MICA Recruiter s Handbook

7/14/2019 MICA Recruiter s Handbook

1/38

www.mica.ac.in

Mda Insie Cmmnicains, Amedabad MICA

MICAlibre


2/38

MESSAGE roM thE DIrECtor

Wecme MICA.

I as been 21 eas since MICA came in being. In is eaive

ng is, i as eped pdce and ne gea sdens,

man w cen d seni eadesip psiins wiin

and wi e cmmnicains inds. In is s peid

MICA as gwn m aving ess an 50 psgadae sdens

aving ve 300 sdens. tda, MICA is ne e ms

dnamic and academica engaging cmmnicains managemen scs in India. As

e new Diec MICA, I am ecied and ensiasic be pa is gea jne.

Wa makes MICA niqe? is, we ae a nice cmmnicains managemen insie

a ceaes manages and eades e media and cmmnicains indsies. Secnd,

ms bsiness sc cicm cses pimai n e ineigence qien and

sapening n e e side e bain. te sanding gba eades da

ave an eqa sng emina and ca qien. MICAs cicm ceaes

sc sdens se w cs n mipe bmines wi eqa empasis

n nancia, man and envinmena impicains. We ae n ike e mainseam

bsiness scs we ae a sc wi an edge e MICANedge.

ove e eas, MICA as evved and epanded m wa i was eas back. B, is

missin emains seadas e same wic is t be a gba eade in eseacing,

edcaing, deveping and pacicing e a & science cmmnicain e

beemen mani.


3/38

o sdens ae niqe e seek cabain addess cmpeiin; e ae eqa

sng in e anaica and ceaive aspecs an siain. o 2012 PGDMC gadaesg paced in a divese gp p cmpanies. We encage sdens ink

eb, cmmnicae ceaive and sw a ea espec and cncen e

ecg and envinmen. We beieve a sdens ae e ambassads and we

encage em se e cmmnicain epeise and eseac knwedge a e

pssess and ave ned a MICA e beemen scie and mankind.

We d n, weve, beieve in esing n adeaned aes and pas gies. We

cnine ie pemanen ac wi sng eseac and eacing skis. We cnine

invie visiing ac, w ave epeienced e ived eai cnceps e eac. tis

is e cie easn, w MICA is eve siving and awas passinae ab deiveing

wdcass eseac and eacing. We d n wis w; We wis ead. Is a cnsan

and ceaseess endeav and in is, a MICANs ae invved in bd, ea and s.

Wecme e Sc Ideas.

P. Nages ra Diec


4/38

ABout MICA AND ItS PoSt GrADuAtE DIPloMAIN MANAGEMENt (CoMMuNICAtIoNS)

StArtED IN 1991, Mda Insie Cmmnicains, Amedabad MICA is an anms

nnp managemen edcain insiin. MICA as se a peceden as e s esidenia academic

insiin in e cn, w dedicaed meeing e needs e cmmnicains inds.

MICAs PGDMC pgamme is appved b e A India Cnci tecnica Edcain AICtE

and Assciain Indian univesiies AIu.

Cmmnicain is a e ea MICAs academic pgammes since is incepin. te miennim

eaded ces cange a wk in e make. te acceeaed disin inmain ecng,

e eneic pieain media and new media pins, e eigened and gba cmpeiin,

e esabised eai agmened makes, and e indispensabii ecng edened e

was in wic makes and cnsmes ineac. MICA made e ansiin m cmmnicains

cmmnicains managemen eaizing a a espnse e emeging cnsme needs wi be ccia

cmpnen bsiness eadesip.

MICA as pvided e inds wi innvaive eades wi mena discipine bend cnceps and

ideas wi saegic panning and acin ceaive. te PGDMC embeds in em a sense vae a

encmpasses n n wk eics, b as a cmmimen and a passin makeing and cmmnicains as a discipine in cmmecia ganisains.

MICA is cnempa. esness spii is caaceisic is insiin. MICA beieves in

aciiaing, eaning and saing ideas and epeience ae an mee eacing, and encages

epeimenain, ideain and epain. We beieve in e penia eve individa e

spp an envinmen eam ess. A MICA, we sw ideas, civae mind spaces, and

aves sins. We ae ee ne mws eades.


5/38

our VISIoNt be a peeminen

cmmnicains managemen sc

our MISSIoNt devep innvaive pessinas in e

pacice, devepmen, managemen

cmmnicains seve e needs

inds and scie g edcain,

eseac and advcac


6/38

thE GoVErNING CouNCIl

MICA is gided b epes m e inds and e academic wd, epes w a e same ime cnjgae

an ndesanding wa e sden needs wi an appeciain e eqiemens e pessinawd. te Gvening Cnci pds e visin and missin MICA and enses is dnamism.

