24
Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2 -2952 i Metro REVISED EXECUTIVE MANAGEMENT COMMITTEE SYSTEMS SAFETY AND OPERATIONS COMMITTEE FEBRUARY 16, 2012 SUBJECT: METRO RAIL FARE GATE DEMONSTRATION ACTION: RECEIVE AND FILE REPORT ON DEMONSTRATION RESULTS OF FARE GATE LOCKING RECOMMENDATION Receive and file report on demonstration results of fare gate locking at selected Metro Rail stations. ISSUE In October 2011, the Board directed staff to expand the Metro Rail fare gate locking demonstration to include at least six additional stations, including the 7th Street/Metro Center and North Hollywood stations. The motion (by Directors Yaroslaysky, O'Connor, DuBois and Villaraigosa) also directed staff to include peak -hour closures in addition to off -peak timeframes for the demonstration. Reported results include information on: the breakdown of fare media used (number of monthly, weekly and day passes; cash riders; transfers; Metrolink passes; etc.); a comparison of ticket vending machine activity while gates are locked and unlocked; and the number of citations issued. This report presents the results of the demonstration. DISCUSSION Demonstration Methodology Over the course of five months, staff identified 10 stations and tested locked gates on several different dates, during a 3 -hour or 5 -hour afternoon period. The 5 -hour demonstration period included the early evening rush-hour. This effort was led by TAP Operation staff with major assistance from key personnel of the Los Angeles Sheriff's Department (LASD) Transit Bureau and Marketing Ambassadors from the Communications Department. The team was able to execute 100% fare checks on all entries during the period that the gates were locked. All pre- paid fare media were captured including: TAP 1 -Day; 7 -Day and 30 -Day passes; K -12 student and college /vocational passes; I-TAP, A -TAP and B -TAP; paper tickets used by Metrolink transferees; and EZ Transit Pass. Additional cash riders purchasing one -way

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Page 1: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

Metropolitan Transportation Authority One Gateway PlazaLos Angeles, CA gooi2-2952 i

MetroREVISED

EXECUTIVE MANAGEMENT COMMITTEESYSTEMS SAFETY AND OPERATIONS COMMITTEE

FEBRUARY 16, 2012

SUBJECT: METRO RAIL FARE GATE DEMONSTRATION

ACTION: RECEIVE AND FILE REPORT ON DEMONSTRATION RESULTS OFFARE GATE LOCKING

RECOMMENDATION

Receive and file report on demonstration results of fare gate locking at selected Metro

Rail stations.

ISSUE

In October 2011, the Board directed staff to expand the Metro Rail fare gate locking

demonstration to include at least six additional stations, including the 7th Street/Metro

Center and North Hollywood stations. The motion (by Directors Yaroslaysky, O'Connor,

DuBois and Villaraigosa) also directed staff to include peak-hour closures in addition to

off-peak timeframes for the demonstration. Reported results include information on:

the breakdown of fare media used (number of monthly, weekly and day passes; cash

riders; transfers; Metrolink passes; etc.); a comparison of ticket vending machine activity

while gates are locked and unlocked; and the number of citations issued. This report

presents the results of the demonstration.

DISCUSSION

Demonstration MethodologyOver the course of five months, staff identified 10 stations and tested locked gates on

several different dates, during a 3-hour or 5-hour afternoon period. The 5-hour

demonstration period included the early evening rush-hour.

This effort was led by TAP Operation staff with major assistance from key personnel of

the Los Angeles Sheriff's Department (LASD) Transit Bureau and Marketing

Ambassadors from the Communications Department. The team was able to execute

100% fare checks on all entries during the period that the gates were locked. All pre-

paid fare media were captured including: TAP 1-Day; 7-Day and 30-Day passes; K-12

student and college/vocational passes; I-TAP, A-TAP and B-TAP; paper tickets used by

Metrolink transferees; and EZ Transit Pass. Additional cash riders purchasing one-way

Page 2: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

tickets and paper Metro Rail Day passes were also counted in this test. The followingtable provides the complete demonstration schedule.

