Michael GayetskyNathan GraffEric Harmon Jessica Hittle

• How to use Youtube to expand your

business

• By Raymund Flandez

• Wall Street Journal

• Artist that posts videos on how she created

her art

• Sold all 49 paintings

• $500- $1000 a piece

• Free

• Allows advertisers to be creative and funny

• David Scott- author of a book on marketing

and PR

– Laughs with a product pitch = great success

• CEO makes videos where he blends random

things

– Credit cards

– Golf clubs

• Sales jumped 500%

• Totaling $40 million

• “My Child’s Pack”

– Bullet proof backpack

• Implements current events

• Breaks online video rules

– somber

• “328 school shooting incidents with injury or

death in North America since Columbine”

• 25,000 hits

• Sales totaling 1,000

• Small businesses lack resources

• Advertising is imperative for success

• Partner up with an ad agency

– Understands the business

– Plays to strengths

• Campaigns are used to inform public of product offer

• All Natural Maine Root LLC

– organic soda-maker

– Needed to boost sales

– Insufficient funds for marketing

• Found a compatible partner in Door Number 3

– Both companies benefited from partnership

– Door Number 3 offered a discount

• Partners agreed on humor to sell product

–Most effective method

– Attention-getter

• Great results

– Sales grew from $500,000 to $3 million

– Door Number 3 gained publicity

• Guide for do-it-yourselfers

• Wide range of projects

• Great publicity

• Not a regular YouTube video

• Charismatic host, Mr. Pettis

• Expand creativity while learning

• Moe's Southwest Grill

• Participation of customers

• Contest helps awareness and sales