Madka Kama Caipesn

Managing Diec and Gp CEo

DDB Mda Gp

hema Viswanaan

Diec

Bamee reseac, Mmbai

Ind Saani

Sei Mmbai

Pincipa, hr cege Cmmece

and Ecnmics, Mmbai

J. ramacandan

Pess

IIM Bangae

Anana Babbii

Pess

Canegie ndain/CASE Pess

Cmmnicain & Media Sdies

teas A&M univesiCps Cisi, uSA

Sandeep Menn

Inds Pessina & MICA Amns

Bangae

Sans Desai

Managing Diec and CEo

ebands India ld., New Dei

Nages ra

Diec

MICA, Amedabad

KGK Piai Secea Gvening Cnci

Eecive regisa

MICA, Amedabad


7/38

NANyANG tEChNoloGICAl

uNIVErSIty, Sc

Cmmnicains, Singape

ESCEM, Sc Bsiness

& Managemen, ance

SouthErN IllINoIS uNIVErSIty,

uSA

INStItutE o APPlIED MEDIA

StuDIES, ZurICh

uNIVErSIty o tExAS-PAN

AMErICAN,uSA

INStItutE o

CoMMuNICAtIoN,

uA&P, Piippines

SouthErN MEthoDISt uNIVErSIt y,

DAllAS, uSA

uNIVErSIty o ANGErS, rANCE

SouthAMPtoN BuSINESS

SChool, Sampn Sen

univesi, uK

ANGlIA ruSKIN uNIVErSIty,uK

uNIVErSIty o ESSEx

uK

GrIIth uNIVErSIt y,

Qeensand, Asaia

BuDAPESt BuSINESS SChool,

hnga

BIrMINGhAM CIty uNIVErSIty, uK

MICA is as a big

Aiae degee insie.

oPPortuNItIES or INtErNAtIoNAl trAINING

MICA beieves and encages sdens avai inenaina epse pepae em Gba eadesip in

managemen. tis epse cnsiss sden ecanges, sd s, eseac pjecs and man simia aciviies.Sme inenaina panes incde:


8/38

INrAStruCturE

Academic Wing

Spead ve 19 aces, MICAs camps can be bes descibed b is ed bicked

was, ampe pen spaces, sae e a inasce, mden ameniies

and ic andscaping. Wi eig semina as, eqipped wi adi

visa capabiiies eve aspec is divese and viban cmmni as been

designed ep MICAns devep ei ceaive and managemen skis.

Media labste Media labs a MICA ense a sdens ave access media

swaes awing advancing eaning and devepmen skis

specic designing, media panning and makeing knwedge.

libaKnwedge Ecange and Inmain Cene is an ecsive iba

a pvides a inmain spp makees, ad agencies,

media ses, managemen insies and eseaces aike. Besides

pviding sdens wi a bs daabase anging m bks

eevisin cmmecias e KEIC as bass cing edge

mimedia aciiies and eading spaces cndcive knwedge

acqisiin.


9/38

Cmmni radi Sainew campses can caim ave ei wn cmmni adi sain and

MICA eaes in is is. Wi e abii ansmi wiin a 5km adis

e sain aws sden niqe eaning ppni in adi pgam

eseac and devepmen.

iness, Sping and receaina aciiieslanced in 2008, MICAs iness cene ses e aes gm eqipmen, wi

canging ms and swe aciiies. MICAns as ave a wide aa sping

aciiies incding Veba, ba, Cicke, Badminn, twba, Baskeba,

and tennis cse m. Ind sping ineess ae caeed b e

cmpac designed Cmmni Cene.


10/38

SElECtIoN ProCESS

te seecin pcede a MICA is ve niqe. Cen, candidaes w ave aken e CAt eaminain

can app appea in MICAs MICAt eaminain.

te MICAt is a vaidaed wien es, wic assesses a candidaes apide and ienain wads

Cmmnicains Managemen as a pessin. I ess

l Anaica abii nnveba, veba and qaniaive and daa inepeain

l Divegen inking

lWien cmmnicain skis

l Genea awaeness ab cnempa scia and inds isses incding aeas and media,

makeing, adveising and bsiness.

MICAt as incdes pscmeic ping assess e beween e candidae and a caee in e

cmmnicains managemen dmain.

Based n MICAt sces, e candidaes ae e sised and invied e na nd seecin

Gp Eecise GE and Pesna Ineviews PI.

A GE es a pam assess a candidaes pesnai, cai in g and

abii wk in a eam.

A PI eps ndesand a candidaes knwedge, deeminain, mai and

in e ce MICA and e indsies i caes . MICA invies Inds

Epes, hr and Bsiness heads in PI ense a e

skis e sised candidaes ae in ine wi e

eqiemens e inds.


11/38

our PEDAGoGy

MICAs pedagg pvides a niqe bend

managemen skis and a deep

ndesanding cmmnicainsdiven

bsinesses. MICAns, eee, ae we

geaed see bands and ganizains

g e pwe sape cnsme

insig epessed g eecive

cmmnicains. his epeise ies in

ndesanding e emeging avenes

cmmnicains e inds and scie

da and dea wi ei miad cmpeiies.

MICA cnsan pdaes is cica wi eevance is sdens

caee needs. te ae idenied g

Inds epes, g pjecs, wksps, seminas and aks

Amni, w appaise sdens e caenges in e ea wd

Visiing ac, dawn m and e wd cve eve aspec cmmnicains

managemen

An aa sden n cmmiees pvides ppniies e sdens p e pacice. te

cmmiees pvide a pam e MICAns epeimen, innvae, sae ideas and epeiences

and imbibe e spii eam wk. te inasce a MICA spps e eaning and pvides a

isic eaning epeience.


12/38

Cses oeed

Pincipes Makeing

Pdc and Band Managemen

MCG Banding

Sevices Makeing

Inene Makeing

Makeing Saeg

Inenaina Makeing

Inenaina Band Managemen

Managing Band and Makeing

pemance

l Banding

Sps Makeing

Evaaing Band Cmmnicain

B2B Makeing

Band Vaain

Cnsme Discveies

Design Pincipes Band

Managemen

Cpae Cmmnicains and

repain Managemen

ren n Makeing Invesmen

Pas recies3M

Am,azn

Am GCMMBiannia

Cadbs

Casbeg

CavinKae

Dab

Emami

acebk

ce India 1

Genea MsGenea Mis

Gdej

Gge

hul

he hnda

ItC

lda Gp

loea India

Mainda & MaindaPae Ag

Pce & Gambe

recki Benckise

tian Indsies

taa Ms

unied Spiis

Wip

VIP Indsies

Pminen AmniAmis Ga

Diec, Gba Macm Saeg,

Mics

Aei raj

Vice Pesiden, Pdc Managemen,

Gane Inc.