Gate Lockin Schedule 2011-2012Sept28

Oct5

Oct12

Oct19

Oct26

Nov9

Nov16

Nov30

Dec7

Dec14

Jan11

1 -4 PMWilshire/Normandie X X X X XVermont/Beverl X X X XWilshire/Western X X XHoll ood/Western X XWilshire/Vermont X7 St/Metro Center X1 -6PMUniversal XNorth Holl ood XHoll ood/Vine XCivic Center X

Demonstration GoalsThe goals of the demonstration were: to determine a detailed composition of rail patronspassing through gates; to observe the effect of locked gates; and to monitor changes incustomer transactions with stations, gates and ticket vending machines (NM).Appropriate comparison findings were determined by analyzing "locked-gate" data to"free-spinning" data at corresponding days of the week and times of day.

EntriesTwenty gate-locking exercises were conducted and 26,031 gate entries were recorded.This included all riders who passed through the fare gates at the designated teststations. All customers with active TAP cards were required to TAP through the gatesand all other non-TAP fare media (including pre-paid passes, Metrolink fare media, EZTransit Passes, and interagency transfers (IAT) plus all cash entries) were tappedthrough the gates and fare type registered. Attachment A presents data on fare typeentries at each station in the demonstration.

Fare Media TotalsOf the 26,031 gate entries recorded:

Entries30-Day passes accounted for 27% (6,965)One-ways accounted for 26% (6,891)Day passes accounted for 14% (3,677)7-Day passes accounted for 11 % (2,926)Metrolink accounted for 8% (2,041)Misc Metro passes accounted for 7% (1,745)EZ passes accounted for 4% (1,028)Access 3% (741)Muni IATs accounted for 0% (17)

Metro Rail Fare Gate Demonstration Page 2

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MetrolinkWith Metrolink making up a significant portion of subway gate entries at severalstations, additional analysis was conducted on specific utilization of Metrolink faremedia. Of the 1,174 Metrolink transactions at six stations, the fare media recordedbroke down as follows:

EntriesMonthly passes accounted for 75%10-Trip and Weekly accounted for 14%Round-trip accounted for 9%One-way accounted for 2%

Staff continues to work with Metrolink to identify alternatives for TAP-enabled faremedia solutions for Metrolink customers. Attachment A presents detailed information onMetrolink entries by station and fare type.

Customer InteractionLocking gates resulted in significant shifts in customer behavior. The first observation isthat the vast majority of patrons are not utilizing TAP to get through fare gates. 59-75%of patrons do not TAP absent gate locking. It is projected that approximately60% of customers have TAP-enabled fare media; Non-Metro external fare mediaaccounts for about 20% of entries; Paper fare media (from TVMs) accounts for about20% of entries; and up to half of TAP pre-paid card holders do not "tap" if not"encouraged."

Other behavioral observations include a decline in station entries (upwards of 10% atsome stations) when gates are locked; and (qualitatively) ageneral lack of knowledgeby a significant amount of patrons on how to use TVMs.

Impacts at Largest StationsThe most entries during the testing of the fare gates were recorded at 7th Street/MetroCenter station with over 1,000 entries during athree-hour period and at NorthHollywood station at just under 1,000 entries during afive-hour period. While NMtransaction increased 68% overall during gate locking exercises, these two stationsprovide the greatest insight into what can be expected in a "locked" environment. At 7thStreet/Metro Center and North Hollywood stations revenue increased 18-22%. Key inmanaging larger stations with rail-to-rail transfers will be the relocation of some of theTAP equipment to better facilitate transfers and appropriate fare payment.

Dav Passes and Single TripsSingle Trip and Day Pass transaction made up 40% of total gate entries. These two farecategories are most critical in terms of generating new revenue in that, unlike prepaidpasses, this revenue is most likely not captured prior to entering a rail station (similar tocash purchases). In an "unlocked" environment single trips and Day Passes typicallyaccounted for approximately 4% of entries with one exception, North Hollywood, atransfer station to the Metro Orange Line, where unlocked Day Pass sales reached 7%

Metro Rail Fare Gate Demonstration Page 3

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of the total. These fare categories should have the greatest impact in terms ofgenerating new fare revenue and improving cost recovery.

Pre-Paid PassesMonthly, 7-Day and other pre-paid Metro passes account for 45% of total transactions.While revenues for these fare products are collected up front, it appears that fewer thanhalf of the patrons are using the fare media appropriately (i.e. Tapping). This practicehas become a bigger concern with the advent of rolling passes. Customers who use railonly may be able to extend the use of their pass by failing to TAP.

