Transit Marketing:Picking Low Hanging Fruit

Michael Giallonardo

Pilot Project:

‘Is Transit for You?’

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ULTIMATE GOAL: For participants of the pilot project to become frequent public transit customers

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Geographic Market Segmentation

Concepts

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How much extra time are people willing to spend?

What is the threshold?

Concepts

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Picking Low Hanging Fruit

Concepts

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“Hand-Holding Exercise”

Concepts

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Developedcriteria for

participation

Methodology

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Methodology

Front Side Back Side

Personalized Trip Plans 9

Why the Trip Plans?

Methodology

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Methodology

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In Person Interviews

90% of participants (18 of 20) followed through

Results and Key Findings

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Results and Key Findings

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3 would ‘definitely’ switch to transit as their primary commute choice;

2 indicated they would ‘probably’ switch

Results and Key Findings

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Satisfaction with walking

Results and Key Findings

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High dissatisfaction with the duration of trips using transit

Results and Key Findings

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Map-based application to allow for customer self-selection being considered

Future Directions

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Future Directions

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Mapumental

Future Directions

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Thank you for your time!

Future Directions

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