Andew Wiiams

Gp Band Manage, Asian Pains

Ami SamaAVP Makeing Saegic Pjecs,

Ma New yk lie Insance

Avind Kisnam

Pdc Makeing Manage, Appe

Dv Baa

head Inene Banking, Desce BankEd Scaia

Manage, Mr and CI, Genea Ms

Gkeea Sing Vik

Caeg Devepmen Panning

Manage, SAB Mie

Keda lee

head Saes and Makeing,

Kimbe Cak leve ld

Kisnend Dasgparegina Band Manage, S Asia,

hul

Kanika Mia

Seni Band Manage, reebk India

Manmee Va

Makeing Diec, tAG hee

Pis Cpa

Manage, Makeing & Bands, Essa

Ssan Das

Vice Pesiden Makeing,

taa Gba Beveages

rcia Jain

GM Makeing, Pepsic

rajdeep Caejee

Genea Manage Makeing,

McDnads India

raksi tss

reainsip Manage, Mancese

uniedSii rasgi

Band Manage, henke

Snika Canda

Bsiness leade, Gba Pcessing

Saeg, Visa

tsa Vas

Managing Pane S Asia,

GpM

Venka NeimiVice Pesiden PD and Managemen,

Ciigp

Band Managemen


13/38

Cses oeed

Ad tacking and Evaain

Adveising Managemen

Basics Accn Panning

Accn and Campaign panning

Accn Panning Wksp

Decding Cnsme Caegies

and Bands

Cnsme Beavi and

Insig Mining

Ceaivi as a Saeg

Cmmnicain e

Semiics

Meaps and Naaives

Indian Cinema

Pas reciesBaes Asia

BBh

Cpae Vice Sandwick

E rSCG

CB uka

JWt

law & Kenne

le Bne

lwe

Mini

Mda Cmmnicains

ogiv & Maeredisin Dy & r

redisin Wndeman

Pminen AmniAniban M

VP Saegic Panning, Mda

Cmmnicains

Deeaj S

Cie Saeg oce, Baes 141

Dennis Ks

Vice Pesiden, JWt

Kna Jeswani

Cn head India,

ogiv one & Ne@ogiv

Saab Vama

Cie Saeg oce

le Bne Ac Wdwide

Neeaj BassiVice Pesiden Panning

o&M

Padeep ramakisnan C

Vice Pesiden

DDB Mda Ma ld.

Ass Sawne

Eecive VP & Banc head,

Pbicis India

Navni CaejeeVP & Eecive Panning Diec

S, JWt

Adveising Managemen


14/38

Cses oeed

onine reseac and Daa

Anaics

Appied Aeas in Qaiaive

Makeing reseac

Advanced Qaiaive reseac

Mdeing in Makeing reseac

reseac Medg

Ecnmeics Makeing

reseac

Adveising reseac

Mivaiae daa Anasis

Pas reciesAbs Daa

AC Neisn orGMArG

Backsne reseac

Dcea

Dnnmb

Ece

s & Sivan

GK Mde

hansa reseac

hP Anaics

iCMr Maasia

IMrBKPIt Cmmins

Miwad Bwn

M Sigma

Qanm reseac

reseac Inenaina

tAM Media reseac

tNS Singape

Pminen AmniVida Vengpaan

Gp Bsiness Diec,

IMrB Inenaina

Vida Vengpaan

Gp Bsiness Diec,

IMrB Inenaina

Madmia Cakab

GM Cnsme Insigs, Pepsic

Kaikea Vama

head, Niesen Inmae Mbie

Insigs

Vivek Kma

Managing Diec,

IrIS reai Ineigence

Sevices

Anba Gpa

Diec, te Niesen Cmpan

taa Pabakareai and Sppe Devepmen

Diec, tNS Gba

Gaima D

reseac Diec, hansa reseac

Aai N Sanka

Accn Diec, Miwad Bwn

radika Venkaaan

Diec, Insigs & Qaiaive

Pacice, IMrBAvisek Banejee

Assciae Diec, KPMG Advis

Makeing reseac


15/38

Cses oeed

Advanced Media Managemen

Indcin EneainmenInds

lega Isses in Cmmnicains

Emeging Media Pams

Advance Adience and Media

reseac

Bsiness Media: Pin andEecnic Badcas

Media laws and Eics

Media Ecnmics

Media Swae Wksp

tAM/IrS

Cbeces

Pas reciesABP

Benne Ceman

Big M

bes

Gp M

hindsan times

Indian Epess

Inmedia

Jagan Pakasan ld.

Kwenc

Madisn Media

BBC

CNBCCNN IBN

Disne Eneainmen

ESPN

MSM SEt

Naina Gegapic

NDtV

oma Media

reiance Badcasred M

Pminen AmniCiadeep Gpa

regina Diec ASEAN,

Sacm MediaVes Gp

Paveen Sama

head Media Saes, Gge India

Pem Kama

head Canne V

Pankaj Cda

Assisan Vice Pesiden,

Sa India Pv. ld.