EZ Transit PassesRegional EZ Transit Passes made up 4% of total entries. Staff has developed a dualTAP/Flash Pass to accommodate EZ Transit Pass customers. It will enable participantsto either track boarding through TAP-enabled equipment or visual inspection. Staff willcoordinate with program participants and the EZ Transit Pass Project Manager toimplement the transition over the next few months.

Inter-Agencv TransfersOut of over 26,031 transactions, Inter-Agency Transfers accounted for 17 total or .07%of total transactions.

NM and Revenue ImpactsThere was an overall increase of 68% in the number of cash tickets purchasedthroughout the 10 stations tested. Cash ticket purchases include one-way and MetroRail Day passes (non-TAP customers). The greatest increase in sales was 107% at theHollywood/Western station. The largest stations, 7t" Street/Metro Center and NorthHollywood, recorded increases of 18-22%. Total revenue increases are projected to bein the 18-22% range in a locked environment.

Operating ImplicationsInitial testing of locking gates required an extensive use of human resources to recordtransactions, train patrons on use of fare gates and NMs and provide crowd controland security. Operating gates in a locked environment would initially require additionalstaff to help customers acclimate to the new "locked" environment. Reallocating LASDresources would also be required. The transition into a locked environment would takeplace incrementally —one or two stations at a time. Staff would provide initial customerassistance at TVMs and gates (2-4 people per station). Resource requirements woulddecline over time. Camera monitors (which are being n"rrv~i--~y~c°-c installed) could also beused to mitigate ongoing operating costs. The schedule for camera installation at gatedstations is August 2012 for the Red and Purple Lines, September 2012 for the Blue Lineand December 2012 for the Green and Gold Lines.

Metro Rail Fare Gate Demonstration Page 4

Page 5: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

NEXT STEPS

Staff will continue working with Metrolink and municipal partners on transfer and EZTransit Pass solutions. In recent discussions with Metrolink staff, several paths havebeen identified. Similarly, staff will continue to work with Municipal Operators and EZTransit Pass Project Manager in regards to EZ Transit Pass entries. Staff has alreadypresented one possible solution to the Municipal Operator General Managers that wouldenable non-TAP agencies to visually inspect passes, while those with TAP equipment

would be able to capture boardings automatically.

Staff is exploring a less costly validator as an alternative for local operators who wish to

have the benefit of TAP without integration of their entire fare collection system. LADOT

is proceeding with the installation of the Driver Control Unit and Light Validator as a"stand beside" to their existing fare boxes. LADOT facilities and vehicles are currentlyundergoing pre-installation planning and back office testing.

A general regional discussion on the technical, policy and operational aspects ofregional transfers is needed. The City of Los Angeles hosted a regional seminaraddressing these issues on January 31St

.Staff is developing recommendations for

new fare and transfer policies. One example is eliminating the selling of interagencytransfer on the first boarding. TAP makes this practice obsolete. With TAP-enabledequipment, interagency transfers, EZ Transit Passes and deductions of stored valuefrom TAP cards can seamlessly take place on board vehicles with greater equity andefficiency.

Staff will continue its conversion of TVMs to a TAP-only environment, completing theconversion of Day Passes and single ride tickets to TAP over the next few months. The

end configuration will offer only paper IATs at TVMs.

ATTACHMENT

A. Graphical Depiction of Fare Gate Locking Results

Prepared by: Matthew Raymond, Chief Communications OfficerJane Matsumoto, Deputy Executive Officer, TAP Operation

Metro Rail Fare Gate Demonstration Page 5

Page 6: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

Metropolitan Transportation Authority One Gateway PlazaLos Angeles, CA gooi2-2952 i

MetroREVISED

EXECUTIVE MANAGEMENT COMMITTEESYSTEMS SAFETY AND OPERATIONS COMMITTEE

FEBRUARY 16, 2012

SUBJECT: METRO RAIL FARE GATE DEMONSTRATION

ACTION: RECEIVE AND FILE REPORT ON DEMONSTRATION RESULTS OFFARE GATE LOCKING

RECOMMENDATION

Receive and file report on demonstration results of fare gate locking at selected Metro

Rail stations.

