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    FUNDAMENTAL PRINCIPLEOF BUSINESS ETHICSThe Role of Business Ethics

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    What is Business Ethics?

    a form of applied ethics or professional ethics that

    examines ethical principles and moral or ethical

    problems that arise in a business environment. It

    applies to all aspects of business conduct and isrelevant to the conduct of individuals and entire

    organizations.

    also known as corporate ethics. Business ethics has both normative and descriptive

    dimensions.

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    Are Business Ethics Important?

    Ethics are important to firms for a variety of

    reasons, including the legal responsibilities of the

    executives, costs of violations, and reputation.

    Executives and managers are often held liable forviolations that occurred below them even if they did

    not know about or condone the situation. This is a

    major incentive for directors and top management

    to see that their organization keeps ethical

    considerations in perspective while making

    decisions.

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    BUSINESS ETHICS AND ITSBUSINESS ETHICS AND ITSISSUEISSUEThe Role of Business Ethics

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    What does ethical mean to you?

    50 percent defined ethical as what my feelings tell

    me right.

    25 percent defined it in religious terms as what is

    in accord with my religious beliefs.

    18 percent defined it as what conforms to the

    golden rule.

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    What is ethics?

    The principles of conduct governing an individual or

    a group.

    The study of morality

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    What is Morality?

    The standard that an individual or a group has

    about what is right and wrong, or good and evil.

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    What is moral standards?

    The norms about the kinds of actions believed to be

    morally right and wrong as well as the values

    placed on the kinds of objects believed to be

    morally good and morally bad.

    Moral norms can usually be expressed as general

    rules or statements, such as always tell the truth, it

    is wrong to kill innocent people, or actions areright to the extent that they produce happiness.

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    According to Vandivier

    We do not always live up to the moral standards we

    hold; that is, we do not always do what we believe is

    morally right nor do we always pursue what we

    believe is morally good.

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    What is Nonmoral Standards?

    The standards by which we judge what is good or

    bad and right or wrong in a nonmoral way.

    Examples:

    The standards of etiquette by which we judge manners

    as good or bad

    The standards of law by which we judge legal right

    and wrong.

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    Five Characteristics of Moral Standards

    Involved with serious injuries or benefits

    Not established by law or legislature

    Should be preferred to other values including self-interest

    Based on impartial considerations

    Associated with special emotions and vocabulary

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    What is Ethics?

    The discipline that examines ones moral standards

    or the moral standards of a society.

    It is asks how these standards apply to or lives and

    whether these standards are reasonable or

    unreasonable.

    A person starts to do ethics when he or she takes the

    moral standards absorbed from family, church, andfriends.

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    What is Business Ethics?

    A specialized study of moral right and wrong. It

    concentrates on moral standards as they apply to

    business institutions, organizations, and behavior.

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    What is Business Ethics?

    Business organizations are the primary economic

    institutions through which people in modern societies

    carry on the tasks of producing and distributing

    goods and services.

    They provide the fundamental structures within

    which the members of society combine their scarce

    resources-land, labor, capital, technology-intousable goods.

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    What is Business Ethics?

    The most significant kinds of modern business

    organizations are corporations.

    Modern corporations are organizations that the law

    treats immortal fictitious persons, who have the

    right to sue and be sued, own and sell property,

    and enter into contracts, all in their own name.

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    Kinds of Ethical Issues

    Systematic- social systems or institutions within which

    businesses operate.

    Corporate- an individual company taken as a

    whole.

    Individual- a particular individual or individuals

    within a company and their behaviors and decisions.

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    MORAL DEVELOPMENTAND REASONING

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    Six identifiable stages of Morality

    LEVEL ONE: PRECONVENTIONAL STAGES

    Stage One: Punishment and Obedience Orientation

    Stage Two: Instrumental and Relative Orientation

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    Six identifiable stages of Morality

    LEVEL TWO: CONVENTIONAL STAGES

    Stage Three: Interpersonal Concordance Orientation

    Stage Four: Law and Order Orientation

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    Six identifiable stages of Morality

    LEVEL THREE: POSTCONVENTIONAL, AUTONOMOUS,

    OR PRINCIPLED STAGES

    Stage Five: Social Contract Orientation

    Stage Six: Universal Ethical Principles Orientation

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    Criticisms to Kohlbergs Theory

    - First, Kohlberg has been criticized for claiming that

    the higher stages are morally preferable to the

    lower stages.

    - Second criticism of Kohlberg is one that arises from

    the work of Carol Gilligan

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    Carol Gilligans Theory

    - Claimed two different ways to approach moral

    issues.

    - First, there is a male approach that kohlbergs

    theory emphasizes

    - Second, there is a female approach

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    Moral Reasoning

    Moral reasoning- the reasoning process by which

    human behaviors, institutions, or policies are judged

    to be in accordance with or in violation of moral

    standards.

    - Always involves two essential components:

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    Two essential components of Moral

    Reasoning

    an understanding of what reasonable moral

    standards require, prohibit, value, or condemn.

    evidence or information that shows that a

    particular person, policy, institution, or behavior hasthe kinds of features that these moral standards

    require, prohibit, value, or condemn.

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    The nonwhite live in America society, fight for

    American society in disproportionate numbers, and

    contribute cheap labor to American society, thereby

    enabling others to live disproportionately well. But

    the nonwhite do not share in the benefits of the

    American Society in w/c they live and for w/c they

    fight and to w/c they contribute.

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    Analyzing Moral Reasoning

    Moral reasoning must be logical

    The factual evidence cited in support of a persons

    judgment must be accurate, relevant, and complete.

    Moral standards involved in a persons moral

    reasoning must be consistent

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    Objections to Bringing Ethics into

    Business

    Perfectly competitive free markets alone ensures

    that the members of the society in the most

    beneficial way.

    Loyal Agents Argument

    The manager has a duty to serve the employer in

    whatever ways to advance the employers self-interest.

    To be ethical, it is enough for business people tomerely obey the rules

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    Questionable Assumptions on the

    Second Objection

    Again, it follows an unproved moral standards the

    belief that managers should devote themselves to

    the single-minded pursuit of profits

    Assumption that there are no limits in the duties ofthe manager to its employer

    It assumes that every action of the manager, as long

    as its for the employer, is automatically justifiable

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    Questionable Assumptions on the

    Third Objection

    It implies that ethics and laws are the same

    Moral laws are sometimes incorporated into the law

    however, law and morality do not always coincide. (E.g.

    laws of Nazi Germany, pre-Civil War slavery laws)

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    Case for Ethics in Business

    Ethics SHOULD govern all voluntary human activities

    business is a voluntary activity, thus it should be

    governed by ethics

    Business is a cooperative activity whose veryexistence requires ethical behavior

    Ethics is consistent with the business pursuits, in

    particular with the profit. Argument of the Prisoners Dilemma

    Ethics is the key component of effective

    management

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    MORAL RESPONSIBILITYAND BLAME

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    Moral Responsibility Requirements:

    The person caused or helped cause I, or failed to

    prevent it when he could and should have; and

    The person did so knowing what he or she was

    doing; and

    The person did so of his own free will