Sanja Da

CEo, Newk 18 News Media

Visn AeaDiec Acqisiins and Pdc

Devepmen, tne Eneainmen

Basan rae

VP, Saeg and Band Devepmen,

Jagan Pl

tpi Vasdev

head Makeing, eve 104 M

Navanee l V

VP, Cnen & revene, Sn tVNewk limied

Sangeea Nai

Gp Manage, Makeing, radi

Mici

Media Managemen

ra reseac Pjecra makes ae aead aead ban makes in ems

vmes and gw ae in a s massbased gds. tis

can age be aibed makeing es ageed a a

India. A a makeing ienain eqies a isic nde

sanding e a cnes and csmes. te a eseac

pjec is designed pvide sdens wi an appeciain

e caenges in cmmnicaing wi a csmes. Sdens

ae eqied ive in viages 15 das and sd e sce

and dnamics cmmnicain ee.


16/38

CorE ACulty

Nages ra Diec

Ineca Cmmnicain

Abind SinaScia & Devepmen Cmmnicain

rajnees Kisna

Makeing reseac

Sba Ga

oganizaina Beavi

heman tivedi

Makeing Saeg

Sbas tende

Adveising

Vanee Cibbe

Media

Ania Basaingappa

Makeing

rasananda Panda

Ecnmic & Bsiness Pic Anasis,

Inmain & Beavia Ecnmics

agni Vasavada oza

Makeing

Sama Pan

Cmmnicain

Ka Das

Makeing

Mini Mareai Managemen

Vasa Jain

Inegaed Makeing Cmmnicain

ri tivedi

Makeing

u t ra

inance & Genea Managemen

hamn SiganpiaCe & Cmmnicains

Sans Kma Paa

New Media

Pia raj

Makeing

Pavin Misa

Cmmnicain Design

ADJuNCt ACulty

Ass D

Makeing reseac

Vina VaniMakeing reseac

C D Mia

Adveising Managemen

Keva Kma

Ce and Cmmnicain

rajan Nai

Cp Wiing

VISItING ACulty(oVErSEAS)

Anana S. Babbii

Pvs and VP Academic Aais,

teas A&M univesiCps

Cisi, uSA

Ann Ken

lndn Cege Cmmnicains,

univesi As lndn, uK

Avind Singa

univesi teas a E Pas, uSA

Cain Ga

GSCM Mnpeie Bsiness Sc,

ance

Cae Kkke

univeis Sen Denmak, odense

David Biks

Wincese Sc A,

te univesi Sampn

David Gis

Banding and Design Managemen

Cnsan, uKEd DSza

Wincese Sc A, univesi

Sampn, Wincese, uK

K Paspai

temein Adveising Insie, Sen

Medis univesi, Daas, uSA

liz Min

me Diec e DcaPgamme, univesi Gasgw

Sc Bsiness and Managemen, uK

Mai Nai

SpnsroI, Inc.

Sa Bazie

Bsiness Saeg Cnsan and

Diec Cesa ld.

Sinivas Meke

Bwing Geen Sae univesi,

oi, uSA

VISItING ACulty

A h Ka

me Diec, IIMK

Ami Kma

Mda Cmmnicains Pv ld

Ami Da

les Pv ld

Amg Dsad

Assisan Vice Pesiden Saeg

Panning and reseac, NDtV Imagine

Anand have

Cp Band & Cmmnicains

Cnsanc

Aniban Gs

VPSaegic Panning & New Bsiness

Mainda & Mainda ld, Mmbai


17/38

Anjan Kma Gs

Assciae Vice Pesiden

tNS B2B tecng,

Mmbai

Aiji Sengpahead, o&M Pr

Basan rae

VP Saeg & Band

Devepmen

Jagan Pakasan ld, Dei

Benjamin Maew

Saeg head, MArt,

DeiBij Dminic

CEo, inamie, Mmbai

C y Nimka

Cnsan, Pne

Dasana Kadakia

Gan tnn, Mmbai

hais Kisnamaca

Vice PesidenWd Sp Gp, Mmbai

hien Pandi

Managing Pane

S Asia, GpM ESP

Ggan

Jai laa

Genea Manage

Mindsae cm, Mmbai

Jaideep Segi

Pane & Membe

Cpae leadesip team

hanme MS&l, Mmbai

J Baacajia

CEo Kkaa Nig

rides, haana

Kaik Naaanan

e Gp

Kizie Bas

regina Band Manage,

hul

Kisnan Anana

S. Vice Pesiden Band Panning, loWE

Kna Jeswani

Vice Pesiden,

o&M Adveising

Madka Sabnavis

Cn Manage

Discve, o&M

Maa CavediGenea Manage

ldesa univesa, Mmbai

Manis Makijani

hul, Mmbai

Meenaksi Madvani

CEo, Spaia Access Media

Sins

Minak Biswashead, im Sdies,

Jadavp univesi

Mbin Kan

Vice Pesiden,

Mda Cnne

Neeaj Bassi

VP Panning, ogiv &

Mae Pv. ld, New Dei

Paa Sina

Managing Pane,

BBh India, Mmbai

Padeep Gidwani

E CEo,

CArlS BErG INDIA

Pap Misa

CEo, Necas la

Sevices, New Dei

Paik Sea

head Makeing

Micma Inmaics ld

Ggan

Paveen tipaiDiecPanning

r K Swam BBDo

Mmbai

Pemcanda Kama

Vice Pesiden, Make

ing and Cmmnicains,

StAr tV

rajiv BagaakaAssciae Diec

Cien Sevice, AC Niesen

orGMArG Mmbai

rajkma Ja

Naina Ceaive Diec

ogiv oeac a ogiv

Acin, New Dei

rames Kma

Vice Pesiden SaegicPanning, ogiv & Mae

Bangae

ransm DSza

Gp Vice Pesiden &

head Cpae Cmm

nicain, Gdej Indsies

ld, Mmbai

rema haisDm Cnsanc

Pv. ld.

