Link Exchange and articles

Methods of Website LinkingReciprocal link Three way linking

Methods of Website LinkingAutomated linking

Members of these schemes will typically agree to have several links added to all their web pages in return for getting similar links back from other sites.

Link exchange Exchange for the links for both sites

Methods of Website LinkingOne way linking

An effective way to build this type of link is to distribute articles

Multi way linkingWebsite promotion and exchange between three

or more sites Link campaign

Due to marketing and SEO eventsIncestuous linking

Used by a webmaster to promote a collection of their own sites, or those of close friends

Facts about linksOverlinking

Overlinking in a webpage or another hyperlinked text is the characteristic of having too many hyperlinks.

UnderlinkingUnderlinking results whenever a reader encounters an

odd term in an article (perhaps not even for the first time), and wants to briefly browse more deeply at that point

Link doping Link doping refers to the practice and effects of

embedding a large number of gratuitous hyperlinks on a website, in exchange for reciprocal links.

Link baitInformational Hooks - Provide information that a

reader may find very useful. News Hooks - Provide fresh information and

garner citations and links as the news spreads. Humor Hooks - Tell a funny story or a joke. A

bizarre picture of your subject or mocking cartoons can also prove to be link bait.

Evil Hooks - Saying something unpopular or mean may also yield a lot of attention.

Tool Hooks - Create some sort of tool that is useful enough that people link to it

Facts2014 upcomingPANDA algorithm=> detect low quality pagesPENGUIN algorithm=>detect unnatural link 

Get more links

Judge if it is a good linkAnchor textContextual link within textRelevance/relationship/themeHub/neighborhoodTrust and authority

Link sourcesInternal linkLink on mainstream news sitesRelated industry sitesLink on a high PageRankLink from unrelated but non abusive sitesLink on a blog postReciprocal links(often not so high quality)

Local linksLocal councilCollegeChamber of commerceNewspaperClubsBusiness directoriesFaith groupsCharitiesLocal Business