MG OrenderHonorary President, PGA of AmericaHonorary President, PGA of America

Corporate Golf & Leagues

Executive SummaryExecutive Summary

• 74% of Play Golf America facilities offer player 74% of Play Golf America facilities offer player development leagues/outings/eventsdevelopment leagues/outings/events

• Combined, Play Golf America host sites reached Combined, Play Golf America host sites reached estimated 4.9 million through organized play estimated 4.9 million through organized play programsprograms

• Created Play Golf America League tool kit to provide Created Play Golf America League tool kit to provide facilities with a variety of ideas/formatsfacilities with a variety of ideas/formats

• www.playgolfamerica.com used to host league and www.playgolfamerica.com used to host league and corporate golf programscorporate golf programs

• EWGA serves as successful modelEWGA serves as successful modelfor both leagues and corporate golffor both leagues and corporate golf

Target GroupsTarget Groups

1.1. Avid / Core GolfersAvid / Core Golfers– Appointment golf, commitmentAppointment golf, commitment– CompetitiveCompetitive– Complete golf experience: 9 or 18 holesComplete golf experience: 9 or 18 holes

2.2. New / Occasional GolfersNew / Occasional Golfers– FlexibleFlexible– Social and casualSocial and casual– Unique formats of 9 or fewer holes of golfUnique formats of 9 or fewer holes of golf

Best Practice League IdeasBest Practice League Ideas

““Stress Free” Beginner LeagueStress Free” Beginner League

– Offered as transition from lesson tee to golf courseOffered as transition from lesson tee to golf course

– Generated 10,000 rounds and $100,000 over 6 yearsGenerated 10,000 rounds and $100,000 over 6 years

Monday Senior LeagueMonday Senior League

– Targeted local Senior CentersTargeted local Senior Centers

– Grew from an average of 12 to 100Grew from an average of 12 to 100senior golfers each Mondaysenior golfers each Monday

www.playgolfamerica.com Leagueswww.playgolfamerica.com Leagues

EWGA - Augusta ChapterEWGA - Augusta Chapter– 63 Events posted (52 Leagues/Scrambles)63 Events posted (52 Leagues/Scrambles)– 354 Registrants354 Registrants

Glen Eagle Golf CourseGlen Eagle Golf Course– Posted 48 events on www.playgolfamerica.comPosted 48 events on www.playgolfamerica.com– Highlight: “Thursday Night Blind Draw” leagueHighlight: “Thursday Night Blind Draw” league

• Averaged 34 registrantsAveraged 34 registrants

Los Lagos Golf Course – “Graduates & Guests”Los Lagos Golf Course – “Graduates & Guests”– 2 Years of First Swing Grads – 162 in Database2 Years of First Swing Grads – 162 in Database– Averaging 13.5 PlayersAveraging 13.5 Players

EWGAEWGA

• Dedicated to teach women to learn, play and Dedicated to teach women to learn, play and enjoy golf for business and lifeenjoy golf for business and life

• 32 EWGA Chapters posted 390 different events 32 EWGA Chapters posted 390 different events on www.playgolfamerica.com in 2005on www.playgolfamerica.com in 2005

• Pilot EWGA Link Up 2 Golf program conducted by Pilot EWGA Link Up 2 Golf program conducted by 21 chapters and their host sites21 chapters and their host sites

• EWGA members have a significant impact on golf EWGA members have a significant impact on golf spending an average of $3,541 on golf during the spending an average of $3,541 on golf during the year or $577,000 per chapter year or $577,000 per chapter

Corporate GolfCorporate Golf

AttributesAttributes• Traditional Traditional Outings, leagues Outings, leagues• New New Employee learn to golf efforts Employee learn to golf efforts

2005 Programs2005 Programs• Club Car ModelClub Car Model• US Bank – Link Up 2 GolfUS Bank – Link Up 2 Golf

Northern Ohio Section PGANorthern Ohio Section PGA

““Introduction to Corporate Golf”Introduction to Corporate Golf”

• Initiated winter of 2004-2005Initiated winter of 2004-2005

• Promoted through local radio and newspapersPromoted through local radio and newspapers

• 4 Hour Programs brought to corporations4 Hour Programs brought to corporations– Orientations to golfOrientations to golf– Corporate Golf OutingsCorporate Golf Outings– Golf’s Life & Business SkillsGolf’s Life & Business Skills

• Marketed to executives / HRMarketed to executives / HR– Corporate OutingsCorporate Outings– LeaguesLeagues

FutureFuture

• Promote Play Golf America LeaguesPromote Play Golf America Leagues

• Create a “Corporate Golf” Program Tool KitCreate a “Corporate Golf” Program Tool Kit

• Expand use of landing pages for Expand use of landing pages for corporationscorporations

• Best Practices for Corporate GolfBest Practices for Corporate Golf