ri Paak

Gba Band Manage,

Dmess, unieve

r. V. rajan

Caiman & MD, Anga

Madisn Adveising Pv.

ld, Cennai

Sandip Gse

S. Vice Pesiden

Cpae Aais

laage India Pv ld

Sandip VijMda Cmmnicains

Pv ld

Sanjeev Kanna

Genea Manage

Makeing, unied Spiis

limied, Bangae

Sans Desai

MD & CEo,es Gp

Sazia Kan

Saegic Panning Diec

JWt, Mmbai

Snda raman

CEo, IPlt20

Mmbai

Swapni S. Kma

S. Band Manage

Cseup, hul, Mmbai

tan Kaia

Coo, BigM

Adabs ims ld.

usa Kavan

reseac CnsanCn

sme reseac

GK Mde, Cennai


18/38

BATCH STATISTICS

51%Male

49%Female

Gender-wiseDistribution

Work Experience Educational Background

34%

66%

Fresh Graduates Engineering

Science

Management

Commerce

Media

Fashion

Arts

Experienced 58%

17%

8%

8%

4%3%2%

BATCH STATISTICS PGP 2011-13


19/38

Industry-wise Distributionof Work Experience

IT

Manufacturing

Advertising

Others

Finance

Marketing Research

Pharmaceuticals

Media

Education

FMCG

Telecommunications

Infrastructure

41%

10%

9%8%

6%

6%

4%

3%3%3%

3%2%

1%

Work Experience in Months

25 to 36 Months

12 to 24 Months

36+ Months

1 to 12 Months

45% 11%

18%

26%


20/38

Function-wise Distribution

of Work Experience

49%

10%

9%

8%

5%

5%4%

4%2%

1%IT/ITES

Merchandisingand Operations

Sales and Marketing

Content and Design

Academic Administration

Market ResearchAdvertising

Media/PR

Engineering and Design

Consulting

BATCH STATISTICS PGP 2012 14


21/38

BATCH STATISTICS PGP 2012-14


22/38


23/38


24/38

ANNuAl StuDENt AWArDS & SCholArShIPS At MICA

P. Nima Gswami Awad Eceence in Adveising Cse

Diecs Awad Academic Eceence

Bes Disseains

MICAtAM Media Scasip Eceence e tee Bes Disseains in Media Managemen

Diva Baska Scasip Academic Eceence in Media Managemen

is Pace in Media Managemen Cncenain

is Pace in Makeing reseac Cncenain

is Pace in Band Managemen Cncenain

is Pace in Accn Panning and Managemen Cncenain

AAAI raman Memia tp Scasips in Accn Panning and Managemen

Sbas Gsa Awad Academic Eceence in Band Managemen

Mani Ae Awad Academic Eceence in Accn Panning & Managemen

e Awads beween MICA & oMS e tee Bes Disseains

Mei Ceicae and eimbsemen epenses wads ei dging and bading tem6

sden geing a CGPA 3.75 abve in tem6

Bes ra reseac Awad


25/38

StuDENt AChIEVEMENtS

In e pas ea MICANs ave pved ei mee b cmpeing agains e sapes minds m

Bscs acss e wd and ding e cege pd g ei sea pemance in

inenaina and naina cmpeiins, a ew wic ae ised bew:

h Gba Case Caenge habia hmani

Inenaina y m, Seige 2011, rssia

loea Bandsm 2012

hul and CNBCtV 18s l.I.M.E

taa Ccibe Bsiness Qiz

taa Ms Invening e Wee

Niesen Naina reseac Mdain Even

Maksmen Makeing Caenge b Cgae Pamive

Jagii yaa b Gge Enepise led Devepmen

Cnfence, IIM Amedabad

Sece ma, Inagi 2011, IIM Caca

Cinepac, S. P. Jain Insie Managemen reseac

Zeen Sage Pa Cmpeiin, SIMC Pne

MuN, Dei Sc Ecnmics

udg Am lanc Pan Caenge, IrMA

te Ma rad, SIBM tanscen, Smbisis Insie Bsiness Managemen


26/38

Baisa lavazzaBaisa lavazza waned ndeg anvea in is psiining and ence

waned ndesand is cen

band pecepin in e minds e

Indian cnsme. Sdens ndek

a da pjec appac is

cmpan aim. te s pjec invved

pima and secnda eseac

ndesand cnsme pecepin,

ideniing need gaps, ining ecmpeiive amewk and ceaing

a cncepa map e cmpans

cen psiining. te secnd pjec

sggesed new banding, psiining

and saegic pins a Baisa

lavazza cd adp.

hiik rsan

Ceebi Band ManagemenA eam MICA sdens wkedwi M tan tipai Ehead,

Makeing a yas raj ims

cndc mici adience sves

ceae a me scienic amewk

manage e hiik rsan band.

te ce cme e pjec was

devep gideines deemine

wa bands hiik rsan sdendse and wa ms e sd be a

pa a wd esnae bes wi

is band pecepin.

l hesA eam MICA sdens cndceda make eseac sd and aided

l hes bee segmen

csmes and ndesand e cen

cnsmpin ends in e Cinese

and Japanese make and sggesed

new pdc innvains accding.

Vas, redBs and

te Niesen CmpanMICANs ave as ad e ppni

p se ei mc aked ab

eb inking devep

meaning pin ad saegies and

s bads a nmbe cmpanies

a peae in a divese aa

indsies anging m ecmmece

make eseac.