ISSUE

In October 2011, the Board directed staff to expand the Metro Rail fare gate locking

demonstration to include at least six additional stations, including the 7th Street/Metro

Center and North Hollywood stations. The motion (by Directors Yaroslaysky, O'Connor,

DuBois and Villaraigosa) also directed staff to include peak-hour closures in addition to

off-peak timeframes for the demonstration. Reported results include information on:

the breakdown of fare media used (number of monthly, weekly and day passes; cash

riders; transfers; Metrolink passes; etc.); a comparison of ticket vending machine activity

while gates are locked and unlocked; and the number of citations issued. This report

presents the results of the demonstration.

DISCUSSION

Demonstration MethodologyOver the course of five months, staff identified 10 stations and tested locked gates on

several different dates, during a 3-hour or 5-hour afternoon period. The 5-hour

demonstration period included the early evening rush-hour.

This effort was led by TAP Operation staff with major assistance from key personnel of

the Los Angeles Sheriff's Department (LASD) Transit Bureau and Marketing

Ambassadors from the Communications Department. The team was able to execute

100% fare checks on all entries during the period that the gates were locked. All pre-

paid fare media were captured including: TAP 1-Day; 7-Day and 30-Day passes; K-12

student and college/vocational passes; I-TAP, A-TAP and B-TAP; paper tickets used by

Metrolink transferees; and EZ Transit Pass. Additional cash riders purchasing one-way

Page 7: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

tickets and paper Metro Rail Day passes were also counted in this test. The followingtable provides the complete demonstration schedule.

Gate Lockin Schedule 2011-2012Sept28

Oct5

Oct12

Oct19

Oct26

Nov9

Nov16

Nov30

Dec7

Dec14

Jan11

1 -4 PMWilshire/Normandie X X X X XVermont/Beverl X X X XWilshire/Western X X XHoll ood/Western X XWilshire/Vermont X7 St/Metro Center X1 -6PMUniversal XNorth Holl ood XHoll ood/Vine XCivic Center X

Demonstration GoalsThe goals of the demonstration were: to determine a detailed composition of rail patronspassing through gates; to observe the effect of locked gates; and to monitor changes incustomer transactions with stations, gates and ticket vending machines (NM).Appropriate comparison findings were determined by analyzing "locked-gate" data to"free-spinning" data at corresponding days of the week and times of day.

EntriesTwenty gate-locking exercises were conducted and 26,031 gate entries were recorded.This included all riders who passed through the fare gates at the designated teststations. All customers with active TAP cards were required to TAP through the gatesand all other non-TAP fare media (including pre-paid passes, Metrolink fare media, EZTransit Passes, and interagency transfers (IAT) plus all cash entries) were tappedthrough the gates and fare type registered. Attachment A presents data on fare typeentries at each station in the demonstration.

Fare Media TotalsOf the 26,031 gate entries recorded:

Entries30-Day passes accounted for 27% (6,965)One-ways accounted for 26% (6,891)Day passes accounted for 14% (3,677)7-Day passes accounted for 11 % (2,926)Metrolink accounted for 8% (2,041)Misc Metro passes accounted for 7% (1,745)EZ passes accounted for 4% (1,028)Access 3% (741)Muni IATs accounted for 0% (17)

Metro Rail Fare Gate Demonstration Page 2

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MetrolinkWith Metrolink making up a significant portion of subway gate entries at severalstations, additional analysis was conducted on specific utilization of Metrolink faremedia. Of the 1,174 Metrolink transactions at six stations, the fare media recordedbroke down as follows:

EntriesMonthly passes accounted for 75%10-Trip and Weekly accounted for 14%Round-trip accounted for 9%One-way accounted for 2%

Staff continues to work with Metrolink to identify alternatives for TAP-enabled faremedia solutions for Metrolink customers. Attachment A presents detailed information onMetrolink entries by station and fare type.

Customer InteractionLocking gates resulted in significant shifts in customer behavior. The first observation isthat the vast majority of patrons are not utilizing TAP to get through fare gates. 59-75%of patrons do not TAP absent gate locking. It is projected that approximately60% of customers have TAP-enabled fare media; Non-Metro external fare mediaaccounts for about 20% of entries; Paper fare media (from TVMs) accounts for about20% of entries; and up to half of TAP pre-paid card holders do not "tap" if not"encouraged."

Other behavioral observations include a decline in station entries (upwards of 10% atsome stations) when gates are locked; and (qualitatively) ageneral lack of knowledgeby a significant amount of patrons on how to use TVMs.

