UXDI 4 P5 - Me Undies // Annotated ScreensFri Feb 20 2015

Robby Choate & Jackie Tanner

UXID 4 P5 Me Undies // Annotated WireframesPage 2 | Home

Home

1. Direct to PDP and PLP image links above the fold, link revealed on hover

2. Verisign trust seal added next to cart

3. Removed feature products and "All Products" CTA button

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UXID 4 P5 Me Undies // Annotated WireframesPage 3 | PDP Single

PDP Single

1. Minimize product description copy to four key selling points and shade the background - this copy should be more humanistic

2. Toggle on between singles and packs with discount indicators beneath product title on applicable PDPs

3. Addition of “satisfaction guarantee” copy, bolded, beneath “Add to Cart” CTA, linked to Refund Policy (open in lightbox)

4. Prioritization of other Me Undies products bar (over social media images) and display applicable products

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UXID 4 P5 Me Undies // Annotated WireframesPage 4 | PDP Pack

PDP Pack

1. New color selector for packs - multi vs black only

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UXID 4 P5 Me Undies // Annotated WireframesPage 5 | PLP

PLP

1. Add pack callouts to applicable product categories

2. Remove packs to simplify UI

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UXID 4 P5 Me Undies // Annotated WireframesPage 6 | Shopping Cart PDP

Shopping Cart PDP

1. “Add to Cart” opens cart in lightbox on PDP

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UXID 4 P5 Me Undies // Annotated WireframesPage 7 | Shopping Cart

Shopping Cart

1. Breadcrumb tracking throughout flow

2. Trust indicators throughout flow

3. Up-sell for matching undies, opposite sex (design needs to be tweaked, but through user testing this feature had 100% positive feedback)

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UXID 4 P5 Me Undies // Annotated WireframesPage 8 | Subscriptions

Subscriptions

1. Subscription option within checkout flow, separated from shopping cart

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UXID 4 P5 Me Undies // Annotated WireframesPage 9 | Thank You

THANK YOU