GenmakSdens sccess cmpeed a

secnda and pima makeing

eseac pjec pamaceica

gian Genmak bee ecidae ei

sanding visavis ei cmpeiin.

te pjec eqied e eseac

be dne amngs e pima ses

Genmaks pdcs and sing insigs

m e same ke eseac

bjecives.

IMrBA pjec a was dne IMrBeqied sdens sd e iese

pepe iving in e a pas

e cn and nding makeing

impicains em. te sdens

ad spend ime n e ed and en

pesen impan ndings e cien.

lIVE ProJECtS

Sdens a MICA ave e ppni wking n ive inds pjecs wi sme e bigges

names in e bsiness via e sdenn cnsanc wing e insie MICAMINDS. tg e

epeience, sdens ae abe acqie a andsn ndesanding band and makeing isses,

pjec devepmen and eecin and eseac medg besides ning ei cien sevicing

skis. ew e pjecs wked n b e sdens incde:


27/38

StuDENt ACtIVItIES

MICA Cnci Sden Aais

te MCSA is e cia ecgnised sden bd MICA and

acs as e iaisn beween e sdens and e adminisain.

tis ee membe bd is eeced demcaica and as been in

eisence since e incepin MICA.

MICANVAS Anna Makeing Managemen esiva

Indced in ea 2002, MICANVAS is MICAs swcase

e manageia and e ceaive aen a is ineen pesen

in eve MICAn. I is a pam sdens m acss

Bscs mee, ineac and cmpee in caenges

a ep em ean m b inds sawas and eac

e. Wi e ea mi evens, wksps and pane

discssins, MICANVAS is e peec ppni es e

inking and mee e cns nes manageia minds.

MICAMINDS

MICAMINDS is a sden n eseac and cnsanc ce MICA. Iseeks pvide sdens wi andsn eaning epeiences g

ive pjecs, simanes giving ciens e cance epeience

e paamn qai wk a e MICA sden bd as e.

In e pas, MICAMINDS as deiveed pjecs cmpanies ike P&G,

Genmak, Pae Ag, Geen Peace, Vas, time Magazine, redBs.in

and Baisa amngs es.


28/38

Amni Engagemen Cmmiee

Since ne e bigges sengs an eie insie is

a sng amni newk, e MICA Amni Engagemen

Cmmiee AEC aims a ning e bnd MICA saes

wi is amni base. te amni mees, aended b MICAns

w d ke psiins acss cpae ganizains acss

e cn, pvide ampe ppniies e amni

sengen ies wi ei ama mae.

MICA lece Seies MlSMICA lece Seies MlS is a cmmiee a acs as a maj c

pin MICA wi inds pessinas and eminen pesnaiies

m divese eds. tg MlS, inds pessina and cpae

eades ge an ppni ineac wi e sdens MICA,

ndesand ei pespecive and assess e dep ei knwedge

and ineess. Pas speakes incded: M. K ramakisnan Pesiden,

Makeing, Ca Cee Da, M. Kian Mani head Saes, Gge, M.

Gpa Via Eecive diec hme and Pesna Cae, hindsan

unieve limied, M. Snda raman CEo, Indian Pemie leage, M.

Aja rawa Genea Manage, Makeing otC, Paas Pamaceicas,

M. hasa Bge and M. Baabaa.


29/38

tED MICA

In a sea ss, MICA was e s cmmnicains sc

cndc an independen ganized tED even, in eba 2011

and cnined e same in 2012 as we. Sme e pminen

speakes a tED MICA incde Ms. Saeen Misi CEo

teac India, M. rajeev DesaiCaiman & CEo Cmma

Cnsing, D. Paas Sen SingeCmpse, lad Si rana

Edcainis, M. Maes M nde, CEo Pinsm &

Sadg Jaggi Vasdev amng e man.

team Ineace te Media and Pr wing MICA

team Ineace is espnsibe a cmmnicain peaining

MICA and cannes i g bs media newks ense a

e ig inmain ges e ig pepe, a e ig ime. Is

ce cs is sengen band MICA b keeping e es e

wd inmed a signican evens and aciviies in MICA and

inceasing is visibii acss a media pams.


30/38

MICAVAANI 90.4 M Cmmni radi a MICA

MICAVAANI ansmis wiin a 5 km adis m e Insie.

Sdens ae espnsibe a aspecs pgamming m

eseacing cnen ps pdcin wk n e nised pgams.

uniqe e MICA camps, MICAVAANI is a pam sdens

manage an independen media pam scia eevance.

Sankap teae Scie a MICA

Sankap, MICAs eae scie is an aemp a acknwedging eimpance eae as an eecive medim cmmnicain

and eneainmen. B encaging eae ensiass epe a

vaie ideas a ae scia pignan, sdens ae ag e a

a cmmnicain, semiics and even managemen.

Sps Cmmiee a MICA SCAM

Sps des n bid caace, i eveas i. SCAM is a

ab keeping e sping ce aive and kicking n

camps. SCAM is insmena in inccaing ea

cmpeiin g b ina and inecegiae

namens.


31/38

CCmm

te Ca Cmmiee a MICA, Ccmm, ss vais

esivas n camps making se a sdens epnd ei ca

incinain b embacing e divesi cn g a

miad ceebains.

liCmm

liCmm pvides a aven se wi a pencan e wien

wd. Wa makes i niqe is a, e ve ieae is inegaed

wi basic bsiness knwedge give sdens epse cnceps

ab e bk makeing and e pbising inds a age.

