 | imodules.com
Lasallian Day of Giving
913.888.0772 | imodules.com
Creative Marketing
Stand out in a crowdWhy should I give to THIS campaign?• TMZ – if you have celebrities use them• Quid pro quo – use the help of a donor• People like You Tube – make a video• Mr. President – meaningful messages
913.888.0772 | imodules.com
Email Marketing
Open it don’t delete itGive them a reason to open your email• “Oh yeah I saw that on Facebook” – consistent
branding• The Amazing Race – make it a competition• Class warfare – targeted communications• Short and sweet – quick read for a quick campaign
913.888.0772 | imodules.com
IUP 15K 20K In a Day
913.888.0772 | imodules.com
Simplified Giving Form
Short campaign = short formHow to make your form as quick as greased lightning• Giving buttons• Pre-populate the form• Don’t focus on the data – wait, what?• Mobile friendly, mobile friendly, mobile friendly
913.888.0772 | imodules.com
Mississippi College Giving Buttons
913.888.0772 | imodules.com
THANK YOU!
Courtney and I appreciate you attending this session and if you have any question about the materials presented today please feel free to contact us at [email protected] & [email protected]
