S

Managing

Broker/Owner

MeetingAugust 22, 2014

Janet Jernigan, 2014 MIBOR President

Welcome!

The Transition is over!

S Managing Brokers

S New Language

S Watch for the Change

Board of Director Elections

District 2 (Hancock County, Shelby County, Eastern Marion County)

Dan Adams, Artisan REALTORS®

Stacy West, Prudential Indiana Realty Group

District 5 (Hendricks County, Morgan County, Western Marion County)

Dan Baldini, Polaris Real Estate Group, Inc.

Marvin Burris, RE/MAX Centerstone

District 6 (Boone County, Hamilton County, Montgomery County)

Phil Ludlow, Carpenter, REALTORS®

Helen Metken, F.C. Tucker Company

Steve Sullivan, MIBOR CEO

Janet Jernigan, 2014 MIBOR President

S MIBOR Strategic Plan Update

S Realtrends August 2014 Article:

S The Naïve Question

S What’s working and what’s not in real estate today?

(Article will be on the MIBOR.com website after the meeting)

S

REAL TRENDS /

MIBOR RESEARCHListing Portal Advertising Analysis and Benchmark Study

THANK YOU

S Special thank you to those who submitted the survey. Your

individual benchmarking report will be released next week.

We still need to obtain Google Analytics Access from a few

of the participants.

About REAL Trends

S REAL Trends is a consulting and communications company

for the residential real estate industry.

S We are well known for our REAL Trends 500 Brokerage

Analysis, Top Thousand Agent Ranking, America’s Best

Real Estate Agents, Online Performance Study and

countless research reports and industry publications.

About Our

Tech Consulting- Brokerage Consulting

- Technology Companies

- Industry Technology

Research

S

Now Let’s Get Into The

Presentation.

What to Expect

S Google Analytics Data

S The Big Acquisition and What It

Means to You

S Special Findings From MIBOR

Survey

S Industry Listing Portal Analysis

WHY?

S Glass half empty: We are

doing this because the

listing portals have nearly

half of all real estate

eyeballs on a monthly

basis. 120 of 240

Million/Mo.

S Glass Half Full:

Analyzing the relationship

because there is 120

million real estate visitors

per month up for grabs.

240 Total Monthly Real Estate

Visits

Why?Consumers are there.

How is your market using them?

Average Monthly Spends

S Realtor.com - $3,350 per month – 87% of overall listing portal spend.

S Trulia - $174 per month – 4.5% of overall spend.

S Zillow - $148 per month – 3.8% of overall spend.

S Homes.com - $181.5 – 4.7% of overall spend.

Average Monthly Lead Volume

S Realtor.com – 109 per month – 46% of overall leads.

S Trulia - 36 per month – 15% of overall.

S Zillow – 69 per month – 29% of overall.

S Homes.com – 21 per month – 9% of overall.

Cost Per Lead

S $4.83 per Trulia Lead

S $8.64 per Homes.com Lead

S $30.73 per Realtor.com Lead

S $2.14 Per Zillow Lead

Adjusted Cost Per CONTACT

S $32.83 per Trulia Lead

S $22.80 per Homes.com Lead

S $150.22 per Realtor.com Lead

S $10.72 Per Zillow Lead

ROI

Calculation

S -$2,648.88 for Realtor.com

per month or Negative .79

cents per dollar.

S -$7.08 for Trulia per month.

Negative -.04 per dollar.

S $285 for Zillow per month.

$1.92 return on the dollar.

S $82.31 for Homes.com Per

Month. 45 cents return on

the dollar.

Formula: Total Monthly

Contacts x Average Closing

Rates= (Total Deals/Mo x

Average GCI (assumption

2.5% Commission rate) for

your market) minus average

monthly spenditure.

Website Traffic Dynamic

S Average Size Monthly Visits of Sample size (only midwest firms) 108,000

visits/month.

S Average Monthly Zillow Referrals: 110

S Average Monthly Trulia Referrals: 56

S Average Monthly Realtor.com Referrals: 170

S Average Monthly homes.com Referrals: 5

S

Maximizing Your

Relationship with the

Portals7 Steps to Increase Your Return

1) Direct Broker Feed

2) Upgrade to all the

pro/premier solutions.

3) Use All Four

4) Think outside the box (they

aren’t just buyer leads)

5) Custom Agent Feed.

6) Claim your listings

7) TESTIMONIALS

S

ZULIA.comThe Big Acquisition and What it Means to You

S What they are saying

S Innovation will be more prevalent

S This is in the best interest of the consumer and agent

S What we are hearing

S Two giants running independently innovation will be thwarted.

S We can squeeze more revenue out of the agents and increase our consumer presence

Versus