Impacts at Largest StationsThe most entries during the testing of the fare gates were recorded at 7th Street/MetroCenter station with over 1,000 entries during athree-hour period and at NorthHollywood station at just under 1,000 entries during afive-hour period. While NMtransaction increased 68% overall during gate locking exercises, these two stationsprovide the greatest insight into what can be expected in a "locked" environment. At 7thStreet/Metro Center and North Hollywood stations revenue increased 18-22%. Key inmanaging larger stations with rail-to-rail transfers will be the relocation of some of theTAP equipment to better facilitate transfers and appropriate fare payment.

Dav Passes and Single TripsSingle Trip and Day Pass transaction made up 40% of total gate entries. These two farecategories are most critical in terms of generating new revenue in that, unlike prepaidpasses, this revenue is most likely not captured prior to entering a rail station (similar tocash purchases). In an "unlocked" environment single trips and Day Passes typicallyaccounted for approximately 4% of entries with one exception, North Hollywood, atransfer station to the Metro Orange Line, where unlocked Day Pass sales reached 7%

Metro Rail Fare Gate Demonstration Page 3

Page 9: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

of the total. These fare categories should have the greatest impact in terms ofgenerating new fare revenue and improving cost recovery.

Pre-Paid PassesMonthly, 7-Day and other pre-paid Metro passes account for 45% of total transactions.While revenues for these fare products are collected up front, it appears that fewer thanhalf of the patrons are using the fare media appropriately (i.e. Tapping). This practicehas become a bigger concern with the advent of rolling passes. Customers who use railonly may be able to extend the use of their pass by failing to TAP.

EZ Transit PassesRegional EZ Transit Passes made up 4% of total entries. Staff has developed a dualTAP/Flash Pass to accommodate EZ Transit Pass customers. It will enable participantsto either track boarding through TAP-enabled equipment or visual inspection. Staff willcoordinate with program participants and the EZ Transit Pass Project Manager toimplement the transition over the next few months.

Inter-Agency TransfersOut of over 26,031 transactions, Inter-Agency Transfers accounted for 17 total or .07%of total transactions.

NM and Revenue ImpactsThere was an overall increase of 68% in the number of cash tickets purchasedthroughout the 10 stations tested. Cash ticket purchases include one-way and MetroRail Day passes (non-TAP customers). The greatest increase in sales was 107% at theHollywood/Western station. The largest stations, 7t" Street/Metro Center and NorthHollywood, recorded increases of 18-22%. Total revenue increases are projected to bein the 18-22% range in a locked environment.

Operating ImplicationsInitial testing of locking gates required an extensive use of human resources to recordtransactions, train patrons on use of fare gates and TVMs and provide crowd controland security. Operating gates in a locked environment would initially require additionalstaff to help customers acclimate to the new "locked" environment. Reallocating LASDresources would also be required. The transition into a locked environment would takeplace incrementally —one or two stations at a time. Staff would provide initial customerassistance at TVMs and gates (2-4 people per station). Resource requirements woulddecline over time. Camera monitors (which are bein e~ installed) could also beused to mitigate ongoing operating costs. The schedule for camera installation at gatedstations is August 2012 for the Red and Purple Lines, September 2012 for the Blue Lineand December 2012 for the Green and Gold Lines.

Metro Rail Fare Gate Demonstration Page 4

Page 10: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

NEXT STEPS

Staff will continue working with Metrolink and municipal partners on transfer and EZTransit Pass solutions. In recent discussions with Metrolink staff, several paths havebeen identified. Similarly, staff will continue to work with Municipal Operators and EZTransit Pass Project Manager in regards to EZ Transit Pass entries. Staff has alreadypresented one possible solution to the Municipal Operator General Managers that wouldenable non-TAP agencies to visually inspect passes, while those with TAP equipmentwould be able to capture boardings automatically.

Staff is exploring a less costly validator as an alternative for local operators who wish tohave the benefit of TAP without integration of their entire fare collection system. LADOTis proceeding with the installation of the Driver Control Unit and Light Validator as a"stand beside" to their existing fare boxes. LADOT facilities and vehicles are currentlyundergoing pre-installation planning and back office testing.

