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Social Communications Specialist
Chair, Statewide Social Media BoardNICOLE SUNSTRUM
@sunstrumn
www.linkedin.com/in/sunstrumn
www.facebook.com/nikki.sunstrum
DEFINED
Internet-based applications that build on the ideological and technological foundations, which allow the creation and exchange of user-generated content.
www.wikipedia.com
FUTURE OR FAD?
TRILLION
BILLION
MILLION
State of the Internet:
107T # of emails sent in 2010
3.3B # of email accounts globally in 2012
294B average # of emails sent each day
2.1 Billion users across the globe
45% of internet users are under age 25
555M websites worldwide, 300M created last year alone
FUTURE OR FAD?
TRILLION
BILLION
MILLION
State of the Social Media:
2.4B Social networking accounts worldwide
800+M registered Facebook User
225M Twitter accounts
62 % of adults have a social profile, 55% in America
Social commerce sales are expected to reach $14.25B in 2012
90% of marketers use social media channels for business
FUTURE OR FAD?
Each year…
Every day…
Per hour…
In the last second…
State of the Social Media:
YouTube videos get 4B views per day
340M Tweets are sent every day
Time spent/person/month on Facebook = ~8hours
54% of monthly Facebook users (901M) access via mobile
Pinterest is now the 3rd largest social network with 11.7M users
The average Pinterest user has 2,677 pins
STRATEGY
© Why would a social presence be of
benefit to your organization?
© How are you providing additional value?
© What outlet is the
right one for you?
STRATEGY
© Identifying your online customer
© Determining goals and your return on
investment
© The Rules of Engagement
CREATION
Get started
Identify Yourself
Target
Be unique
www.facebook.com/pages
Store hours, info, staff
Spread the word! Rubber
stamps, flyers, postcards,
bag stuffers, receipts
Vanity URL, branded
welcome page
MAKE THEM “LIKE” YOU!
Start simple
Shared stories
Mentions and collaboration
Support promotional efforts across
multiple channels
Create a buzz….decorate for
season
Social plug-ins
Facebook advertisements
CONTENT
DIVERSIFY COLLABORATE
Photos, Videos, Questions
, Polls, etc.
Pick a theme, build an
expectation
Have a contest
Join Foursquare
Seek out likeminded
thought leaders
Analyze response patterns
and post accordingly.
Recreate the mundane
Be exclusive
DEVELOPING A UNIFIED MESSAGE
Infographics and
pictures, like this
one, which
include statistics,
quotes or
important
messages are
much more likely
to be shared and
seen.
DEVELOPING A UNIFIED MESSAGE
Best Practice:
Cross promotion of
initiatives, programs and
information amplifies our
message and presents a
unified image.
Add tags, photos and links to
additional content from
michigan.gov
DEVELOPING A UNIFIED MESSAGE
Best Practice:
Create a message that is
unique to your audience.
Edit content to provide
relevant information and
value to your followers on
requested share topics.
DEVELOPING A UNIFIED MESSAGE
Best Practice:
Using Twitter account
@usernames and
standardized hashtags
allows you recognize
fellow accounts and
create a one stop
resource for citizens on
a given initiative.
RULES OF ENGAGEMENT
Policy
Site creation
Style, images, content, disclaimers
There is no expectation of privacy
Confidential information, defamatory or
derogatory postings
Reinforce proper usage, activities,
professionalism, no advertising
GET NOTICED
THINGS TO DO NOW… BE AN INFLUENCER
Follow their company
Add them to a Twitter fav’s
list
Find their blog, comment,
share and tweet it
Share their Facebook Posts
and RT them
Create a buzz….Hashtags
Show your
expertise…Klout
PARTY V. PROFESSIONAL
Know the risk –avoid oversharing
TweetResponsibly
Be smart about privacy
Post aDisclaimer
APPS
Create a Tab
Feature
presentations via
Slideshare
Share your reading list, events
calendar or poll your network
ADVERTISE
Draw some extra attention.
Facebook offers an exceptional targeted advertising service.
Consider promoting your next event.