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62................................................................. - Product Lifecycle : 72...................................................... - Diffusion of Innovations : 82............................................................... - Traffic Generation : 03....................................................................... - Search Engines : 33........................................................... - Banner Ads : 63................................................................................ - Viral Marketing : 93......................................................... - Offline Applications : 04................................................................... - Traffic Plans :

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: - Information Needs and Decision Making "". . "" "" . . ! . : . . . .

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: - Marketing Information System . . . . . . . . . : . . . . . . . . . . . Coca Cola . . . . . .

: - Segmentation Criteria : - How to Segment : - : "" . : - . - . " ". " " Peter Doyle . " " . : ) ( . . . . " " Philip Kotler . . " ". . B2B . " " " " " " " " " ".

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: - How to Target : . . . : : "" : . : : : . : : : . : .

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: - Introduction to Consumer Buyer Behaviour . "" "" " " " "" . "" "" . . . . . . "" SouthWestern Bell " " . . Ernest Dichter 4691 ! . . Kenichi Ohmae . . . . " ". . : . . :Theodore Levitt ]" [Theodore Levitt . ..." .

: - Introduction to Organisational Buying Behaviour "-" B2B . . . . . . . . . Kenichi Ohmae : ] :[Kenichi Ohmae . . Nike Adidas . " ". . . Peter Doyle . . . . . " " " ". "". . . . .

: - Major Factors of Influence in Consumer Buying : . .

. . "" "" . . . . . . . : . .

: - International Markets . : . -

. : " " " " B2C: : ... : GDP : : : " " : -

: 1. : 2. : 3. : 4. . . . : 1. : 2. :

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: - Sales Force . . . . /0002/ /02/ /0001/ . . /42/ . . " " . " " . . Avon . . . . . . . .

: - Importance of Distribution

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: - Social and Cultural Factors : .

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: - Psychological Factors . . " ". . . . . . . . ! . . . . Maslow . Sigmund Freud . .

. .

: - Personal Factors . -: . . . . . . - . . - . . .

: - Types of Distribution . . . " " : ]: [Ken Merret . . . " ". . . . ]:[ . . . ) ( . .

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: - Distribution Strategies . " ". : ) ( ) ( ) "" (. . . : . " " . . . . . . " ". . Dr. Martens . ) : ( . . SouthWestern Bell Granada TV " ". . : "" . " ".

: - Benefit - Sell !

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: - Promotion Methods : - Product Lifecycle . . . . . . : . : .

. . . . . . . . . . Peter Doyle . . . .

: - Diffusion of Innovations . . 5.2%. "" "". "" . " ". 5.31% . . : " " "" .... ... " " 86% . . "" 61%. . . . . - "" "" . "" "

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: - Traffic Generation . . : . . . . : . . . : : : . . " ". "". . B2B . . . .

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: - Search Engines . . . . . " " . . : ! . . ! . . .

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