A general regional discussion on the technical, policy and operational aspects ofregional transfers is needed. The City of Los Angeles hosted a regional seminaraddressing these issues on January 31

St

.Staff is developing recommendations fornew fare and transfer policies. One example is eliminating the selling of interagencytransfer on the first boarding. TAP makes this practice obsolete. With TAP-enabledequipment, interagency transfers, EZ Transit Passes and deductions of stored valuefrom TAP cards can seamlessly take place on board vehicles with greater equity andefficiency.

Staff will continue its conversion of TVMs to a TAP-only environment, completing theconversion of Day Passes and single ride tickets to TAP over the next few months. Theend configuration will offer only paper IATs at TVMs.

ATTACHMENT

A. Graphical Depiction of Fare Gate Locking Results

Prepared by: Matthew Raymond, Chief Communications OfficerJane Matsumoto, Deputy Executive Officer, TAP Operation

Metro Rail Fare Gate Demonstration Page 5

Page 11: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

~.

~ ~ ~ ~,~-

~' ~~ --

Matthew ~ ymondChief Communications Officer

h

(.

Arthur T. LeahyChief Executive Officer

Metro Rail Fare Gate Demonstration Page 6

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ATTACHMENT A

are a e oc ~

n

~ o

Consolidated Test Resu It

sSeptember 2011 -January 2012

Intro

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All Fa

re Media Entries by

Fare

T e

Yp

Total

Metrics

28-Sep

5-Oct

12-Oct

19-Oct

9-Nov

16-Nov

30-Nov

7-Dec

14-Dec

11-Jan

Entries

30 Day

25%

36°

/a28%

27%

28%

24%

26%

21%

31%

22%

6965

27%

One Way

21%

25%

20%

35%

25%

28%

26%

36%

21%

32%

6891

26~~0

Day Pass

18%

14%

15%

13%

14%

18%

18%

15%

8%

11%

3~Ej77

14%

7 Day

6%

13%

9%

11%

11%

16%

17%

13%

8%

6%

2926

11

Metrolink

9%

2%

10%

1%

11°/a

3%

1 °/a

3%

18%

13%

2041

8%

Other II

TAP, AIBTAP,

13%

6%

7%

7%

5%

5%

5%

7%

6%

10%

~ ~7Q,rj

7%

Student, Token, Senior)

