MGMT 3125 –Introduction to Data Visualization · 2020. 7. 30. · MGMT 3125 –Introduction to Data Visualization John Sokol 1/23 -Week 1 Chapter 1: The Importance of Context MGMT

MGMT 3125 – Introduction to Data Visualization

John Sokol1/23 - Week 1

Chapter 1: The Importance of Context

MGMT 3125 – Spring 2019

Agenda• Syllabus questions

• Putting the course into perspective

• Chapter 1 – The importance of context

• Excel bar and line graphs

• Tableau demo

• Tableau and RStudio installation


A bit about me:Academic background• Stockton University 17’ BS Biochemistry Molecular Biology• Rowan University BME PhD program – 6/2017 to 12/2017• Stockton University 18’ MS Data Science & Strategic Analytics – 9/2017 to 8/2018

Employer• AtlantiCare Health System – Data Solutions Architect

Contact information• Email - [email protected]• Twitter - johnsokol_


mailto:[email protected]

What is this course all about?

Reality

• Communicate ideas effectively

• Develop career skillset

• Understand how data analytics is applied to many industries and fields of study

Expectation

• Build graphs

• Learn Tableau & R

• Collect data


What you’ll learn

• Learn to apply the concepts in Storytelling with Data to visualizations

in Excel, Tableau and R.

• Learn universal skills you can use 15-20+ years from now.

• Develop data literacy

• Convince and persuade people of your cause


My goal for the class?

Enhance your job marketability


Ineffective


Effective


Ineffective graphs


Six lessons• Understand the context

• Choose an appropriate visual display

• Eliminate clutter

• Focus attention where you want it

• Think like a designer

• Tell a story




Context

The underlying situations to take into consideration:

• Who is your audience?

• What do you need them to know AND do?

• Communication medium of choice?


Understand the context

• Who is your audience?

• What do you need them to know or do?

• What is the communication medium of choice?

• Assume the audience knows as little as possible


The WhoUnderstand your intended audience and how they perceive you. This

will shape how you approach creating the visualization.

• Identify common ground to help relay your findings.

• The more specific identification of the audience, the better. Saying

clients/key stakeholders usually isn't specific enough.


The WhatWhat do you need your audience to know?

• Should be clear how you want your audience to react

• Take into account overall tone of visualization and/or presentation

• If you are analyzing and communicating the data, you’re considered

the 'subject matter expert’


The HowMechanism of communicating information

• Live presentations should have little detail since you're available to

answer questions

• Static documents demand generous detail to cover all the bases for

possible client/stakeholder questions


Storyboarding• Organizing ideas by creating a visual outline of your visualization

ideas.

• Our minds do not think linearly; rather our thoughts are scattered.

Time and effort must be put forth to organize them.


Excel Line and bar graphs

1. Download and open Denver crime rates csv file from Blackboard

2. Download and open Life expectancy Excel file from Blackboard


Assignment 1 – due 1/29• Enhancing default Excel line graphs

• Page 91 – 98 in Storytelling with Data


Tableau demo

• Second home ownership on Long Beach Island


Week 1 action items due 1/29 @ 11:59pm

• Quiz 1

• Chapter 1: The importance of context

• Assignment 1

• Excel line graphs

• Discussion board 1

• Your thoughts, comments, and opinions on the chapter 1 readings


Documents

MGMT 3125 –Introduction to Data Visualization · 2020. 7. 30. · MGMT 3125 –Introduction to Data Visualization John Sokol 1/23 -Week 1 Chapter 1: The Importance of Context MGMT