MiCae

MiCae is a sden n genea se n camps mee e

eqiemens e sden cmmni. repicaing e eai

mde n smae scae, membes ean essns in demand

esimain, pdc pcemen, cas managemen, spp cain

and inven managemen and mainenance accns.


32/38

MICA Cmmnicain review MCr

Besides being e n sden n jna in India, wi an

Inenaina Sandad Seia Nmbe ISSN, MCr pvides

a pam MICAns eibi ei wk in e ed

cmmnicain g we nded eseac n cnempa

isses and emes seeced in cnsain wi pessinas

acss e veicas in makeing cmmnicains inds.

Jagii

Jagii is e scia cange iniiaive a MICA a

ganises a vaie campaigns addess isses

edcain and weae devepmen se ess nae

g acive sden paicipain and cnibin.

tinea

tinea is MICAs m appeciain scie and is as

amng e s cmmiees be se p n camps. te

eam, ppa knwn as team t n camps, ganizes

m sceenings ciica accaimed mvies m acss e

gbe epand sdens pespecives and baden inking.


33/38

P Nages ra, Diec, MICA

iging e amp a e Inagain

ceemn e 19 Bac

PGDMC ed n 2nd J2012. M. ra Kansa, Eecive

Pesiden, Benne, Ceman @

Cmpan ld., was e Cie

Ges a e ncin.

P Nages ra, eeasing e

anna isse MICANEWS a

e 17 cnvcain ceemn

ed a MICA camps awns.MICANEWS is a qae

newsee disibed amng

amni, academia and inds,

saing inmain n a e

aes appenings a MICA.

I cnices e ega ie

e Insie, and in s ding

efecs is gw.


34/38

rECruItMENt SEASoN INorMAtIoN

te ecimen pgamme is a cninspcess and pica ns m Decembenwads nas.

te smme pacemen pcess begins mmidSepembe. laea/epeienced iingakes pace ang wi ime ecimending e na pacemens seasn.

an qeies, kind wie [email protected]

CAlENDAr

Smme ecimen seasn 20122013pens in SEPtEMBEr 2012

ina ecimen seasn 20122013 pensin DECEMBEr 2012

rECruItMENt ProCESS

te pica seps in e ecimen pcesswd be:

Cmmnicaing inees e CaeePanning and Devepmen Ce

inaize a ecimen s da and daeding e camps pacemen week

Cpae pesenain a pepacemen ak

ma saemen inen Sbmissin CVs / Appicain b sdens

Sising sdens

PePcesses tess / Gp Discssins

Ineviews ncamps g vide eepnic cneences

Seecin is be given Caee Panningand Devepmen Ce

SNAPShot o PlACEMENtS 2012

100% Pacemens acieved

A ecd75 cmpanies visied MICA e 201112 pacemen seasn

te iges CtC eed was INr 19.50 acspe annm

Appimae 2.05 es wee made pe cmpan

te aveage saa e PPos eed a MICA INr 11.53 acs pe annmwi e iges being INr 18.3 acs pe annm

te aveage saa eed a MICA e 201112 pacemen seasn INr 8.50 acs pe annm

MICA as acive aciiaed specia ecimens wi gvenmen sevices.


35/38

0.0 0.5 1.0 1.5 2.0 2.5 3.0

AVERAGE OFFERS PER COMPANY

2005

2006

2007

2008

20092010

2011

2012

2.06

1.97

2.06

2.88

2.392.27

2.04

2.05

MEAN REMUNERATION (AMOUNT IN LAKHS)

2005

2006

2007

2008

2009

2010

2011

2012

3.71

5.32

5.2

7.5

6.5

7.5

8.5

8.5

0 5 10 15 20

HIGHEST REMUNERATION (AMOUNT IN LAKHS)

2005

2006

2007

2008

2009

2010

2011

2012

5.67

10.14

8.5

11.7

18

18

18.8

19.5

PLACEMENT STATISTICS

0 2 4 6 8 10


36/38

CoMMuNICA

tIoN AGENCIESAssciaed Adveising

Baes

BBh

E rSCG

CB uka

JWt

law & Kenne

le Bne

lweMini

Mda

ogiv & Mae

redisin Dy & r

redisin Wndeman

rK Swam BBDo

MArKEtING

rESEArCh

Abs DaaAC Neisn orG

MArG

Backsne reseac

Dcea

Dnnmb

Dy Wks

s & Sivan

GK Mde

hansa reseachP Anaics

iCMr Maasia

IMrB

KPIt Cmmins

Miwad Bwn

M Sigma

Qanm reseac

reseac Inenaina

tAM Media reseac

tNS Singape

MEDIA tElEVISIoN

Aaj takBBC

CNBC

CNN IBN

Disne Eneainmen

ESPN

MSM SEt

Naina Gegapic

NDtVoma media

rea tV

SEt

Sa tV

tne

utV

Viacm 18

Zm tV

MEDIAABP

Benne Ceman

Big M

DNA

bes

Gp M

hindsan times

hngama

Indian EpessInmedia

Jagan Pakasan ld.

