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MFS Europe Communications Overview
MFS Europe Advertising/Promotion
MFS Europe Launch
Advertising/Promotion Guidelines
MFS Europe Newsletter
Family Force Website Administration
Website Administration
MFS Europe Website Launch
MFSP Program Coordinator Website
MFS Europe Advertising/Promotion
• MFS Europe Launch• See timeline
• Advertising/Promotion Guidelines• Document outlining suggestions for
promoting your MFS Europe centre programs/services to include:• Email Communication – a list of “Do’s” to
follow
• Poster tips
• Radio suggestions
• Social Media status
• Website guidelines
OverviewReason for European Newsletter
Current Versus Proposed Structure
Implementation Status
Newsletter Layout
Newsletter ContentCover Page
Theme Pages
Calendar
Best Practices
Processes
Resources
Why Change?
Problem• Limited Resources
• Disjointed Communication• Various design formats/layout
• Content disjointed
• Random Objectives (Undefined Deliverables)
Solution• Pool Resources
• Distinct Communication• One new design with consistent
layout
• Well-defined message targeted for specific audience
• Deliberate Objectives (Defined Deliverables)
MFS
Europe Newslette
r
Program Coordina
tors
Directors
Service Providers
Community Memb
ers
Tri-community Newsletter
Child & Youth
Family Separation & Reunion
Personnel Development & Community
Integration
Prevention, Support, &
Intervention
ShapeNewsletter
Child & Youth
Family Separation & Reunion
Personnel Development & Community
Integration
Prevention, Support, &
Intervention
NaplesNewsletter
Child & Youth
Family Separation & Reunion
Personnel Development & Community
Integration
Prevention, Support, &
Intervention
RemoteNewsletter
Child & Youth
Family Separation & Reunion
Personnel Development & Community
Integration
Prevention, Support, &
Intervention
UKNewsletter
Child & Youth
Family Separation & Reunion
Personnel Development & Community
Integration
Prevention, Support, &
Intervention
Current Structure Proposed Structure
Brussels Newsletter
Child & Youth
Family Separation & Reunion
Personnel Development & Community
Integration
Prevention, Support, &
Intervention
Newsletter
Cover Page
Photo
Inside this issue
Logo
Theme Pages
News & Updates Resources
Information & Referral
Lifestyle (Nutrition & Fitness)
Parents & Caregivers
Child & Youth
Volunteers Students & Professionals
Community Calendar
Calendar Events and contact information
Virtual
Brussels
Shape
Naples
UKTri-
Community
Newsletter Layout
Newsletter Content – Cover Page
• Photo • Main Story
• Captures Attention
• Design • Vary color with issue
• Inside this issue • Hyperlinks to each section
Newsletter Content – Theme Pages
• One page per section
• Include short article and other material:
• Should support main theme of the month
• Tips • Links
• Reference • Pictures
• Recipes • Contests
Newsletter Content - Calendar
• Calendar to show overview of events/programs available to all centres (ie. virtual).
• Each location has their own space to highlight location specific programming/events and information along with centre contact information. Hyperlinks to posters will be used so it is not necessary to include all program details on this page.
Best Practices
• Succinct Communication – short articles or article reviews
• Targeted Subject Matter – remember your audience
• Appropriate Documentation – cite your sources of information
• Confidentiality – waivers for photographs
• Relevant and Recent – appeal to your audience with most up to date information
Further Information
• MFS Europe Newsletter Guidelines – Guidelines on proposed content, schedule of submissions, roles and responsibilities, translation, proofreading and editing, and distribution.
• MFS Europe Sample Newsletter – A sample newsletter showing the design, layout, and examples for each section of the proposed content.
• MFS Europe Newsletter Calendar – An overview of 2014 submission deadlines, monthly topics/focus, submission requirements by centre, and suggestions for newsletter content.
• MFS Europe Advertising and Promotion – Guidelines for distributing newsletter and promoting centre events.
Family Force
• Website Administration• Updates done once per week (unless
requested otherwise)
• Website change request form
• See MFS Europe Advertising/Promotions Guidelines under website section for more information
Family Force
• MFS Europe Website Launch• Awaiting input on website design and content from Program
Coordinators and PSP before timeline established
• MFSP Europe Staff Website• https://www.familyforce.ca/sites/MFSPEurope/EN/Pages/
MFSPEuropeProgramCoordinators.aspx