Micki Volk Green Bay Southwest High School [email protected]
Sunday, April 26 at 9:00 a.m.
Slide 2
Create relevance in the educational process by learning how to
demonstrate DECA's connection to key educational initiatives Career
Clusters Common Core Standards 21st Century Skills
Slide 3
Green Bay SouthwestMarketing Education 1200 students in 9-12
38% Free and reduced District Goals: Close our achievement gap
Create a safe and healthy environment for all to learn Growing
diversity and poverty issues Marketing* Sports & Event
Marketing* Creative Marketing Marketing Co-op* Entrepreneurship
*Articulated with a technical college* of students in classes are
in DECA
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Why am I learning this? How am I ever going to use this? Does
my teacher care if I am learning it? Does my teacher realize that
we dont understand it? Do I know more than the teacher? Does my
teacher know how boring this is? Am I going to get points for
this?
Slide 5
How do I write curriculum with: Common Core Standards and
Common CTE Standards Marketing, Management, and Entrepreneurship
Standards 21 st Century Skills How do I fit DECA into all of this?
Where do I find time to do this? Who planned the Happy Hour this
week?
Slide 6
What will affect my School Report Card? Achievement score and
growth scores (reading and math) Graduation rates Attendance
Percentage of kids taking tests ACT participation and performance
Engagement Absentee rate Dropout rate
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Begin with the end in mind * Be purposeful* Align what you
teach with a Performance Indicator
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Kids are asked to think and analyze to find a solution Sound
familiar to what we already do? Soft skills are lacking Emotional
Intelligence is lost They have no choice but to find it in DECA!
Educate the whole child Prepare students to be college, career, and
community ready
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Where does Marketing fit in?
Slide 10
Prepare an idea for a DECA written project to match a Career
Cluster Options: Business Operations Research Events Chapter Team
Events Ad Campaign
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Food-to-table initiative at a farmers market Design a food
truck Promote a construction companys green efforts Design a
governmental Public Service Announcement Create a corporate
training plan for the co-op work station Ad campaign to encourage
recent graduates to open a Roth IRA Business Boot Camp
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Course Topics: Restaurant Marketing Hotel & Lodging
Marketing Travel & Tourism Marketing Fashion Marketing Food
& Grocery Marketing Retail Store Marketing Business Services
Marketing Automotive Services Marketing Marketing Management
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The checklist of standards has been modified More deeper
thinking about the why Better at problem solving Better at
articulating Explain it so it makes sense Why is the important? How
can this be applicable to my life? Soft skills are embedded How can
we help the Common Core teachers?
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Have lost the chance to innovate Change their paradigm Teacher
performance is tied to a test score Help them! Articles from
Advertising Age Share TED Talks Invite them to partner on projects
or sub for you Serve as a mentor for their clubs (Academic
Decathlon)
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Prepare an idea for a classroom activity (not project) that can
partner with a Common Core area
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Science Energy Madness (Bracket for Energy) Use the research
process for taste testing Product design Social Studies Product
negligence mock trial Create a PFL board game National History Day
Theme Leadership and Legacy in History Language Arts Presentations
Writing skills Design a menu Reintroduction of classical writing
via movies Math Statistical analysis of your school store
Accounting hide and seek who can find the error, and how much does
it cost the company? Design a Price is Right
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Learning Skills Critical Thinking Creative Thinking
Collaborating Communicating Literacy Skills Information Literacy
Media Literacy Technology Literacy Life Skills Flexibility
Initiative Social Skills Productivity Leadership They dont get
it!
Slide 18
Prepare an idea for a classroom activity where students are
forced to practice their 21 st Century Skills
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How to introduce yourself in public How to start the
presentation Making small talk (in the elevator) Get them out in
the public as often as possible Teach manners Teach how to read for
content Drill them for math literacy Is it $10 or 10$? Teach how to
write in a way that makes sense Read it out loud Rub some dirt on
it Think through a problem
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Focus on one class per year Dont say yes to everything Dont say
no to everything Allowing laziness is your worst enemy U agree?
Align your rubrics with DECA rubrics 3 points possible Exceeds
expectations (4 extra credit) Meets expectations (3) Below
expectations (2) Little/no value (1)
Slide 21
Thank you for your time! Best of luck! Sunday, April 26 at 9:00
a.m.