Kwenc

Madisn Media

Mindsae

Newk18

Pecep

Pie Ka

Qasa Media

red M

reiance Badcas

Sacm

times MNDl

VivaKi GpWebCne

ya

AutoMoBIlES

Ask leand

ce India 1

Genea Ms

he hnda

Mainda & Mainda

taa ms

CoNSuMEr

GooDS

3M

Am GCMM

Biania

Cadbs

Casbeg

CavinKae

Cea SaniaWae

Dab

Emami

i las India

Genea Mis

Giee India

Gdej

hul

ItC

Jl Misnloea India

ls hebas

MhlV

Pae

Pce & Gambe

recki Benckise

tian Indsies

unied Spiis

VIP bagsWip

ENErGy

Aben Cean EnegCain Eneg

GAIl

oi India Cpain

Scmbege

PhArMA-

CEutICAl

Cadia

Cais lie Sciences

GaSmiKineGenmak

ranba

INANCIAl

SErVICES

Ciibank

idei

GE Capia

hDC Bank

hDC lie

ICICI Pdenia

IDBI edea

reiance Capia

Sandad Caeed

yes Bank

tElECoMMuNI-

CAtIoNS

At & t teecm.Aie

Idea

reiance Cmm.

taa teesevices

Vigin Mbie

Vdane

tExtIlES

Gasim Indsies

Mada GamensPanans

reiance Bands

V Avind Bands

ElECtroNICSEec

Micma Mbies:

Naina Insmens

Piips

DIGItAl /It /ItES

Amazn

Badvisin

CvanssCtS

acebk

Gge

hCl

Inbeam

Mpasis

Nve

repise Media

Sp

Zma

PSu-

GoVErNMENt

Gvenmen

Gjaa

Gjaa Sae Disase

Managemen Ai

Pwe inance Cp.

oNGCothErS

Cas

CCD

Essa Indsies

Gamesasa

lda Gp

Mgappa Gp

taj hes

taa Cemicastaa See

rECruItING PArtNErS


37/38

Pacemen AQs

1. Wa ameniies / inasce ae avaiabe a

pesenain/ecimen pcess n camps?

te camps is eqipped wi saeea cmmnicain inasce aciiae sm ecimen

pcess. Cmping aciiies, pjecin aciiies

mimedia pesenains, eecmmnicain aciiies

eecneencing and semina ms and pesenain

as pesenains/wksps can be aanged

specic eqiemens given in advance e

Caee Panning and Devepmen Ce wi e deais.

2. Ma I cndc ecimen pcesses camps?

Ms e seecin pcesses ake pace n camps

weve i ee is a need cndc a pcess

camps i can be aanged b e Caee Panning and

Devepmen Ce g eie eecneencing

vide cneencing.

3. Wa ae e vais was I can eci eme?

In cases wee ae nabe cme dwn camps pee mee e sdens a ce, eci

men pcesses can be cndced ae making aangemens

wi e Caee Panning and Devepmen Ce.

4. Wa ime e ea is e smme inensip?

te academic scede e smme inensip is

nma beween Api Jne. te inensip ma as

a minimm 8 weeks a maimm 10 weeks.

5. Wa inmain is i essenia pvide in a PPt/

Cpae Pesenain/Bce?

te inmain a sdens pica k in

cpae pesenains is:

Pe e cmpanPe e jb eed pjecs in case smmeinensips & espnsibiiies

lcains wee e sden is ike be psedCmpensain CtC wi deais ed and vaiabe

cmpnens, i an /sipend eed

ta nmbe es being made and a waiis candidaes accding

6. Wa ae e vais was assessing sdens?

te Caee & devepmen ce a MICA pvides advice

and assisance e ecies g e iing

pcess.

recies ae as invied n camps give inma

aks and eces sdens and pvide an ppni

ineac wi em.

tg MlS inds pessinas ae invied

deive aks n cen manageia and bsiness isses

eeb aciiaing knwedge anse as we as eecing

i ineacins wi e bac. tis pvides an

ppni ecies evaae sdens and ei

ndesanding cnceps makeing and is appied

eds addiina giving a ecie bseve e camps,

is inasce and gage e vea penia e

sdens.

recies ae invied e pjecs e sdens

MICA g e sden eseac and cnsanc ceMICAMINDS. Ciens ave epessed saisacin and

ave cnsisen swn inees in invving e sdens

in addiina pjecs. Sevea cmpanies ave assessed

e capabiiies sdens as manages g

MICAMINDS pjecs.

recies ae invied paicipae wi MICA g

is Anna Band Managemen esiva MICANVAS a

m a bings gee inds pessinas and

sdens n a cmmn pam, s as enance eiineacin and ma bene a e sakedes, i.e.

e insie, e sdens and e inds. tis is efeced

in e design evens based n e eqiemens

cmpanies w cse pane wi MICANVAS.

e, e pane discssin a MICANVAS bings in

sme e bes cpae pesnaiies w sae ei

knwedge wi sdens and give em e pespecive

e inds.


38/38

CArEEr PlANNING AND DEVEloPMENt CEll 2012

Mda Insie Cmmnicains, Amedabad MICA

Sea, Amedabad 380 058, Gjaa, India

te: +91 2717 308250 a: +912717308439

ChAIrPErSoN-CorPorAtE rElAtIoNS

P. Vanee Cibbe

Mb: +918000098787

Bad: +912717308250/237496 51, En.111

Emai: [email protected]

North ZoNE

Ans Kandpa +91 9099 917 920

Nandeea Venkaaamani +91 9909 904 790

resma haikma +91 9099 982 876

South ZoNE

Ganes Sanka +91 9909 962 484

Kaik Baacande +91 9909 964 748

EASt ZoNE

Ans Kandpa +91 9099 917 920

Ganes Sanka +91 9909 962 484

WESt ZoNE

Dva Dsi +91 9099 910 965

Jaes Micandani +91 9909 964 750

Maes Asi +91 9909 967 749

Sna Gpa +91 9099 989 296

CArEEr PlANNING AND DEVEloPMENt CEll rEPrESENtAtIVES

MICAlibre

Documents

MICA Recruiter s Handbook