Miami, Florida

Location

PowerHouse Gym is located off of I-95 in Coconut Grove.

Gym Prototype

KZ Architecture out of Miami, Florida has agreed to take on this project in full

Founder and head architect, Bruce Janish, has contracted this gym himself and has taken on all responsibilities with the planning and design

Architects are AIA, NCARB, LEED, and CAPS certified

Planning Stage

Comfortable & Friendly AtmosphereTop Notch Customer Service24/7 Club MaintenanceGroup Exercise ClassesState of the Art Equipment• Machines & Free Weights

Physical Therapy Office and Tanning SalonLocker Rooms, Boxing Ring, Olympic Size

Swimming Pool, Hot Tub, Racquet Ball Court, Basketball Courts, and Sauna available for members

Facility Description

Fitness Sales Manager (2)Personal Training Sales Manager (2)Fitness/Personal Training Counselors (4)Operations Manager (2)Front Desk Staff (10-15)Exercise Class Instructors (6)Personal Trainers (12)Lifeguards (5)Maintenance/Janitor (4-6)Equipment Technician (2-4)

Facility Staff

Our mission statement for PowerHouse Gym is to provide each customer and member with the highest level of fitness. We will aspire to be a strong partner in our community and give our support to improve health and fitness for all ages.

Short Term GoalsSuccessful Grand OpeningAcquire and maintain regular membersLong Term GoalsSign Up over 1000 members Become one of the top 100 gyms in the US

Mission Statement

Proper Conduct and EtiquetteCardio Time Limit (2 hours)Rack Your WeightsProper Attire and Hygiene Report Equipment MalfunctionsAge Guidelines for MachinesNo Food or Unopened Bottles in Gym Area

PowerHouse Policies

Risk Management

Class Scheduling

GreenWood Homes, a company founded by the gym’s architect Mitch Velich, has committed to stabilizing PowerHouse Gym financially.

PowerHouse has received multiple gracious donations from both commercial and private companies to help fund the construction project.

Financial Process & Budgeting

Market Analysis o Due to economic and demographic trends in

the region, it is likely that our gym will hit high revenue and business growth upon opening.

Competitiono Downtown Athletic Club, Equinox, &Porky’s

Gym Target Market

o 16+ years old, male and female, athletes, swimmers, runners, etc…

Marketing Plan

Merchandise

Public Relations• Our public relations use strategic

communication to build mutually beneficial relationships between PowerHouse Gym and the public.

• Our public relations department is responsible for all informing and promoting to the public

Our volunteers with have ample opportunities to participate in different areas of our gym:

1. Front Desk Staff2. Exercise Class Instructors3. Personal Trainers4. Lifeguards5. Extracurricular Activities

Utilizing Volunteers

50% off of our All Gym Package35% off of regular membership

3 free tanning sessions2 free personal trainer sessionsFree PowerHouse t-shirt and

water bottle

Grand Opening!

When: June 11th, 2016 @ 6pm

What: Kids Competitions, Family Activities, Raffle, and Free Prizes all night!

Who: Giancarlo Stanton, of the Miami Marlins and, Dwyane Wade, of the Miami Heat

Opening Night