EZ

4%

2%

5%

2%

3%

4%

4%

3%

7%

4%

1X02$

4~~0

Access

4%

2%

6%

4%

3%

2%

3%

2%

1 %2%

741

3%

IAT

o~ro

o~io

o~io

o~ro

o~io

o~io

o~ro

o~ro

o~io

o~ro

17

0%

Total

26,0

31

100%

I~I~e#r~i

Page 14: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

Metrolink Surve Counts

ySt

atio

n Da

te

Wilshire Normandie

10/12/2011

Wilshire Normandie

10/19/2011

Wilshire Western

10/12/2011

Wilshire Western

10/19/2011

Wilshire Normandie

10/26/2011

Universal City

1116/2011

Hollywood Vine

12/7/2011

Civic Center

12/14/2011

Wilshire Vermont

11/9/2011

7th/Metro

1/11

/201

2

Total I~I~

tro

Time Mon

thly

10 Tri

p Weekly Ro

undt

rip

1 Way

Total

1-4pm

38

7

0

6

1 52

1-4pm

26

4

3

7

0

40

1-4pm

68

6

2

10

4

90

1-4pm

22

5

2

3

0

32

3-6pm

149

15

8

15

4

191

1-6pm

37

4

0

6

0

47

1-6pm

27

2

1 3

1 34

1-6pm

153

24

9

12

0

198

1-6pm

140

30

5

14

0

189

1-4pm

226

28

6

24

17

301

886

125

36

100

27

1174

75%

11 %

3%

9%

2%

100%

Page 15: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

Wilshire/Normandie Gate Ent

ry Data

1-4 pm

9/21

, Unlocked

f~on

TAP

entry

4 ̀io

,4ccess

4%

9/2.8, Locked

S~'I

"I10

1" ~L~

V~~/

~~

UC~C

'Ilt

z~%

Page 16: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

Vermont/Be

verl

y Gate Ent

ry Dat

a

1-4

pm

9/Z~

, unlocked

1~0/'S, lac

ked

I~ onT

~1P

Entr

y

74`i

I~letro

~

Tok~

~r~s

ZUj -~, AT

~1 P

~~~u D~~y Pass

3 ".' u

30 Day

13%

Stored

Walue

~zl~cc~ s

s ~`

;o~,;

Metrolink

Z ~~

Z "-

oStudent

~. ~~0

Tok~

«s.3

°fu

,aT~1F'

~,; rU

30 Day

36%

Page 17: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

I~onTAP

Entr

y

7 ~ ~%

u

Wilshire/Western Gate Ent

ry Dat

a1 -

4 pm

1o~s

, u~i~c~ed

1~~~.z, ~

o~k~

~Tl~P On~Way

1 "f,

Seni

or lway Tokens ~T~~,

~y Pas

s Metrolink

U`

4l0

~ ~u/U

E2

L7ay Pass

15%

30 Dayr

2H%

Page 18: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

Hollywood/Western Gate Ent

ry Data

1-4 pm

1a1~

2, Un

locked

10/19, loc

ked

Tr1P

Or~EWav

A ~ 4~' day Pass

~!~r

TAP

Entiry

73 °r

Access

4"i

o T/

Oi°e 3~

Metr

olin

k ~~~~ o~-

~ o,,

1wa4'

ATOP

'~Y

Page 19: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

Wilshire/Vermont Gate Entry Da

ta1-4 pm

10/12, Unlocked

11J10, locked

TAP

One'

JL`a

y TAP Uay Has

sof

2 "~o

a~i

N~~n

TAP

Erttr~~

71 °/a

EZ

3%,

Acce 3"~

S~ani~r

1L̂fl

y ATlaP

Page 20: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

Universal City Gate Ent

ry Dat

a

1 -6 pm

1/26, Unlocked

TAP

Onc~lr"J~~u

1 °1U

P~ o n~

,4 P

En t r

ye

8~.f

~

~~tr~O

~'~T~~' day Pdss

~L

C

11/1

6, Lac

ked

Se111U("

nnarr-„I~

-,k

1waV

TAP

Page 21: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

North Hollywood Gate Ent

ry Data

1-6 p m

11/1

6, Unlocked

11/3

0, Locked

T.~ P

o~lewav

f~c~nTAP

Entry

5 ~ °/u

Tokens ATAP

Acce

ss3% TAP

OneWay

2G%

Me~r

olir

~k Sen

ior lway

~ u/U

~

I z u/

ATAP

Z "/o

Page 22: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

Holl

ywoo

d /Vine Gate Entry Da

ta1 -

6 p m

1l /3Q, Unl

ocke

dT~

~,

Tokens

1%

AT,~1P

tle dl

/d'~

/ ~

,

1 u.

fla~.i Race

NonT~1P

Entry

1 ~ ~lU

Il~~tr0

F7 ~~ °!

u

12/7, locked

nn„F,-,.~ ~~

, Senior ~tivay

,TAP

Page 23: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

Civi

c Ce

nter

Gate Entry Data

1 -6 pm

1/07, Un

locl

~ed

1/14, Lacked

TAP

one'~'ay

3~~0

Ta

kers

1°`

~t~

„~ A

TA.P

1%

day Pas

s7 ~M

f~ on

T,~.F'

11 ~'y

~/

°~u

7 Day

5"/c

I~le

try

30 Day

21 °'

o

,acc

ess

1%

CZ

P ~u':

.~

r

'

_ ,

... _

., .L

TAP

o~ew

ay~

21%

P/letr~l

ink

"l~'/

o

30 Day

31:u

Scni

ar lway

G ~7 To

kens

2o~a

nTAP

ir

;~,

Day Rays

8%

Page 24: Metropolitan Transportation Authority One Gateway Plaza Los Angeles, CA gooi2-2952 i Metromedia.metro.net/board/Items/2012/02_february/20120216... · 2012-02-16 · tickets and paper

PJonTAP

Entry

?5" ~+~t

1~0

7tn/Metro Gate Entry Data

1-4 pm

12/14, Unlocked

111, Lacked

TAP

~neVJay

.cns

%, TAP

2'/~

ay Pas

s

2 °f~

`7 D,

_~,y

~~~•~~

C

Acce

ss

F~

~ u/

~ 4%

s

~~c%,

~ ~a

~,'

~`: <~~.

v _ins

U ~P

'i~