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metroX digital media kit 2017
an engaging platform for a fast-paced lifestyledelivering news at the right time, the right place and in the right format.
Total US Boston New York Philadelphia
circulation 327,342 68,608 179,167 79,567
daily readership 1,136,990 156,108 693,567 264,264
weekly readership 2,490,251 339,252 1,466,927 532,018
monthly readership 4,013,783 452,445 2,200,879 732,254
distribution points 800 1,000 1,000
geography suffolk, middlesex,
norfolk, essex,
plymouth, bristol
manhattan,
brooklyn, queens,
bronx, westchester,
north nj
philadelphia,
montgomery,
delaware, chester,
bucks, south nj
metromedia® reaches 4.0 million people every month!
Source: AAM / CAC (Q2 2017) total circulation Mon-Fri except Boston: Mon-Thu; Nielsen Scarborough 2017 R1 - net
combined print / online. Total US includes US unique users outside 3 DMAs (GA 1H 2017).
metro.us digital solutions
metro.us: display | native | content
solutions | email marketing | sweepstakes
latest stats
users 2,001,409
sessions 2,328,248
pageviews 4,987,057
average duration 5:42
pages / session 2.14
age 18-34 49%
age 35-54 34%
mobile 59%
desktop 34%
tablet 7%
digital audience grew by
+99% year-on-year
Source: AAM Site Certifier / Google Analytics (Oct-17).
metro.us online traffic (Jan-Oct’2017)monthly users
603,567
849,843
1,477,047
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Jan-Oct'15 Jan-Oct'16 Jan-Oct'17
Mo
nth
ly U
sers
Source: AAM Site Certifier / Google Analytics (2015-17).
new online productsnative product offering
• incorporate your content seamlessly into
metro.us – a truly engaging and non-
interruptive user experience
– Our writer will work with you on a quality piece of
content
– Your article will be promoted on metro.us homepage
and section pages for 3 days
– Your article will live forever on metro.us
• Add on print
– Your article will appear as half page in metro
newspaper
• amplify your branded content across nativeX
our extensive network of quality site such as
Reader’s Digest, Newsweek or Men’s Fitness.
Sweepstakes Solutionsnew now hosted on metro.us
• Online sweepstakes now hosted on metro.us
• Supported by print ads, e-blasts and social media posts
metro smartmaildedicated email blasts
Put your business in the spotlight and bring clients through your door with metro smartmail targeted email
blasts. In addition to clubmetro offerings, you can now take advantage of metro smartmail’s virtually
unlimited inventory and powerful targeting tools to reach directly the customers you most want.
• extended database: 95m+ up-to-date emails from quality partners
• advanced targeting: Drill down by geo area, demo identifiers, household income.
• retargeting: Use IP targeting to re-target to individuals who opened or clicked your email; retarget on
Facebook and Twitter
• results: Detailed reports and lead lists* sent directly to you after campaign completion.
new online productssmartmail verticals
Boost your leads with our latest product offering
to reach the most relevant customers in a timely
manner in the education, recruitment and motor
industry.
How it works?
1. Target: our algorithm identifies individuals
searching for education, job opportunities or
vehicles within the past 7 days
2. Reach & remind: your ad is served to this
active audience across contextual websites.
Through IP-data matching, the program
simultaneously gets your ad directly into this
active audiences’ inbox and retargets those
who click on your email ad 48 hours later.
3. Enroll / Recruit / Drive: at the end of the
program, we provide you with warm and hot
leads of everyone who has opened and clicked
on your email campaign
metroX reach extension programengaging experiences at scale, across every screen
metroX is metromedia’s reach extension program delivering
engaging experiences at scale, across every screen.
brand safety
first
cutting-edge
technology
exclusive,
premium
inventory
wide range of
digital tactics
programmatic
optimization
extended reach
network
demographic
targeting
mobile / tablet
run of network
premium news
network
hyper-local mobile youtube true view
metro.us campaign retargeting contextual
targeting
why does programmatic work?
• your campaigns are optimized to the highest-performing tactics and eliminate
any waste in your digital buy. programmatic simply means automated media
buying through technology. programmatic groups use technology to buy media
across thousands of sites to optimize performance
• multi-tactic approach: choose a variety of tactics to reach your audience.
• flexible budget shifting: pro-active budget shifting between tactics allows for
performance optimizations.
• goals & optimization: CTR, eCPC, eCPM, Conversions
defineobjectives
set KPIs
select tactics
premium news networkwith 1,400+ sites, premium news network is the largest premium local source
for carefully vetted publishers with quality, journalistic content.
contextual targetingmessaging is delivered next to relevant content (at the site and page level) being
actively consumed by the user.
YOUR AD HERE
YOUR
AD
HERE
Arts & Entertainment
Autos & Vehicles
Beauty & Fitness
Books & Literature
Business & Industrial
Computers &
Electronics
Education & Careers
Finance
Food & Drink
Games
Health
Hobbies & Leisure
available topics
Home & Garden
Internet & Telecom
Law & Government
News
People & Society
Pets & Animals
Real Estate
Science
Shopping
Sports
Travel
>
audience targeting
demographic
demographic targeting uses data to
reach users that match the targeted
demo (age, gender, hhi). ads are served
using 3rd party data targeting who the
user is online
behavioral
behavior targeting segments are
identified by using 3rd party data based
off a user user’s recent search history
and online content consumption. ads
are targeted to what the user is doing
online.
BT Fitness Info Seeker
BT Shopping
Enthusiast
smartphone targeting
dynamic mobile opportunities:
geo targeting: DMA, cities, zips
reach a broad audience
across various apps and
mobile sites.
geo targeting: hyperlocal (lat/long)
Inventory: 80% runs in mobile apps, 20% runs in mobile browser
the GPS functionality in
smartphones is coupled with
thousands of mobile apps to
reach audiences based on
their precise location.
Mobile Ad Unit (ask me about tablet targeting!)
preroll video
• targeting options: ron, channel,
demographic or behavioral
• viewing structure: pre-roll message
must be watched before user can view
selected video content. there is not a skip
button.
• pre-roll length accepted: :15 or :30
seconds
• companion banner: not guaranteed,
300x250
with companion banner
without companion banner
promoted post
promoted post uses a post made by
the advertiser and repurposes it as an
ad in the newsfeed.
domain ad
facebook ads can be targeted using
1st party retargeting or 3rd party
audience data
YOUR AD
HERE